The primary strength of

Campbell’s Soup Company’s

marketing information system
is the
transformation of conventional
marketing research into a
modified one. The company’s
management initiated to identify
the client’s emotions which are
related to their product. The
management additionally assessed
the impact of label, logo and
arrangement with the average
time spent by the costumer to do
the shopping and searching for the
soup can. By deep diving
research they segmented their
customers into 6 groups with
“uninvolved quick fixers” at the
one end of the spectrum and
“Passionate Kitchen masters”
occupying the other end. This
transformation in their
marketing information systems
enables the management team
to
increase the sales by 2%. They
avoid the pitfalls by combining
multiple marketing research
methods. Hence, by the excellent
marketing strategy, they got rid of
the weaknesses in their
MIS
The primary strength of
Campbell’s Soup Company’s
marketing information system
is the
transformation of conventional
marketing research into a
modified one. The company’s
management initiated to identify
the client’s emotions which are
related to their product. The
management additionally assessed
the impact of label, logo and
arrangement with the average
time spent by the costumer to do
the shopping and searching for the
soup can. By deep diving
research they segmented their
customers into 6 groups with
“uninvolved quick fixers” at the
one end of the spectrum and
“Passionate Kitchen masters”
occupying the other end. This
transformation in their
marketing information systems
enables the management team
to
increase the sales by 2%. They
avoid the pitfalls by combining
multiple marketing research
methods. Hence, by the excellent
marketing strategy, they got rid of
the weaknesses in their
MIS
Part 1:

Traditional marketing research has been transformed into modified marketing research by Campbell's
soup company's MIS. The company's management began to understand the feelings of their customers
that are linked to their product. Additionally, the management evaluated the influence of the label, logo,
and layout on the average time spent by the consumer in the store and looking for the soup can. Deep
dive research helped them identify six distinct client categories, with uninvolved fast fixers on one end
of the spectrum and enthusiastic culinary masters on the other. Sales have increased by twofold as a
result of the overhaul of their MIS. This is because they combine numerous research approaches for
marketing. As a result, they were able to eliminate the flaws in their MIS through their successful
marketing approach.

Part 2:

When this lawsuit began, the CEO of the firm was confronted with a series of difficulties. The company's
market share has been reduced, and the company's potential prospects in the slandered market are
being evaluated. Although these problems apply to the highest levels of the organization, they're
nonetheless relevant. The goal of marketing research is to aid management in accomplishing these
critical goals. Understanding the client's current situation and producing an appropriate product are part
of this process. The goal of the company's marketing research is to figure out how much of its items are
really sold. This objective is critical to the company's marketing research since it identifies the elements
that lower sales volume. Consequently, Campbell has a wide range of options for satisfying consumer
needs. An additional goal of the study is to determine the effect of decreased sales of the company's
goods. This study is important because it enables the corporation to identify which shops are deficient in
sales and to implement different effective and efficient practices that may enhance product sales in
those locations.