Chapter 2 2023

METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St.,cor Pisces St. Brgy. 177, Maria Luisa Subd. Zabarte rd.
Camarin, Caloocan City
TARGET MARKET:
Customer: Demographic Profile:
A. Age
100%
75%
50%
25%
10%
10-15 15-20 20-25 25-30 35 above

Fig. 1.1
The result of the graph shows the measurement of the age level of the customers. The target
customer of the Milktealiscious company were at the age from 10 years old and above. The
highest percentage of our target customers are from 15 to 20 years old, but our product is still
available to all ages.
B. Gender
100%
75%
50%
25%
10%
MALE FEMALE OTHERS

Fig. 1.2
The figure indicate the result of the customers from male to female. Regardless of the age
Milktea product is available for male and female customers.
C. Occupation
Students
workers
homeowners
passersby
others
10% 25% 50% 75% 100%
fig. 1.3
Explanation
D. Income (students)
100%
75%
50%
25%
10%
P50 P100 P200 P300 P500
Fig 1.4
Explanation Since the highest percentage of our customers is on students, we try to analyze the
income of the customers. Figure shows that
E. Location
Bagong Silang
Camarin
Maligaya
Bulacan
others
10% 25% 50% 75% 100%
Fig 1.5
Explanation
.
Suppliers:
A. Kiko Market
Description why you choose this supplier?

B. Balintawak Market
Description why you choose this suppliers?
Competitors:
Direct Competitors:
Give at list 2 direct competitors
Those with the same products as your company. Why did you choose this company as your
direct company What are the impact of the competitors to your sales. What is their strength,
weaknesses compare to your company. Explain
BIG BREW COCO TEA MILKTEALISCOIUS

HOUSE
PRICING
PROMOTIONAL
ACTIVITY
LOCATION
PRODUCTS
VARIATION
STAFF /
EMPLOYEES
AMBIENCE
OVER ALL
PRESENTATION
Indirect Competitors
Give at list 5 direct competitors
Those with different products as your company. Why did you choose this company as your direct
company What are the impact of the competitors to your sales. What is their strength,
weaknesses compare to your company. Explain
MANGO MILK SOFTDRINKS MILKTEALISCOIUS

SHAKE COMPANY
PRICING
PROMOTIONAL
ACTIVITY
LOCATION
PRODUCTS
VARIATION
STAFF /
EMPLOYEES
AMBIENCE
OVER ALL
PRESENTATION
SALES
MINUTE SARI SARI

COMPANY BAKERY MILKTEALISCOIUS
BUERGER STORE
PRICING
PROMOTIONAL
ACTIVITY
LOCATION
PRODUCTS
VARIATION
STAFF /
EMPLOYEES
AMBIENCE
OVER ALL
PRESENTATION
SALES
DEMAND OF YOUR MARKET
Describe the demands of your market. Is there a demand? A need or a wants that’s why
you create this company? Is there a scarcity in your product? If there is not and there are a
lot of company offers the same like milk tea why did you choose to open a company with
has a lot of competitors? Do you think those company cannot supply the needs of the
customers? What is the difference of your products to those who is existing in the market?
How would you know that you can still sell your product despite of increasing competitors?
If there is no competitors? Why did you open a store that no demands? Is the customers
eager to bought the product that’s why you tend to open it? Aside from the face to face
customers, where can you sell your products?
MARKETING GOALS
Describe your marketing goals, How will you be able to sell your products?
Give at list marketing goals.
Example:
1. Acquiring loyal customers by building a better customer service.
2. Improve and develop our products variety to boost our sales.
3. Gather a customers feedback to guarantee a better services.
MARKETING STRATEGY
What are the different promotional strategy you will use to promote your product and
boost your sales?
Indicate all your strategies.
Example:
Milk tealiscious is a Milk tea shop that offers a healthy deliscious milk tea with affordable price.
To improve our services and products, milk tealiscious promotes our products in a different
social media platform, Boosting our company with good deeds and positive vibes. Milk
tealiscoius offers a buy one take one with a price of 99 pesos with the size of grande. We also
give a freebies to those who will bring their friends on our shop. At the same time we provide an
advantage card where everytime they bought our product they can receive a discount.

Chapter 2 2023

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Chapter 2 2023

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METROPOLITAN INSTITUTE OF ARTS AND SCIENCES

Customer: Demographic Profile:

10-15 15-20 20-25 25-30 35 above

MALE FEMALE OTHERS

10% 25% 50% 75% 100%

P50 P100 P200 P300 P500

10% 25% 50% 75% 100%

Description why you choose this supplier?

Give at list 2 direct competitors

BIG BREW COCO TEA MILKTEALISCOIUS

Give at list 5 direct competitors

MANGO MILK SOFTDRINKS MILKTEALISCOIUS

MINUTE SARI SARI

DEMAND OF YOUR MARKET

Give at list marketing goals.

1. Acquiring loyal customers by building a better customer service.

2. Improve and develop our products variety to boost our sales.

3. Gather a customers feedback to guarantee a better services.

Indicate all your strategies.

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