I. What is the difference between vision and mission of a company?

What is
the importance of vision and mission statement in business?
 Difference between vision and mission of a company
Vision Mission

Role Vision helps you determine how far
you want to go. It affirms the value
as well as the purpose of existence of
the business.
Mission makes you understand
how to get where you want. It
helps you find goals for your
business and affirm your
business value.

Time Toward the future Focus on the present

value

Function The vision shows you where you
will be in the years to come. It
motivates you to work hard to
achieve your goals. It also makes
you understand why you need to
work hard.
Mission helps businesses
define their goals. Thanks to
that, you will know what you
have to do to be successful.

Change With the desire to further develop
your business, you can think about
changing your vision. But remember
that the vision is the engine that
explains the foundation of the
business. So don't try to change your
vision if it's not absolutely necessary.
The head of the business can
change the mission for his
business. However, they must
remember that the mission
must stick to the vision and
core values of the business as
well as the needs of the
customer.

 The importance of vision and mission statement in business:

Mission and vision statements and statements play a role in setting goals and
aiming for future results. Because these things are well defined, employees can
work towards the right goals and results. Thanks to the mission vision, HR
managers or department heads can have a vision. certainly, at the same time find a
method to train personnel, guide the subordinates, employees can aim for the goal
and try the right way. The strategies and projects given will be resourced. efforts,
and at the same time have clearer criteria for certain achievements in the future.
Vision and mission will help plans and projects have a clear direction and
 destination. Each plan, each project will be reviewed to see if it is on track to the
right goal, avoiding things like going astray or wrong with the original goal. To be
able to link and connect people in an enterprise together, to be able to work
together effectively and efficiently to reach the final destination the fastest.

II. Five forces analysis

Acecook Vietnam
Acecook Vietnam Established on December 15, 1993 and officially put into
operation since 1995, after many years of operation, Acecook Vietnam Joint Stock
Company has continuously grown to become a leading general food company. leading
in Vietnam with a strong position in the market, specializing in providing high quality
and nutritious instant products. With the goal of becoming a leading food corporation
not only in Vietnam but also reaching out to the world, Acecook Vietnam is
committed to continuing to research and bring to the market diversified products with
high quality in the future. higher, more delicious, creating a rich culinary culture to
meet the increasing culinary needs of customers and contribute to the development of
the food industry in Vietnam.
Mission: “Providing high quality products/services to
HEALTH – SAFETY – SAFETY for customers”
Based on this mission, Acecook Vietnam always places the top priority on product
quality, while supporting the communication of correct and scientific information
about instant noodle products to create safety and peace of mind for customers. client.
In recent years, Acecook Vietnam has focused on products for health, both to meet the
new needs of consumers and to increase the value of instant noodles.
Vision: "Becoming a leading food production enterprise in Vietnam with sufficient
management capacity to adapt to the globalization process"
Acecook company with the vision of becoming a leading food production enterprise in
Vietnam, over the years, the company has always tried to change to do it. stars that are
appropriate and adapted to the context. It is a visionary and forward-looking strategy
that is different from the company's mission. The company's mission is to focus on
products to give consumers the best products and services. Since then, they are all
aiming for the same purpose of bringing common benefits to consumers, companies,
employees and society.
1. Rivalry among current competitors
 Masan Food Joint Stock Company (Masan Food)
It can be seen that Masan is currently Acecook's biggest competitor, with a chain of
extremely quality products from taste to food safety and hygiene, of which Masan
Food brand has 8 products. Typical certified food hygiene and safety: : Chin-su
premium soy sauce, Chin-su salmon-flavored high-quality fish sauce, Tam Thai Tu
Nhat Ca soya sauce, Tam Thai Tu Nhi soy sauce ca, Nam Ngu fish sauce, Omachi
instant noodles stewed with five fruits, Tien Vua instant noodles cooked with black
tiger shrimp, and Tien Vua instant noodles with minced cabbage.
Masan Group is another way of calling Masan Group Joint Stock Company. This is
one of the big business groups in Vietnam's private economy. The main business area
that Masan Group focuses on is Vietnam's consumer goods and resources. With the
goal of becoming the No. 1 business group in Vietnam, Masan has continuously
developed over the years. One of Masan's proud achievements is being in 7th place in
the list of Top 50 most valuable brands in Vietnam 2016. In the consumer goods
industry, Masan is in 2nd place compared to other brands. around the country.
Masan's revenue in 2016 reached 43,298 billion VND. Not stopping there, by 2018,
Masan Group's revenue is estimated at 47,000 billion VND, up 20% compared to
2017. Masan's goal in 2020 is to reach a market capitalization of 10% of the total
value. The domestic value of Vietnam is estimated at 20 billion USD.
Setting the criterion "As an enterprise operating in the field of food processing, we
always attach great importance to the factors of food safety and hygiene and ensure
the health of users. With advanced production technology, applying strict standards of
food safety, Masan Food is proud to be the manufacturer of consumer food products
that ensure the best health today, such as: fish sauce No urea and harmful bacteria, soy
sauce without 3-MCPD toxins, instant noodles do not use frying oil over and over
again (Tien Vua brand).
With the above information, we can see that Masan has a great influence on the
market and is a direct competitor to Acecook in the food segment. Since then, Masan
is one of the companies that exert great competitive pressure on Acecook.
 Asia Food Joint Stock Company (Asian Food)
Asia Food Joint Stock Company is a leading manufacturer of instant products in
Vietnam, providing billions of delicious, quality and convenient meals to consumers
at home and abroad every year. The company is creating more than 1,700 stable jobs
for workers across the country.
In the instant food market, Asian Food is also a formidable competitor when it owns a
series of famous brands, typically the main products of Asian food are instant noodles,
instant porridge and instant noodle soup with ingredients. prestigious brands named
Bear Do, Hello, Vifood, Hao Hang and Osami. Currently, Asian food is continuing to
expand its scale to promptly serve the consumption needs of domestic and foreign
customers. Asian instant noodle products are very diverse and rich. Particularly, red
bear brand includes 9 types of products, hello brand includes 5 products, Osami and
Golden Egg are the latest instant noodle products with 3 types of products.
Domestically, Asian Food's products are available all over the country and more than
80% of consumers trust products from the company, on a world scale, the products are
present in Europe, America, and Australia. and South Africa, and countries in the
region, especially Cambodia, where Asian Foods products account for more than 50%
of the market share of instant noodles in this country.
With a wide variety of products, reasonable prices, and well-received products by
consumers, Asia Food Joint Stock Company captured market share in the instant
noodle market. Since then, Food Joint Stock Company Asian products have had a very
strong foothold in the market and become a direct competitor to Acecook Vietnam.
 Vietnam Food Industry Company (hereinafter referred to as VIFON)
Fore with Acecook company, but in 2004, the two companies were separated. And
since 2004, after conducting the first equitization, the company officially changed its
name to Vietnam Food Industry Joint Stock Company. With a history of development
over the past 45 years, Vifon has become a prestigious brand in the food industry in
Vietnam and many countries around the world. Currently, Vifon uses modern
technology from Japan, Germany, and Korea and puts it into regular operation to
maximize its capacity to serve the market. Vifon's products appear in 64 provinces and
cities nationwide, with a total of 500 agents. Market share is about 20% of the instant
product market, of which the South accounts for 60%, the North 40%. Vifon products
have been exported to more than 40 countries, including many potential markets such
as Poland, Russia, USA, Germany, Czech Republic, Korea, Malaysia. Export sales
increased by an average of 10% per year. The company has been honored to be in the
top 500 largest private enterprises in Vietnam for 4 consecutive years in terms of
revenue.
VIFON's famous slogan: "Delicious taste, reaching out to the world" With the
criterion of always putting food hygiene and safety first, VIFON's products are
committed not to use synthetic dyes, not only fully meet domestic food quality
regulations, but also receive approval from many countries with strict quality
management standards such as: USA, Australia, Japan and European countries.
In the event that Acecook was reported by the Food Safety Authority of Ireland
(FSAI) to recall a number of products belonging to the Hao Hao noodle line, spicy and
sour shrimp, and Good vermicelli with pork rib flavor due to the presence of Ethylene
Oxide, Vifon immediately expressed it. I am very good at seizing opportunities when I
post on Vifon Vietnam's fanpage an article affirming: "Vifon is always for the health
of consumers" and said that in the past 5 years, Vifon has exported more than 1 billion
products. brand VIFON - Made in Vietnam to more than 100 countries and territories.
There are strict markets such as Europe, America, Japan, and Korea. In addition to
common noodles, Vifon also produces noodles and pho with other brands such as
"Hoang Gia", "Phu Gia", "Pho Viet"
With a large and global scale, Vietnam Food Industry Company is showing itself as a
company that dares to change and move to expand its market share and geography.
With diverse and unique products and coverage on many prices, VIFON is one of the
very strong direct competitors for Acecook Vietnam.
2. Threat of new entrants:
 Unilever
Unilever is a British multinational company specializing in the production of
consumer goods such as cosmetics, cleaning chemicals, toothpaste, shampoo, food....
The company has the seventh highest value in Europe. Europe. Unilever is one of the
oldest multinational companies; Its products are available in about 190 countries.
Unilever's main competitor is Johnson & Johnson from the United States.
Unilever: It can be said that Unilever will be a potential competitor of Acecook in the
future with the group having implemented a mixed strategy by expanding food
production. With Unilever being extremely famous in the world in the field of
manufacturing consumer products for personal care and home. Currently, Unilever has
implemented a mixed strategy by expanding into food production. With a
diversification of products across all consumer goods sectors and as one of the most
powerful companies in the world, Unilever is considered a potential and powerful
competitor in the future.
 KIDO group
KIDO Group, formerly Kinh Do Group, was established in 1993 and has since
become one of the leading food companies in Vietnam. During the first 20 years of its
development, KIDO has established and maintained its leading position in a wide
range of confectionery, sponge cake, bread, moon cake, biscuit... In 2015, Aiming to
expand and develop sustainably, KIDO Group officially transformed, setting foot in
the "Food & Spices" market. Leveraging existing platforms, KIDO continues to
maintain and develop its leading position in the cold goods industry with Ice Cream,
Milk & Dairy products and expands its product portfolio to essential sectors with
frozen food, cooking oil, instant noodles, seasoning seeds, sauces, coffee, convenient
packaged foods… to take care of Vietnamese family kitchens and serve consumers'
needs throughout the day. Possessing strong financial resources combined with
advantages in distribution channels, production capacity, product promotion and sales,
KIDO is gradually realizing its goal of becoming a leading food corporation in
Vietnam and reach Southeast Asia.
By the available experience in the field of food production with a number of
ingredients such as confectionery, cooking oil, ice cream, milk. The capital decided to
attack the instant fiber food market when it launched the instant noodle product "Great
family". In the initial steps of entering this market with an existing brand name and
consumer confidence, it can be said that Kinh Do will be a potential competitor in the
future. This shows that Kinh Do is a potential competitor. future capabilities of
Acecook.
3. Pressure from suppliers:
As we all know Vietnam is an agricultural country, so the ingredients related to food
are extremely rich and diverse in both quantity and quality. That's why Acecook is not
under much pressure from suppliers, but when there are many suppliers, Acecook has
to make rules on how to choose a supplier, who the supplier is and how to meet the
requirements. how to create delicious instant noodles products, ensure quality, are
loved by everyone and suitable for the living standards of Vietnamese people.
Currently, Acecook chooses the supplier of input materials (wheat flour) for his
company, which is Tien Hung Joint Stock Company. It can be said that Acecook is
one of the big enterprises in Vietnam, so it can be said that the pressure from suppliers
is not much, whereas Acecook's "bargaining" power to suppliers is very high.
4. Pressure from customers:
Like other businesses, Acecook always has to deal with pressure from customers.
Always have regular customer care programs and make customers happy. At any time,
a customer can give up their product and switch to a competitor's product. This is the
pressure that always follows businesses and it never subsides. Even if your business is
making a lot of happy customers today, maybe tomorrow all that will change.
In addition, the pressure from distributors is not small when Acecook's distribution
system is not small when the brand is present in all regions of the country and many
parts of the world. The pressure on businesses is often price, product quality,
accompanying services and they are the ones who drive competition in the industry
through purchasing decisions.
5. Pressure from substitute products:
Currently, Acecook has launched a series of strategies to develop a variety of products
such as Pho De Nhat, Past & Present Pho, dry noodle soup with male wine flavor,
Nhip Sinh noodle soup, Hang Nga vermicelli, Phu Huong vermicelli Some products
that have not been produced by Acecook are instant porridge and instant rice. The
above product lines are extremely popular with consumers today, in terms of
convenience as well as price, there will be very little pressure from other substitute
products, because Acecook's products are usually quite good. is cheap and suitable for
the popular customer segments because that when customers look for substitute
products, customers will have to pay attention to the price, which greatly affects the
choice of customers. Currently, Acecook also has a lot of high-end products and has
quite good sales of those products, which shows that Acecook's products are very
good and suitable for the market. But at the high and average prices, there are many
substitute products on the market such as pho, porridge, vermicelli, bread... The above
products have almost the same price as the instant noodles, so if you are a business,
Without strategies and plans to retain customers, in the future, it will be easy for
customers to choose better, tastier, more suitable alternatives with equivalent prices.

https://news.timviec.com.vn/tam-nhin-la-gi-diem-khac-biet-giua-tam-nhin-va-su-
menh-51960.html#:~:text=T%E1%BA%A7m%20nh%C3%ACn%20gi%C3%BAp
%20b%E1%BA%A1n%20x%C3%A1c,%C4%91%E1%BB%8Bnh%20gi
%C3%A1%20tr%E1%BB%8B%20doanh%20nghi%E1%BB%87p.
https://www.studocu.com/vn/document/truong-dai-hoc-tai-chinh-marketing/tai-chinh-
ngan-hang/5-forces-doi-thu-canh-tranh-acecook/20098666
https://acecookvietnam.vn/thong-tin-cong-ty/
https://myquang.vn/gioi-thieu-ve-cong-ty-co-phan-thuc-pham-masan/
http://s.cafef.vn/otc/ASIAFOOD-ctcp-thuc-pham-a-chau.chn
https://vnr500.com.vn/Thong-tin-doanh-nghiep/CONG-TY-CP-KY-
NGHE-THUC-PHAM-VIET-NAM-VIFON--Chart--980-2015.html
https://vieclam.ueh.edu.vn/doanh-nghiep/cong-ty-tnhh-quoc-te-unilever-
viet-nam_20603
https://vnr500.com.vn/Thong-tin-doanh-nghiep/CONG-TY-CP-TAP-
DOAN-KIDO-Chart--265-2016.html