SYSTEM TECHNOLOGY INSTITUTE

ORTIGAS – CAINTA
Ortigas Ave. Extension, Cainta, Rizal

Tourism Development Plan

for
Rocks of Pegasus

Submitted
In partial fulfillment of the Requirements
in
(Tourism Policy Planning and Development)

Submitted by:

Lopez, Shainnah
Mallari, Israel

BSTM 402
 TABLE OF CONTENTS:

Page 3: Description of the chosen tourism destination

Page 4: Chosen Tourism Development Theory
Page 5: Chosen Tourism Planning Platform & Chosen Tourism Planning Approach
Page 6: Chosen Tourism Planning Approach
Page 7: Explanation and justification on why the tourism development theory,
planning platform, and approach were chosen
Page 8: Explanation and justification on why the tourism development theory,
planning platform, and approach were chosen
Page 9: Explanation of the strategy/gies used for tourism development
Page 10: Explanation of how the tourism strategy is formed
Page 11: Tourism Profile Project for the Tourism Destination (Prioritization, ranking,
and action plans)
Page 12: Tourism Project Profile
Page 13: Tourism Project Prioritization
Page 14: Ranking Tourism Project
Page 15: Ranking Tourism Project
Page 16: Ranking Tourism Project
Page 17: Action Plan
Page 18: M & E Plan Table
Page 19: Tourism Economic Goals
Page 20: Tourism Economic Goals
Page 21: Appendices
 Description of the chosen tourism destination

Hiking's popularity has risen to greater levels in recent years. Spending as much time in

the mountains as possible has been the norm these days. Even most weekend warriors

choose to forego the conveniences of the metropolis in favor of a challenging but

rewarding journey. The province of Rizal has become a popular destination for

mountaineers.

Rock of Pegasus is located in Barangay San Roque, Tanay, Rizal. We did an interview

with the admin of the Rock of Pegasus’s page, and we have come to know that this

tourism destination started to operate way back April 23, 2021. According to Ms. Olivia,
admin of the page, it was named “Rock of Pegasus” because the place is surrounded by

rock formation, and the Pegasus from its name represents the Statue of Pegasus they

have put in the location. The said Statue became the trademark of the place. One of the

things here that you must know is that the place is being handled by the Dumagats, one

to the groups of indigenous peoples living in the mountains of Aurora, Rizal, and Quezon

provinces in the northern region of Luzon. Aside from managing the place, the

Dumagats are also the tour guides at Rocks of Pegasus. The Guide Fees that are being

collected each day are all given directed to the Dumagats Guide.

Description of the following:

I. Chosen Tourism Development Theory

Rock of Pegasus will fall under the Modernization Theory. Not just the

beauty of the view is what you will see in Rocks of Pegasus but also the

beauty of how they operate. This destination helps those people living near

the area by giving them a chance to work in a modernized destination. In this

way, the destination will improve the economic growth and there will

bprogress as this theory will allow the locals to improve and enhance their

knowledge and skills. This destination is connected to Modernization Theory

in a way that, the destination needs some development in some parts of the

area. This place offers jobs for the native people living near the area and they

would benefit a lot if there will be some upgrades because tourists will see

improvements and will be encouraged to visit the place.

II. Chosen Tourism Planning Platform

The tourism Planning Platform in Rock of Pegasus would fit into the “Advocacy

Platform”. This platform focuses on the positive effects and impacts of tourism in an area.

Tourism was also considered an instrument for cultural development and as something that

brought people together in mutual understanding, according to this platform. Because

indigenous places have a profound ethnic culture as well as ecological significance and

sensitivity, successful tourism development must include local community perceptions in order

to form a cooperative relationship based on respect and trust in order to gain local approval and

support. Advocacy Platform depicts tourism as a “clean industry” or anything that does not emit

hazardous compounds that could pollute the environment. Rocks of Pegasus is a great example

of this platform since the destination limits the tourists who can visit. Only 100 people can visit

the destination every day. CLAYGO is being promoted and there are also no other businesses

near the area that can cause destruction to the place. With all of these being stated, it means

the placemakese sure that the environment is protected and being preserved.

III. Chosen Tourism Planning Approach

Rocks of Pegasus are a natural attraction, it is a rock formation surrounded by rock

formation. This place is fragile and must be kept in preservation. So, the best approach for

Rocks of Pegasus is the 'Middle Path Approach' because it is the polar opposite of boosterists.

Boosters need more tourists to generate revenue for their tourists, but the Rocks of Pegasus

only allows limited visitors/tourists because overcrowding the

The area may cause unexpected situations or damage the destination. In order to keep

the place safe and preserved, the people who are handling the place must make sure

that all of the rules are being followed.

Another Tourism Planning Approach that could fit Rocks of Pegasus is the

Environmental Approach. This Tourism Planning Approach aims to foster environmental

protection and area development. And this approach uses the concept of carrying

capacity in the tourism planning process. This is where the maximum number of people

may visit the tourist destination at the same time without causing the destruction of the

physical, economic, and socio-cultural environment. All of these can be witnessed in

Rocks of Pegasus as almost the same was on how the destination works. It has a

carrying capacity of 100 people each day, it also promotes CLAYGO to make sure that

the environment is protected and being preserved.

Explanation and justification on why the tourism development
theory, planning platform, and approach were chosen

Trickle-Down Theory is what we chose because we believe that this theory best fits the Rocks of

Pegasus among all of the definitions of theories. Trickle-Down Theory’s Definition applies to our

chosen destination which is the economic growth create a significant change and this can be

observed in Rocks of Pegasus because of how they create a job opportunity by hiring natives

and locals. This way they were able to improve the lives of everyone affected.
Rocks of Pegasus is the best example of an Advocacy Platform because it gives a positive

impact on tourism. The place does not only take good care of the place for their own good

but also preserves it for the future. The said attraction is a nature-friendly type of destination,

because of its ambiance and how it is being operated. It invokes thought and conversation

about those cultures as well as our own, and it has the power to reflect and shape our

society as they were able to create an opportunity for the natives and locals.

Middle Path Approach and Environmental Approach are both fits in Rocks of Pegasus. As

Middle Path Approach minimizes the negative impacts of tourism by minimizing the number of

people who can visit the place and the Environmental Approach maximizes the number of

people to make sure that there will be no harm to the place, and it will still be preserved.
 PHASE 2:

EXPLANATION OF THE STRATEGY/GIES USED FOR TOURISM DEVELOPMENT

Hybrid Strategy

As we all know, Rock of Pegasus needs a lot of improvement when it comes to its activities,
amenities, facilities, and accommodation. The place has potential, and this strategy will be
perfect for it. This strategy enables the sale of products at lower prices than competitors while
providing higher product quality. Rock of Pegasus doesn’t have comfortable accommodation
and there is a lack of activities and food restaurants. So, we can think of any unique activities
that will also be suitable for the destination. We can also build much better accommodation for
tourists, as well as food restaurants or stalls. Improving the place itself while maintaining its
low price will be in focus. For tourists to afford the place as well as the services there, it should
be offered at a lower price than other competitors. After focusing on improving the places and
building some facilities and services, it will have a chance to be featured on social media, and
many tourists will know about its existence.

Focus Strategy

Since the place of Rock of Pegasus is perfect for having a picnic and relaxation and the
visitor’s specific goal is for their enjoyment and peace. This strategy allows to identify the
specific needs and develop the product that the market needs. The picnic area or camping
area should be developed to provide the tourists chance to both relax and interact in a wide-
open area. Businesses can benefit from this strategy by paying closer attention to consumer
needs and developing products that are genuinely needed. We can create a product and
service for the target customers which is the hikers. Aside from improving the picnic/camping
area, the improvement of the picnic tables, cottages, tents, and comfortable rooms is the key
to attracting the visitors and providing them a comfortable and amazing stay. Having a focus
strategy is a great opportunity to capture the markets with unmet demands and the benefit of
this strategy is that it will help Rock of Pegasus to become a dominant player in the market.
 EXPLANATION OF HOW THE TOURISM STRATEGY IS FORMED
(SWOT analysis of the destination)
STRENGTH OPPORTUNITIES

➢ One of the Natural beauties and ➢ Rock of Pegasus can be improved over
refreshing sites of Tanay Rizal especially time.
during the summer season of the
Philippines. ➢ Creating an account/page for Rock of
Pegasus on social media platforms to be
➢ Rock of Pegasus is not a popular site known by the public and raise awareness
yet, so it’s not overcrowded. of the current situations in the area.

➢ It can be improved over time ➢ Providing solutions to maintain the

cleanliness in the area (can be by
managements manpower/ or temporarily
seeking help to the willing volunteers)

➢ Development in facilities and amenities

➢ Programs that can take into action

(waste management program, raising
awareness program, etc.)
WEAKNESS THREAT

➢ Undeveloped facilities, lack of ➢ If Rock of Pegasus did not gain any

amenities, and accommodation are the attention from the local government or
weakness of Rock of Pegasus. from the public to help it improve, it will be
the possible downfall of the place.
➢ There is no management yet in the
area, the people who manage it are the ➢ If the area is not well taken care of, its
locals. natural beauty of it will be damaged and
will also be populated by waste.
➢ Basing it on the second bullet, the place
also lacks manpower that should keep the
area clean/sanitize and in its best
condition.

➢ Rock of Pegasus is not yet known by

the public nor a popular tourist spot.
 TOURISM PROJECT PROFILE FOR THE DESTINATION
(Prioritization, ranking, and action plans)

PPA IDENTIFICATION TOOL

GOAL OBJECTIVES STRATEGY PPAs

To let the Rock of Improvement of Raising awareness  Providing

Pegasus, have accommodation, and information rules and
progress and be amenities, and about the area’s regulations
known as a Tourist facilities while condition. for the
Destination. protecting its nature. tourist.
 Asking the
local
government
for
assistance.
Improve the tourism More manpower,  Developing
skills of the hosts. conduct seminars to an ordinance
all the hosts for for
them to know what maintaining
the best ways are, the
to sustain the cleanliness of
beauty of Rock of the Rock of
Pegasus. Pegasus and
its facilities.

IDENTIFYING PPAs WITHIN A TOURISM CIRCUIT

Name of Tourism Issues and Concerns Timeframe of PPAs
Circuit Development
 Undeveloped  Development of
facilities, lack of Rock of
amenities, and Pegasus and its
accommodation 0-3 years facilities and
. accommodation
 Lack of .
manpower.  Training for the
 No certain rules staff.
and regulations.  Signs of rules
and regulations
for the tourists.
 Tourism Project Profile

Project Name Brief Estimated Cost

Description
Environmental
Conservation and Located in the province of Tanay. The PHP 10 million
action destination has a lot of potential to improve
in the destination, especially the
accommodation and service. This project
connects ecotourism to the preservation of
natural resources. It aims to improve the
municipality and serve the local community
by implementing environmentally,
economically, and socially sustainable
strategies. Increase the area's tourism. To
increase the number of tourists who visit the
destination. This will result in additional jobs
and chances for locals to start businesses
that will create more jobs.

Improvement of The project aims to improve the Facilities, PHP 15 million

Facilities, Accommodation, and Waste Management for
Accommodation the preservation of the Destination and
and Waste Attract more tourists.
Management in
Rock of Pegasus
 Tourism Project Prioritization

1.

Prioritization General
Category Criteria
Urgent • Projects that cannot be set off permanently

• Projects that would improve the public's health, safety,

and welfare.

• Projects that keep essential programs running

• Emergency preparedness projects

Essential • Projects that must be completed or improved in the public

sector
• As part of an ongoing program, projects must meet basic
standards.
• Desirable projects with self-sustaining revenue streams
• Projects with external financing available

Necessary • Projects that should be undertaken to address known and

anticipated requirements
• Projects to repair outdated or inadequate facilities
• Repair and maintenance projects that attempt to extend the
life of existing facilities

Desirable • Projects are required to expand current programs.

• Projects aimed at launching new services that are fit for a
progressive community.

Acceptable • Projects that can be postponed without affecting current

• operations, if necessary, budget changes are made
Deferrable • Projects that should be postponed or eliminated
• Projects with questions about overall demands, suitable
preparation, or proper timing
2.
Project Name Estimated Cost Timeframe Implementing
office
Environmental PHP 10 million 3 Years  Department of
1. Conservation and Environment
action and natural
resources
 Department
of Tourism
 Local
Government

Improvement of 3 Years  Department of

Facilities, Environment
2. Accommodation PHP 15 million and natural
and Waste resources
Management in  Department
Rock of Pegasus of Tourism
 Local
Government

Ranking Tourism Projects

Establish a Project Rating Scale

c Representation Description

3 R1 Project greatly contributes to the fulfillment of the goal

2 R2 Project moderately contributes to the fulfillment of the

goal
1 R3 Project slightly contributes to the fulfillment of the goal
 0 R4 Project does not contribute to the fulfillment of the goal

-1 R5 Project is slightly inconsistent with the goal

-2 R6 Project is slightly inconsistent with the goal

-3 R7 Project greatly contradicts the goal

Goal Representation Weight

1. To be a premier ecotourism W1 20%
destination.
2. To improve the waste W2 30%
management for the
preservation of the destination.
3. Improved protection and safety W3 10%
of tourists from disaster risks
and natural hazards.
4. Sustainable ecotourism W4 20%
development
5. Enhance social welfare delivery W5 10%
6. To create more opportunities for W6 10%
the local people.
TOTAL 100%

Tourism (Tourism Project Rating X Goal Weight) Total Rank

Project Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Goal 6
1 RxW1 RxW2 RxW3 RxW4 RxW5 RxW6
2 RxW1 RxW2 RxW3 RxW4 RxW5 RxW6
3 RxW1 RxW2 RxW3 RxW4 RxW5 RxW6

Tourism (Tourism Project Rating X Goal Weight) Total Rank

Project Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Goal 6
1 2× RxW3 RxW4 RxW5 RxW6
(0.3)
2 RxW1 RxW2 RxW3 RxW4 RxW5 RxW6
3 RxW1 RxW2 RxW3 RxW4 RxW5 RxW6
 Tourism (Tourism Project Rating X Goal Weight) Tot Ran
Project Goal 1 Goal Goa Goal 4 Go Goal al k
2 l3 al 6
5
1. Providing 2x 1x 1x 3 x (0.2) 1x 0x 1.5 4
rules and (0.2) (0.2) (0.2) (0.1 (0.1)
regulations )
for the tourist.

2. Developing 3x 0x 3x 2 x (0.2) 1x 1x 1.8 2

an ordinance (0.2) (0.2) (0.2) (0.1 (0.1)
for )
maintaining
the
cleanliness of
the Rock of
Pegasus and
its facilities.
3. 3x 1x 1x 3 x (0.2) 1x 3x 2 1
Development (0.2) (0.2) (0.2) (0.1) (0.1)
of Rock of
Pegasus and
its facilities
and
accommodatio
n.

4. Trainings 1x 1x 2x 3 x (0.2) 1x 1x 1.6 3

for the staff. (0.2) (0.2) (0.2) (0.1) (0.1)
 ACTION PLAN
Activity Definition Verificat Neede Evaluat Office/
and ion d ion Organizat
Timeframe means resour metho ion in
of Activity ces ds charge
1. Providing This will Raising  Funds Mayor’s
rules and protect the awareness Office / Local
regulations for destination and government
the tourist. (1 Month) informatio admin,
n about Tourism
the area’s officer
condition.
2. Developing This will help The place  Funds Mayor’s
an ordinance the will be  Coordin Office / Local
for maintaining destination maintaine ation government
the cleanliness to maintain d, and it  Permits admin,
of the Rock of its will not be Tourism
Pegasus and cleanliness polluted  Constru officer
its facilities. and ction
sustainability Material
. (2 months) s
3. Development Improvem  Funds Mayor’s
of Rock of The ent of  Constru Office / Local
Pegasus and its destination accommo ction government
facilities and will be dation, Material admin,
accommodation. renovated, amenities, Tourism
s
and it will and officer
attract more facilities
tourists while
(1-2 years) protecting
its nature.
4. Training Training of Improve the  Coordin Mayor’s
for the staff. the staff (3- tourism skills ation Office / Local
6 months) of the hosts.  Permits government
 Funds admin,
Tourism
officer
 M & E Plan Table
Results Succes Specific The Data Frequen Roles and
s Target data Collec cy Responsibiliti
Indicat Results sourc tion es
or per e for Metho
Indicator Perfor ds
mance
Asses
sment

Improved - -More Direct Assess Every The role

manpowe obser ment three of this is
accommodati Coordinatio
r, conduct vation reports (1) month for
on, amenities, n of locals seminars and Environ
and facilities. to all the Perfor evaluati mental
And and support
hosts for manc on Conserv
preserved from a local them to e ation
Destination know evalua and the
government
and Attract what the tion Docum responsi
unit. best ways ent bility is
more tourists.
are, to review to
sustain Busin improve
- Raising the ess the
beauty of permit tourism
awareness
Rock of and destinati
and Pegasus. licensi on while
ng protectin
information
- The office g it.
about the place will
be
area’s
maintaine
condition. d, and it
will not be
polluted.
Table 1. Tourism M&E Strategy
 TOURISM ECONOMIC
GOALS
Actual
Desired Results Strategy Baseline Data Targets Accomplishment
s

To improve Developing Out of 100

accommodatio an ordinance tourists, 70% 50% increase 100% increase in
n, amenities, for follow the rules tourists support
and facilities. maintaining and help and coordination
And preserved the protect nature.
Goal Destination and cleanliness of
Attract more the Rock of
tourists. Pegasus and
its facilities.
in tourists community
support and
coordination
by (30% of 70%)

2023 in 2023

50% of male 40% of males

and

The place will Trained the

be maintained, staff and
and the to Develop the
Objectives make sure it Rock of
will not be Pegasus
polluted. and its
facilities and and 50% of 60% of female
accommodat female members within
ion. members the local
within the local community
community will received training
be trained as certifications as
tourism tourism
professionals professionals

Promote
sustainability to
conserve and
preserve the
destination
Table 2. Tourism Targets vs. Accomplishment table
 Appendices
Explore Unseen Travel PH. (2022). Rocks of Pegasus. Retrieved from (1) Explore
Unseen

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