BBA-MBA Integrated (2020-25)

4th Weekly report of the Summer Internship

at
“Aditya Birla Capital”

Submitted by:

Roll no. Name Div

207328 Ishita Rai c

Term - 6

Submitted to: Dr. Hrudanand Misra

Submitted on: 05/06/2022

 Table of Contents

Title Pg. No.

1. About the organization - Aditya Birla Capital 1-2
2. Day wise Task Description 3-4
3. General Observations/Learnings 5
4. References 6
 1. About the organization – Aditya Birla Capital

Aditya Birla Capital Limited (ABCL) is the holding company for the Aditya Birla Group's financial services
divisions.

ABCL is a universal financial solutions group providing to different demands of its consumers across their life
stages, with strong presence in Protecting, Investing, and Financing solutions. ABCL's companies have a
statewide reach with 950 branches, over 2,00,000 agents/channel partners, and many bank partners, thanks to
more than 30,000 employees.

Aditya Birla Capital Limited, through its subsidiaries and joint ventures, manages approximately Rs. 3,724
billion in assets under management, has a combined lending book of around Rs. 614 billion, and an active
customer base of over 31 million as of December 31, 2021.

Aditya Birla Capital Limited is a subsidiary of the Aditya Birla Group, a Fortune 500 company. Over 140,000
employees representing 100 nationalities form the foundation of the company. Over half of the Group's
revenues now come from activities in 36 countries across North and South America, Africa, and Asia.

Vision and Mission

"To be a leader and role model in a broad-based and integrated financial services business."

The 4 pillars of our vision that will help us achieve it are:

To be a leader – we are committed to being a leader in all facets of our businesses, rather than being just
another participant in this race.

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To be a role model – we will not become leaders by cutting corners or making compromises. Whatever we do,
we will strive to be the best in class. And if we are the best, then our customer will have no reason to go
elsewhere – therefore our leadership is assured, on pure merit.

To be a broad-based player – we are committed to meeting all the felt and unfelt needs of our target customer.
And thereby, we can retain him or her across their needs and life-stages.

We aim to be an integrated player –we believe that this approach gives us a competitive edge through sharing
best practices, deriving cross – business synergies & providing a talent pool with a world of opportunity to
grow.

History and Heritage

Originally incorporated in October 2007 under the Companies Act 1956, Aditya Birla Financial Services
Private Limited received the certificate of registration from the Reserve Bank of India in May 2009 to
commence the business as a non-deposit taking NBFC.

In December 2014, the company was converted from a private limited company to a public limited company,
and was renamed as ‘Aditya Birla Financial Services Limited’.

During the past one decade since its incorporation, the Company has come a long way to become one of the
largest financial services players in India. Year 2017 marks a milestone, with the Company becoming a pure
play listed holding company of all the financial services businesses of the Aditya Birla Group.

To mark this new phase in its journey, and in line with its new unified brand identity, the Company was
rechristened as ‘Aditya Birla Capital Limited’ in June 2017. The synopsis of its journey over past 12 years from
2007-2019 is as follows:

● From 5 business lines to a well diversified portfolio of 13 business lines

● Aggregate AUM1 has grown to Rs. 3,000 billion
● Lending book (including Housing Finance) has grown to Rs. 601 billion
● Aggregate revenues have grown to Rs. 115 billion
● From Investment phase to aggregate2 earnings before tax of Rs. 12.9 billion

Parentage

Aditya Birla Capital is a part of the Aditya Birla Group, a USD 44.3 billion Indian multinational in the league
of Fortune 500. Anchored by an extraordinary force of over 1,20,000 employees, belonging to 42 nationalities,
the Aditya Birla Group operates in 35 countries across the globe. About 50 percent of its revenues flow from its
overseas operations.

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Day wise Task Description

Week - 4, May 28 to June 04

Day 1: May 29th, Sunday was a holiday.

Day 2: May 30th Monday

On the 1st Day we were asked to start reaching out to the clients and pitch them plans according to
their responses in the risk profiling questionnaire. I started my day by learning about all the
different insurance products that we were supposed to pitch to the clients. I made a list of all the
clients that I was going to reach out to and allotted a certain policy to them which would be suitable
for that person.

Day 3: May 31st Tuesday

Today, I had to meet with 5 potential clients. They were all friends of my father and I invited them
over to talk to them about the policies they could buy to safeguard the futures of their families. I
pitched child protection plans to the ones who had children and vision life income plans to the
others. We talked for a bit and then they asked me for some time to think and do some research to
come up with a decision.

Day 4: June 1st Wednesday

Today I made calls to the people who lived far away in different states and could not meet. I
explained to them about the different policies they could buy. After this we had a meeting with our
mentor, Mr. Ramashish where he solved our doubts and problems that we were having while
reaching out to the clients.

Day 5: June 2nd Thursday

On the 5th day , our training was again scheduled at 10 in the morning. We reported our work to our
mentors and they motivated us by telling us their own sales experiences and how to close deals.
After that we started our job of reaching out to the potential clients again. Today I approached my

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 friend’s parents and talked to them about the policies. Like everyone else, they too needed some
time as investing in an insurance policy requires some serious thinking and everybody wants to
invest their money in the right place.

Day 6:June 3rd Friday

Today we had another reporting meet and we all reported our progress to the mentors. At the end of
this week, we all had realized that sales is not a child’s play and it requires tremendous effort and a
lot of trust with the client to close a deal. We continued with our reaching out process after the
meeting. I had a target of talking to at least 5 people per day.

Day 7: June 4th Saturday was a holiday.

The week concluded here.

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2. General Observations/Learnings

• The study of this course helped me study about mutual funds and their rate of return, right time to
invest, and types of Insurance policies.

• This internship taught me the real time application of Etiquettes which we learnt in the
organizational behavior class and were helpful while presentation, communication and other
gestures.

• While observing the work of the sales and marketing department, I learnt the importance of the
4p’s of a company.

• I learnt how important it is to understand the SEBI regulations in the Equity department as well as
Mutual funds and how different laws and taxation of the government affect the business and
investment of investors.

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3. References

https://www.adityabirlacapital.com/about-us