02-10-2018 18:26] Ray, Sheeladitya (IMDLR):

ya, on that itself then.

1. slide 8 is all FMC: that footnote is missing

[02-10-2018 18:29] Ray, Sheeladitya (IMDLR):

2. Slide 11: Need 2 drivers. Local can be kept as 7 instead of 8. Then sums to a neat 100. 101
otherwise. (as I mentioned-very minor so far)

[02-10-2018 18:31] Ray, Sheeladitya (IMDLR):

3. SLide 8- T2B innovation %. Can you check if it is all FMC as well: cigarettes with more enjoyable
smoke as 56%. Run suggests at my end it 58%.

[02-10-2018 18:33] Ray, Sheeladitya (IMDLR):

4. Slide 12: The theme names are possibly misleading. Affordable/basic should also include
/cheapest/ Good VFM. Simiarly, HQ paper is missing out. Maybe these are already decided
omissions? Not sure.

[02-10-2018 18:34] Ray, Sheeladitya (IMDLR):

5. Slide 15/16: Metro/Urban mentioned as 44%. If rural estate is 55% in N3, then there is a small 1%
missing. Rounding issue probably, but a quick check please?

6. Slide 20: For Millenial broadcaster- please correct small typo: SNPN to SNPB.

7. Go out to socializer in slide 25 to change to socialize.

[02-10-2018 19:14] Ray, Sheeladitya (IMDLR):

10. Slide 27- Please add person to active/ernegetic person and correct font in "necessarily of inferior
quality"

11. Some segments don't have that among FMC only footnote- please add

12. Front of N2C2 CTs is a little off vs. others: please correct

13. Background cell colour of indexes for segements (slide 25 to 32): please keep same grey etc.
some places green, some places not so.

14. FOr N1C2 (slide 28): I can't see the image of the segment at the top. Can you?

15. Slide 55: BSS Indices- please check colour. The two Dunhills should be green

[02-10-2018 19:27] Ray, Sheeladitya (IMDLR):

Slide 40: 56, 25, 13, 6. Right now second number is 26

Slide 43: Pen Portrait for savvy socializers. it says ASO30. It needs to be ASU30

[02-10-2018 19:33] Ray, Sheeladitya (IMDLR):

same slide 43- the word towards in last paragraph also needs to be bolded/colored properly. It juts
out

[02-10-2018 19:39] Ray, Sheeladitya (IMDLR):

slide 44: why is pleasant smell and pleasant aroma separate in need driver graph?

[02-10-2018 19:44] Ray, Sheeladitya (IMDLR):

16. slide 46: SEC CDE Level- can you please check? I see 88 in my run, in slide it is 83?

[02-10-2018 19:46] Ray, Sheeladitya (IMDLR):

slide 47 has 88, so there is a discrepancy. i think slide 46 would be 88 too then.

[19:50 2018-10-02] Ray, Sheeladitya (IMDLR):

slide 46: 32 37 23 8. Right now 3rd number is 24. This change (al,ong with the above point of slide 40)
are to help them add to 100 and be consistent with slide 49

for dunhill- I have done an overall sense check, seems okay: just that point of Brand equity index in
green.'