Bachelor of Science in Office Administration

Principles of Public and Customer Relations

Public relations are everywhere today. It's a practice

that has become an important aspect of any business venture.
Whether an organization is not for profit, for profit, or
governmental, they still need and desire to speak their
purpose within the community and publicity allows this to
happen. There are several publics during which the PR
practitioner must correspond with and every requires a
different means of communication. Internal publics are inside
the organizations like clerks, managers, and stockholders.

Due to the world's rapid change through advanced

technology public relation became more and more a world
activity. Nowadays, it's one among the fastest-growing fields
of professional employment worldwide. The general public
relation profession should be constantly adapted to the
requirements of society through which different people and
different organizations from different countries form a range
of definitions.

The communication process includes the exchange of verbal

and non-verbal messages in which participants not only
exchange, but also build and share meaning with knowledge,
ideas, news and feelings. It is a continuous mechanism in
which the message is transmitted through various media to the
receiver. It must be a two-way process in order for
communication to be effective. The sender encodes the message,
the recipient decodes it and recognizes the message as
intended by the sender. The recipient must respond and provide
input on his interpretation of the message to the sender. If
the process is incomplete, then the contact target has not
been met.

Communication is central to a successful public

relationship, which is defined as a practice to conserve,
sustain and improve an organization's credibility by
maintaining a positive relationship between the organization
and its staff, stakeholders, customers, partners and the
public. The role of public relations is to generate a positive
image of a business in the minds of its target audience. It
conducts various activities to raise public awareness of a
product, a service or some other issue, such as addressing the
media, speaking at conferences, advertising, engaging in
events and corporate social obligations. In reality, it
manages the public image of an entity by ensuring a proper
flow of communication between the two parties, the target
audience and the business.
 Public relation is not any longer considered as one-way
but two-way conversation. One-way communication like war
propaganda wants to realize a unit popular opinion by
influencing and persuading the general public opinion to
extend the organization's business whereby two-way
communication creates sympathy with the concept that an
organization also changes its attitude and behaviour
constantly and not just the audience.

PR can affect individuals or groups to assist

organizations reach more successful by building relationships
with them through organization’s activities. PR people’s
functions and key tasks may be varied. In simple terms, the
role of publicity in a company is immense and wide scope. To
build image and reputation of the organization. PR
practitioners work for the organization to image and
reputation of the organization in several magazines, articles
in media, and its publications. Therefore, PR writing is an
important aspect in PR. So, we must be able to work and speak
with people comfortably within the public environment so as to
speak effectively. Hence, the most fundamental tool a PR
people should have is that the ability to write down and write
well. PR people write news release, annual reports,
advertising copy, radio and video scripts and social media
posts to achieve the aim of building and holding relationships
with publics and media.

Public relations are a management role that defines,

establishes and maintains partnerships that are mutually
beneficial between an entity and the public that impact the
organization's performance. Strategy is important in public
relations to decide the role of PR in an organization, as well
as to outline the strategies and activities to be used to
achieve the public relations goals of an organization. Public
relations refer to an organization's basic processes, and are
therefore a main concern in the overall strategy of the
organization. The overall strategies of organizations monitor
and restrict campaigns and strategies for public relations as
they set certain targets and limitations that govern PR
practitioners' practice.

For instance, the Mimosa Agency consists of innovative

young minds who put a spin on the appeal of everyday life.
Mimosa is committed to helping their customers reach their
full potential. The advertising strategies they use to put a
different spin on the ordinary when efficiently presenting
them.  Mimosa's objective is to raise Ironworks Consulting's
awareness among health insurance firms by attracting several
new customers in the next year.
 This is accomplished by using various ways of promotion
targeted at the health insurance industry, such as print
media, interactive media, trade shows and public relations.
Ironworks is the final link between your organization and the
world of technology. The Ironworks Consultancy primary
campaign message is to close the gap between their consumers
and information technology. The aim of Ironworks is to notify
potential customers accurately, efficiently, and effectively.