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Information & Specification: "Why Are These Guidelines Important?"
Information & Specification: "Why Are These Guidelines Important?"
Tetra Recart ®
1 assist you in producing predictable print results for the package
Tetra Fino® 1 you are designing. The Tetra Pak group wants to help you get the
Tetra Rex® 1
most out of your design work. We aim to do this by providing you
Tetra Gemina® 2
Tetra Wedge ®
2 with the recommendations and specifications in this guide.
Tetra Prisma® 2 This guide will also help you understand the important
Tetra Brik® 3 differences between common commercial printing and the
Tetra Top® 3
Tetra Classic® specialist printing of the packaging industry.
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Tetra Evero® 4
Your required specification is just three steps away.
Print Process 1. pack type
Tetra Pak ® Sharp and Flexo Line 5
2. printing process
Tetra Pak ® Select 6
3. board type = specification
Material
Uncoated Paperboard
Coated Paperboard
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“Why are these guidelines
Metallised Paperboard
Inks
7
8
important?”
Selection These guidelines provide you with vital information that may
Package Type 9 impact your design work. The manual describes consequences
Print Process a that you would like to avoid or at least be made aware of. In the
Paperboard b
Confirmation following pages, you will find information and recommendations
c
customized for the type of Tetra Pak package you are intending
Information & Specification to design. This guide provides you with technical information and
Technical Drawing & Specification d
Inks Colours i specifications needed to create a Tetra Pak package design.
Line Thickness i If you want information about package design from a creative
Text Size ii
and promotional point of view please contact your local Tetra Pak
Contour Lines iii
Barcode Market Company for further assistance.
iii
Minimum Dot iv
Keylines 10
Design Submission 11
Information &
Glossary 12-13
Specification
Skip to Product Selector Package Types
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Information: Package Types
so consumers can choose to drink directly from them. This makes it easy for you to volumes in seconds. Avalible in a rage of different bottom configurations and
Advantages
introduce on-the-go consumption to new markets, increasing your brand visibility. shapes. Add a custom coloured cap, print in one of three different methods and
• Eye catching package with excellent brand building opportunities by let the package shine on the shelf.
Advantages
printing on the whole package.
Advantages
• The compact shape ensures outstanding logistical performance from • Aseptic carton package guarantees product safety and hygiene.
production to consumption. • Proven protection at its simplest delivering product quality everywhere. • Consumer-convenient.
• Makes distribution and shelf space efficient. Square packages are • Ambient distribution extends geographic reach. • Flexible.
easily aligned on the shelf for a greater brand impact. • Long shelf life eliminates stock shortages. • Easy to operate.
Their lower weight makes daily handling easier. • Reduced waste.
• A light weight, easy to store, safe to open (no tools required), and easy
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Information: Package Types
The Tetra Gemina® Aseptic package is the world’s first roll-fed gable top Tetra Wedge® Aseptic is a trendy, cheeky package that sells. Kids of all ages The Tetra Prisma® Aseptic package combines attractive looks with great versatility,
package for full aseptic performance for juice and milk. It was, and still is, are drawn to its individual character. Distinctive and highly visible on the shelves, making it ideal for all sorts of consumer situations. It has a rich, original image that
simply evolutionary. Consumers like the Tetra Gemina® Aseptic package for it attracts attention and provides you with a great billboard for promoting modern consumers find appealing. The package is ideal for high quality fruit
its modern and eye-catching looks. It combines the convenience, safety your brand. It is durable, lightweight and cost-effective to produce. And, being an juices, tasty flavoured milks, enriched and cultured milks, iced teas, organic
and nutritional benefits of aseptic packaging with great functionality and a aseptic package, the Tetra Wedge® Aseptic enjoys a long shelf life without products or lactose reduced milks. The Tetra Prisma® Aseptic package is your way
fresh image. preservatives or refrigeration, leading to broad distribution range. Choose Tetra of offering a premium carton package with a unique, eye catching shape and
Wedge® Aseptic for packaging nutritious, wholesome liquid foods like flavoured excellent pouring and gripping features. The Tetra Prisma® Aseptic package can
Advantages
and cultured milk, drinkable yoghurts, juices and nectars or soy-based drinks. be printed with a metallised effect to give it even more shelf appeal.
• Consumer-convenient.
Advantages Advantages
• Exceptional functionality.
• No refrigerated distribution. • Appealing shape that conveys a fun attitude. • Easy to pour, easy to drink from.
• Convenient for children to hold and drink from. • New design possibilities.
• Aseptic carton package guarantees product quality, long shelf life • Packaging material with metallised effect.
• Unique package shape aids product differentiation, attracting • New printing options.
• Durable package that keeps the product safe and looking good.
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Information: Package Types
We say that the Tetra Brik® brand is smart for the planet, has a smart shape, is Advantages
• Fun and unique shape that appeals to choosy consumers.
smart for people, smart to configure, smart to produce and last but certainly not
• Value-adding. • Convenient, easy to-drink-from package that keeps its nutritional value.
least, is smart to promote.
• Consumer-convenient. • Unique package shape that attracts consumers.
• Powerful product image.. • Aseptic packaging reduces storage and distribution costs.
• Enhanced design possibilities. • High speed filling machine for efficient production.
• Ambient distribution for expanded market coverage.
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Information: Package Types
Tetra Evero® Aseptic is the first ever aseptic carton bottle for white milk to hit Many package types are available in different volumes and opening configurations.
the shelves — standing out with exceptional consumer handling and appeal. For further information please contact your local Tetra Pak Market company.
It combines the easy handling and pouring of a bottle with the environmental
advantages of a carton. And the smart, safe one-step opening with two-step safety
keeps what’s inside fresh and safe. Consumers find it easier to open, hold and
The Tetra Evero® Aseptic is aimed at the ambient white milk market, including milk
enriched with calcium, proteins, fibres (inulin), vitamins A and D and minerals.
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Design Parameters by Process
the printing plate, making flexo a relief printing process. • Spot colors may not be mixed with any other spot color or process colors. The most commonly used is the chambered doctor blade ink metering system.
From front to back, the system consists of an enclosed doctor blade chamber,
The printing press setup is configured to support process color
anilox roll, plate cylinder and impression cylinder. The most important part of
printing:"Four print units are prepared for process color printing
(CMYK). The anilox screen ruling combined with the CLC substrate allows the inking system is the anilox roll. The surface of every anilox roll is laser
high quality printing (according to specification). In addition to the four engraved with a pattern of tiny cells, so small that they can only be seen under
process colors (CMYK) spot colors can be used to reproduce colors magnification. The size and number of these cells determine how much ink will
outside of the CMYK gamut. be delivered to the image areas of the plate, and ultimately to the substrate.
impression cylinder
Print Quality
Tetra Pak ® Sharp and Flexo line is using the same printing
method, flexography. These are simply 2 different quality levels of printing.
Tetra Pak ® Select is the edge of Flexography technology offering plate cylinder
Flexo Line
• All colors used are considered Spot Colors. anilox roll
If CMYK are used they are treated as spot colors and NOT as process colors.
doctor blade
• Maximum 2 colors can be overprinted (only one of them may be screened).
ink tray
Flexo line printing demands high ink coverage, therefore requiring anilox
rolls with high ink volume and low screen ruling. This combination gives The plates are in most cases attached
high dot gain and limits the screen ruling, impacting the printing result. to the plate cylinder with double-sided
Using process colors to create photographic images is not possible in adhesive tape called “sticky back” which
Home Package T
Types
ypes Tetra Pak ® Select
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Design Parameters by Process
Tetra Pak ® Select Tetra Pak ® Select Process Print unit and inking system
Tetra Pak ® Select utilises Hybrid screening, the benefits of this include the The heart of the flexographic printing process is the inking system.
Tetra Pak ® Select is the edge of Flexography technology offering another
level of design freedom. Ability to mix special and process colours support of dots that can fade from 4.3% down to 0.4%, the Hybrid screening The most commonly used is the chambered doctor blade ink metering system.
combined together with smooth fading possibilities, takes Tetra Pak Select
®
uses a circular dot structure which randomly removes dots from the gradation From front to back, the system consists of an enclosed doctor blade chamber,
to the premium level of printing among the Tetra Pak portfolio. in a uniformed manner.This allows for greater stability when printing and anilox roll, plate cylinder and impression cylinder. The most important part of
This product offers satisfactory appeal comparing to other technologies such clean highlights with edges that simply out perform Standard Flexographic the inking system is the anilox roll. The surface of every anilox roll is laser
as Offset & Roto. Its capabilities enhance customer branding and engraved with a pattern of tiny cells, so small that they can only be seen under
results.
strengthen communication to consumers.
Standard Flexo Tetra Pak ® Select magnification. The size and number of these cells determine how much ink will
be delivered to the image areas of the plate, and ultimately to the substrate.
Key Benefits of Tetra Pak ® Select
• Ability to mix process and spot colours
• Advantage of a larger colour Gamut compared to standard flexography
• Excellent Quality of Select technology enables more freedom with designs
• Greater Density enabling more bold and vibrant premium designs substrate
• Photo realism within images
• Improved minimum tolerances of first printed dot, font size and line width
Here we can see an example of Standard Flexo in comparison to a Tetra Pak ® impression cylinder
Select result. We can see that the highlights are much cleaner and brighter,
Process Colours Only also the shadow fades smoothly away by utilising the Tetra Pak ® Select hybrid
screen.
anilox roll
doctor blade
ink tray
The example shows Standard Flexo were the dot size of light tones needs to
be stopped due to technically constraints, limiting the reproduction
of highlights and fadings. In Tetra Pak ® Select, hybrid screening
technology is used to create a smoother transition with a result comparable to
photographic image.
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Design Parameters by Paperboard
of ink absorption and does not allow for high print resolution (screen the surface gloss, lustre, whiteness and printability. The ink absorbtion is applied in Tetra Pak production before printing, it can be used to give the
ruling lines per inch, lpi). The minimum printed dot will be rather reduced compaired with uncoated paper hence the dot gain is less, this product a metallic appearance. The colour of ink printed on board will look
large, and clearly visible to the naked eye. This makes uncoated will allow photographic printing. quite different when printed on metallic film., therefore a white ink is required.
paperboard unsuitable for photographic printing. White is printed first and other inks on top of it. Areas of the design where the
Coated paperboard is used when printed with Tetra Pak® Sharp, Flexo line
metallic effect is meant to shine through the ink should be clearly marked.
Uncoated paperboard is used with Flexo line. and Tetra Pak® Select.
Normally chosen for premium products.
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Materials: Ink
acts as the carrier of the pigment and the pigment acts as the colorant. restrictions regarding hygiene and health. Before Tetra Pak can use any ink, the of paper then what can be used by Tetra Pak. Hence there are some colours in
Direct sunlight and high humidity can have an erosive effect on pigments, complete ink recipe has to be approved in accordance with national and the Pantone book that not can be perfectly matched. Tetra Pak have in
causing the colour to become pale. Fluorescence inks are particularly sensitive international statutory specifications. partnership with Pantone created ColourSafe which is certified by Pantone to
to this, which is one of the reasons why Fluorescence ink is not used in the Pigments containing heavy metals or pigments based on fanal chemistry give the best possible match to the Pantone book using pigments suitable for
packaging industry. (e.g. Pantone Reflex Blue) are examples of pigments that cannot be used within liquid food packaging.
sunlight exposure, Tetra Pak have created a indicative list where all colours in
the Pantone coated guide are rated for its resistance to light.
Environmental sound
The absolute majority of the inks used by Tetra Pak are water based. Water
based inks are considered to have less environmental impact than solvent
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Begin your selection...
Tetra Recart® Tetra Fino® Tetra Rex® Tetra Gemina® Tetra Wedge® Tetra Prisma® Tetra Brik® Tetra Top® Tetra Classic® Tetra Evero®
Select Your Your required specification. Please click the Trademark to select the package type.
Pack Type
1. pack type For information on each type please click on the...
2. printing process
3. board type = specification
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Keylines, Backmatching & Continuous Design
in digital form. Keylines are not dependent on paperboard or print method. on the rear of the package. The match between the left and right part where When you design for these packages you will need to repeat the design
They are best used in Adobe Illustrator where the keyline presentation benefits they are joined together needs your attention. elements more than once on your delivered AW keyline. This is necessary in
from the Adobe Illustrator layer function. order to always ensure a full design element on each individual package
Backmatching principle:
after filling. For more information please contact your Tetra Pak Market Company.
A keyline is a drawing showing:
1
• Design area
• Keyline notes
1 Sealing zone
• Area free from design
2
• Opening areas
3 2 Left panel overlap
• Mask
into sealing zone
• Background
3 Left panel package limit
(slitting line)
• Tetra Pak Customer advertising agencies 5 Right panel overlap into sealing
4
zone of adjacent package
• Tetra Pak Design and Prepress Department 5
Note! The keyline must not be edited. On opening the digital keyline in Adobe 7 Left panel matching line
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Illustrator you will notice that it’s built up in four layers; 1. Keyline, 2. Keyline notes,
3. Mask and 4. Background (you simply drag them into place if they are not in that
order). We recommend that you build up your design, starting with the Background
layer and that you keep Background and your additional layers located below the
Avoid putting small text in the overlap area due to mismatch possibilities.
Mask and Keyline layers. Most of the package area on a Tetra Pak package is available
for designing purpose. Only some areas where the package is folded and sealed are
not available. The Mask layer already masks off areas that are not available for design,
text and symbols. We suggest that you delete the Keyline notes layer prior to final
saving of the file. In the base of the Keyline, print marks, register marks etc. and also the
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Preflight & Design Submission
missing digital files, improper image resolution and fonts before sending it Design submission
further in the design production chain. Adobe Photoshop (images should be layered PSD format).
Supply the assignment in a neat logical order, with all relevant elements in their respective
folders. The main document, together with linked images, should be put in one folder. We also accept Freehand and Corel Draw files but please be aware that there
Preflighting Tetra Pak designs Fonts used for the design are to be put in another folder. Please contact your market may be issues and delays in the process.
Preflighting the design and its elements is in your own interest. If you follow our company for information on the type of media on which they would like to receive your
instructions the design process will run smoothly and the number of design (most common is DVD), many also offer the possibility to submit them design files
Freehand (to produce the main design document).
unexpected problems will be minimised. through FTP or other means of digital transfer. If you use FTP please compress the files into
There are a few main Preflighting issues that we wish to draw your attention to: one archive (.zip and .sit) before sending it as this is more secure and will take less time.
Corel Draw (to produce the main design document).
• The correct keyline must be applied to the artwork, if the keyline is wrong
Checklist
Home Keylines Glossary
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Glossary
ink to the printing plates that print the substrate. The ink film is affected by the example, the colour gamut of an RGB monitor is much broader than that of to create certain type style on the screen and for output.
number of cells per linear inch and volume of the individual cells in the engraving. CMYK inks on paper.
Grey levels
Aseptic packaging Contour line Discrete tonal steps in a continuous tone image, inherent to digital data.
Aseptic packaging means that the product is rapidly heated and chilled by ultra A line around design elements can appear as an effect of necessary trapping Most continuous tone images contain 256 grey levels for each colour (8 bits).
high temperature treatment, after which it is packaged under sterile conditions (spread and choke). In such cases this has a secondary colour effect. As an Halftone screening
in sterilised packages.The heat treatment is performed in a couple of seconds alternative, a line in a single colour can be applied around the design The process of creating the halftone representation of continuous tone information.
to ensure that the product retains its quality. Aseptic packaging keeps the element.The thickness of this contour line should be at least twice the trap width. This process breaks up the image into dots of different sizes. Electronic imaging
product fresh for a long time without refrigeration. devices render each halftone dot as a cell containing a number of pixels,
Dotgain
Bit An unavoidable increase in the size of halftone dots as they pass through the
forming a specific dot shape. The more pixels are turned on, the darker the dot
A binary digit, the smallest information entity. It is expressed as1or 0, meaning cell appears.
stages of platemaking and printing. Dotgain varies according to the
on or off, yes or no, positive or negative, something or nothing.
characteristics of the press, ink, and substrate used. If dotgain is not accounted Hybrid Screening
Bitmap for during the creating of colour separations and proofs, unexpected colour Select uses hybrid screening technology combining AM screening in the
A computerized image consisting of dots. Images are ‘‘mapped’’ directly from shifts or loss of detail will occur on the press. mid-tones and FM screening in the highlights (and optionally, in the shadows).
corresponding bits in memory, whereby each dot is represented by a binary These screens can simply be applied to improve the smoothness of your
EPS
digit (bit) that is ‘‘on’’ (1) or ‘‘off’’ (0). flexo highlights
Encapsulated PostScript. A standard file format for a drawing, image or
Chambered doctor blade complete page layout, allowing it to be placed into other documents. It is used
LPI
On a flexographic press, a cartridge designed to supply ink to the anilox roll in Lines Per Inch. The number of dots per linear inch in a halftone screen. Dot size
to transfer PostScript image information from one program to another. EPS files
an enclosed area. Ink is pumped into and circulated through the cartridge that varies from very small highlight dots to large shadow dots. More lines per inch
normally include a low resolution screen preview.
is positioned on the anilox roll. Two thin strips of metal or polyethylene (doctor increase resolution details and dotgain. Could also be specified as
blades) are in direct contact with the anilox roll. One of the blades contains the Flexo Line Lines Per Centimetre.
Flexo line, as the name indicates, is used for line printing
ink within the cartridge; the other blade contains and meters the ink from the Minimum printed dot
non-cell areas of the anilox. When using a dual doctor ink chamber, the fountain (i.e. solid areas of colour or gradients of individual colours). The smallest dot size a press is capable of reproducing, usually determined by
roll can be eliminated. press characterization data.
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Glossary
the higher the scan resolution. distance, normally stated in lines per inch (lpi) or lines per centimetre (lpc).
Preflighting Serif
The process of checking electronic files to ensure that all elements are present The short cross line or spiral like terminals at the end of the stroke of a Roman
and have been properly constructed for optimal output. style type face (e.g.Times).
Proofing Trapping
The process of creating overlaps between adjacent colours to account for
The process of checking electronic files to ensure that all elements are present
press misregistration, paper stretch and other variables.
and have been properly constructed for optimal output.
There are two types of complementary traps (chokes and spreads).
Resolution
The measurement of fineness and detail in an image. The scale of resolution Uncoated paperboard
depends on the device being measured. Scans are measured in pixels per inch Paper without an additional protective coating; ‘‘untreated’’ paper.
Vignettes
(ppi). Halftone screens in print are measured in lines per inch (lpi).
Sans serif An image in which the background fades gradually away until it blends into the
Letter forms or type that does not contain the short cross line or spiral like unprinted substrate.
terminals at the ends of the stroke (e.g. Helvetica).
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