NTCC REPORT

ON

INTERGLOBE TECHNOLOGIES – ( An organizational study with specific

reference to makerting department )

BY
KUNAL GAHLOT
B.COM HONS
SEC D
A3104619220

UNDER THE SUPERVISION OF

DR. SEEMA GUPTA
 AMITY SCHOOL OF BUSINESS
ACKNOWLEDGEMENT

“Gratitude is not a thing of expression; it is more a matter of feeling.”

Any accomplishment requires the efforts of many people any work cannot be
completed without the support of many people. I would like to record my thanks
and gratitude to the people whose generous support and help enabled me to
complete this project. First of all I would like to thank Dr. SEEMA GUPTA
(Faculty Guide) whose immense support and guidance helped me complete this
project. She has given her precious suggestions and constructive guidances and for
giving me this opportunity to I would like to express my gratitude for the people
who were a part of this project, directly or indirectly for giving me unending
support at all stages.

KUNAL GAHLOT

B.COM HONS

SEC D

A3104619220
 DECLARATION

The title of NTCC Report is:

SPIRITUAL TOURISM: CHALLENGES AND OPPORTUNITIES IN

CONTEXT OF INDIA(SPECIAL REFRENCE TO RISHIKESH)

I declare that (a) the work presented for assessment in this Dissertation Report is
my original work, that it has not previously been presented for any other
assessment and that my debts (for words, data, arguments and ideas) have been
appropriately acknowledged; (b) work conforms to the guidelines laid by the
University, and (c) Plagiarism for this report has been checked using Turnitin
software and is %. The summary of report is attached along with for reference.

Date: ……………

UJJWAL JAIN

BBA GEN

A3906418053
 CERTIFICATE

This is to certify that Ujjwal Jain student of BBA GENERAL at Amity School
Of Business, Amity University Uttar Pradesh has completed the NTCC report
on “Spiritual tourism: Challenges And Opportunities In Context Of
India(Special Reference To Rishikesh)” in partial fulfillment of the requirements
for the degree of BBA under my guidance.

The report has been checked for the plagiarism and it is acceptable.

DR. MOHINI AGARWAL

 ABSTRACT

Today’s Youth lives a pressured life filled with burden of Depression and Anxiety.
So, there is a greater need of one’s awareness of inner consciousness. Here comes
the Spirituality-“ Personal Transformation” where the only teacher is your own
soul. Present generation likes to move out from the noisy city life to peaceful
environment where they can introspect and find some time for themselves. Hence,
they have come out in search of undisturbed places where they can calm
themselves and be focused. Therefore, giving rise to the spiritual tourism industry.
Researchers are scanning out the places to find attractive Spiritual Tourist Spots.
Rishikesh is one the most Trending spiritually attracted tourist place. This research
work gives emphasis over the subject of Spiritual Tourism. The report has been
made while keeping in mind about areas lacking behind, analyzing them
thoroughly and resolving the problems of the tourists face on the spiritual front.
 Table of Contents

CHAPTER 1: INTRODUCTION.............................................................................................................7
1.1 INDUSTRY OVERVIEW........................................................................................................7
1.1.1 PIRITUALITY.......................................................................................................................7
1.1.2 YOGA....................................................................................................................................8
1.2 TOURISM INDIA....................................................................................................................9
1.2.1 FOREIGN TOURIST ARRIVAL IN INDIA..........................................................................10
1.2.2 RISHIKESH.........................................................................................................................10
1.3 STATEMENT OF PROBLEM.............................................................................................12

CHAPTER 2: LITERATURE REVIEW...............................................................................................12

CHAPTER 3: RESEARCH METHODOLGY......................................................................................13

3.1 Objectives Of The Study..........................................................................................................13
3.2 Data Collection.........................................................................................................................13
3.3 Sampling..................................................................................................................................13
3.4 LIMITATIONS OF THE STUDY...........................................................................................14

CHAPTER 4: DATA ANALYSIS..........................................................................................................14

4.1 Frequencies And Means...........................................................................................................15

CHAPTER 5: FINDINGS AND SUGGESTIONS................................................................................32

CHAPTER 6: CONCLUSION...............................................................................................................36

BIBLIOGRAPHY....................................................................................................................................37

ANNEXURES..........................................................................................................................................38
 CHAPTER 1: INTRODUCTION

1.1INDUSTRY OVERVIEW

Tourism Sector has been recognized as one of the fastest growing sector in the
world. It has completely turned around the world’s economy and is further
expected in generating both income and employment as well as introducing foreign
exchange. Tourism is broadly divided into two parts i.e. international tourism and
inter-regional tourism. It contributes directly towards development of particular
national region in an economy. Whether it’s a developed country or developing,
Tourism plays a major role in economic and social development of a country.
Further, it improves the standard of living, generate employment opportunities and
enhance the quality of life. It promotes diversification, where there is exchange of
culture, language, tradition, customs, belief’s, values, etc. Tourism is an exciting as
well as interesting area for the businesspersons. It even gives opportunities to local
craftsmen and artists of the tourist spot motivating them to bring out their creativity
and rediscover their talents. The Indian tourism is vibrant in nature. Currently,
tourism industry in India is considered as one of the most profitable one, as it also
contributes towards foreign exchange.

According to WTTC Tourism has generated 16.91 lakh crore or we can say 9.2%
of India’s GDP in 2018. This has contributed to 42.6 million jobs , 8.1% of it’s
total employment. This sector is predicted to grow at an annual rate of 6.9% to
32.05 lakh crore by 2028 (i.e. 9.9% og GDP).

1.1.1 SPIRITUALITY

Spirituality is a wide theory having room for various perspectives. It refers to the
bottomless thoughts of a person helping him to develop a sense of connection with
peace and other people. It helps an individual to let himself define the purpose of
his own life and develops an inner feeling in oneself to change the concept or the
way of leading his life with determination. Change is the only constant and to
survive in this modern world. A person is in great need to adapt to his/her dynamic
surroundings. Spirituality is directly concerned with self analyzation to see the
damage one had done to himself. The ultimate goal of performing spiritual
activities is attaining MOKSHA (salvation). Spirituality teaches an individual not
to be selfish and deemed to nit perform the activities which provides harm to the
fellow human beings AND love and peace should be promoted at the utmost part.
Our destiny is already handwritten by the god at the time of our birth, it is just how
we mold our actions in order to achieve it. Our prior motive should be to serve
back the society as much as we have taken from it.

1.1.2 YOGA

Potential is the capability of one’s individual in certain specified areas. In today’s

life most of the people are unaware about their own maximum capabilities as they
don’t even have time for it to realize or to know. Hence Yoga is the key answer to
it. Yoga is a system by which human beings are able to find their highest potential
strength and to realize what they are actually capable of. Yoga includes the use of
hands and legs to perform several body postures which relaxes the stiffed body
muscles. Yoga is the major reflection of Hindu religion but when one is into it, he
or she rise above the chains pulling down and finds out extensive impact of it the
life of human being. It is a path of it’s own, it brings us to reality of life. It can be
the full stop to the immature actions of people differentiating themselves and not
realizing that we all are the same as we all have come out from the same surface
know as EARTH. Each and everything has come out from the same surface and
has to be mixed ultimately back into the exactly same surface. It is the way of life,
to understanding it to greatest extent, to realizing what actually life means to serve
us and to what we have to do in return to attain our own purpose of life. It is
connected with the meditation. Yoga and Meditation are indivisible, both are
connected with each other closely. Without roper meditation you cannot do yoga.

India has become the hub for Spiritual Tourism. People from all over the world
visit country like India in search for yoga , meditation , peace and Ayurveda.
Uttaranchal being one of the trending spots having many sacred places namely
Badrinath, Kedarnath, Haridwar and Rishikesh. Concluding as a result a popular
tourism destinantion. India is immensely known as the “YOGA-BHOOMI” , a path
to Heaven. In the ancestral times, India is a place where the treatment was done by
various herbs to heal the wounds and has impress the whole world with it’s
positive results. India is widely believed as the most sacred country over the earth
and has directed people to visit India as a result.

1.2 TOURISM IN INDIA

Tourism is one of the third largest Foreign exchange earner for Indian economy.
This industry supports to 42 millions jobs in India. Thus, tourism is considered as
the biggest job providers of the world. Also, Tourism sector is anticipated to take
Indian economy up to 32 .1 trillion by 2028 from 15.2 in 2017. It will give rise to
10 million new job employments, which will add to rise of 9.9% in GDP  growth.
This sector is the only sector where, with minimum amount of investment billions
of foreign exchange can be generated. 

India has a natural Landscape with a variety of waterfalls, lakes, desert, forest and
snow covered peaks. It has ancient cultural foundation with diverse variety. It has
national parks, wildlife sanctuaries and ancient monuments. India has many
popular pilgrimage sites. Pilgrimage is the root origin for tourism in India. All this
makes India an exotic tourist destination. Tourist in India, are reveling its spiritual
aura. Tourist from all over the world is coming all the way to India to indulge in
themselves in the land of salvation and in spiritual activities. Now, it’s not wrong
to say India has become yoga and spiritual capital of the world.

Top 8 destination-Spiritual Tourism in India:

1.     Varanasi – Uttar Pradesh

2.     Bodhgaya – Bihar

3.     Haridwar – Uttrakhand

4.     Amritsar – Punjab

5.     Rishikesh – Uttrakhand
6.     Tiruvannamalai – Tamil Nadu

7.     Ajmer Sharif Dargha – Rajasthan 

8.     Kedarnath – Uttrakhand

1.2.1 FOREIGN TOURIST ARRIVAL IN INDIA

2017 was an exceptional year for tourism industry. For the first time in India,
foreign tourist arrival crossed 10.18 million in 2017(growth by 15.6%), as per our
tourism minister. And number of tourist who comes on e-visa increased to 57%.
The ministry of tourisim has priortise development of tourisim in our country, with
programmes like “Incredreble India” Atithi Devo Bhava” and has recently
launched Swadesh Darshan Scheme for integrated development of theme based
tourist circuits. More over, National Mission on “Pilgrimage Rejuvenation and
Spiritual, Heritage Augmentation Drive”(PRASHAD) has been undertaken to
improve amenities and beautify infrastructure at Pilgrimage site. Since then, there
has been substantial growth in International Arrivals. Form past three years,
Bangladesh, UK and US travelers have increased their presence. The tourism
ministry in 2018, said that 9.36 million tourists visit India between January and
November. And forecased an increase of  20 million in inbound tourist by 2020 .

1.2.2 RISHIKESH

Rishikesh is also known as Hrishikesh as the name of this place has been set up
upon the name of lord Vishnu resulting the meaning of the word as the lord of
senses. The name of the place is the result of lord Vishnu to Raibhya Rishi because
of his tapasaya as lord Hrishikesha. This place is also popular and has one more
name “AGNI TIRTHA” because of an incident that took place here that was Lord
Shiva got angry with Lord Fire and a fierce fire broke out here. Lord Fire pleaded
for the apology of his sins. The latitudes and longitudes of Rishikesh is
30.103368°N 78.294754°E. The elevation of this place is around 372 metres (1220
feet).It is being situated around 1360 feet above ocean level. Rishikesh is the hub
for ayurvedic treatments. Ayurvedic centres are being run here to give professional
lessons by Ayurvedic doctors. Nowadays, Rishikesh has given a new nickname
known as the ‘Yoga Capital of the World’ and many yoga centres are being opened
up that are being worldwide opened. It is a home for many yogis and sages.
Rishikesh is the most preferable place for people are who are visiting India for
Ayurveda and Yoga. Ganges river is side flowing by this place due to which many
ashrams are built on riversides, where people come to meditate while enjoying the
splendid view of nature producing natural sounds and reliving the moments as
most of the tension is released and the anxiety levels are settled up. The biggest
unknown wealth is the health. Despite of our busy lives people forget to take care
of their life affecting both mentally and physically. This has created a generous
need for adapting yoga in our daily lives to stay peaceful and healthy. Meditation
helps to normalize the process of our brain working so fast as to control the
operations and perform them in effective way. Due to pilgrimage spot, Non-veg
and alcohol is prohibited in and around this area as it lies on the holy banks of river
Ganga.

Many new things have come up here being a popular tourist spot people came with
the business ideas of opening cafes and restaurants serving different cuisines
according to the tastes of tourists. Adventure sports are also developed here with
wide variety of options namely Bungee jumping, White water rafting, Mountain
Biking etc. People also visit here for the camping or doing popular himalyan treks.
I believe this place serves a whole lot different experience for the people who love
to explore new places. This place proves to be soothing remarkable experience.

Top notch places:

 Lakshman Jhula
 Neelkantha Mahadeva Temple
 Geeta Bhawan
 Triveni Ghat
 Kaudiyala
 Jadh Ganga Trek
1.3 STATEMENT OF PROBLEM

Our national economy is tilting towards tourism sector of the country. Tourism is
becoming center of attraction and is gaining the importance of social culture as it is
opening new areas for the employment, helping to generate revenue and increase
forex reserves, contributing in the development and uplifting the national
integration and exchanging cultures. Tourism industry is very complex in nature
because of various firms devoting different products and services to our tourists
and travellers. As a result tourism enhances the market for various other firms too,
increasing the economy of the country. For a developing country like India,
tourism helps to promote the 3 E’s i.e. Employment, Entrepreneurship and
(foreign) Exchange which are really very crucial. Even after having multiple
varieties of tourism, they are unexplored to the required level. Still a number of
factors acting as a barrier in growth of tourism industry. A detailed in-depth study
and analysis is required to resolve the issues. Spiritual tourism is a vital constituent
of India tourism as it is believed that India is the homeland of many lords, marked
with various places for worships, pilgrims stay, yoga and meditation centres.
Rishikesh being one of those places. Attention of researchers, analysists and Indian
government is in urgent need to fulfill the gaps in this sector. Places are need to be
explored and in depth study in spiritual tourism is required. This inspired the
researcher to undertake his topic of study.
 CHAPTER 2: LITERATURE REVIEW

In recent years, Tourism has played a keen role in turning-around economic growth
of many developing and developed countries. It has been noticed that tourism have
emerged a lot in major parts of the world. Some countries have completely shifted
to a tourism-based economy, which helps in increasing foreign exchange, tax
revenues and additional employment opportunities (Alam, 2016).

The concept of measuring the satisfaction of tourists on the basis of product quality
and service quality came into light since the late 70s (Lian, 2004), international
researchers analyzed about the tourists satisfaction, influence factors and so on.
Comparing the actual perceptions to tourist destination resulted much high with
respect to the expected results which means the positive reaction of the visitors
(Bread, !980) , Other studies using the SERVQUAL model revealed the
measurement of tourists satisfaction and service quality analysis (AKama,2003).
Using the another model structural equation to examine the effect of relations
between the destination image and the perceived value to the satisfaction and
loyalty of tourists (Ramseook-Munhurrun, 2015)

Modern idea of tourism has been completely transformed, hence it is not

constrained to mere leisure activity. It has been diverted into many aspects like it
has become a way of life, opened up many new business opportunities and the
source of living for many people. Purpose of involving in tourism activities
comprises of several reasons such as people having a different routine than usual,
the desire to obtain the outer meaning or willingness to learn about the different
ethnic and cultural groups keeping aside one’s own culture (Norman 2004, 11). A
traveller can be differentiated from a tourist by it’s voluntarily character of journey
which is completely different from the ordinarily life they live (Norman 20014, 11)
Spiritual tourists are keenly interested to visit places, buildings or sites having
religious beliefs containing spiritual sceneries and landscapes, ashrams, retreats or
gurus (Smith et al. 2010, 143). Motive behind this type of tourism is to get relieved
from the stressful busy lifestyle by meditating, chanting and performing yoga
exercises. Different religious traditions are being adopted and merged such as
Buddhist meditation with Hindu mantras (Smith et al. 2010, 143). This modern
spirituality has been referred as “pick and mix religion” by Hamilton (2000).

Religion develops emotional feelings and makes them act according to their rituals
and developing the moral standards for the communities (Rojas-Méndez, 2013).
This lead to the rise of conflicts between the people of different communities and
many bogus associations has been formed on its basis. Many people are practicing
terrorism in the lieu of religion and it has become a vital centre of interest for the
world debate. Tourism has been increased for religious reasons. Belk and
Yeh(2011) refer to Belk and Costa (1995) and Urry (1990) to state as having the
highest strata of society people who are travelling extensively for religious reasons
and are interested in “pleasure seeking and cultural activities”.

Tourism has increased promptly (Eraqi, 2006) as many people are travelling across
the world and that too mainly for a religious purpose (Hudson, 2010). A large
number of tourists visit religious sites or take part in religious activities even when
they do not have a religious motive or have multiple motives behind it. On the
contrary, they may get involved in non-religious activities with a quasi-religious
zeal. It is largely of vital importance for scholars and dealers to understand the
multiple ambitions of sightseers and visitors.
 CHAPTER 3: RESEARCH METHODOLGY

3.1 Objectives Of The Study

a) To find out whether the travellers are satisfied with Rishikesh.

b) To find out the factors encouraging for spiritual tourism.
c) Problems faced by tourists in Rishikesh.
d) To review the experience of foreign travellers.
e) To explore the study field for new opportunities.

3.2 Data Collection

Primary and secondary information is used to collect data.

 Descriptive research was done for this project.

 The survey method was used with the help of structured questionnaires.
 Questionnaire was prepared and around 200 tourists were being interviewed.

Sources of Secondary Data:

 Internet
 Books
 Published Material

3.3 Sampling

Sample size- 200 people

Sample selection-

This research work is an effort to asses the scope of Spiritual tourism in

Rishikesh(Uttarakhand). The respondents are picked randomly, majority of which
are foreigners and rest are nationals in Rishikesh.
3.4 LIMITATIONS OF THE STUDY

 Sample size of research was very limited (200 respondents).

 The data was collected from a particular area (Rishikesh) and not from the
whole country.
 Language acted as a barrier because of people from various national
languages.
 The study area was geographically limited to Rishikesh only as our targeted
research was defined.
 CHAPTER 4: DATA ANALYSIS

This chapter talks about the survey undertaken, to complete the research on
the topic Spiritual Tourism in Rishikesh. Data is collected and analyzed.

4.1 Frequencies And Means

TABLE 1- Age Of Respondents

AGE GROUP FREQUENCY PERCENTAGE

BELOW 15 16 8.0%
15-25 30 15.0%
25-50 80 40.0%
ABOVE 50 74 37.0%

RESPONDENT'S AGE
90
80
70
60
50 FREQUENCY

40
30
20
10
0
BELOW 15 15-25 25-50 ABOVE 50

This bar graph represents the age of our respondents. Out of 200 respondents,
majority was formed by the people belonging to the age group of 25-50 which
includes the adult people leading stressful lives requiring for the spiritual tourism
to attain peace. The next high category is of the people above 50 years old.

Table-2 Gender of Respondents

GENDER FREQUENCY PERCENTAGE
MALE 120 60.0%
FEMALE 80 40.0%

GENDER
140

120

100

80 FREQUENCY

60

40

20

0
MALE FEMALE

As our respondents were being chosen indiscriminately, the number of males

visiting the place Rishikesh are more than the females i.e. to the ratio of 60:40.

Table-3 Respondent’s Origin

NATIVITY FREQUENCY PERCENTAGE
INTERNATIONAL 50 25.0%
NATIONAL 130 65.0%
LOCAL 20 10.0%

ORIGIN OF RESPONDENTS
140

120

100

80 FREQUENCY

60

40

20

0
INTERNATIONAL NATIONAL LOCAL

The study was conducted to find out the nativity of tourists visiting Rishikesh,
which concluded the rising pace of foreign tourist visiting India for the purpose of
attaining spirituality despite the number of national tourists being the highest. Out
of 200 respondents 130 are national tourists, 50 are foreign tourists and the 20 are
the local.

Table-4 Source Of Information

SOURCES FREQUENCY PERCENATGE
FRIENDS AND RELATIVES 70 35.0%
ADVERTISMENT( TELEVISION,
15 7.5%
NEWSPAPER)
TRAVEL AGENCIES 70 35.0%
INTERNET 30 15.0%
OTHERS 15 7.5%

SOURCE OF INFORMATION
80
60
40
20
0
FREQUENCY

From the above table, we conclude that most of the people visited the ‘place’ by
the suggestion of TRAVEL AGENCIES and FRIENDS AND RELATIVES i.e. 70
each out of 200.

Table-5 Days To Be Spent By Respondents

DAYS FREQUENCY PERCENTAGE
2-3 DAYS 90 45.0%
FOR A WEEK 60 30.0%
7-15 DAYS 30 15.0%
MORE THAN 15 DAYS 20 10.0%

DAYS SPEND IN RISHIKESH

100
90
80
70
60
50 FREQUENCY
40
30
20
10
0
2-3 DAYS FOR A WEEK 7-15 DAYS MORE THAN
15 DAYS

It is clear from the above graph that maximum number of people prefers to spend
2-3 days in Rishikesh and the minimum days spent by the people are more than 15.

Table-6 Frequency Of Visits

TIME FREQUENCY PERCENTAGE
FIRST TIME 75 37.5%
ONCE A MONTH 20 10.0%
WITH IN SIX MONTHS 50 25.0%
ONCE A YEAR 50 25.0%
OTHERS 5 2.5%

FREQUENCIES OF VISITS
80
70
60
50
40 FREQUENCY
30
20
10
0
FIRST ONCE A WITH IN ONCE A OTHERS
TIME MONTH SIX YEAR
MONTHS

The majority was formed by the people who visited the place for the first time i.e.
37.5%. The people who visited once in a month are 10% and those who visited in
six months and in a year makes up the same percentage i.e. 25% and rest all falls
under the percentage 2.5%

Table-7 Number Of Persons Accompanied Respondents

MEMBERS FREQUENCY PERCENTAGE
ONESELF 40 20.0%
FAMILY MEMBERS 60 30.0%
FRIENDS 70 35.0%
COLLEAGUES 20 10.0%
OTHERS 10 5.0%

RESPONDENTS ACCOMPANY
80
70
60
50
40
30 FREQUENCY
20
10
0
LF RS S
UE
S
ER
S
SE BE END G H
E I A
ON EM FR LE OT
M L
IL
Y CO
M
FA

The respondents has visited the place mostly with their friends and family i.e. in
the frequency of 70 & 60 respectively. The next in line are the people who tend to
visit the place all by themselves with a frequency of 40.

Table-8 Types Of Booking

TYPE FREQUENCY PERCENTAGE

ADVANCE BOOKING 110 55.0%
ON THE SPOT 90 45.0%

TYPES OF BOOKING
120

100

80
FREQUENCY
60

40

20

0
ADVANCE BOOKING ON THE SPOT

Between the options of advance and on the spot booking, people chose advance
booking as it is tension free and avail the amenities because of prior booking 110
and 90 respectively.

Table-9 Ways Of Advance Booking

MODES FREQUENC Y PERCENTAGE
ON LINE BOOKING 66 60.0%
THROUGH TRAVEL AGENTS 33 30.0%
THROUGH TOURISM 11 10.0%

WAYS OF ADVANCE BOOKING

70
60
50
40
30
20
10
0 FREQUENC Y
S
NG NT SM
OKI E URI
BO AG TO
L
NE VE
UG
H
LI A
ON TR RO
UG
H TH
RO
TH

The people who chose advance booking desired to go for online booking out of all
the 3 options available which are online booking, through travel agents and
through tourism companies in a ratio of 60:30:10 respectively.

Table-10 Ways Of Spot Booking

MODE FREQUENCY PERCENTAGE

SELF INITIATIVE 45 23%
THROUGH BROKERS 15 8%
THROUGH TOURIST GUIDES 25 13%
OTHERS 5 3%

WAYS OF SPOT BOOKING

50
40
30
20
10
0 FREQUENCY
VE S ES S
TI KER ID HER
A O U
IT
I
BR
G OT
IN ST
GH RI
LF U U
SE O TO
T HR H
OUG
R
TH

Among the 90 respondents, half of the people took the self initiative to find their
best accommodation. Making the other options less popular which are through
brokers ,tourist guides etc.

Table-11 Accommodation Preferred By Respondent

TYPE FREQUENCY PERCENTAGE
GUEST HOUSE 20 10%
RELATIVESFRIENDS HOUSE 20 10%
DHARAMSHALAS/ASHRAMS 80 40%
HOTELS 70 35%
OTHER 10 5%

ACCOMMODATION USED
80
60
40
20
0 FREQUENCY
E E S S R
US US M EL HE
HO HO RA T T
T S SH HO O
UES ND S/A
E
G RI AL
A
ESF SH
V
ATI RA
M
L A
RE DH

As per the study, 40% of the people chose to stay in ASHRAMS. Next preference
given by the respondents for accommodation is HOTELS i.e. 35%. Guest house
and relatives/friends are given lowest preference i.e. 10% respectively.

Table- 12 Level Of Satisfaction Of Respondents

 LEVEL OF SATISFACTION
Facilities

very
excellent good average poor
poor
Accommodati
20 75 55 40 10
on
Food 15 80 70 25 10
Transport
10 40 85 45 20
services
Shopping 5 60 95 30 10
Guidance and
Information 30 60 70 20 20
Services
ATM/Banking
25 90 55 30 -
facilities
Communicatio
50 74 56 20 -
n Skills
Parking
23 66 87 20 4
Availability
Peaceful
50 70 40 38 2
Environment
Cleanliness
and Sanitation 45 105 40 10 -
Facilities
Drinking
10 40 120 25 5
facilities
Friendliness of
35 85 50 28 2
Authorities
Friendliness of
40 90 70 - -
local people
 140

120

100

80

60 excellent
good
40 average
poor
Very poor
20

The above table consists of certain facilities which were also being interviewed
about. The table consists of basic facilities which every tourist expects to be good
on a tourist destination like Accommodation, food, parking availability,
friendliness of local people, cleanliness and maintenance of that place. The
ultimate aim of the tourism centres is to provide the greatest extent of satisfaction
to the tourist by taking care of their convenience and comfort. The respondents
were given 5 exact options to choose from which were excellent, good, average,
poor and very poor. Out of the 200 people, everyone gave the ratings on the basis
of their own review about the facilities mentioned above and present at that place.

Table-13 Rishikesh Has A Problem Of Overcrowding

DEGREE FREQUENCY PERCENTAGE
STRONGLY AGREE 12 6.0%
AGREE 22 11.0%
NEUTRAL 36 18.0%
DISAGREE 87 43.5%
STRONGLY DISAGREE 43 21.5%

RISHIKESH HAS A PROBLEM OF OVERCROWDING

100
90
80
70
60
50
40 FREQUENCY
30
20
10
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

The above table is a measure of degree of a statement that “rishikesh has a problem
of overcrowding.” By looking at the above table we can conclude that most of the
people clearly disagrees with this statement.

Table-14 Rishikesh is a peaceful place

DEGREE FREQUENCY PERCENTAGE

STRONGLY AGREE 30 15.0%
AGREE 60 30.0%
NEUTRAL 67 33.5%
DISAGREE 34 17.0%
STRONGLY DISAGREE 9 4.5%

RISHIKESH IS A PEACEFUL
PLACE
80
70
60
50 FREQUENCY
40
30
20
10
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

This table shows us about the people who voted for the peacefulness of the place.
67 respondent’s response was neutral while the next maximum people voted was
that they agree i.e. 60.

Table-15 Rishikesh Is The Ideal Place For Yoga

DEGREE FREQUENCY PERCENTAGE

STRONGLY AGREE 44 22.0%
AGREE 66 33.0%
NEUTRAL 45 22.5%
DISAGREE 23 11.5%
STRONGLY DISAGREE 22 11.0%

RISHIKESH IS THE IDEAL PLACE FOR YOGA

70
60
50
40
30 FREQUENCY
20 PERCENTAGE

10
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

66 people believes that Rishikesh is the ideal destination for yoga and 44 people
strongly believes that it is the ideal place. This clears that the Rishikesh is one of
the best places to do Yoga and it has also been nicknamed as the yoga hub.

Table-16 Rishikesh Is A Well Developed City

DEGREE FREQUENCY PERCENTAGE

STRONGLY AGREE 46 23.0%
AGREE 78 39.0%
NEUTRAL 42 21.0%
DISAGREE 24 12.0%
STRONGLY DISAGREE 10 5.0%

RISHIKESH IS A WELL DE-

VELOPED CITY
90
80
70
60
FREQUENCY
50
40
30
20
10
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

According to the analysis, it is found that most people agrees with the statement
that Rishikesh is a well developed city. 23% people strongly agrees and 39%
agrees with the statement mentioned above.

Table-17 Ratings Given To Rishikesh

DEGREE FREQUENCY PERCENTAGE

 1 0 0.0%
2 25 12.5%
3 45 22.5%
4 80 40.0%
5 50 25.0%

RATINGS
90
80
70
60
50 FREQUENCY

40
30
20
10
0
1 2 3 4 5

In the end of the questionnaire the last thing that was asked by the respondents to
do was to give the overall rating to the place Rishikesh out of 5. From the above
graph it is totally visible that people gave the high ratings to the overall place. It
shows the positive review of people towards the place.

CHAPTER 5: FINDINGS AND SUGGESTIONS

As the tourism helps to increase the GDP of the state or the country, hence the
maintenance of the place becomes a really important factor because of millions of
people visiting the place nationwide and world wide. In recent years the place has
rapidly developed because of increase in number of tourists. It has given the
nickname as “Yoga Hub” because of opening up of many ashrams and training
centres for yoga. This is a holy place where people can feel spiritual connections
with the God. This place has also become a place for adventures and sports.
Adventure activities like zipline, mountain biking, trekking etc are happening here
keeping in mind the safety of the tourists. A water sport named River Rafting is
very famous of Rishikesh is really very fun. It is somewhat interesting and people
enjoy it a lot. It has also become a trending spot for camping in the forests. Though
after so much development certain basic issues which are faced overall India are
unable to extinct from this place like the beggars irritating the tourists and even
after so much facilities some people do inappropriate parking of their vehicles
which sometimes is the cause for traffic jams on the destination. There are some
areas because of which a place like Rishikesh lacks behind a bit. Although the
people have given good ratings to the place. In future times, Rishikesh has the
potential to be one of the best spiritual tourist destinations. One of the problems
occurring is the poor maintenance of roads that lead to the destination. The
sanitation and maintenance is also one of the issues. It signifies to study the areas
of improvement.

Some of the findings were:

 After conducting the survey the majority of foreign tourists visited for the
attainment of peace and feel spiritual connections.
 Majority of people prefer to visit the place with the company of their friends.
 Conducting a survey including 200 respondents, most people were from the
age group of 25-50 years of age which actually leads the most stressful lives
as they are the source of income for whole family.
 Mostly people came to Rishikesh on the advice either of their
friends/relatives or travel agencies. This also revealed that those friends and
relatives who advised them had some connections with ashrams and their
gurus in Rishikesh.
 The studies also revealed that people visited the places with different
purposes on their mind, though most of the people visited because of yoga
and meditation while some of the others came to do water sports and
adventure sports and the rest came to spend their leisure time.
 According to our data, maximum number of people prefers to visit the place
for 2-3 days and want to spend those days in the ashram to get relief from
the busy city life and live a simple life.
 In the earlier times, people first reaches their destination and then look for
the accommodation options available there but now the scenario has
completely changed, most people prefers to do advance booking so as to
avoid any further tensions after reaching the destination. People are shifting
towards the digital world.
 The things, which makes up a tourist destination a good place is food
facilities, friendliness of local people and the peaceful environment,
Rishikesh is enriched with all the mentioned needed qualities.
 With respect to the findings we have done, researchers highly recommend to
resolve the issues or problems faced by the tourists so as to make their
experience memorable which therefore increases the tourism. Some of the
areas for the improvement can be -
 The government should disburse optimum funds on the advertisement to
make tourist aware about spiritual tourism spots and various festivals like
the famous yoga festival, which in turn creates an urge in the mind of people
to visit the place.
  Proper traffic policemen are needed to be deployed to manage the traffic
conditions in the season time.
 Keeping in mind the cleanliness and sanitation facilities, an appropriate
amount of dustbins should be placed at an optimum distance so as people
dispose of wastes into bins only.
 The state government should build well-maintained roads for a hassle free
road trip to Rishikesh.
 In order to promote the idea of digitalized economy, more number of atms
should be opened and the restaurants should keep the card swiping machines
as well because many travellers do not carry much cash with them.

CHAPTER 6: CONCLUSION

According to the study we conclude that it helps in finding the basic features for
Spiritual & Yoga Tourism. The foreign tourists plays the main role in a place like
Rishikesh where it is hard to find luxury still the tourists are attracted towards it
because here they find the attainment of peace and spiritual well-being. A
programme should be developed which provide all the facilities to the tourists like
finding the way, assistance in providing brochure in different languages etc. and
government should take great initiative in educating the people about the benefits
of YOGA & SPIRITUALITY.

To encourage the tourism from various parts of the globe appropriate policies and
procedures should be made by the government. Government plays a huge role in
developing tourism in any place. It helps the place to grow. An effective integrated
plan is to be made with the inter connections and investment plans to support
tourism through the Ministries of Railways, Shipping, Civil Aviation, Urban
Development, Rural Development etc.

To develop INDIA as most attractive tourism destination in the world the

government and the private sector needs to work earnestly and with a commitment.

To attain peace of mind and a sense of spiritual satisfaction of the tourists

Rishikesh is the most relatable place. Though the government tries to provide all
the facilities still the tourists are not satisfied with the banking and sanitation
facilities but on the other hand tourists are happy with the peaceful atmosphere and
the friendly and helpful nature of the civilians.

All the above-mentioned problems can be curbed if the government and the
civilians join their hands in order to promote tourism but in order to do the same it
should be kept in mind that they are not hurting the nature.

BIBLIOGRAPHY

Websites:
  https://en.wikipedia.org/wiki/Tourism_in_India
http://pib.nic.in/newsite/PrintRelease.aspx?relid=177662
 https://economictimes.indiatimes.com/news/economy/indicators/govt-yet-to-
release-collated-foreign-tourist-arrival-data-for-2018-q1-2019/articleshow/
69000831.cms
 https://www.ibef.org/industry/indian-tourism-and-hospitality-industry-
analysis-presentation
 https://www.indianholiday.com/blog/spiritual-tourism-in-india/
 https://www.visittnt.com/blog/top-10-religious-pilgrimage-destinations-
india/
 https://www.ukessays.com/essays/tourism/the-indian-tourism-industry-
tourism-essay.php
 //economictimes.indiatimes.com/articleshow/69000831.cms?
utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

ANNEXURES

QUESTIONNAIRE

APPENDIX A: Field questionnaire for the interview

1) What Is Your Nativity?

 International  National
  Other district  Local

2) How Do You Come Up With The Idea Of Visiting Rishikesh?

 Friends and relatives  Advertisement

 Travel agencies  Others
 Internet  _____

3) What Is The Purpose Of Your Visit?

 Performing religious obligation  Relaxation

 Pilgrimage  Spiritual peace
 Recreation  Others

4) How Long Will You Stay There?

 A day  Weekend
 A week  A month
 For 15 days

5) How Often Do You Visit Rishikesh?

 First Time  Once a year

 Once a month  Others
 In 6 months

6) Who Do You Come Along With?

 Oneself  Colleagues
 Family members  Other
 Friends
7) HOW Will You Book For An Accommodation?

 (i)Advance booking  (ii)On the spot booking

8) If Option(i), How Did You Booked?

 On line bookings  Through tourism

 Through travel agents

9) If Option (ii), How Did You Booked?

 Self initiative  Through brokers

 Through tourist guides  Others

10) What Is The Type Of Your Accommodation?

 Guest house
 Dharamshala/ashrams
 Relatives/friends house
 Hotels
 Other
 11) Choose One Response For Each Of The Options Given Below:

EXCELLENT GOOD AVERAG POOR VERY POOR

E

ACCOMODATION

FOOD

TAXI SERVICES

SHOPPING PLACES

GUIDANCE SERVICES

BANKING SERVICES

COMMUNICATION
FACILITIES

PARKING FACILITIES

PEACEFUL
ENVIORNMENT

CLEANLINESS AND
SANITATION

FRIENDLINESS OF
LOCAL PEOPLE

FRIENDLINESS OF
AUTHORITIES

ATM FACILITY
12) Tick One Response For The Options Given Below :

Strongly Agree Neutral Disagree Strongly

Agree Disagree

Rishikesh has a problem of

overcrowding.

Rishikesh is a peaceful place.

Rishikesh is the ideal destination

for Yoga.

Rishikesh has good hotels.

Rishikesh is a well developed

city.

13) Rate Rishikesh On A Scale From 1 To 5 As a Tourist Destination:

______________________________.

NAME : _______________________________________

AGE : _________________________________________

GENDER : _____________________________________

EDUCATIONAL QUALIFICATION : ___________________

MONTHLY INCOME : _____________________________