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Table of Contents
Table of Contents
01 Overview
GDP contribution of accommodation and food services in Vietnam 2015-2020 02
GDP value of accommodation and food services in Vietnam 2015-2020 03
Prepared meal market size Vietnam 2016-2025 04
CAGR of prepared meals Vietnam 2016-2025 05
Online food delivery market size Vietnam 2016-2025 06
CAGR of online food delivery Vietnam 2016-2025 07
02 Revenue
Vietnam: online food delivery revenue 2017-2024 09
Vietnam: online food delivery platform revenue 2017-2024 10
Vietnam: online food delivery restaurant revenue 2017-2024 11
Vietnam: online food delivery revenue per user 2017-2024 12
Table of Contents
04 Leading apps
Leading food delivery services based on market share Vietnam 2020 19
Most popular food delivery apps Vietnam 2020 20
Most popular food delivery apps Vietnam 2020, by age group 21
Revenues of leading online food delivery apps Vietnam 2020 22
Revenue increase of leading online food delivery apps Vietnam 2020 23
05 Online grocers
Change in web traffic of e-commerce retailers Vietnam Q4 2020-Q1 2021, by category 25
Table of Contents
Average monthly web traffic of online grocery retailers Vietnam Q4 2020-Q1 2021 26
Increase in online grocery searches Vietnam Q2 2021, by item 27
06 Consumer behaviors
Methods used to order from food delivery service Vietnam 2020 by type 29
Frequency of using food delivery apps in Vietnam 2020 30
Time of using food delivery apps in Vietnam 2020 31
Type of food ordered on delivery apps in Vietnam 2020 32
Amount spent per food delivery app order Vietnam 2020 33
ONLINE FOOD DELIVERY IN VIETNAM
Overview
GDP contribution of the accommodation and food services sector in Vietnam from 2015 to 2020
GDP contribution of accommodation and food services in Vietnam 2015-2020
4.5%
3.5%
3.14%
3.0%
GDP share
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
2015 2016 2017 2018 2019 2020*
250
229.45
209.39
197.33
200 191.74
GDP value in trillion Vietnamese dong
171.2
155.59
150
100
50
0
2015 2016 2017 2018 2019* 2020**
45
40 38.2
34.7
35
Market size in billion U.S. dollars
31.1
30
26.9
24.9
25 23.4 22.7
21.8
20.1
20 18.1
15
10
0
2016 2017 2018 2019 2020 2021* 2022* 2023* 2024* 2025*
20%
15.2%
15%
10%
CAGR
5%
0%
-5% -3.7%
2016-2020 2021-2025*
3,000
2,709.7
2,500
2,137.3
Market size in million U.S. dollars
2,000
1,673.2
1,500
1,266.2
939.2
1,000
586.9
500 424.6
255.3
130.5
39.1
0
2016 2017 2018 2019 2020 2021* 2022* 2023* 2024* 2025*
120%
100% 96.8%
80%
CAGR
60%
40% 35.8%
20%
0%
2016-2020 2021-2025*
Revenue
Revenue of online food delivery in Vietnam from 2017 to 2024 (in million U.S. dollars)
Vietnam: online food delivery revenue 2017-2024
600
557
507
500
446
Revenue in million U.S. dollars
400 377
302
300
207
200
148
102
100
0
2017 2018 2019 2020 2021 2022 2023 2024
Note(s): Vietnam
Further information regarding this statistic can be found on page 41.
9 Source(s): Statista Digital Market Outlook; Statista; ID 1230463 Revenue
Revenue of online food delivery platforms in Vietnam from 2017 to 2024 (in million U.S. dollars)
Vietnam: online food delivery platform revenue 2017-2024
200
183
180
163
160
139
Revenue in million U.S. dollars
140
120 112
100
84
80
60 51
40 31
18
20
0
2017 2018 2019 2020 2021 2022 2023 2024
Note(s): Vietnam
Further information regarding this statistic can be found on page 42.
10 Source(s): Statista Digital Market Outlook; Statista; ID 1230465 Revenue
Revenue of online food restaurant delivery in Vietnam from 2017 to 2024 (in million U.S. dollars)
Vietnam: online food delivery restaurant revenue 2017-2024
400
374
344
350
307
300
Revenue in million U.S. dollars
265
250
218
200
156
150
116
100 84
50
0
2017 2018 2019 2020 2021 2022 2023 2024
Note(s): Vietnam
Further information regarding this statistic can be found on page 43.
11 Source(s): Statista Digital Market Outlook; Statista; ID 1230469 Revenue
Average revenue per user of online food delivery in Vietnam from 2017 to 2024 (in U.S. dollars)
Vietnam: online food delivery revenue per user 2017-2024
40
35.29 35.94
34.41
35 33.22
31.69
Average revenue per user in U.S. dollars
29.77
30 27.77
25.87
25
20
15
10
0
2017 2018 2019 2020 2021 2022 2023 2024
Note(s): Vietnam
Further information regarding this statistic can be found on page 44.
12 Source(s): Statista Digital Market Outlook; Statista; ID 1230496 Revenue
ONLINE FOOD DELIVERY IN VIETNAM
5.0%
4.5%
4.0%
3.5%
Penetration rate
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
2017 2018 2019 2020 2021 2022 2023 2024
Note(s): Vietnam
Further information regarding this statistic can be found on page 45.
14 Source(s): Statista Digital Market Outlook; Statista; ID 1230477 Users and penetration
Penetration rate of online food restaurant delivery in Vietnam from 2017 to 2024
Vietnam: online food delivery restaurant penetration rate 2017-2024
15.0%
12.7%
13.0%
12%
11%
11.0%
9.9%
Penetration rate
9.0% 8.5%
7.0% 6.5%
5.1%
5.0%
3.9%
3.0%
2017 2018 2019 2020 2021 2022 2023 2024
Note(s): Vietnam
Further information regarding this statistic can be found on page 46.
15 Source(s): Statista Digital Market Outlook; Statista; ID 1230486 Users and penetration
Number of users of online food delivery in Vietnam from in 2024, by segment (in millions)
Vietnam: online food delivery users 2024
14
12
10
Number of users in millions
0
Restaurant-to-consumer delivery Platform-to-consumer delivery
Note(s): Vietnam
Further information regarding this statistic can be found on page 47.
16 Source(s): Statista Digital Market Outlook; Statista; ID 1230471 Users and penetration
Share of new online food delivery users during the COVID-19 pandemic in Vietnam as of the 2nd
quarter 2021
New online food delivery user share during COVID-19 Vietnam 2021
Note(s): Vietnam; 2021; 1800 respondents; among respondents in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam
Further information regarding this statistic can be found on page 48.
17 Source(s): Grab; Euromonitor; ID 1264450 Users and penetration
ONLINE FOOD DELIVERY IN VIETNAM
Leading apps
Market share of leading food delivery services in Vietnam in 2020
Leading food delivery services based on market share Vietnam 2020
Baemin 9%
GOjek 9%
Now 42%
GrabFood 40%
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%
Now 73%
Baemin 46%
Loship 14%
Note(s): Vietnam; December 2020; 18-45 years; 532 respondents; among female and male respondents from Hanoi and Ho Chi Minh City
Further information regarding this statistic can be found on page 50.
20 Source(s): Q&Me; ID 1010081 Leading apps
Most used food delivery apps among consumers in Vietnam in 2020, by age group
Most popular food delivery apps Vietnam 2020, by age group
Share of respondents
83%
Grab Food 76%
56%
73%
Now 72%
73%
46%
Go Food/ Go Jek 49%
44%
42%
Baemin 47%
51%
14%
Loship 12%
16%
Note(s): Vietnam; December 2020; 18-39 years; 532 respondents; among respondents from Hanoi and Ho Chi Minh City
Further information regarding this statistic can be found on page 51.
21 Source(s): Q&Me; ID 1265259 Leading apps
Revenues of leading online food delivery apps in Vietnam in 2020 (in billion Vietnamese dong)
Revenues of leading online food delivery apps Vietnam 2020
Now 863
Baemin 441
Go Food 247
Increase in revenue
0% 50% 100% 150% 200% 250% 300% 350% 400% 450% 500% 550%
Baemin 484%
Go Food 187%
Now 66.3%
Online grocers
Quarterly change in web traffic of e-commerce retailers in Vietnam from 4th quarter 2020 to 1st
quarter 2021, by category
Change in web traffic of e-commerce retailers Vietnam Q4 2020-Q1 2021, by category
Fashion -2%
Household/Electronics -6%
3.0
2.47
2.5
Average monthly web traffic in millions
2.19
2.0
1.5
1.0
0.5
0.0
Q4 2020 Q1 2021
Beverages 51%
Consumer behaviors
Most popular methods to order food to be delivered among consumers in Vietnam in 2020, by type
Methods used to order from food delivery service Vietnam 2020 by type
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Telephone 28%
Note(s): Vietnam; December 2020; 652 respondents; among respondents from Hanoi and Ho Chi Minh City
Further information regarding this statistic can be found on page 57.
29 Source(s): Q&Me; ID 1010061 Consumer behaviors
Frequency of ordering food on food delivery apps in Vietnam as of June 2020
Frequency of using food delivery apps in Vietnam 2020
Share of respondents
0% 5% 10% 15% 20% 25%
Once a day 8%
Never 12%
Share of respondents
0% 10% 20% 30% 40% 50% 60%
Lunch 51%
Dinner 35%
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%
Snacks 39%
Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
References
GDP contribution of the accommodation and food services sector in Vietnam from 2015 to 2020
GDP contribution of accommodation and food services in Vietnam 2015-2020
Description
Source and methodology information
In 2020, Vietnam's accommodation and food services sector accounted for 3.14 percent of the country's total
Source(s) General Statistics Office of Vietnam GDP. In that year, Vietnam's GDP was at 6,293 trillion Vietnamese dong.
Conducted by General Statistics Office of Vietnam
Region(s) Vietnam
Notes: * Preliminary figure. One thousand Vietnamese dong equals 0.043 U.S.
dollars and 0.037 euros (as of March 2021).
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35 References
GDP value of the accommodation and food services sector in Vietnam from 2015 to 2020 (in trillion
Vietnamese dong)
GDP value of accommodation and food services in Vietnam 2015-2020
Description
Source and methodology information
In 2020, Vietnam's accommodation and food services sector accounted for a GDP value of approximately
Source(s) General Statistics Office of Vietnam 197.33 trillion Vietnamese dong. In that year, Vietnam's GDP was at 6,293 trillion Vietnamese dong.
Conducted by General Statistics Office of Vietnam
Region(s) Vietnam
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36 References
Market size of the prepared meal industry in Vietnam from 2016 to 2020 with forecasts to 2025 (in
billion U.S. dollars)
Prepared meal market size Vietnam 2016-2025
Description
Source and methodology information
In 2020, the market size of the prepared meal industry in Vietnam amounted to 18.1 billion U.S. dollars,
Source(s) Euromonitor; Tech in Asia indicating a decrease from the previous year due to the impact of the COVID-19 pandemic. This industry was
forecast to get back to its growth track in 2021, reaching the forecast market size of 38.2 billion U.S. dollars by
Conducted by Euromonitor; Tech in Asia
2025.
Survey period 2016 to 2020
Region(s) Vietnam
Notes: * Forecast.
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37 References
Compound annual growth rate (CAGR) of prepared meal industry in Vietnam from 2016 to 2020
with a forecast to 2025 (in million U.S. dollars)
CAGR of prepared meals Vietnam 2016-2025
Description
Source and methodology information
In the period of 2016 to 2020, the compound annual growth rate of prepared meals in Vietnam was minus 3.7
Source(s) Euromonitor; Tech in Asia percent, due to the impact of the COVID-19 pandemic. This industry was, however, forecast to recover and have
a positive CAGR in the following years.
Conducted by Euromonitor; Tech in Asia
Region(s) Vietnam
Notes: * Forecast.
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38 References
Market size of the online food delivery industry in Vietnam from 2016 to 2020 with forecasts to 2025
(in million U.S. dollars)
Online food delivery market size Vietnam 2016-2025
Description
Source and methodology information
In 2020, the market size of the online food delivery industry in Vietnam amounted to around 587 million U.S.
Source(s) Euromonitor; Tech in Asia dollars, indicating an increase from the previous year due to the impact of the COVID-19 pandemic. This industry
was forecast to continue to grow in the following years, reaching the forecast market size of 2.7 billion U.S.
Conducted by Euromonitor; Tech in Asia
dollars by 2025.
Survey period 2016 to 2020
Region(s) Vietnam
Notes: * Forecast.
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39 References
Compound annual growth rate (CAGR) of online food delivery industry in Vietnam from 2016 to
2020 with a forecast to 2025 (in million U.S. dollars)
CAGR of online food delivery Vietnam 2016-2025
Description
Source and methodology information
In the period of 2016 to 2020, the compound annual growth rate of online food delivery in Vietnam was 96.8
Source(s) Euromonitor; Tech in Asia percent. This was one of the highest among Southeast Asian markets during this time. Online food delivery was
forecast to continue to grow in the country in the following years.
Conducted by Euromonitor; Tech in Asia
Region(s) Vietnam
Notes: * Forecast.
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40 References
Revenue of online food delivery in Vietnam from 2017 to 2024 (in million U.S. dollars)
Vietnam: online food delivery revenue 2017-2024
Description
Source and methodology information
Revenue from online food delivery in Vietnam stood at 302 million U.S. dollars in 2020. By 2024, revenue in this
Source(s) Statista Digital Market Outlook; Statista segment is estimated to reach 557 million U.S. dollars.
Conducted by Statista
Region(s) Vietnam
Notes: The eServices market segment Online Food Delivery contains the user
and revenue development of two different delivery service solutions for
prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-
Consumer Delivery. Revenue includes the gross merchandise value
(GMV) which is defined a [...] For more information visit our Website
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41 References
Revenue of online food delivery platforms in Vietnam from 2017 to 2024 (in million U.S. dollars)
Vietnam: online food delivery platform revenue 2017-2024
Description
Source and methodology information
Revenue from platform to consumer online food delivery in Vietnam stood at 84 million U.S. dollars in 2020. By
Source(s) Statista Digital Market Outlook; Statista 2024, revenue in this segment is estimated to reach 183 U.S. million dollars.
Conducted by Statista
Region(s) Vietnam
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42 References
Revenue of online food restaurant delivery in Vietnam from 2017 to 2024 (in million U.S. dollars)
Vietnam: online food delivery restaurant revenue 2017-2024
Description
Source and methodology information
Revenue from restaurant to consumer online food delivery in Vietnam stood at 218 million U.S. dollars in 2020.
Source(s) Statista Digital Market Outlook; Statista By 2024, revenue in this segment is estimated to reach 374 million U.S. dollars.
Conducted by Statista
Region(s) Vietnam
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43 References
Average revenue per user of online food delivery in Vietnam from 2017 to 2024 (in U.S. dollars)
Vietnam: online food delivery revenue per user 2017-2024
Description
Source and methodology information
Average revenue per user of online food delivery in Vietnam stood at 31.69 U.S. dollars in 2020. By 2024,
Source(s) Statista Digital Market Outlook; Statista average revenue in this segment is estimated to reach 35.94 dollars per user.
Conducted by Statista
Region(s) Vietnam
Notes: The eServices market segment Online Food Delivery contains the user
and revenue development of two different delivery service solutions for
prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-
Consumer Delivery. Revenue includes the gross merchandise value
(GMV) which is defined a [...] For more information visit our Website
Back to statistic
44 References
Penetration rate of online food delivery platforms in Vietnam from 2017 to 2024
Vietnam: online food delivery platform penetration rate 2017-2024
Description
Source and methodology information
The penetration rate of platform to consumer online food delivery in Vietnam stood at 2.3 percent in 2020.By
Source(s) Statista Digital Market Outlook; Statista 2024, the penetration rate in this segment is estimated to reach 4.6 percent of the population.
Conducted by Statista
Region(s) Vietnam
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45 References
Penetration rate of online food restaurant delivery in Vietnam from 2017 to 2024
Vietnam: online food delivery restaurant penetration rate 2017-2024
Description
Source and methodology information
The penetration rate of restaurant to consumer online food delivery in Vietnam stood at 8.5 percent in 2020.By
Source(s) Statista Digital Market Outlook; Statista 2024, the penetration rate in this segment is estimated to reach 12.7 percent of the population.
Conducted by Statista
Region(s) Vietnam
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46 References