Beer Industry in Vietnam

Beer industry in Vietnam
BEER INDUSTRY IN VIETNAM
Table of Contents
Table of Contents
01 Overview
Global leading countries in beer production 2020 02
Contribution of the agri-food sector to GDP Vietnam 2019, by sector 03
Number of employed people in the agri-food industry Vietnam 2019, by sector 04
Consumption value of food and beverages Vietnam 2017-2022 05
Food and beverages retail sales in Vietnam 2016-2023 06
Food and beverage retail sales Vietnam 2020, by category 07
02 Key performance indicators

Beer market revenue in Vietnam 2012-2025 09
Beer market revenue growth in Vietnam 2013-2025 10
Per capita beer market revenue in Vietnam 2012-2025 11
Beer price per unit in Vietnam 2012-2025 12
Table of Contents
03 Production and consumption

Beer production volume in Vietnam 2016-2020 14
Production capacity of Sabeco 2018-2020 15
Monthly average wine and beer consumption per capita Vietnam 2010-2020 16
Monthly average wine and beer consumption per capita in rural and urban Vietnam 2020 17
Annual beer consumption per capita Vietnam 2019-2020 18
04 Leading companies
Most chosen beverages brands in urban areas Vietnam 2020, by penetration rate 20
Most chosen beverages brands in rural areas Vietnam 2020, by penetration rate 21
Leading beer brands based on market share Vietnam 2020 22
Leading beer brands based on value Vietnam 2020 23
Revenue of leading beer distributors Vietnam 2020 24
Revenue of beer brewers Vietnam Q2 2021 25
Sabeco's revenue from beer sales 2013-2020 26
Table of Contents
Habeco's total revenue 2015-2020 27
05 Consumer behavior
Share of in-home FMCG value in urban areas Vietnam 2020, by category 29
Share of in-home FMCG value in rural areas Vietnam 2020, by category 30
Frequency of drinking alcohol in Vietnam 2020 31
Beer consumer distribution in Vietnam 2021, by age group 32
Out-of-home revenue share of the beer market in Vietnam 2012-2025 33
Overview
Leading 10 countries in worldwide beer production in 2020 (in million hectoliters)
Global leading countries in beer production 2020
Production in million hectoliters

0 50 100 150 200 250 300 350 400
China 341.11
United States 211.17
Brazil 151.9
Mexico 126.9
Germany 87.03
Russia 79.5
Japan 46.87
Vietnam 40
Poland 38.42
Spain 34.74
Note(s): Worldwide; 2020

Further information regarding this statistic can be found on page 35.
2 Source(s): Barth-Haas Group; ID 270269 Overview
Contribution of the agri-food sector to Gross Domestic Product (GDP) in Vietnam in 2019, by sector
(in billion U.S. dollars)
Contribution of the agri-food sector to GDP Vietnam 2019, by sector
in billion U.S. dollars

0 10 20 30 40 50 60 70 80 90 100
Agricultural production 55
Food and beverage manufacturing 17
Food and beverage distribution 14
Total 86
Note(s): Vietnam; 2019; figures are in 2020 prices

3 Source(s): Food Industry Asia; Oxford Economics; ID 1225983 Overview
Number of employed people in the agri-food industry in Vietnam in 2019, by sector (in millions)
Number of employed people in the agri-food industry Vietnam 2019, by sector
Employment in millions
0 5 10 15 20 25 30
Agricultural production 20
Food and beverage manufacturing 3
Food and beverage distribution 4
Total 28
Note(s): Vietnam; 2019

4 Source(s): Food Industry Asia; Oxford Economics; ID 1225996 Overview
Food and beverage consumption in Vietnam from 2017 to 2019 with forecasts to 2022 (in trillion
Vietnamese dong)
Consumption value of food and beverages Vietnam 2017-2022
1,000
902
900
816
Consumption value in trillion Vietnamese dong
800
738
693
700
633
600 571
500
400
300
200
100
0
2017 2018 2019 2020* 2021* 2022*
Note(s): Vietnam; 2017 to 2020

5 Source(s): Mirae Asset; General Statistics Office of Vietnam; Fitch Solutions; ID 1228398 Overview
Retail sales of food and beverages in Vietnam from 2016 to 2020 with forecasts until 2023 (in billion
U.S. dollars)
Food and beverages retail sales in Vietnam 2016-2023
70 66.3
60.2
60
54.9
51
Retail sales in billion U.S. dollars
50
45.4
41.6
40 37.5
34.8
30
20
10
0
2016 2017 2018 2019 2020* 2021** 2022** 2023**
Note(s): Vietnam; 2016 to 2020; including fresh food, package food, non-alcoholic and alcoholic drinks
6 Source(s): YCP Solidiance; Euromonitor; Invest & Export Brazil; ID 1231739 Overview
Retail sales of food and beverages in Vietnam in 2020, by category (in billion U.S. dollars)
Food and beverage retail sales Vietnam 2020, by category
Retail sales in billion U.S. dollars

0 10 20 30 40 50 60
Fresh food 29.9
Packaged food 14.4
Non-alcoholic drinks 3.5
Alcoholic drinks 3.1
Total 51
Note(s): Vietnam; 2020; figures are estimates

7 Source(s): YCP Solidiance; Euromonitor; Invest & Export Brazil; ID 1231752 Overview
Key performance indicators

Revenue of the beer market in Vietnam from 2012 to 2025 (in million U.S. dollars)
Beer market revenue in Vietnam 2012-2025
9
8.1
8 7.6 7.57
7.29
7.1
6.82
7 6.53
6.31
Revenue in million U.S. dollars
5.87 5.72
6 5.62
5.12
5 4.54 4.64
0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Vietnam
9 Source(s): Statista; Statista Consumer Market Outlook; ID 1275646 Key performance indicators
Revenue growth of the beer market in Vietnam from 2013 to 2025
Beer market revenue growth in Vietnam 2013-2025
50%
40.7%
40%
30%
20%
Revenue change
12.8%
9.9% 8.7%
7.6% 8% 6.9% 6.7% 6.9%
10%
4.3% 4.3%
0%
-10%
-18.8%
-20% -24.8%
-30%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Vietnam
Average revenue per capita of the beer market in Vietnam from 2012 to 2025 (in U.S. dollars)
Per capita beer market revenue in Vietnam 2012-2025
90
78.81 80.12
80 76.26 75.43
72.05 71.17
Average per capita revenue in U.S dollars
70 67.39 65.98
63.28
61.3
58.71
60 56.38
50.53
50 47.28
40
30
20
10
0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Vietnam
Average price per unit of beer in Vietnam from 2012 to 2025 (in U.S. dollars)
Beer price per unit in Vietnam 2012-2025
3.9 3.81
3.73
3.8
3.68
3.64 3.64
3.7 3.62
Price per unit in U.S. dollars
3.6
3.57 3.56
3.55
3.6
3.5 3.5
3.5 3.41
3.4
3.24
3.3
3.2
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Vietnam
Production and consumption

Production volume of beer in Vietnam from 2016 to 2020 (in billion liters)
Beer production volume in Vietnam 2016-2020
5.1
5
4.39
4.21
Production volume in billion liters
4
4 3.85
0
2016 2017 2018 2019 2020

Source(s): General Statistics Office of Vietnam; MPI; Ministry of Industry and Trade (Vietnam); Ministry of Agriculture and Rural Development (Vietnam); USDA Foreign
14 Agricultural Service; ID 1053361 Production and consumption
Annual production capacity of Saigon Alcohol Beer and Beverages Corporation from 2018 to 2020
(in billion liters)
Production capacity of Sabeco 2018-2020
2.5
2.2
2 2
2.0
Production capacity in billion liters
1.5
1.0
0.5
0.0
2018 2019 2020

15 Source(s): SABECO; ID 1275867 Production and consumption
Average monthly consumption of wine and beer per capita in Vietnam from 2010 to 2020 (in liters)
Monthly average wine and beer consumption per capita Vietnam 2010-2020
1.4
1.3
1.2
Average consumption per capita in liters
1
1.0
0.9 0.9 0.9 0.9
0.8
0.6
0.4
0.2
0.0
2010 2012 2014 2016 2018 2020*

16 Source(s): General Statistics Office of Vietnam; ID 1275571 Production and consumption
Average monthly consumption of wine and beer per capita in Vietnam in 2020, by degree of
urbanization (in liters)
Monthly average wine and beer consumption per capita in rural and urban Vietnam 2020

0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6
Rural 1.4
Urban 1.2
Overall 1.3

Average yearly beer consumption per capita in Vietnam between 2019 and 2020 (in liters)
Annual beer consumption per capita Vietnam 2019-2020
50 47.6
45
40.5
40
35
30
25
20
15
10
0
2019 2020

Leading companies
Most chosen FMCG brands in beverages category in urban areas in Vietnam in 2020, by
penetration rate
Most chosen beverages brands in urban areas Vietnam 2020, by penetration rate
Penetration rate
0% 10% 20% 30% 40% 50% 60% 70% 80%
Coca-Cola 69.5%
G7 40.7%
Tiger 37.6%
Nescafé 35.6%
Sting 25.1%
Note(s): Vietnam; 2020; among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho
20 Source(s): Kantar Worldpanel; ID 1244891 Leading companies
Most chosen FMCG brands in beverages category in rural areas in Vietnam in 2020, by penetration
rate
Most chosen beverages brands in rural areas Vietnam 2020, by penetration rate
Penetration rate
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Coca-Cola 45.4%
Saigon (Beer) 37%
Nescafé 30%
Red Bull 28.5%
Ha Noi (Beer) 28.1%

21 Source(s): Kantar Worldpanel; ID 1244904 Leading companies
Leading beer brewers based on market share in Vietnam in 2020
Leading beer brands based on market share Vietnam 2020
Market share
0% 5% 10% 15% 20% 25% 30% 35% 40%
Heineken 37%
Sabeco 35%
Habeco 11%
Carlsberg 8%

22 Source(s): just-drinks; ID 1275810 Leading companies
Leading beer brewers based on market value in Vietnam in 2020 (in billion U.S. dollars)
Leading beer brands based on value Vietnam 2020
Market value in billion U.S. dollars

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5
Heineken 4.87
ThaiBev 4.09
Sapporo Breweries 1.53
Habeco 1.02
Sapporo 0.98
Carlsberg 0.48
A-B InBev 0.23
Thanh Hoa 0.06
Bitburger 0.06
Hai Phong 0.04

23 Source(s): just-drinks; ID 1275817 Leading companies
Revenue of leading beer distributors in Vietnam in 2020 (in trillion Vietnamese dong)
Revenue of leading beer distributors Vietnam 2020
Revenue in trillion Vietnamese dong

0 10 20 30 40 50 60
Heineken Trading 55.7
Sabeco Trading 30.17

24 Source(s): CafeF; ID 1275877 Leading companies
Revenue of listed beer producers in Vietnam in 2nd quarter of 2021 (in trillion Vietnamese dong)
Revenue of beer brewers Vietnam Q2 2021
8
7.27
7
1.9
2
0.02
0
Sabeco Habeco Halico
Note(s): Vietnam; Q2 2021

25 Source(s): VietnamPlus; ID 1275834 Leading companies
Revenue from beer sales of Saigon Alcohol Beer and Beverages Corporation from 2013 to 2020 (in
trillion Vietnamese dong)
Sabeco's revenue from beer sales 2013-2020
35
32.71
30.79
29.84
30
26.33
24.83
25 23.68
21.03
19.89
20
15
10
0
2013 2014 2015 2016 2017 2018 2019 2020

26 Source(s): SABECO; ID 742797 Leading companies
Total revenue of Hanoi Beer Alcohol and Beverage JSC from 2015 to 2020 (in trillion Vietnamese
dong)
Habeco's total revenue 2015-2020
8 7.67 7.56 7.45

7.07 7.09
6.83
7
Value in trillion Vietnamese dong
0
2015 2016 2017 2018 2019 2020

27 Source(s): HABECO; ID 1123583 Leading companies
Consumer behavior
Breakdown of in-home FMCG value in urban areas in Vietnam in 2020, by category
Share of in-home FMCG value in urban areas Vietnam 2020, by category
Home care 9%
Personal care 17.9%
Dairy 28.9%
Beverages 19%
Packaged grocery 25.2%
Note(s): Vietnam; 2020; excluding gifting

29 Source(s): Kantar Worldpanel; ID 1248861 Consumer behavior
Breakdown of in-home FMCG value in rural areas in Vietnam in 2020, by category
Share of in-home FMCG value in rural areas Vietnam 2020, by category
Home care 9%
Packaged grocery 30%

Personal care 13.1%
Dairy 23.8%
Beverages 24.1%
Note(s): Vietnam; 2020; excluding gifting

30 Source(s): Kantar Worldpanel; ID 1248865 Consumer behavior
Frequency of drinking alcohol among Vietnamese in 2020
Frequency of drinking alcohol in Vietnam 2020
70%
59%
60%
50%
Share of respondents
40%
30%
20%
11%
10%
0%
A lot/very often/moderately/fairly often Very little/occasionally/never
Note(s): Vietnam; October to December 2020; 18 years and older; 600 respondents; covering two provinces
31 Source(s): WIN; SSRS; Indochina Research; ID 1044010 Consumer behavior
Distribution of beer consumers in Vietnam in 2021, by age group
Beer consumer distribution in Vietnam 2021, by age group
35% 33.5%
30%
27.1%
25%
Share of consumption
20% 18.6%
15%
11.6%
9.2%
10%
5%
0%
18-24 years 25-34 years 35-44 years 45-54 years 55-64 years
Note(s): Vietnam
32 Source(s): Statista; Statista Consumer Market Outlook; ID 1275675 Consumer behavior
Share of out-of-home revenue of the beer market in Vietnam from 2012 to 2025
Out-of-home revenue share of the beer market in Vietnam 2012-2025
83% 85% 85% 84%

81%
79% 78% 78% 78% 78% 79%
80% 77% 77%
71%
70%
60%
Revenue share
50%
40%
30%
20%
10%
0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Vietnam
33 Source(s): Statista; Statista Consumer Market Outlook; ID 1275669 Consumer behavior
References
Leading 10 countries in worldwide beer production in 2020 (in million hectoliters)
Global leading countries in beer production 2020
Description
Source and methodology information
China was the leading producer of beer in terms of production volume in 2020. In that year, around 341.11
Source(s) Barth-Haas Group million hectoliters of beer were brewed in China. The United States was the second leading producer of beer in
that year, at 211.17 million hectoliters.
Conducted by Barth-Haas Group

Survey period 2020 European Beer Production

Region(s) Worldwide Despite having a modest level of beer production compared to China, many of the most famous and widely
appreciated types of beer have their origins in Europe. For instance, Hefeweizen has its roots in Germany, India
Number of respondents n.a. Pale Ale was said to have been created by British brewers in the 18th century, and Pilsner is named after a town
in modern day Czech Republic. Germany leads Europe in terms of beer production, at about 95 million
Age group n.a.
hectoliters in 2016 .
Special characteristics n.a.
Leading Beer Companies Worldwide
Published by Barth-Haas Group
The global beer market is highly concentrated with a few companies controlling a large share of the total market.
Publication date July 2021 The Belgian beer giant Anheuser-Busch InBev accounted for 31.4 percent of the global beer production in 2017.
The biggest production regions for the company were in Latin America . Heineken, which is based in the
Original source Hops 2020/2021, page 12-13
Netherlands, also controls a large share of the global beer market, at 11.2 percent in that year.
Website URL visit the website
Notes: Numbers have been rounded to provide a better understanding of the

statistic.
Back to statistic
35 References
Contribution of the agri-food sector to Gross Domestic Product (GDP) in Vietnam in 2019, by sector
(in billion U.S. dollars)
Contribution of the agri-food sector to GDP Vietnam 2019, by sector
Description
In 2019, the agricultural production sector contributed 55 billion U.S. dollars to the total Gross Domestic Product
Source(s) Food Industry Asia; Oxford Economics (GDP) in Vietnam. Meanwhile, the food and beverage manufacturing sector contributed 17 billion U.S. dollars
that year. In total, the agri-food sector's contribution to the GDP in Vietnam reached 86 billion U.S. dollars.
Conducted by Oxford Economics
Survey period 2019
Region(s) Vietnam
Number of respondents n.a.
Age group n.a.
Special characteristics figures are in 2020 prices
Published by Food Industry Asia
Publication date December 2020
Original source The economic impact of the agri-food sector in Southeast Asia, page 5
Notes: n.a.
Back to statistic
36 References
Number of employed people in the agri-food industry in Vietnam in 2019, by sector (in millions)
Number of employed people in the agri-food industry Vietnam 2019, by sector
Description
In 2019, the agricultural production sector employed 20 million people in Vietnam. Meanwhile, there were three
Source(s) Food Industry Asia; Oxford Economics million people working in food and beverage manufacturing. In total, the agri-food sector employed around 28
million people that year.
Conducted by Oxford Economics
Survey period 2019
Region(s) Vietnam
Age group n.a.
Published by Food Industry Asia
Original source The economic impact of the agri-food sector in Southeast Asia, page 5
Notes: n.a.
Back to statistic
37 References
Food and beverage consumption in Vietnam from 2017 to 2019 with forecasts to 2022 (in trillion
Vietnamese dong)
Consumption value of food and beverages Vietnam 2017-2022
Description
In 2019, the value of food and beverage consumption in Vietnam reached 693 trillion Vietnamese dong. The
Source(s) Mirae Asset; General Statistics Office of Vietnam ; Fitch Solutions consumption value of these products had been growing year on year since 2017 and was forecasted to amount
to 902 trillion Vietnamese dong in 2022.
Conducted by Mirae Asset; General Statistics Office of Vietnam ; Fitch Solutions
Survey period 2017 to 2020
Region(s) Vietnam
Age group n.a.
Published by Mirae Asset
Original source Retail industry: Valuation reflects fundamentals, page 10
Notes: * Forecasted. One thousand Vietnamese dong equals 0.043 U.S. dollars
and 0.037 euros as of April 2021.
Back to statistic
38 References
Retail sales of food and beverages in Vietnam from 2016 to 2020 with forecasts until 2023 (in billion
U.S. dollars)
Food and beverages retail sales in Vietnam 2016-2023
Description
In 2020, the retail sales of food and beverages in Vietnam were estimated to reach 51 billion U.S. dollars. The
Source(s) YCP Solidiance; Euromonitor; Invest & Export Brazil retail sales of these products had been growing year on year in the country and were forecasted to grow to 66.3
billion U.S. dollars in 2023.
Conducted by YCP Solidiance; Euromonitor
Region(s) Vietnam
Age group n.a.
Special characteristics including fresh food, package food, non-alcoholic and alcoholic drinks
Published by Invest & Export Brazil
Publication date October 2020
Original source Vietnam market study on cheese and dairy products, page 10
Notes: * Estimated. ** Forecasted. According to the source, these figures

excluded sales in the foodservice channel.
Back to statistic
39 References
Retail sales of food and beverages in Vietnam in 2020, by category (in billion U.S. dollars)
Food and beverage retail sales Vietnam 2020, by category
Description
In 2020, fresh food accounted for the largest part of the retail sales of food and beverages in Vietnam, with an
Source(s) YCP Solidiance; Euromonitor; Invest & Export Brazil estimated sales value of 29.9 billion U.S. dollars. In total, food and beverages retail sales were estimated to
reach 51 billion U.S. dollars that year.
Conducted by YCP Solidiance; Euromonitor
Survey period 2020
Region(s) Vietnam
Age group n.a.
Special characteristics figures are estimates
Published by Invest & Export Brazil
Original source Vietnam market study on cheese and dairy products, page 10
Notes: According to the source, these figures excluded sales in the foodservice
channel.
Back to statistic
40 References
Revenue of the beer market in Vietnam from 2012 to 2025 (in million U.S. dollars)
Beer market revenue in Vietnam 2012-2025
Description
In 2020, the beer market in Vietnam created an revenue of around 5.7 billion U.S. dollars. By 2025, the Statista
Source(s) Statista; Statista Consumer Market Outlook Consumer Market Outlook estimates revenue to reach 8.1 billion U.S. dollars.
Conducted by Statista Consumer Market Outlook
Survey period n.a.
Region(s) Vietnam
Age group n.a.
Published by Statista
Publication date November 2021
Original source Statista Consumer Market Outlook
Notes: Data provided by Statista Market Outlooks are estimates Beer includes
fermented beverages made from malt with an alcohol content of more
than 0.5% as well as beer mix drinks. Non-Alcoholic Beer (defined as beer
with an alcohol content of 0.5 vol% or less) is excluded here but shown as
an aggregated [...] For more information visit our Website
Back to statistic
41 References
Revenue growth of the beer market in Vietnam from 2013 to 2025
Beer market revenue growth in Vietnam 2013-2025
Description
In 2020, the beer market in Vietnam created an revenue of around 5.7 billion U.S. dollars. This was a decreased
Source(s) Statista; Statista Consumer Market Outlook of almost 25 percent compared to the previous year. The Statista Consumer Market Outlook estimates that 2021
will see a further decline. However, by 2022 the market in Vietnam will increase by around 41 percent.
Survey period n.a.
Region(s) Vietnam
Age group n.a.
Back to statistic
42 References
Average revenue per capita of the beer market in Vietnam from 2012 to 2025 (in U.S. dollars)
Per capita beer market revenue in Vietnam 2012-2025
Description
In 2020, the beer market in Vietnam created an revenue of around 5.7 billion U.S. dollars. Per capita revenue
Source(s) Statista; Statista Consumer Market Outlook that year declined significantly, dropping from around 79 U.S dollars in 2019 to only about 59 U.S. dollars. The
Statista Consumer Market Outlook estimates that per capita revenue in 2021 will be even lower.
Survey period n.a.
Region(s) Vietnam
Age group n.a.
Back to statistic
43 References
Average price per unit of beer in Vietnam from 2012 to 2025 (in U.S. dollars)
Beer price per unit in Vietnam 2012-2025
Description
In 2020, the beer market in Vietnam created an revenue of around 5.7 billion U.S. dollars. The average price of
Source(s) Statista; Statista Consumer Market Outlook beer in Vietnam decreased slightly and is expected to decrease to 3.5 U.S dollars in 2021. The Statista
Consumer Market Outlook estimates that the per unit price of beer will again increase after that and reach
around 3.81 U.S dollars by 2025.
Survey period n.a.
Region(s) Vietnam
Age group n.a.
Back to statistic
44 References
Production volume of beer in Vietnam from 2016 to 2020 (in billion liters)
Beer production volume in Vietnam 2016-2020
Description
In 2020, the production volume of beer in Vietnam reached around 4.4 billion liters. The volume of beer
Source(s) General Statistics Office of Vietnam ; MPI; Ministry of Industry and Trade produced in Vietnam had been growing year on year from 2016 to 2019, then decreased significantly in 2020.
(Vietnam); Ministry of Agriculture and Rural Development (Vietnam) ;
USDA Foreign Agricultural Service
Conducted by General Statistics Office of Vietnam ; MPI; Ministry of Industry and Trade
(Vietnam); Ministry of Agriculture and Rural Development (Vietnam) ;
USDA Foreign Agricultural Service
Region(s) Vietnam
Age group n.a.
Published by USDA Foreign Agricultural Service
Publication date April 2021
Original source Food processing ingredients, page 3
Notes: n.a.
Back to statistic
45 References
Annual production capacity of Saigon Alcohol Beer and Beverages Corporation from 2018 to 2020
(in billion liters)
Production capacity of Sabeco 2018-2020
Description
In 2020, Sabeco (Saigon Alcohol Beer and Beverages Corporation) had a total production capacity of 2.2 billion
Source(s) SABECO liters of beer. Sabeco is a subsidiary of ThaiBev and is among the leading beer producers in Vietnam.
Conducted by SABECO
Region(s) Vietnam
Age group n.a.
Published by SABECO
Original source Sabeco annual report 2020, page 30
Notes: The figures have been rounded.
Back to statistic
46 References
Average monthly consumption of wine and beer per capita in Vietnam from 2010 to 2020 (in liters)
Monthly average wine and beer consumption per capita Vietnam 2010-2020
Description
In 2020, the average monthly consumption of wine and beer in Vietnam reached 1.3 liters per capita. In that
Source(s) General Statistics Office of Vietnam year, the consumption of these products in rural Vietnam was slightly higher than that in urban areas.
Conducted by General Statistics Office of Vietnam
Region(s) Vietnam
Age group n.a.
Published by General Statistics Office of Vietnam
Publication date May 2021
Original source Vietnam living standard survey 2020, page 21
Notes: * Preliminary figure. The figures have been rounded.
Back to statistic
47 References
Average monthly consumption of wine and beer per capita in Vietnam in 2020, by degree of
urbanization (in liters)
Monthly average wine and beer consumption per capita in rural and urban Vietnam 2020
Description
In 2020, the average monthly consumption of wine and beer in rural Vietnam reached 1.4 liters per capita. In that
Source(s) General Statistics Office of Vietnam year, the consumption of these products in rural Vietnam was slightly higher than that in urban areas.
Region(s) Vietnam
Age group n.a.
Publication date May 2021
Original source Vietnam living standard survey 2020, page 22
Back to statistic
48 References
Average yearly beer consumption per capita in Vietnam between 2019 and 2020 (in liters)
Annual beer consumption per capita Vietnam 2019-2020
Description
In 2020, the annual average beer consumption in Vietnam reached 40.5 liters per capita. In that year, the
Source(s) General Statistics Office of Vietnam consumption of beer decreased significantly due to the impact of the COVID-19 pandemic.
Region(s) Vietnam
Age group n.a.
Publication date June 2021
Original source www.gso.gov.vn
Back to statistic
49 References
Most chosen FMCG brands in beverages category in urban areas in Vietnam in 2020, by
penetration rate
Most chosen beverages brands in urban areas Vietnam 2020, by penetration rate
Description
In 2020, Coca-Cola was the most chosen FMCG brand in the beverage category in urban areas in Vietnam,
Source(s) Kantar Worldpanel having a penetration rate of 69.5 percent, followed by G7 with a penetration rate of 40.7 percent. G7 is a brand
by the Vietnamese coffee company Trung Nguyen Legend, with its major product being instant coffee.
Conducted by Kantar Worldpanel
Survey period 2020
Region(s) Vietnam
Age group n.a.
Special characteristics among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho
Published by Kantar Worldpanel
Original source Asia brand footprint 2021: Vietnam, page 8
Notes: Penetration rate refers to the percentage of households that have bought
a product from a certain brand at least once.
Back to statistic
50 References
Most chosen FMCG brands in beverages category in rural areas in Vietnam in 2020, by penetration
rate
Most chosen beverages brands in rural areas Vietnam 2020, by penetration rate
Description
In 2020, Coca-Cola was the most chosen FMCG brand in the beverage category in rural areas in Vietnam,
Source(s) Kantar Worldpanel having a penetration rate of 45.4 percent, followed by Saigon Beer with a penetration rate of 37 percent. In that
year, Coca-Cola was also the beverages brand with the highest penetration rate in urban Vietnam.
Survey period 2020
Region(s) Vietnam
Age group n.a.
Original source Asia brand footprint 2021: Vietnam, page 8
Notes: Penetration rate refers to the percentage of households that have bought
a product from a certain brand at least once.
Back to statistic
51 References
Leading beer brewers based on market share in Vietnam in 2020
Leading beer brands based on market share Vietnam 2020
Description
In 2020, Heineken became the market leader of the Vietnamese beer market, holding 37 percent of the total
Source(s) just-drinks market share. Sabeco, formerly the market leader in the past years, had a market share of 35 percent that year.
Heineken's product portfolio in Vietnam includes Tiger beer, which was one of the most chosen beverage brands
Conducted by just-drinks
in urban areas that year.
Survey period 2020
Region(s) Vietnam
Age group n.a.
Published by just-drinks
Original source just-drinks.com
Notes: The release date used here is the date of last update.
Back to statistic
52 References
Leading beer brewers based on market value in Vietnam in 2020 (in billion U.S. dollars)
Leading beer brands based on value Vietnam 2020
Description
In 2020, Heineken became the market leader of the Vietnamese beer market, with a market value of 4.87 billion
Source(s) just-drinks U.S. dollars. ThaiBev, which owns formerly the market leader Sabeco, had a market value of 4.09 billion U.S.
dollars that year. Heineken's product portfolio in Vietnam includes Tiger beer, which was one of the most chosen
Conducted by just-drinks
beverage brands in urban areas that year.
Survey period 2020
Region(s) Vietnam
Age group n.a.
Published by just-drinks
Original source just-drinks.com
Notes: The release date used here is the date of last update. The figures have
been rounded.
Back to statistic
53 References
Revenue of leading beer distributors in Vietnam in 2020 (in trillion Vietnamese dong)
Revenue of leading beer distributors Vietnam 2020
Description
In 2020, Heineken Trading, a subsidiary responsible for distributing beer and other beverages produced by
Source(s) CafeF Heineken, recorded a revenue of 55.7 trillion Vietnamese dong. Sabeco Trading, which belongs to ThaiBev,
Heineken's biggest competitor in Vietnam, recorded a much lower result that year.
Conducted by CafeF
Survey period 2020
Region(s) Vietnam
Age group n.a.
Published by CafeF
Publication date August 2021
Original source cafef.vn
Notes: One thousand Vietnamese dong equals 0.044 U.S. dollars and 0.038
euros as of November 2021. The figures have been rounded.
Back to statistic
54 References
Revenue of listed beer producers in Vietnam in 2nd quarter of 2021 (in trillion Vietnamese dong)
Revenue of beer brewers Vietnam Q2 2021
Description
In the second quarter of 2021, Sabeco, a subsidy of ThaiBev, earned revenue of 7.27 trillion Vietnamese dong.
Source(s) VietnamPlus The revenue of Sabeco had been increasing year on year until dropping significantly in 2020 due to the COVID-
19 pandemic. In the same year, Sabeco also lost its market leader position in Vietnam to the Dutch beer brewer
Conducted by VietnamPlus
Heineken.
Survey period Q2 2021
Region(s) Vietnam
Age group n.a.
Published by VietnamPlus
Publication date August 2021
Original source en.vietnamplus.vn
euros as of November 2021. The figures have been rounded.
Back to statistic
55 References
Revenue from beer sales of Saigon Alcohol Beer and Beverages Corporation from 2013 to 2020 (in
trillion Vietnamese dong)
Sabeco's revenue from beer sales 2013-2020
Description
In 2020, Saigon Alcohol Beer and Beverages Corporation (Sabeco) recorded a revenue of approximately 24.83
Source(s) SABECO trillion Vietnamese dong from beer sales. Due to the COVID-19 pandemic, less beer was consumed in Vietnam
that year, which led to a decrease in beer sales among beer producers.
Conducted by SABECO
Region(s) Vietnam
Age group n.a.
Published by SABECO
Publication date March 2021
Original source Sabeco consolidated financial statement 2020, page 61
euros (as of May 2021). Figures have been rounded. Figures prior 2019
from previous reporting.
Back to statistic
56 References
Total revenue of Hanoi Beer Alcohol and Beverage JSC from 2015 to 2020 (in trillion Vietnamese
dong)
Habeco's total revenue 2015-2020
Description
In 2020, Habeco generated a revenue of approximately 7.45 trillion Vietnamese dong. Hanoi Beer Alcohol and
Source(s) HABECO Beverage JSC is one of the leading beverage companies in Vietnam.
Conducted by HABECO
Region(s) Vietnam
Age group n.a.
Published by HABECO
Original source Habeco annual report 2020, page 11
euros as of November 2021.
Back to statistic
57 References
Breakdown of in-home FMCG value in urban areas in Vietnam in 2020, by category
Share of in-home FMCG value in urban areas Vietnam 2020, by category
Description
In 2020, dairy accounted for 28.9 percent of the FMCG in-home consumption value in urban areas in Vietnam,
Source(s) Kantar Worldpanel making it the category with the highest value contribution. In that year, 25.2 percent of the FMCG in-home
consumption in the urban areas came from the packaged grocery.
Survey period 2020
Region(s) Vietnam
Age group n.a.
Special characteristics excluding gifting
Original source Vietnam insight e-book 2021, page 57
Notes: * Forecasted.
Back to statistic
58 References
Breakdown of in-home FMCG value in rural areas in Vietnam in 2020, by category
Share of in-home FMCG value in rural areas Vietnam 2020, by category
Description
In 2020, packaged grocery accounted for 30 percent of the FMCG in-home consumption value in rural areas in
Source(s) Kantar Worldpanel Vietnam, making it the category with the highest value contribution. In that year, 24.1 percent of the FMCG in-
home consumption in rural areas came from beverages products.
Survey period 2020
Region(s) Vietnam
Age group n.a.
Special characteristics excluding gifting
Original source Vietnam insight e-book 2021, page 57
Notes: * Forecasted.
Back to statistic
59 References
Frequency of drinking alcohol among Vietnamese in 2020
Frequency of drinking alcohol in Vietnam 2020
Description
According to a survey about health behaviors in 2020, 59 percent of Vietnamese respondents stated that they
Source(s) WIN; SSRS; Indochina Research drank alcohol very little, occasionally or never. In 2017, the beer consumption per capita amounted to around
42.5 liters .
Conducted by WIN; SSRS; Indochina Research

Survey period October to December 2020
Region(s) Vietnam
Number of respondents 600
Age group 18 years and older
Special characteristics covering two provinces
Published by WIN
Original source Health & lifestyle in today's world, page 29
Notes: Original question: "How often would you say that you drink alcohol?"
Back to statistic
60 References
Distribution of beer consumers in Vietnam in 2021, by age group
Beer consumer distribution in Vietnam 2021, by age group
Description
The Statista Consumer Market Outlook estimates that the Vietnamese beer market in 2021 will generate a
Source(s) Statista; Statista Consumer Market Outlook revenue of around 4.6 billion U.S. dollars. The majority of this will be consumed by people aged between 25 and
34 years of age, followed by people between 35 and 44 years of age. 18 to 24 year-olds only consume around
12 percent of beer in Vietnam, making them the second smallest consumer group.
Survey period n.a.
Region(s) Vietnam
Age group n.a.
Back to statistic
61 References
Share of out-of-home revenue of the beer market in Vietnam from 2012 to 2025
Out-of-home revenue share of the beer market in Vietnam 2012-2025
Description
In 2020, the beer market in Vietnam created an revenue of around 5.7 billion U.S. dollars. According to the
Source(s) Statista; Statista Consumer Market Outlook Statista Consumer Market Outlook, 78 percent of that revenue was created by out-of-home sales of beer. This
was a decrease of around six percent compared to 2019.
Survey period n.a.
Region(s) Vietnam
Age group n.a.
Back to statistic
62 References

Beer Industry in Vietnam

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Beer Industry in Vietnam

Uploaded by

Copyright:

Available Formats

Beer industry in Vietnam

BEER INDUSTRY IN VIETNAM

02 Key performance indicators

03 Production and consumption

Habeco's total revenue 2015-2020 27

Production in million hectoliters

United States 211.17

Note(s): Worldwide; 2020

in billion U.S. dollars

Food and beverage manufacturing 17

Food and beverage distribution 14

Note(s): Vietnam; 2019; figures are in 2020 prices

Food and beverage manufacturing 3

Food and beverage distribution 4

Note(s): Vietnam; 2019

Note(s): Vietnam; 2017 to 2020

Retail sales in billion U.S. dollars

Fresh food 29.9

Packaged food 14.4

Non-alcoholic drinks 3.5

Alcoholic drinks 3.1

Note(s): Vietnam; 2020; figures are estimates

Key performance indicators

Production and consumption

Note(s): Vietnam; 2016 to 2020

Note(s): Vietnam; 2018 to 2020

Note(s): Vietnam; 2010 to 2020

Average consumption per capita in liters

Note(s): Vietnam; 2010 to 2020

Note(s): Vietnam; 2019 to 2020

Saigon (Beer) 37%

Red Bull 28.5%

Ha Noi (Beer) 28.1%

Note(s): Vietnam; 2020

Note(s): Vietnam; 2020

Market value in billion U.S. dollars

Sapporo Breweries 1.53

A-B InBev 0.23

Thanh Hoa 0.06

Hai Phong 0.04

Note(s): Vietnam; 2020

Revenue in trillion Vietnamese dong

Heineken Trading 55.7

Sabeco Trading 30.17

Note(s): Vietnam; 2020

Note(s): Vietnam; Q2 2021

Note(s): Vietnam; 2013 to 2020

8 7.67 7.56 7.45

Note(s): Vietnam; 2015 to 2020

Personal care 17.9%

Packaged grocery 25.2%

Note(s): Vietnam; 2020; excluding gifting

Packaged grocery 30%

Note(s): Vietnam; 2020; excluding gifting

83% 85% 85% 84%

Notes: Numbers have been rounded to provide a better understanding of the

Survey period 2019

Number of respondents n.a.

Age group n.a.

Special characteristics figures are in 2020 prices

Published by Food Industry Asia

Publication date December 2020

Website URL visit the website