Professional Documents
Culture Documents
N=2
A. Factor affecting -Reviews and ratings -If the seller considers the 2
in buying in an customer’s expectation.
online store -Merchant
information and store -information quality, system 2
ratings quality, service quality,
product quality, delivery
-Operating hours of the quality and perceived price 2
sellers have been identified and
taken as the antecedents of
-Social media impact user satisfaction. 2