INFORMATION ANALYSIS

(COMP1631)

Cheong Yik Liang (001236429)

Intake: January 2022

Lecturer: Ms. Annida Said.

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Table of Contents
1. Introduction .......................................................................................................................... 3

2. Dimensional Model Schema (Conceptual Design) ............................................................ 3

3. Logical and Physical Data Models ..................................................................................... 4
3.1 Logical Data Models ................................................................................................ 4
3.2 Physical Data Models .............................................................................................. 4

4. Create Table SQL code ....................................................................................................... 5

5. Purpose of Visualization ...................................................................................................... 6

6. Visualization Screenshot ..................................................................................................... 7

7. Dashboard........................................................................................................................... 10
8. System Evaluation.............................................................................................................. 11

9. References ........................................................................................................................... 12
10. Self-assessment Form....................................................................................................... 13

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1. Introduction

The task of this assignment is to develop an information system incorporating Data analytics
and Visualization viewpoints. The information system is based on a Computer Accessories
company. The company has 3 branches in the city, a Sales Team with 6 salespersons, and
selling 10 different products.

The head offices wish to have an up-to-date information system about the current status of the
business. The company also wish for a dashboard interface to display important trends to
perform analysis more time saving and effectively with a 6 months trading data provided by
the company.

Before the development of the information system, a Dimension Model Schema (Conceptual
Design) is required to identify the class and attributes of the database. Logical Data Model and
Physical Data Model is next to be created. With Dimension Model Schema (Conceptual
Design), Logical Data Model and Physical Data Model are done, creating database and tables
are allow and input data into the database.

Furthermore, once the 6 months trading data has been stored in the database, the connection
from database to ODBC (Open Database Connectivity) is allowed to proceed.

Lastly, import data from database to Microsoft Excel by using ODBC (Open Database
Connectivity) and show data with visualizations.

2. Dimensional Model Schema (Conceptual Design)

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3. Logical and Physical Data Models
3.1 Logical Data Models

Logical Data Model

3.2 Physical Data Models

Physical Data Model

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4. Create Table SQL code

Sales Team table created as “salest_tbl”

Branch Table created as “branch_tbl”

Product Table created as “product_tbl”

Transaction Table created as “transaction_tbl”

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5. Purpose of Visualization

Data visual image is very important for pretty much each career. As businesses accumulated
large collections of knowledge throughout the first years of the large data trend, they required
the simplest way to quickly and simply get a summary of their data. visual image tools were a
natural fit.

Data visual image provides a fast and effective thanks to communicating info in a very
universal manner mistreatment visual information. The following can even facilitate businesses
to determine that factors have an effect on client behavior; pinpoint areas that require to be
improved or need additional attention; create knowledge more unforgettable for stakeholders;
perceive once and wherever to position-specific products; and predict sales volumes.

There are numbers of benefits of data visualization:

• The ability to soak up information quickly, improve insights and create quicker choices.
• Associate in Nursing enlarged understanding of the following steps that have got to be
taken to enhance the organization.
• Associate in Nursing improved ability to take care of the audience's interest with the
knowledge they will understand.
• A straightforward distribution of data that will increase the chance to share insights
with everybody involved.
• Eliminate the requirement for data scientists since data is a lot accessible and
understandable.
• Associate in Nursing increased ability to act on findings quickly and, therefore, deliver
the success of the goods with larger speed and fewer mistakes.

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6. Visualization Screenshot

Visualization 1
Visualization 1 shows overall product sales with salesperson by month.

Visualization 2
Visualization 2 shows overall product unit sold with product by month.

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 Visualization 3
Visualization 3 shows total Sales Amount with salesperson by product.

Visualization 4
Visualization 4: Total Product Sold with product by salesperson in percentage.

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 Visualization 1
Visualization 5: Total sales of salesperson by month in percentage.

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7. Dashboard

Data Dashboard
Dashboard to view trading data with various filter for a better performance view on specific
variable.

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8. System Evaluation
My name is Cheong Yik Liang, from this system, the Computer Accessories company are able
to view the sales and performance of the company over the six months. The Computer
Accessories company’s database is connected to the ODBC (Open Database Connectivity).
Therefore, the Computer Accessories company are just having to import an up-to-date data
from database to Microsoft Excel to access to the information analysis with clear data view.

Regarding to the database, I am using “XAMPP” and “phpmyadmin” to create the database
and tables such as “salest_tbl”, “branch_tbl”, “product_tbl”, and “transaction_tbl”. XAMPP is
a great way to create and input data into the database. With the data and tables are ready, the
next step to proceed is connect the database to ODBC (Open Database Connectivity) which
store data and allows connection from the database with other software. After the connection
between the database and the ODBC (Open Database Connectivity), import data from ODBC
(Open Database Connectivity) to Microsoft Excel is allowed.

Microsoft Excel is a powerful software for viewing data and transform data. With the data in-
hand, the Computer Accessories company are able to use the data and generate various charts
and tables respectively to better view the sales performance of the company over six months
trading data. Visualization is also an important to company, most of the company make their
decisions through data visualizations.

The strengths of this system are, the system allow Computer Accessories company to view the
data in different visualization and perspective with specific variables and attributes. Besides, I
have created five visualizations of different perspective of data view to analyze the specific
salesperson’s sales performance, product unit and price sold, month’s sales amount and etc.

The weakness of the system is the insufficient of data created, with only 214 row transaction
data it is not reality-like for the real-world company data which able to see data with more
significant difference from every perspective of view. If I were to do the coursework again, I
will provide a stronger data set and maximize the visualization to benefits each company’s
sales performance with the information analysis I had learnt.

Through system analysis, it allows us to program for each small- and large-scale projects,
moreover as use them in put down and intra-department collaborations. It would be able to
even use them to collaborate outside of company and to acknowledge opportunities or maybe
potential issues down the line.

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9. References
Visual-paradigm.com. 2017. Conceptual, Logical and Physical Data Model. [online] Available at:
<https://www.visual-
paradigm.com/support/documents/vpuserguide/3563/3564/85378_conceptual,l.html> [Accessed
19 April 2022].

Fernigrini, L., 2021. 8 Things to Consider When Creating a Physical Data Model. [online] Vertabelo
Data Modeler. Available at: <https://vertabelo.com/blog/how-to-create-physical-data-model/>
[Accessed 19 April 2022].

Robert., 2020. ODBC CONNECTION. [online] Available at:

<https://www.youtube.com/watch?v=VkIvMDSIH5E> [Accessed 20 April 2022].

Meher, P., 2019. SQL Tutorial 15: ODBC | Open Database Connectivity with MySQL. [online]
Youtube.com. Available at: <https://www.youtube.com/watch?v=mpAUobL7DLA> [Accessed 20
April 2022].

Brush, K. and Burns, E., 2020. What is data visualization and why is it important? [online]
SearchBusinessAnalytics. Available at:
<https://www.techtarget.com/searchbusinessanalytics/definition/data-
visualization#:~:text=Data%20visualization%20is%20the%20practice,outliers%20in%20large%20d
ata%20sets.> [Accessed 20 April 2022].

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10. Self-assessment Form

Self-Assessment Sheet
(Place a tick in the box that you deem to be most indicative of the quality of the work)

% No Poor Fair Good Very Excellent

Attempt to Good
Very Poor

Report layout and 5

organization √
Conceptual Database 10
Design
√
Database 10
Implementation
√
Queries 20
√
Data 5
√
Pivot Tables 10
√
Visualization 20
√
System Evaluation 15
√
Assessment 5

Totals 100

Note: You must submit this self-assessment as part of the final report. The boxes in bold are for
examiner use only.

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