Professional Documents
Culture Documents
(Business Proposal)
Members
Jonathan A. Acupan
Timothy C. Manila
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TABLE OF CONTENTS
OFFERINGS ……….………………….…………………….….…….…………...…….. 7
SOURCING ……….………………………………………..….…….…………...…….. 8
COMPETITION ………………………………….……………………………………… 13
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MARKETING STRATEGY ……………………………………………………..…………… 14
PROMOTION …………………………………………………………………………….. 15
OWNERSHIP ……………………………………………………………………………… 17
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EXECUTIVE SUMMARY
The Fingers N’ Treats is a food booth that offers Filipino street food style and
service. Kwek-kwek, Fishball, Kikiam, Lumpiang gulay, and Dynamite are all on the
menu. There would be different kinds of refreshments like Palamig with different
flavors and sizes. Fingers N’ Treats will be offering different combo promos to allure
customers and catch their attention as well as to give deals and discounts.
The food booth is owned and operated by five (5) people, mainly Regino
front of Bato, Elementary School, in an old store. The location will require some
food booth will be simple but elegant; also, some tables and chairs will be used
posting different products. Initial capitalization for the business is P1,250.00. This
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VISION STATEMENT
Our vision is that Fingers N’ Treats will be the leading street food booth
MISSION STATEMENT
The primary objectives of our business plan for the food booth are below:
Zambales.
service.
foods.
entrepreneurs.
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KEYS TO SUCCESS
GUIDING PRINCIPLES
2. Gratitude
vendors, because without their input, service, labor, and time, our business
3. Our service
need to determine who to hire and who to fire. Try to hire employees who
have the skills for the job and reflect your company’s mission and values.
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5. Financial knowledge
Even with a great idea, team, and plan, your business success
6. Product-market fit
If customers want and can afford what you’re selling, then you may
have found a good product-market fit: your product fits your target market.
Offerings
Dynamite Kikiam
Kwek-kwek
Palamig
o Small o Large
o Medium
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SOURCING
Fingers N’ Treats Food Booth plans to source its ingredients from local
suppliers and markets within Palauig and Iba area. We will ensure that the
ingredients we use are of the highest quality in order to provide delectable food
offerings. We plan to establish and foster positive working relationships with local
vendors that we partner with in the area to help ensure our inventory needs are
A. Market Analysis
Fingers N' Treats will benefit from a competitive and motivating campaign
aimed at increasing their exposure to the public. The focus will be on the
customer’s cravings at a variety of tasty Pinoy street foods. This content will be
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a. Physical Store - Because the company is around ready-to-eat foods. It is not
b. Social Media - Posting our business location on social media will attract
more customers from everywhere in the country. This will serve as a solid
notified about the street foods we are selling by posting the products and
C. Sales Strategy
to taste. Ordering and purchasing street foods will be simple, engaging, and
enjoyable thanks to Fingers N' Treats' sales strategy. To do this, the company will
where customers can snack and chill. Customers will be notified via social media
if the actual store is open and available. The organization establishes the
customer's anticipation to order and satisfy their cravings using these sales
strategies.
D. Product Characteristic
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• Variety of Street Foods – Customers will be offered 6 different street foods that
they can order. There is Fishball, Kikiam, Dynamite, Kwke-kwek, Kamoteque, and
Lumpiang Gulay. It is also served with different kinds of sauce as per the
customer’s choice. The enterprise also offered refreshments that varied every
day.
pleasant to eat and chill in. There is a set-up of tables and chairs for customers
A. Pricing Policy
Price:
Street Foods Price (Php)
Fishball 1.00 / 2 pcs
Kikiam 1.00
Dynamite 5.00
Kwek-Kwek 10.00 / 3 pcs
Lumpiang Gulay 15.00 / 3 pcs
Small - 5.00
Palamig Medium - 10.00
Large - 20.00
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A. Sales Projection
Kikiam ₱1 3,658 43,896 21,948 48,286 24,143 53,115 26,558 58,427 29,214 64,269 32,135
Dynamite ₱5 620 7,440 37,200 8,184 40,920 9,002 45,010 9,902 49,510 10,892 54,460
Kwek-Kwek ₱10/ 3 pcs 1,200 14,400 48,000 15,840 52,800 17,424 58,080 19,166 63,888 21,083 70,277
Kamoteque ₱5 620 7440 37,200 8,184 40,920 9,002 45,010 9,902 49,510 10,892 54,460
Lumpiang ₱15 / 3 930 11,160 55,800 12,276 61,380 13,504 67,520 14,854 74,270 16,339 81,695
Gulay pcs
TOTAL 13,383 160,596 255,948 176,65 281,543 194,322 309,727 213,753 340,665 235,127 374,732
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274,548 302,003 332,237 365,425 401,972
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MARKET AND INDUSTRY OVERVIEW
Street Food has been prevalent in the food industry ever since, with
increasing popularity as time goes on. There is a lot of street food nationwide, and
that number is expected to increase after this covid-19 pandemic. Our market
research has revealed to us those consumers in Brgy. Bato, Palauig want more
affordable food options, larger portion sizes, and a wider variety of street food
conjunction with the flexibility of our business hours, will help set us apart from the
competition.
promote their products via online means (i.e., posting neatly edited
also has a few connections that can help support and promote the business (e.g.,
deliveries for a) the students' safety and b) a limited budget (not to mention - the
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Target Market
Our target buyers lived, walked through, and work along the street of Brgy.
Bato and surrounding areas within a 0.5-km radius. Our store is located along with
the main street and visible to passing people, tricycle drivers, and students. We
anticipate that 10- to 50-year-old patrons will make up 85% of our revenue.
Competition
Currently, there are 2 street food vendors currently selling in Brgy. Bato,
Palauig, Zambales. But due to the Covid 19- pandemic and the safety protocols
from the IATF, most of them retired from business and were bankrupt. This is a good
opportunity to start since a vaccine for Covid - 19 is on the world market and soon
businesses would start to open together with the schools and different
establishments.
Marketing Strategy
with rice like “lumpia with rice, Kwek-kwek with rice, Fishball and kikiam with rice
and other fried street foods with rice meals”. We would also like to attract many
customers by providing free Wi-Fi so as they are waiting for their orders they will
not be bored.
Fingers N’ Treats Food Booth also plans to reach new and existing customers
through social media and flyers. Our prices will be lower compared to our direct
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competitors, and we will also provide larger portions while maintaining
Promotion
We are planning to hand out and hang up flyers in high-traffic areas during
the first few months of operation. We also plan to utilize different social media
platforms like creating a Facebook page, Instagram and enrolling it in the local
market social media site and provide free delivery service for orders within the
area for people who are busy and have less time to spare.
SWOT Analysis
Helpful Harmful
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Strengths
Location
Easy access
Fast service
Large portions
High quality
Fresh ingredients
Weaknesses
Opportunities
local area
Threats
Existing food street food vendor who will adapt to the same marketing
strategy
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OWNERSHIP AND MANAGEMENT
B. Logo:
H. Organization Chart:
OWNER/COOK
ASSISTANT COOK/HELPER
CASHIER
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Duties and Responsibilities:
chef.
J. Capitalization: ₱1,250
Employees’ Salaries:
Incentives:
Cash Bonus
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FINANCIAL PLAN
Production Cost
is shown below. It includes the quantity, unit cost, and the total cost of each item.
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Table 2. Kitchen Supplies
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Raw Materials
Raw materials are the resources used by the company to produce its
finished goods and products. Fingers N’ Treats’ raw materials can be easily found
in the market including fish, lumpia wrappers, chili, carrots, seasonings, quail eggs,
flour, cornstarch, sugar, cassava, togue, sayote, Baguio beans, oil, etc. The Fingers
N’ Treats’ are shown below including its quantity, unit cost, and total cost as well.
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Labor Requirements
Manufacturing of Fingers N’ Treats needs employees to handle the
Cook/Helper
A. Start–up Summary
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Formula used:
*Raw materials’ cost x 20(days/month)
*Since registered resources are enough for a day, 957 x 5(days/week) x
4(weeks/month)=19,140
For year 1:
*Total Qty./month multiply by 12 (except machineries and equipment, kitchen
supplies, office supplies, and permit and license)
300 x 12 = 3,600
365 x 12 = 4,380
19,140 x 12 = 229,680
2,600 x 12 = 31,200
B. Financial Projection
FINGERS N’ TREATS
PROJECTED INCOME STATEMENT FROM YEARS 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues 302,448 332,693 365,962 402,558 442,814
Cost of Goods 260,880 286,968 315,665 347,231 381,954
Sold
Materials 229,680 252,648 277,913 305,704 336,275
Labor 31,200 34,320 37,752 41,527 45,680
Gross Profit 41,568 45,725 50,297 55,327 60,860
Expenses 8,800 9,670 10,627 11,680 12,838
Utilities (water) 3,600 3,960 4,356 4,792 5,271
Kitchen Supplies 580 638 702 772 849
Cleaning Supplies 4,380 4,818 5,300 5,830 6,413
Office Supplies 140 154 169 186 205
Permit and 100 100 100 100 100
Licenses
Income before 32,768 36,055 39,670 43,647 48,022
Interest and Taxes
Tax 10,486 11,535 12,689 13,958 15,354
Net Income 22,282 24,520 26,981 29,689 32,668
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*Cost of goods sold from start-up summary table, all the materials cost needed
in production of goods like ingredients and labor.
*Gross profit is equal to Revenues less Cost of Goods Sold.
*Expenses include all the expenses that are not included in cost of goods sold
like utilities, kitchen supplies, cleaning supplies, office supplies, and permit and
licenses.
*Income before Interest and Taxes = Gross profit - expenses.
*Tax = 32% (tax rate) of Income before Interest and Taxes
E.g. 32,768 x .32 = 10,486
*Net Income = Income before Interest and Tax less Tax
*The same procedure is applied to compute for years 2-5
*Cost of goods sold and expenses is multiplied 10% increase per year to get the
amount for years 2-5 (except for permit and licenses)
FINGERS N’ TREATS
PROJECTED CASH FLOW FROM YEARS 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Beginning Balance 26,445 45,507 64,750 83,604 102,143
Cash Inflows (Income)
Cash Sales 302,448 336,693 365,975 402,565 442,832
Total Cash Inflows 328,893 382,200 430,725 486,169 544,975
Cash Outflows
Materials 229,680 252,648 277,913 305,704 336,275
Machineries and 3,220 3,542 3,896 4,286 4,715
Equipment
Labor 31,200 34,320 37,752 41,527 45,680
Utilities 3,600 3,960 4,356 4,792 5,271
Kitchen Supplies 580 638 702 772 849
Cleaning Supplies 4,380 4,818 5,300 5,830 6,413
Office supplies 140 154 169 186 205
Permit and License 100 100 100 100 100
Owner’s Withdrawal 10,486 17,270 16,933 20,829 26,799
Total Cash Outflows 283,386 317,450 347,121 384,026 426,307
Ending Cash Balance 45,507 64,750 83,604 102,143 118,668
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*Cash sales are based on the sales projection table from the total sales in peso
per year.
*Total cash inflows = Beginning year + cash sales plus + cash inflows.
*Total Cash outflow = Expenses plus Payable and withdrawal. 10% increase per
year is used to get the amount for years 2-5 (except for permit and licenses)
*Owner’s Withdrawal is projected amount only.
*Ending Cash Balance = Total Cash Inflows - Total Cash Outflows.
E.g. in Year 1
328,893 – 283,386 = 45,507
FINGERS N’ TREATS
Projected Balanced Sheet
Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Asset
Cash at Hand 22,282 24,520 26,981 29,689 32,668
Total Current Asset 22,282 24,520 26,981 29,689 32,668
Fixed Assets
Total Fixed Assets
Total Assets 22,282 24,520 26,981 29,689 32,668
LIABILITIES AND
EQUITY
Current Liabilities
Income Tax 10,486 11,535 12,689 13,958 15,354
Payable
Short-term Payables
Total Current 10,486 11,535 12,689 13,958 15,354
Liabilities
Total Liabilities 10,486 11,535 12,689 13,958 15,354
Capital 26,445
Add: Net profit 22,282 24,520 26,981 29,689 32,668
Less: Drawings 10,486 11,535 12,689 13,958 15,354
Net Capital 11,796 12,985 14,292 15,731 17,314
Total Liabilities and 22,282 24,520 26,981 29,689 32,668
Equity
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*In Balanced Sheet the Total Assets must be equal to Total Liabilities and Equity.
*Assets and Liabilities consist of current and non-current.
*Current assets are cash and other assets converted to cash within a year while
non-current assets are cash and other assets that will not be realized or
converted within a year.
*Current liabilities are liabilities or short-term financial obligations that are due
within a year while non-current liabilities are long-term financial obligations that
the due is more than a year
*Cash at hand is based on Net Income.
*Income tax payable= 32% (tax rate) of Income before interest and taxes.
*Capital is based on the cost per month in start-up summary table.
*Drawings – total drawings for the period
*Net Capital = Capital Beginning + Net Profit – Drawings
*Total Liabilities and Equity = Total Liabilities + Net Capital
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BUSINESS COSTING DURING THE TWO WEEKS OF IMPLEMENTATION
MAY 2,2022 - MAY 13, 2022
FINANCIAL STATEMENT
Total P1,250.00
B. Sales Projection (Daily for Dry Run and 5 Days Business Simulation)
WEEK 1
DAY 5
DAY 1 DAY 2 DAY 3 DAY 4
(MAY 6,
(MAY 2, 2022) (MAY 3, 2022) (MAY 4, 2022) (MAY 5, 2022)
2022)
Purchase
of Raw 885 151 80 490 132
Materials
Sales 458 463 272 615 378
Gross
0 312 192 125 246
Profit
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WEEK 2
DAY 1 DAY 4 DAY 5
DAY 2 DAY 3
(MAY 9, (MAY 12, (MAY 13,
(MAY 10, 2022) (MAY 11, 2022)
2022) 2022) 2022)
Purchase
of Raw 375 78 185 237 94
Materials
Sales 764 265 342 483 287
Gross
282 187 157 246 193
Profit
ROS = 51.20%
ROA = 70.47%
ROE = 70.47%
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C. Projected Financial Statements
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Finger’s and Treats
Statement of Financial Position
ASSETS
Cash P2,983.00
Equipment 245.00
Raw Materials 885.00
Liabilities
Equity
Owner’s Capital P1,250.00
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Finger’s and Treats
Statement of Cash Flow
For the month ended May 13, 2022
Cash P4,233.00
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HISTORY OF CASH:
WEEK 1
Day 1
¼ green pepper 20
2 packs togue 20
½ gulay sari 30
3 packs wrapper 30
1L cooking oil 175
1L cane vinegar 32
1kl flour 45
2 packs atsuete 10
50pcs egg quails 75
Cheese 48
1kl fishball 50
1kl kikiam 84
¼ onions 20
¼ garlic 20
Sticks 14
Plastic cups 16oz 37
12oz 23
Oyster sauce 22
Palamig 115
Total: 885.00
Day 2
3 packs togue 30
1kl gulay sari 60
4 packs wrapper 40
Oyster sauce 21
Total: 151.00
Day 3
¼ cooking oil 38
Ketchup 22
2 packs wrapper 20
Total: 80.00
Day 4
2 packs togue 20
½ gulay sari 30
3 packs wrapper 30
1L cooking oil 173
1L cane vinegar 32
1kl flour 45
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1kl fishball 50
¼ onions 20
¼ garlic 20
Oyster sauce 22
Total: 490.00
Day 5
2 packs togue 20
1kl gulay sari 60
3 packs wrapper 30
Oyster sauce 22
Total: 132.00
WEEK 2
Day 1
2 packs togue 20
½ gulay sari 30
3 packs wrapper 30
1L cooking oil 175
1L cane vinegar 32
¼ onions 20
¼ garlic 20
Sticks 14
Plastic cups 16oz 37
12oz 23
Oyster sauce 22
Total: 375.00
Day 2
2 packs togue 18
½ gulay sari 30
3 packs wrapper 30
Total: 78.00
Day 2
2 packs togue 20
½ gulay sari 30
3 packs wrapper 30
1L cooking oil 175
1L cane vinegar 32
¼ onions 20
¼ garlic 20
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Sticks 14
Plastic cups 16oz 37
12oz 23
Oyster sauce 22
Total: 375.00
Day 3
3 packs togue 30
1kl gulay sari 60
5 packs wrapper 50
Oyster sauce 44
Total: 185.00
Day 4
2 packs togue 20
½ gulay sari 30
3 packs wrapper 30
1kl fishball 50
1kl kikiam 84
Oyster sauce 22
Total: 237.00
Day 5
3 packs togue 34
½ gulay sari 30
3 packs wrapper 30
Total: 94.00
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