‎ wareness of the product and its benefits

A
‎typically already exists
‎the way customers view the product
‎the challenge is not differentiation
‎Complicated ‎Product position
t‎ he product's standing relative to
‎ articularly for high-quality positioned
p ‎competitors
‎brands
‎ ositioning and bottom-of-the-
P ‎Product positioning ‎states the goal that marketers have in mind
‎ he nature of international
T
‎repositioning the product or brand ‎pyramid consumers
‎product positioning
‎Involves educating consumers ‎its positioning statement
‎entail the introduction of a new brand ‎ ositioning Statements and
P
‎Approaches ‎ X: Nike will provide authentic, innovative
E
‎products that improve athletic
‎performance
‎Hidden trade-off

‎No proof
‎emphasizing a unique benefit

‎Vagueness
‎ omponent of a product that separates it
c
‎Differentiation ‎from competitors
‎Irrelevance
‎Green washing
‎ ake the product unique when compared
m
‎Fibbing
‎to competitors

‎Lesser of Two Evils t‎ he unique benefits that a product enjoys

I‎ nternational Positioning
‎ ustainability and International
S ‎due solely to its brand name
‎Worshipping False Labels ‎Objectives
‎Positioning
‎The ability to charge a high price
‎A Role in encouraging consumption ‎International
‎ thical Issues in International
E
‎ ositioning often seems to promise that
P ‎Positioning ‎positioning ‎Brand equity ‎benefits of brand equity ‎In creased consumer loyalty

‎Body image ‎the consumer will become younger,

‎Higher stock price
‎prettier, or more popular
‎Self-image concerns
‎Brand parity

‎The digital divide

‎ nhance or
E
‎Changes in technology
I‎ dentify target ‎ nalyze competition
A I‎ dentify point of ‎reposition, if
‎Consumer reluctance ‎The steps of product positioning ‎markets ‎within the target market ‎difference ‎necessary

‎ ffect summarizes the response a

e ‎Product versus Product
‎consumer (consumer's mind, the product,..)

‎Product Line versus product line

‎ ffect can drastically alter the position of
e
‎the product in the minds of consumers
‎Country-of-origin effects ‎Different types of competition ‎Brand versus brand

‎Home country
‎Company versus company

t‎ he consumer generally associates with a

I‎ nternational Positioning ‎Industry versus industry
‎certain product ‎Origin country ‎ ources of Country-of-origin positioning
S I‎ nternational Product Positioning
‎effects ‎Methods
‎Challenges ‎Tangible product benefits
‎listed on the "made in" label of the product ‎Made-in country

‎Identify Points of Difference ‎Intangible product bennefits

‎the product was designed ‎Designed-in country

‎Positioning maps
‎Regulations

‎Share of mind and share of heart

‎Packaging

‎Enhancing position
‎Labels

‎Country image