Strategic plan of distribution

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1. Distribution channel is the _________________

main strategy that
helps dealers to penetrate the _________________ market.
target
Audio 1

2. A wide diversity of factors such as nature of the prod-

ucts, market, and _________________
business , among others,
requires to be analyzed to decide the most convenient
_________________
distribution channel. Audio 2

3. Market is the interchange of _________________

products in
which some people offer any merchandise and others buy
it, _________________
pay a negotiated price. Audio 3

4. _________________
Consumers obtain services or goods to satisfy
their _________________.
needs Audio 4

5. Companies get together people who have similar

_________________
objetives and expect them to _________________
satisfy
the consumers’ needs. Audio 5

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