MODULE 1: EXERCISE 1.

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1. Keypoint Summary (50 PTS.)
Briefly discuss 10 new concepts you learned in this Chapter. Write one paragraph for
each new concept.
 experience economy - an economy in which many goods or services are sold by
emphasizing the effect they can have on people's lives.” Experiences are their
own category, just like “goods” and “services.”
 creative tourism model- 'tourism which offers tourists the opportunity to develop
their creative potential through active participation in courses and learning
experiences which are the characteristic of the destination where they are
undertaken
 sharing economy- is revolutionizing traditional economic models: Using goods
rather than possessing them; Putting service providers in direct contact with
consumers; Raising concerns for the environment.
 need for learning and enrichment- to realize their potential in a variety of settings
 authenticity versus commodification- three basic assumptions, common in the
literature on tourism, regarding “commoditization”, “staged authenticity”
Authenticity is conceived as a negotiable rather than primitive concept, the rigor
of its definition by subjects depending on the mode of their aspired touristic
experience.
 the Anthropocene- an unofficial unit of geologic time, used to describe the most
recent period in Earth's history when the human activity started to have a
significant impact on the planet's climate and ecosystems.
 cultural appropriation- refers to the use of objects or elements of a non-dominant
culture in a way that reinforces stereotypes or contributes to oppression and
doesn't respect their original meaning or give credit to their source.
 cultural appreciation- is appreciating another culture in an effort to broaden their
perspective and connect with others cross-culturally, while cultural appropriation
is taking one aspect of a culture that is not their own, such as culturally distinct
items, aesthetics, or spiritual practices, and mimics it — without consent,
permission, or any cultural context or relationship to that item or practice —
solely for personal interest, make money, gain popularity, or because they like
the way it looks.
 the use of big data analytics for visitor behavior- Big data can even be used to
predict which new products might work well in their market. For tourists, big data
technologies used effectively can translate to personalized offers tailored to their
interests and needs. They can receive improved experiences that are focused on
the customers and their needs.
 engagement and connectivity- is important for achieving success in the highly
competitive hospitality business. The rapid development of the hotel industry
makes it very competitive and enforces the service providers to ensure
engagement and a loyal base of customers.

 
  
 
2. Online Activity (20 PTS.)
Watch interviews of successful tourism and hospitality professionals. Enumerate
lessons you have learned from their stories.

 Working in hospitality teaches you skills you could not learn anywhere else. It teaches
you about prioritization, about swift problem-solving, about communication, about
humility, and about how people act when they’re seriously hungry—like monsters—and
how to keep a smile on your face despite that.

 You can be the valedictorian of your high school class, you can graduate magna cum
laude from an esteemed university, and you can earn your Master’s degree from yet
another esteemed institution, but you will never learn what you can from a night on the
line at a busy restaurant.

 It builds your character in a way no post-graduate degree can, in a way no C-level

executive job can. It’s about people—each and every type of person.

 Working in hospitality means truly working with a team to get through a rough shift. It
means interacting with customers you may never have met otherwise. It’s gathering
stories you would never have heard. It’s building empathy for people who seem rough
on the surface.