ACTIVITY 1

 Discuss why you should study Marketing.

Many individuals assume that marketing abilities can only be used to

create websites, create commercials, write content, and run marketing
campaigns. Marketing, though, isn't just for marketers. Teaching the fundamental
principles that connect people, brands, functions, and organizations to
professionals outside of typical marketing jobs is also beneficial. And as a
tourism student who may have to interact with a variety of firms in the future,
studying marketing would also help me acquire crucial business insights,
analyze, comprehend, and interpret data, strengthen my communication and
negotiating abilities, and become a critical thinker.
Products, services, promotions, and sales are all part of marketing. It's a
crucial area for every company to focus on in order to achieve its objectives and
make money. In studying marketing, I'll be able to figure out why people buy
things in specific ways and why they think or act in certain ways. I'll also know
what they want, how to convince them, and how a company's activities may
benefit them. I can learn about a wide range of subjects via marketing. It will help
me comprehend business concepts as well as parts of psychology, sociology,
and even politics, which can be helpful in understanding consumers in a better
way. 
Every company activity necessitates the use of effective communication
and negotiating abilities. Business communication is a part of every job path.
Professionals that can successfully communicate with management, audience,
stakeholders, and consumers are required in any firm. Learning marketing may
help me improve my communication and negotiating abilities, which I can put to
good use in both my personal and work life. It has the ability to educate me how
to reach my objectives fast and effectively by combining critical thinking and
persuasive arguments.

 Value is one of the main keywords in marketing. How do you think value is
offered in the areas of hospitality and tourism?

Hospitality is more than an industrial term that refers to the provision of

food, drink, and lodging. Hospitality is a concept and a responsibility, not merely
 a term used to describe a wide range of economic situations. Hospitality is
frequently defined as "providing hospitality services." This has evolved to signify
a business transaction, but hospitality was initially centered on charity, a warm
welcome, particular care for a visitor, good intentions, and a wish to serve others.
For decades, hospitality has provided tremendous value to clients through
its services. And, because hospitality is primarily concerned with acts of service,
the value that hospitality provides to consumers is determined by how well they
are treated and how good their service is. Aside from that, hospitality and tourism
must guarantee that the value of the visitors' or consumers' experience is
maximized, their time is not squandered, and the whole journey or transaction is
smooth.

 Give five examples of tourism products that you are familiar with and explain how
the characteristics of the tourism product are evident in each.

 Transportation – This tourist product is intangible, meaning it cannot be

touched, smelled, tasted, felt, or heard before purchase. They cannot be
subjected to previous examination. In contrast to consumer items, which
may be sampled, they cannot be tested before purchase. In
transportation, there is no way to test the product beforehand. Because
after the consumer embarks on the journey, it is what is referred to as
transportation.

 Cinema Theatres – Cinemas are seen as variable since the experience

is likely to alter based on when the product is bought, who is there, and
how the service providers offer the service at the time of consumption.
Cinemas only show specific movies for a short period, and there are
several movie alternatives. One may also choose between a standard
theater, a 3D cinema, and the platinum cinema, which is the most
expensive of the three. This implies that a theater may offer a range of
experiences that vary depending on the consumers' preferences and the
time they use the service.

 Hotel Room – When it comes to tourism, perishable items do not relate

to food that has gone bad and has to be thrown away. A perishable
product in tourism is one that cannot be kept away for future sale if it does
not sell the first time. A unique hotel room on a single night, for example,
cannot be preserved and sold later, therefore they are perishable.
 Seaside Resort – The term "season" relates to the travel market's
behavioral trends. The tourist product's seasonality prevents it from
maximizing revenues all year. Tourists, for example, may avoid visiting a
seaside resort if the weather is inclement, which is unavoidable. Profits
are not maximized at these periods. As a result, it is considered a
seasonal product.

 Island Hopping – Tourism items are inseparable from the customer

since both the consumer and the service provider must be present for the
sale to be consummated. Consumption of the service will not occur in
island hopping without the customer or the service provider. As a result,
they are regarded inseparable because the service would not be possible
without the two.