Professional Documents
Culture Documents
Introduction
The tourism and hospitality industry represents an ever-growing sector that comes well within service industry and is
composed of activities like accommodation, transport, event planning, theme parks, cruise line, and much more. With
the rise in the traveler’s segment coupled with the
organizations to accomplish growth in pertinent sector by identifying and satisfying needs and preferences of
tourists. In return, tourism organizations expect superior financial returns.
Trying to be precise, short and sharp in a wider sense, tourism marketing is the process of enticing tourists to a
particular tourist destination through strategic use of tools and techniques offered by the discipline of marketing.
Service characteristics of Tourism and Hospitality
Intangibility: Tourism products are similar to any service product. However, tourism products possess
characteristics which are an amalgamation of the features of a product as well as that of a service. Put in simple words,
tourism products possess both intangible nature as well as some tangible and concrete elements. The job of any tourism
and hospitality manager pretty much revolves around making the tourism product more tangible to be better able to
apply tools and techniques available in the marketing mix to the tourism and hospitality services they provide. An
obvious outcome of the fact that tourism products are intangible is that the tourism and hospitality products cannot be
transferred, displayed or tested well before the real service encounter. This simply means that the tourism products are
unique and unlike the tangible products, tourism products are actually composed of memories. Intangible nature of
tourism product also means that a buyer is never sure of what he/she will get until the actual service encounter takes
place. Probably this is the only reason why customers start searching for the complete tourism product information well
in advance so as to avoid an uncertainty in the future that might arise due to the intangible nature of the tourism product.
Further, tourism and hospitality services have been assigned intangible nature because a relaxed stay in hotel in the
woods, a week well spent on a cruise, a friendly and safe flight with polite flight crew, and a friendly, warm and
knowledgeable guide taking a tourist to the amazon forests etc. all can be very well considered as experience that is
intangible. The products/services created/offered by tourism companies cannot be replicated or reclaimed at a later
stage. Tourists can simply attempt to store their memories with photographs and videos but the real essence of such
happy moment is beyond capturing. Tourism hence is a very personal picture that customer creates in his/her mind after
a great tourism experience.
Inseparability implications
Participation of Customer: Customer acts as one of the integral part of service delivery process. In selling –
production – consumption delivery system, the end user is involved literally at every stage of service delivery. A
person willing to take a haircut must be present at the salon for getting this service. Similarly, a person willing to
fly to Paris to watch Eiffel Tower can ask a friend to book a ticket for flight and a room in a hotel, at the time of
actually availing the service, the person must be physically present. The service cannot be produced and hence
cannot be consumed by the person while he being absent.
Lack of Ownership: In real world when a consumer pays for a car, the car after the transaction belongs to the
buyer. This simply means a real transfer of ownership takes place in such regular day to day transactions.
However, this doesn’t hold true in case of consuming a service. This is possibly the reason lack of ownership is
usually referred to as one of the most commonly quoted characteristics of services like tourism and hospitality.
This characteristic is very much in sync.
COORDINATION OF FRONT OFFICE WITH OTHER
DEPARTMENTS
•Housekeeping: As room generates maximum revenue for hotels, the information about the room status should
be updated correctly and frequently. The housekeeping department prepares an occupancy report, which is sent to
the front office department where it is tallied with room status record of front desk. It is helps in:
•Update the room status.
•Find sleepers (Guest checked out but showing occupied in front office room status.
•Know as the exact house count.
•Charge the guest if an extra person has occupied the room.
•Co-ordinates in the guest room change.
•Security Concerns: The housekeeping personnel should inform the front office about any unusual circumstances
that may indicate a violation of security for the hotel guest.
•Special Arrangement: Guest may request for additional or special amenities during their stay like blanket, towel,
soap, shampoo, etc. When such request is received at the front desk, they should be immediately conveyed to the
housekeeping department.
•Food & Beverage Department: The front office department informs about the arrival &
departure of guest which helps them to plan their work schedule and staff requirement.
•Setting up bars in VIP rooms.
•Special arrangements like cookies, fruit basket and assorted dry fruits.
•In house and expected VIPs and corporate guest.
•In house expected groups
•In house and expected crews.
•Groups and guest with booking of specific meal plans.
Banquets: Coordinates with banquet for putting information on bulletin and placing directional signals for
particular function. Receives the function prospectus so as to be updated what is going on in the hotel.
The four major departments of a hotel are:
HOUSEKEEPING
FRONT OFFICE
FOOD PRODUCTION
FOOD AND BEVERAGE
These four departments are the core areas of a hospitality industry. Other than these are some non core
areas which support us in the day to day operations. Those are:
SALES AND MARKETING
HUMAN RESOURCE DEPARTMENT
ACCOUNT AND FINANCE
ENGINEERING DEPARTMENT
PURCHASE AND STORE
SECURITY
Departments
1. House Keeping Department
The housekeeping department is responsible for the management of guest rooms and the cleanliness of all
public areas of the hotel. A close liaison between housekeeping and front office is essential so that the
information about a guest-rooms are kept up to date. In simple words, Housekeeping means up-keeping the
house.
• SANATORIA: hotel which has health club and spa, and caters to the people who came to these
spas for treatment.
CLASSIFICATION ON THE BASIS OF DURATION OF GUEST STAY:
• COMMERCIAL HOTEL: duration of stay is short, usually 1-7 days
• TRANSIENT HOTEL: duration of stay from few hours to 1 day
• SEMI RESIDENTIAL HOTEL: duration of stay range from few weeks to some months
• RESIDENTIAL / APARTMENT HOTEL: duration of stay range from months to few years
• EXTENDED STAY HOTEL: duration of stay few days to weeks.
OTHERS
CITY
CENTER HOTEL:
By virtue of their location, meet the needs of the traveling public for business or leisure reasons.
These hotels could be luxury, business, economy or residential.
AIRPORT
HOTEL:
Hotel located near the airport, clientele mainly consist of travelers arriving and departing from
airport. Facilities include 24 hrs coffee shop and room service.
CASINO
HOTEL:
Serves guest who want to gamble and have a casino. Not very popular in India. In addition to gaming, a multi
cuisine restaurant, spa, dance club etc. are also available.
CONVENTION
HOTEL:
Hotel provides facilities and meets the needs of group attending and holding conventions and conferences.
Have much banquet area, meeting rooms in and around hotel complex. Facilities include 24 hrs room service,
in house laundry, travel desk, airport shuttles twin bedded rooms.
APARTOTEL: Apartment building also used as a residential hotel. Purchase of hotel entitles full service of
hotel, when not occupied , it is added in the hotel pool to earn revenue.
BOUTIQUE:
Small, expensive, informal atmosphere, gives personal service, all outlet has different theme. All rooms have
different theme and decoration.
AUBERGE,
GASTHOF, HERBERGE:
Small units like inn which provide complimentary bar, restaurant and bedroom for travelers. Emphasis is
given on eating and drinking facilities.
BOARDING
HOUSE/ PENSION:
Accommodation usually with meals for a definite period of time commonly for a week or more. Also
know as guest house, or pension.
HOLIDAY
VILLAGE:
Hotel that provide accommodation with other facilities like recreation, sports facilities, individual
kitchen, green zone, library, nursery, television room, landscaping.
PALACE
HOTEL:
Indian concept, maharajas palaces are converted into hotels, gives old heritage, architecture, modern
facilities in traditional style, and traditional way of service.
MATELS:
Fully automated hotels which require minimum human contact. Online booking, self check in, check
out, outsourced cleaning crew.
SANATORIA:
Found at spas and health resorts. Rooms equipped with sauna, Jacuzzi. Meals are personalized diet
regimes of the guest. Hotel has dietician, doctors and medical arrangements.
OTHER TYPES OF ACCOMMODATION / SUPPLEMENTARY ACCOMMODATION
Supplementary Accommodation can be described as premises which offer accommodation but not the
extra services of a hotel. It plays a very important role in the total available tourist accommodation in the
country. It caters to both international and domestic tourist traffic. Main distinguishing features are:
1. The standard of comfort is moderate to that of a hotel.
2. They sell accommodation at much lower price.
3. They have an informal atmosphere.
CAMPS:
Usually located on the trekking routes. Prove parking space, common toilets, tents, camp fire, and other
basic services.
YOUTH
HOSTEL:
Have dormitory style accommodation, common toilets, dinning areas, simple food, fixed menu, and gym
and sports area
PAYING
GUEST:
Guest pays and stays with the owner for a longer duration, food and accommodation provided.
GOVERNMENT
HOUSES:
Also known as Dak Bungalows, Circuit houses, Forest lodges and PWD houses. Set in British raj for different
reasons. Have a local person as caretaker who cooks, cleans, assist and provide security. Initially Dak bungalows
were used for postal and courier service, circuit house for higher ranked officers, forest house for forestry officials
and PWD house for road and electricity department officials.
FLOATEL:
Hotels built on the water surface, do not move, docked at ports. Provide exclusive and exotic atmosphere.
BOATELS:
Floating hotels, takes passengers from one place to another. Provide food and accommodation.
ROTELS:
Accommodation on wheels is known as Rotels. Different types of Rotels are caravans, palace on
wheels and new sleeper buses.
HOSPICES:
Traditional lodges in Europe for Christian pilgrims to Jerusalem. Provide meditation centers &
prayer rooms, food etc. in India we find DHARMSHALA.
GUEST HOUSE:
Small place which provide basic boarding and lodging services.
DORMITORIES:
A room with several beds, toilets is in end of the corridor.
HOLIDAY
HOMES:
Small accommodation, affiliated to companies meant for the company people to go and stay.