ACTIVITY 4

Your Brother’s House is a tribal-esque village located at Brgy. Pawa. Surrounded by the
large greens with an amazing view of the Ligñon hill and the Mayon Volcano, the Tribal
Village is the perfect place for your next getaway that’s authentically tribal.
Guided by the tourism marketing mix that we have discussed, describe the current
marketing standing of your brother’s house tribal village patterned 7P’s of Marketing.

YOUR BROTHER’S HOUSE TRIBAL VILLAGE

Image source: Agoda Webpage

(https://www.agoda.com/your-brother-house-mayon-tribal-village/hotel/legazpi-ph.html?cid=1844104)

PRODUCT – Your Brother's House Tribal Village's major product will be the real and
one-of-a-kind tribal experience. In a world where technology and innovation are
prospering, most people find that getting away from it all for a bit to experience the
natural way of life is a breath of fresh air. The tribal village will undoubtedly provide
tranquillity and a completely fresh experience for anyone seeking to escape the city's
fast and congested streets.
PROMOTION – Various methods or platforms are employed to optimize the promotion
of Your Brother's House tribal village. Social media is frequently utilized nowadays and
is an excellent platform for business promotion. Given that we live in the digital age, the
usage of web pages, emails, and social media platforms is really more successful than
conventional print, radio, and billboard marketing. The tourist attraction is also included
on popular travel websites such as klook, Airbnb, and Agoda, to mention a few.
PRICE – The pricing of Your Brother's House Tribal Village varies based on the
accommodation that the visitors like to rent. There are smaller rooms that can
accommodate two people and larger accommodations that can accommodate a whole
family. The cost of your stay will be determined by the size of your accommodation and
the duration of your stay. The charge might be as little as Php 2,000 or as high as Php
7,000. This is the pricing range for two adults. If you have additional individuals joining
you on your vacation, the cost will be higher.
PLACE – The site is at Barangay Pawa, overlooking Ligñon Hill and the Mayon
Volcano, two of the most popular tourist destinations in Albay. There is no doubt that
this tribal community provides a highly realistic tribal experience owing to the natural
and breathtaking sights that Albay has to offer. It is unquestionably the best location for
the tribal settlement. And, despite the fact that Albay is a developing province, nature is
nonetheless well-preserved and maintained.
PEOPLE – People, according to the marketing mix, may build or ruin an organization,
which is correct. When it comes to running a business, we must guarantee that the
employees who will be dealing with our consumers are nice, courteous, and know what
they are doing. Essentially, the frontrunners must have a pleasant demeanor and
understand how to communicate with customers. The service of the personnel at Your
Brother's House Tribal Village has been warmly acclaimed and has received a lot of
positive feedback from clients, indicating that their service is genuinely first-rate.
PROCESS – The process in the marketing mix refers to how a service is provided to the
end customer. It is also an important component of the service plan, in which the
organization describes exactly what the process of the service product reaching the end
client should be before creating the service. In a nutshell, it is one of the most
significant, if not the most crucial, aspect of marketing. When it comes to the tribal
village, the method will be the same as it is for other tourist attractions or destinations.
The booking/reservation will take precedence, and it is non-refundable. During their
stay, guests will be shown around the tribal village to familiarize themselves with the
norms and regulations of the village (which is also posted already on advertisements
and booking sites). The visitors must check in at 2:00 PM and check out at 12:00 PM
the following day. To ensure that the virus is confined and does not spread, disinfection
is required both before and after guests arrive.
PHYSICAL EVIDENCE – To improve the client experience, tangible elements are
included with the service. The amenities are what we term the tangible evidence in this
case. They have a vehicle park, baggage storage, a smoking area, and an outdoor
swimming pool at Your Brother's House Tribal Village. Aside from that, the rooms
available may be called tangible. They have the standard double room with balcony, the
family room, the standard double room, the traditional cottage one bedroom with
mountain view, the traditional one-bedroom cabin with mountain view, the traditional
double bed cabin, and the double bed villa.