STI COLLEGE STA.

MARIA
STA. MARIA, BULACAN
BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

In Partial Fulfillment of the requirements for the subject:

TOURISM AND HOSPITALITY MARKETING

SEPTEMBER 22, 2023

SUBMITTED BY:

GROUP 2

Monica Alfaro
Althea Nicole Cubillo
Jacob Guevarra
Jenaro Madrid
Khys Nicole Otico
Aliyah Quiogue
 Business Name:

Casa De Anivia

Location:

808-A (Cay Pombo), Magasawang Sapa Rd, Santa Maria, Bulacan.

 Background and History:

Casa De Anivia was established in 2011 by Sinclaire Pineda from Sta. Maria, Bulacan.

Sinclaire and his brother started Casa De Anivia after gaining solid experience in a

construction company abroad and in a retail business. Casa De Anivia has completed

some projects since its funding in 2011 and has grown to become a reliable company.

Casa De Anivia is known for its low-cost service and understanding of client

specifications.

 Product and Services:

They offer different rooms including amenities at their different rates:

o Family Room – ₱2,000 for 30minutes. (Good for 5-6 Persons; Fully Aircondition

Room; 2 Queen Size Bed; Own Comfort Room and Sink; Cabinet; Hot and Cold

Shower; Bed Comforter; WIFI Access; LG Smart TV)

o Deluxe Room – ₱1500 for 30 minutes and up. (Good for 2 Persons; Fully

Aircondition Room; Queen Size Bed; Own Comfort Room and Sink; Small

Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access)

o Deluxe Room 3 HOURS LEASE - ₱800 for3 hours 30 minutes. (Good for 2 Persons;

Fully Aircondition Room; Queen Size Bed; Own Comfort Room and Sink; Small

Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access)

 o Standard Room 12 HOURS LEASE - ₱800 for 30 minutes. (Good for 2 Persons;

Fully Aircondition Room; Plain Beddings; Queen Size Bed; Own Comfort Room

and Sink Small Cabinet; WIFI Access)

o Family Room 12 HOURS LEASE - ₱1,500; Duration varies. (Good for 5-6 Persons;

Fully Aircondition Room; 2 Queen Size Bed; Own Comfort Room and Sink;

Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access; LG Smart TV)

o Deluxe Room 12 HOURS LEASE - ₱1,100 for 1 hour. (Good for 2 Persons; Fully

Aircondition Room; Queen Size Bed; Own Comfort Room and Sink; Small

Cabinet; Hot and Cold Shower; Bed Comforter; WIFI Access)

o Standard Room - ₱1,000 for 30 minutes. (Good for 2 Persons; Fully Aircondition

Room; Plain Beddings; Queen Size Bed; Own Comfort Room and Sink; Small

Cabinet; WIFI Access)

o Standard Room 3 HOURS LEASE - ₱500 for 3 hours. (Good for 2 Persons; Fully

Aircondition Room; Plain Beddings; Queen Size Bed; Own Comfort Room and

Sink; Small Cabinet; WIFI Access)

 Existing Marketing Campaigns/Strategies:

Casa De Anivia has 7k followers on Facebook. They use social media platform to promote

their products and services in order to make people happen to knowledgeable about the

services they provide. They also offer deals and discounts to encourage and attract

more customers to avail their services.

 Marketing Challenges:

o Local Awareness:

Lack of local knowledge of Casa De Anivia may be one of the main obstacles. The

goal of marketing should be to have a strong local presence.

 o Changing Consumer Behavior:

Rapid changes in consumer tastes and behaviors may be caused by economic

variables. (interest rates, inflation rate) or cultural transformations (digital

revolution, environmental awareness). It's difficult to keep up with these

developments and modify marketing plans accordingly.

 Profile of Direct and Indirect Competitors:

Direct Competitors:

o Hollywood Suites and Resort Sta. Maria

Hollywood Suites and Resort Sta. Maria is an all-in & one-stop accommodation

and events place that caters to short and long staying guests.

o El Marfin Hotel and Pavilion

El Marfin is the ideal venue to host a variety of activities and occasions.

Indirect Competitors:

o VFarm Garden Resort

A recreational resort that would bring you, your family, and your friends a great

outdoor experience.

o Guevarra Private Resort

Exclusive Private Pool located at Caypombo, Santa Maria Bulacan. We provide

service for birthday, wedding, baptism, reunion and others occasion.

 Profile of Existing Customers:

o Located from Quezon, Bukidnon

 o From Tondo, Manila

o Lives in Kamloops, British Columbia

 Profile of prospective customers:

o Families: Families seeking a convenient and comfortable location to stay while visiting

family or exploring the area.

o Couples: Couples looking for a romantic break or a wedding site can use Casa de Anivia.
o Event Planners: If Casa de Anivia provides event spaces, it could be of interest to

companies and individuals searching for locations for gatherings like weddings,

conferences, or other events.

o Business Travelers: The hotel may draw business visitors attending nearby meetings or

conventions depending on its setting and amenities.