I.

EXECUTIVE SUMMARY

The Baguio Country Club (BCC) hails from an immensely rich history
of more than one hundred colorful years. It is a history that begins
against the multi-faceted backdrop in the turn of the 20th century,
amid Filipino revolution against Spain, an ensuing Filipino-American
War and subsequent American occupation of the Philippine Islands. 

With a history dating back to 1905, the Baguio Country Club is the most famous
historical establishments in the Summer Capital City, and certainly one of the most revered
exclusive membership clubs in the Philippines. In its century of existence, the Baguio Country
Club has catered to many of the most prestigious names in the Philippine society and played
host to numerous noteworthy gatherings. 

Over the years, this landmark has stood the challenges of time and has transformed
itself into a place where its patrons get a remarkable treatment and has been expanding its
product offering not only to club members but also educational institutions in the form of the
Stay and Learn Program (S&LP).

The Stay and Learn Program (S&LP) is a collaboration initiated by University of Baguio
where in the university sends its students to BCC as a venue for the HRM students educational
tour. BCC in return offers their expertise in the hospitality industry and presents an educational
tour package tailored-fit to the needs of an aspiring hospitality practitioner. The S&LP is one
strategic effort of the establishment to increase its revenue. Aside from the usual sources of
revenue of a hotel such as; room accommodation (sleeping and non-sleeping), food and
beverage, business centers, spa, recreational activities, S&LP contributes additional source of
revenue and is also a promising and lucrative venture.

The S&LP target educational institutions that offer Hotel and Restaurant Management
(2yrs and/or 4yrs) to be considered as the venue for the educational tour which is a required
course requirement. The Hospitality Industry is forecasted to continually grow locally and
internationally hence the increase of educational institutions offering HRM program, continuing
increase of students preparing for a career in the Hospitality and Tourism Industry. This
educational tour subject makes educational institutions a profitable target market.

It has been more than a decade that BCC has been working with University of Baguio
with the S&LP and it has been generating a substantial amount of income for the club. It is
the objective of this marketing plan to enhance the S&LP package to be offered by BCC to other
educational institutions in order to expand its market reach and to further increase revenue.

University of Baguio | Masters in Business Administration

II. PURPOSE AND MISSION

This marketing plan seeks to take advantage of the increasing demand for a venue and
provider for educational tour subject which is a requirement for students taking up Bachelor of
Science in Hotel and Restaurant Management, Associate of Arts in Hotel and Restaurant
Management and Associate in Hotel and Restaurant Management.

PURPOSE

Specifically, the purpose of this marketing plan is to achieve the following:

1. Develop a competitive, tailored-fit package to offer to the educational tour students.

2. Increasing the market share through market penetration.
3. Increasing the market share through market development.
4. Increasing the occupancy rate and yield percentage during off-peak season.
MISSION

It is the intention of Baguio Country Club to provide excellent educational tour package
to students, to serve and to be known as a learning institution for future hospitality and tourism
practitioners. Using the facilities of the club and the expertise of its competitive staff, a long
term, mutual and beneficial relationship with educational institution is at its highest order.

III. CURRENT PRODUCT ANALYSIS

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 A. PRODUCT OFFERING

ACCOMMODATIONS

The Hotel:  The hotel boasts 114 deluxe rooms, 15 Deluxe Suites, 19 well- appointed Executive
Suites, three (3) Presidential Suites and 15 European styled cottages. All rooms have lanai that
offers a choice of views. The lush mountain vistas, breathtaking view of the golf course or view
of the cottages.

Features:  Each room features contemporary

interiors, accentuated by artifacts of the rich
Cordillera culture. Adorning the walls are antique
gayangs (spears), gongs, tapis, headgears and
beaded jewelry made by the major tribes of the
Cordilleras: The Ibalois of Benguet Kankanaeys of
Mt. Province, the Kalingas, Isnegs of Apayao, and the
Tingguians of Abra. All the rooms are equipped with cable television, Internet access using WI-FI
and LAN, NDD/IDD telephone, a mini-bar, electronic safe, and a private bathroom, morning
newspaper and 24 hours room service.

DINING

The hotel offers variety of high-end, world class options in food and beverage. Restaurants
within the vicinity are:

1. Verandah
2. Cotterman
3. Hamada
4. Raisin Bread Coffee Shop
5. Par 7
6. Halfway House

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University of Baguio | Masters in Business Administration
BANQUET

Banquet Facilities
The following equipment / facilities will be provided free-of-charge to live-in conference groups:

● Pa System, tape deck, Microphone (wireless/wired)

● Rostrum
● Whiteboard, marker and eraser, flipchart with paper
● Flipchart with paper
● Portable stage platforms
● Pads and Pencils
● Candies and Mints
● Portable Dance floor (if necessary)
● Tent Cards and directional signs

The following technical equipment will be rented out at daily rates per 8 hours of use:

● Overhead Projector & Screen

● Slide Projector & Screen
● LCD Monitor with DVD Player
● Laser Pointer
● LCD Projector and Screen
● Lapel Microphone

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RECREATION

The resort hotel also offers a variety of options to do while enjoying the stay inside the
hotel. Activities that a guest can do inside the hotel are the following:

1. Golf
2. Bowling
3. Swimming Pool
4. Billiards
5. Table Tennis
6. Darts
7. Video Games

AUXILLARY

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 There are also auxiliary outlet available to complete the accommodation experience:

1. Convenience Store
2. Car Needs/ Gas Station
3. Souvenir Store
4. Health Care
5. Kids Club
6. Connectivity

B. TARGET MARKET

The Club's history is intertwined with Baguio- whose charter is younger than that of the
BCC. In 1910 there were 161 members of which 6 were Filipinos. The club then employed only
one Filipino employee to serve drinks, collect dues, and be within calling distance of members,
while G-stringed Igorots were the first caddies. Gone are the days when country clubs posted
signs like "For Whites Only" or "Natives and Dogs Not Allowed" within their hallowed grounds.
Indeed, No longer an all-white bastion, the Baguio Country Club has become an institution with
a largely Filipino membership. Membership has grown. Currently, BCC has around 3,000
members of which 98% are Filipinos. The club is the favourite place frequented by the high
echelons of society. The place where top officials of the country convene, aristocrat families
retreat and whose-who in town get together.

BCC offers exclusivity and prestige which may address the need that is at the peak of
Maslow’s Hierarchy of need, self actualization. It offers rights and privileges that only a few can
enjoy of, hence the members are to pay a premium. The target market are the elite, successful
individuals, people with positions and those who can and willing to spend more than the usual
that is commonly offered in the city.

Offered Membership

1. Regular Membership
2. Company Membership
3. Special Courtesy Membership
4. Honorary Membership
5. Diplomatic Mission Membership

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 6. Absentee Membership

Other target market other than members of the club are the following:
1. MICE
2. SMERF
3. Corporate Clients
4. Leisure Travellers
5. Domestic Tourists

C. Distribution

The Club makes itself available thru Reservations Department and the Sales and
Marketing Department in Baguio City. It also has a Sales and Marketing team that is based in
Manila. The hotel’s website also make it services easily available to members and even
non-members.

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IV. ENVIRONMENTAL ANALYSIS: The Marketing Environment

A. Competitive Forces

Baguio City offers a wide range of accommodation, however, BCC has only few direct
competitors considering that it caters to high-end customers one of which is The Manor at
Camp John Hay

The Manor is not only distinguished by its impressive architecture and cozy interiors, but also
blessed with an environment that truly sets it apart from other hotels in Baguio City. The hotels’
architecture is inspired by the fusion of the magnificent landscape of the Cordilleras and the
American country-living milieu.

The Manor at camp John Hay: 177 rooms:

79 Superior Rooms
45 Deluxe Rooms
40 One-bedroom Suite
12 Two-bedroom Suite

The Suites at Camp John Hay will have 208 well-appointed rooms. Currently 28 units are
operational:
24 Superior Rooms
2 Deluxe Rooms
2 One-bedroom Suite

Each room offers a breathtaking view of the mountain range and pine forests. Units are also
equipped with a refrigerator, hot and cold shower, in-room safe, and a phone system with

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IDD/NDD. The hotel features a café and restaurant, a lounge adorned by a large fireplace, and
other amenities one may find only in deluxe hotels.

CAP CONVENTION CENTER

The Main Hall seats 1,500 guests and the balcony provides for additional 1,000 seats. The
405 square-meter stage features a 12 x 16 feet movie screen, a motorized curtain and a remote
controlled video projector. State-of-the-art sound and video equipment, movable partitions and
a centralized air-conditioning system make CAP-JOHN HAY Trade & Cultural Center the ideal
venue for conventions, seminars, exhibits, stage plays, concerts and social events.

Counter Strategy

Manor also offers a package tour for educational tour students which they named as
Learn and Leisure. They have sufficient facilities to offer for an educational tour, including the
CAP Convention Center that can accommodate large group for seminar.

BCC is currently constructing their own convention center that is more modern which
addresses the issues on availability of space for big events. BCC however, offers more smaller
function rooms than Manor that can accommodate events. BCC has more food and beverage
establishment to offer than Manor which can be used strategically in planning the inclusions
and itinerary of the educational tour.

The Stay and Learn Program that BCC will offer will be more interesting for the students
and more educative than the Learn in Leisure Program of Manor. It is noted that the day tour
package of Manor is conducted only inside their hotel facility. It is the intention of this
marketing plan to develop a competitive, tailored-fit package to offer to the educational tour
students that would include, not only a seminar and a hotel ocular tour, but also hands –on
experience, visit to major tourist spots in Baguio.

In this way, the educational tour has a holistic approach, touching on various aspects in
Hotel and Restaurant Management, which makes the Stay and Learn Program preferable than
others.

Other competitors are:

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1. Le Monet
2. The Forest Lodge
3. Azalea Residences

B. Economic Forces

The continuous influx of foreign investments in the Philippines is seen spurring the
projected growth of Metro Manila hotels in the next three years, a property consultancy firm
predicted.
According to CB Richard Ellis Philippines Inc., foreign appetite for investment in the
Philippines continues to be vibrant as more foreign firms are eager to have their slice of the
cake. Data dictates that the foreign direct investments (FDI) registered net inflows of $403
million in May are the highest so far in 2015.
Given this, the Philippine economy expects a strong demand in hotel rooms on the back
of massive visitor arrivals from anywhere else in the world. In fact, data from the Department of
Tourism show that foreign tourist arrivals rose by 8.15 percent to 2.23 million from January to
May of this year. Top contributors of international arrivals came from Korea and the United
States.
The growing inclination of the domestic market to travel also drives local tourism
development.
All these and other factors are indicators for the entry of foreign hotel brands in the
country to date. All of the above mentioned information would mean that the demand for
hospitality practitioners would remain and the need for academic institutions to offer Hotel and
Restaurant Management Courses is forecasted to be significant.
In Baguio City, ………………………..

C. Political Forces

Considering that the Philippines is now under new administration, that boast of a plan to
fight graft and corruption and maintain peace and order, should sit well to the foreign investors.
It is expected that Philippines would continue its economic growth and political stability with
the support of the local and foreign investors. United States has expressed its support to the
new Philippine government, which would mean support in terms of economic growth.
In Baguio City, ………………………..

D. Legal and Regulatory Forces

The Commission on Higher Education (CHED) imposed a stricter policy in the conduct of
field trips by different higher education programs in both private and public institutions
following recent reported accidents on field trips, including the death of some students. It is
ruled that before conducting field trips and educational tours, colleges and universities should
be oriented on the CHED Memorandum Order (CMO) 17 Series of 2012.

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 The school conducting a field trip or educational tour is required to inform CHED at least
one month before the scheduled trip adding that the CMO 17 series of 2012 defines more
specific guidelines on field trips and educational tours.
Before the field trip, the students and teachers should talk about the requirements. The
teachers should make sure that the trip or the tour is educational and related to the students’
course. If a field trip or educational tour is requested for, the organizers together with CHED
officials should discuss the expenses, venue of the trip, insurance, waivers and the officer who is
responsible. With the guidelines, field trips and educational tours will be for “the facilitation of
knowledge and learning among students, and is not a scheme to make profits for schools,
teachers, and employees.
If school cannot comply with the requirements, it means that the trip is illegal.
Furthermore, autonomous institutions are not exempted from the CMO.
In Baguio City, ………………………..

E. Technological Forces

In the largely customer driven hospitality industry, the use of technology to speed
operations and gather detailed customer information is not optional. This is true about
technology in the hospitality industry for large chain establishments as well as small and
medium enterprise engaged in hospitality business, restaurants and transportation companies.
The use of Property Management System (PMS) should be integrated in hospitality schools. In
the case of University of Baguio, it teaches FIDELIO System. However, this system is starting to
be replaced in use in the actual industry with a more popular PMS like OPERA.
In Baguio City, ………………………..

F. Social Cultural Factors

The hospitality industry revenue depends on season; peak and off-peak and this is a
result of the law of supply and demand. In this industry, the demand would be the number of
tourist needing a room and the supply is the number of rooms available for sale. If there are
many tourist (high demand), tendency the available room for sale would be scarce (low supply)
therefore, law of supply and demand dictates that the room rates would go high and these
happens during peak season. Vice versa, if there are few tourists (low demand), number of
available room for sale would be abundant (high supply), and prices would go low and these
happens during off-peak season.

The Stay and Learn Program would help ensure continuous flow of revenue even during
off-peak season because this is the time educational tours are usually scheduled by academic
institutions.

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 In Baguio City, ………………………..

G. Market Demographics

Hotel classifies its clients in order to identify their common needs and wants. The
segmentation is based on the purpose of the trip, either business or leisure; according to
numbers, either independent or group; origin, either local or overseas.

A first graph presented below is an estimated percentage of revenue from segmented

market of Baguio Country Club. The said graph shows that the highest revenue comes from
leisure travellers and a significant amount also comes from SMERF and MICE clients where in
educational tour are categorized.

The second graph shows the demographics according to origin, the visitor arrivals to the
Philippines as of February 2016. It was previously mentioned that there is an increase in foreign
visitor arrival which reflects the growth of hospitality and tourism industry.

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University of Baguio | Masters in Business Administration
V. SWOT ANALYSIS

STRENGTH WEAKNESS
▪ Private Country Club that offers ▪ High rate of employee turnover
exclusivity and prestige ▪ Not enough public awareness on the
▪ Dynamic and well trained staff functionalities that BCC can offer to
▪ Well defined organizational structure non-members
▪ Newly renovated and modernized ▪ Weak website, could be more
restaurant outlet user-friendly
▪ Ongoing development in its ▪ Stigma of being expensive
Multi-purpose Hall ▪ Exclusivity policy sometimes hinders
▪ Accredited as a Triple A resort by potential revenue from non-members
Department of Tourism
▪ High degree of product differentiation
▪ Efficient manpower thru partnership
with on-the-job trainees
▪ Available recreational activities that is
not offered by direct competitor;
heated swimming pool, bowling lanes,
gaming arcade, kids club and a golf
course.
▪ Multiple and diverse food and
beverage outlet
▪ Employs word class, internationally
trained chef
▪ Offers a unique butler service
OPPORTUNITY THREAT
▪ Limited direct competition ▪ Availability of substitute product;
▪ Growing hospitality industry transient houses, bed and breakfast,
▪ Increase in foreign tourist arrival mid-price hotel etc.
▪ Frequent travelling patterns for OFW ▪ Heavy city traffic may discourage
and “balikbayans” tourist to visit Baguio
▪ High number of academic institutions ▪ Low switching cost
that offers Hotel and Restaurant ▪ Increase number of emerging standard
Management and low-cost hotel.
▪ Availability of internet to be used for
marketing, promotions and closing of
deals

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V. MARKETING STRATEGY

The marketing strategy of this marketing plan is anchored in the principle behind the
Ansoff’s Marketing Grid. The grid portrays alternative growth strategies that are focused on the
firm’s present and potential products and markets. The proposed marketing plan used of three
of the four possible product-market combinations; product development, market penetration
and market development

University of Baguio | Masters in Business Administration

A. Product Development
In product development growth strategy, new products are introduced into existing
markets. Product development can differ from the introduction of a new product in an existing
market or it can involve the modification of an existing product. By modifying the product one
would probably change its outlook or presentation, increase the products performance or
quality. By doing so, it can appeal more to the already existing market. 

Objective Develop a competitive, tailored-fit package to offer to the educational

tour students.

Plan Create a new, better, more competitive Stay and Learn Package, offering day
tour, overnight stay , 3D/2N stay that includes visit to tourists spots in Baguio,
hotel ocular tour, seminar conducted by hotel department head, hands-on
training (bed making, flambé, table skirting, flower arrangement, events
planning) and fine dining.
▪ Management Team – To approve Stay and Learn Package
Human ▪ Marketing Team
o To create Stay and Learn Package
o To scout for purveyor; transportation provider, souvenir
supplier
▪ Department Heads – to collaborate with the Marketing Team in
creation of the new Stay and Learn Package

Resources
Needed
▪ Documentation
Non-Hu ▪ Bus Transportation Provider
man ▪ Partnership with accredited tourist spots by DOT
▪ Supplier for essentials in tour package

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 Day 1 to 7: Creation of new, better, more competitive Stay and Learn Package

Day 8: Presentation of Stay and Learn Package to the management team for
approval

***If approved, Marketing Team to make collaterals for presentation to

Time Frame
academic institution
***If with revision, Marketing team will go back to the drawing board and revise
proposal noting comments during presentation

Proposed Stay and Learn Program

Day Tour

ITINERARY OF TRAVEL
8:00 ETA BenCab Museum
10:30 ETD for Tam-awan Village
-Sightseeing Tour
-Meet and greet with Cordilleran Artists
11:30 ETD for Baguio Country Club
- Buffet Lunch at Cotterman Hall
- Hotel familiarization Tour
- Meet and Greet with the Hotel Department Heads cum
Seminat
3:00 ETD for Baguio City Running Tour
- Wright Park
- Mines View
- The Mansion
- Botanical Garden
5:00 ETD for Maryknoll
- Guided Tour

Tour Inclusions:

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Transportation
Souveneir
Buffet Lunch
AM and Pm Snacks
Tour Certificate

Proposed Stay and Learn Program

Day Tour

ITINERARY OF TRAVEL
8:00 ETA BenCab Museum
10:30 ETD for Tam-awan Village
-Sightseeing Tour
-Meet and greet with Cordilleran Artists
11:30 ETD for Baguio Country Club
- Buffet Lunch at Cotterman Hall
- Hotel familiarization Tour
- Meet and Greet with the Hotel Department Heads cum
Seminat
3:00 ETD for Baguio City Running Tour
- Wright Park
- Mines View
- The Mansion
- Botanical Garden
5:00 ETD for Maryknoll
- Guided Tour

Tour Inclusions:
Transportation

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Souvenir
Entrance Fees
Buffet Lunch
AM and Pm Snack
Tour Certificate

Proposed Stay and Learn Program

Overnight
ITINERARY OF TRAVEL
Day 1
8:00 ETA BenCab Museum
10:30 ETD for Tam-awan Village
-Sightseeing Tour
-Meet and greet with Cordilleran Artists
12:00 Buffet Lunch at BCC
2:00pm Check-in
3:00pm Assembly for Orientation
3:15- 5:00 pm Welcome Remarks by the General Manager
Meet and Greet with the Department Heads
Brief History of BCC
The BCC (Vission, Mission, Values)
How to Exceed Guest Expectation?
▪ Brief Description of each department
▪ Role of each Section
▪ Facilities of the Hotel
▪ Service Standards
▪ Q&A with each Department Heads
5:00 – 6:00pm Guided Tour at Camp John Hay
▪ Art Park
▪ Butterfly Sanctuary
▪ Ecotrail

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 ▪ Shalan Ti Kabadjo
▪ Filling Station
▪ Bell Amphitheater
▪ Bell Museum
▪ Cemetery of Negativism
▪ Tree Top Adventure

6:00-7:00 Freshen up for a Formal Dinner

7:00 – 7:30 Cotterman Hall
Food and Beverage Operations
Organizational Set-up and Basic Functions of each position
7:30-9:00pm Set Dinner with description of sequence of service

Day 2
7:00 am -8:30am Buffet Breakfast
8:30 -9:30am Tour of the House
▪ Different hotel guest rooms
▪ Recreational Facilities
o Pool Area
o Arcade
o Bowling Area
o Gym
▪ Food and Beverage Outlets
o Verandah
o Cotterman
o Hamada
o Raisin Bread Coffee Shop
o Par 7
o Halfway House

9:00 – 11:00 Hands-on Training – Front Office and Housekeeping

11:00 12:00 Buffet Lunch
12:00 Check-out

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Tour Inclusions:
Accommodation
Food
Transportation
Souvenir
Entrance Fees
Buffet Lunch
AM and Pm Snack
Tour Certificate
Proposed Stay and Learn Program
3 days/2nights

ITINERARY OF TRAVEL
Day 1
2:00pm Check-in
3:00pm Assembly for Orientation
3:15- 5:00 pm Welcome Remarks by the General Manager
Meet and Greet with the Department Heads
Brief History of BCC
The BCC (Vission, Mission, Values)
How to Exceed Guest Expectation?
▪ Brief Description of each department
▪ Role of each Section
▪ Facilities of the Hotel
▪ Service Standards
▪ Q&A with each Department Heads
5:00 – 6:00pm Guided Tour at Camp John Hay
▪ Art Park
▪ Butterfly Sanctuary
▪ Ecotrail
▪ Shalan Ti Kabadjo
▪ Filling Station
▪ Bell Amphitheater
▪ Bell Museum

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 ▪ Cemetery of Negativism
▪ Tree Top Adventure

6:00-7:00 Freshen up for a Formal Dinner

7:00 – 7:30 Cotterman Hall
Food and Beverage Operations
Organizational Set-up and Basic Functions of each position
7:30-9:00pm Set Dinner with description of sequence of service

Day 2
7:00 – 8:00am Buffet Breakfast
8:00 am ETA BenCab Museum
10:30 am ETD for Tam-awan Village
-Sightseeing Tour
-Meet and greet with Cordilleran Artists
11:30 am ETD for Baguio Country Club
- Buffet Lunch at Cotterman Hall
- Hotel familiarization Tour
- Meet and Greet with the Hotel Department Heads cum
Seminat
3:00pm ETD for Baguio City Running Tour
- Wright Park
- Mines View
- The Mansion
- Botanical Garden
5:00pm ETD for Maryknoll
- Guided Tour
6:30 pm ETD for BCC
7:00 – 8:30 Dinner Socialization with Talk on Power Dressing

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 Day 3
7:00 am -8:30am Buffet Breakfast
8:30 -9:30am Tour of the House
▪ Different hotel guest rooms
▪ Recreational Facilities
o Pool Area
o Arcade
o Bowling Area
o Gym
▪ Food and Beverage Outlets
o Verandah
o Cotterman
o Hamada
o Raisin Bread Coffee Shop
o Par 7
o Halfway House

9:00 – 11:00 Hands-on Training – Front Office and Housekeeping

11:00 12:00 Buffet Lunch
12:00 Check-out

Tour Inclusions:
Accommodation
Food
Transportation
Souvenir
Entrance Fees
Buffet Lunch
AM and Pm Snack
Tour Certificate

University of Baguio | Masters in Business Administration

B. Market Penetration
Market Penetration usually covers products that are existence and that are also existent
in an existing market. In this strategy, there can be further exploitation of the products without
necessarily changing the product or the outlook of the product. This will be possible through
the use of promotional methods, putting various pricing policies that may attract more
clientele, or one can make the distribution more extensive.

Objective Increasing the market share through market penetration.

Plan ▪ Promotional method – send email, visit academic institutions

within Baguio and Trinidad, including not only major universities
(UB, SLU, UC, BSU) but also colleges (AMA and the like)
▪ Pricing Strategy – 1 complimentary tour per 20 pax paying
▪ Include Stay and Learn Package in BCC Website showing options
for tour package
▪ Sales and Marketing Team
Human ▪ IT professional

Resources
Needed
▪ Marketing collaterals; brochures, leaflets, package tour inclusions
Non-Hu and itineraries.
man ▪ Include Stay and Learn Package in BCC Website showing options
for tour package

***Assuming Stay and Learn package was approved

Day 9 – 18 Creation of marketing collaterals

Time Frame
Day 19 onwards Presentation to academic institutions for consideration

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C. Market Development
Market Development also known as Market Extension. In this strategy, the business sells
its existing products to new markets. This can be made possible through further market
segmentation to aid in identifying a new clientele base.

Objective Increasing the market share through market development

Plan ▪ Offer the S&LP program to universities offering HRM in Luzon,

Visayas and Mindanao
▪ Offer S&LP program to Senior High school
▪ Offer to other business courses other than HRM
▪

▪ Sales and Marketing Team

Human
Resources
Needed
▪ Marketing collaterals; brochures, leaflets, package tour inclusions
Non-Hu and itineraries.
man ▪ Website

***Assuming Stay and Learn package was approved

Day 9 – 18 Creation of marketing collaterals

Day 19 onwards Presentation to academic institutions for consideration

Time Frame
(simultaneous with market penetration)

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University of Baguio | Masters in Business Administration