1.

Distribution Strategy
a. https://www.mbaskool.com/marketing-mix/products/17003-pidilite.html
b. https://iide.co/case-studies/marketing-strategy-pidilite/
#Place_Distribution_Strategy_of_Pidilite
2. Channel Pricing
a. https://simplicable.com/new/channel-pricing#:~:text=Channel%20pricing%20is%20the
%20use,where%20you%20buy%20an%20item.
b. https://www.mbaskool.com/marketing-mix/products/17003-pidilite.html
c. https://www.marketing91.com/marketing-mix-pidilite/
3. Frequency of service (FMCG)
4. Sales Organization structure
5. Number of dealers/ distributors/ distributing agencies (National/ Orissa/ BBSR)
6. Impact of GST
a. https://www.livemint.com/Industry/znNsfMsoyTS0wsIPnNdFeJ/GST-Pidilite-cuts-prices-
of-adhesives-by-25-reorganizing.html
b. https://www.moneycontrol.com/news/trends/features/there-will-be-a-short-term-
impact-of-gst-pidilite-2316683.html
7. Impact of Covid19 (Operational bottlenecks, inventory holding, opportunity loss)
a. https://www.freepressjournal.in/business/teji-mandi-covid-19-impacts-business-
performance-but-input-costs-drive-margins
b. https://cio.economictimes.indiatimes.com/news/strategy-and-management/covid-19-
heroes-pidilite-focuses-on-upskilling-to-emerge-stronger-from-covid-19/75615906

About Pidilite:

https://images.app.goo.gl/Fw5RKCxr8TfF3mDb8