HARYANA SCHOOL OF BUSINESS

Presentation on-Business
Research and it’s Types
Presented to-Dr.Anjali
Presented by-Shrinath
Programme-MBA
Roll-No-210101010006 1
 Research
In simple word “Research means search again”.

Research is a scientific and systematic search for various information

about a specific topic.

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 Feature of Research
● Highly purposive

● Systematic process

● Requires patience and courage

● Based upon observation and experiments

● It is directed toward solution of problem

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 Objectives of Research
● To explore about unknown

● To describe the features

● To explain a phenomenon

● To predict future activities

● To influence activities

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 Types of Research
● Descriptive Research

● Analytical Research

● Applied Research

● Fundamental Research

● Quantitative Research

● Qualitative Research

● Conceptual Research

● Empirical Research

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 Descriptive Research
It includes surveys and fact finding enquiries of different
kinds.Researcher has no control over the variables; He/she can only
report what has happened or what is happening.

For example:
● Frequency of shopping

● Preference of the people

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 Analytical Research
The researcher use facts or information already available,and
analyse these to make a critical evaluation of the data.

For example:

● How absentee rate among students can be reduced

● How complaints made by customers can be reduced

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 Applied Research
It aims at finding out a solution for an immediate problem
facing a society/industry/business/organisation.

For example:

● Find solutions to cure a disease

● Find solutions of problems,an economy is facing due to flood

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 Fundamental Research
It is mainly concerned with generalization and with the
formulation of a theory.Research studies,concerning human behaviour
carried on with a view to make generalisations about human behavior.

For example:
● Factors impacting each stage of product life cycle

● A study assessing whether men or women are more likely to suffer

from depression

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 Quantitative Research
It is a statistics of human activities that will answer questions
like “How much”or “How many” .

It will try to resolve the quantity of copies of product to be

delivered to certain group of user.

For example:

● Closed ended questionnaires

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 Qualitative Research
● It provides detailed information including knowledge about
behaviour,attitude and aptitude of the user
● It aims to provide the depth of understanding
● It includes like:

Interviews Case study Open ended questionnaires

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 Conceptual Research
It is generally used by philosophers and thinkers to develop
new concept or theory or to reinterpret the existing concepts

It is related to some abstract idea or theory/based on a particular

idea

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 Empirical Research
Its relies on experience alone,often without due regard to an idea
or theory.

It is data based research,coming up with conclusions which are

capable of being verified by observation or experiment

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 Other types of Research
● One-time-research

● Longitudinal research

● Historical research

● Field research

● Laboratory research

● Decision-oriented research

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 Qualities of a good Research
● Clearly defined objectives

● Ethically conducted

● Flexibility

● Reliability

● Validity

● Accuracy

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 References
● Prof.S.N.Murthy

● Dr.U.Bhojanna

● Donald R.Cooper

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