ArkLa Auto Mobile Detail Business Plan

0| A R K L A A U T O M O B I L E D E T A I L
ARKLA AUTO
MOBILE DETAILING
Business Plan
BUSINESS PLAN P a g e 0 | 41
CONFIDENTIALITY AGREEMENT
This business plan contains certain proprietary information regarding the current operations and
business of ArkLA Auto Mobile Detail including its mission, vision, and projected financials.
By accepting a copy of this business plan, the recipient agrees, among other things, to keep the
information contained herein confidential. The recipient agrees to restrict the use of any information
contained herein to those people within the recipient’s organization or its designated representatives
who have been informed of the confidential nature of such information and who need to have such
information in connection with the organization’s evaluation of the Company.
Signature
ArkLA Auto Mobile Detail

29th, November, 2021
TABLE OF CONTENT
CONFIDENTIALITY AGREEMENT _________________________________________________ 1
TABLE OF CONTENT __________________________________________________________ 2
BUSINESS OVERVIEW __________________________________________________________ 4
BUSINESS PLAN PURPOSE ______________________________________________________ 5
EXECUTIVE SUMMARY ________________________________________________________ 6
MISSION STATEMENT ________________________________________________________ 8
VISION STATEMENT __________________________________________________________ 8
OBJECTIVES ________________________________________________________________ 9
GUIDING PRINCIPLES _______________________________________________________ 10
KEYS TO SUCCESS __________________________________________________________ 11
CORE VALUE ______________________________________________________________ 12
BUSINESS MODEL CANVAS ____________________________________________________ 13
NECESSARY CORPORATE REQUIREMENT ________________________________________ 14
LEGAL STATUS, LICENCES & PERMITS, CERTIFICATION, INSURANCE ___________________ 14
LEGAL STATUS ______________________________________________________________ 14
LICENSES & PERMITS _________________________________________________________ 15
COMPANY OVERVIEW _______________________________________________________ 16
OWNERSHIP & MANAGEMENT SUMMARY, BUSINESS STRUCTURE ____________________ 16
OWNERSHIP & MANAGEMENT SUMMARY ________________________________________ 16
BUSINESS STRUCTURE ________________________________________________________ 16
SERVICE DESCRIPTION _______________________________________________________ 20
MARKET ANALYSIS __________________________________________________________ 22
MARKET TREND ____________________________________________________________ 22
CAR WASH MARKET TREND ____________________________________________________ 22
MARKET RESEARCH _________________________________________________________ 22
TARGET MARKET ___________________________________________________________ 25
MARKETING STRATEGY & IMPLEMENTATION _____________________________________ 26
MARKET & GROWTH STRATEGY ________________________________________________ 26
SUSTAINABILITY AND EXPANSION STRATEGY _____________________________________ 31
EXIT STRATEGY ______________________________________________________________ 32
SWOT ANALYSIS ____________________________________________________________ 33
STRENGTH ________________________________________________________________ 33
WEAKNESS _______________________________________________________________ 34
OPPORTUNITIES ____________________________________________________________ 34
THREAT 34
RISK & MITIGATION _________________________________________________________ 35
FINANCIAL PLAN ____________________________________________________________ 36
START UP EXPENSES ________________________________________________________ 36
SOURCES OF FUND _________________________________________________________ 37
INCOME STATEMENT ________________________________________________________ 38
PROFIT AND LOSS PROJECTION _______________________________________________ 39
PROFIT/LOSS CHART _________________________________________________________ 40
CASH FLOW STATEMENT ____________________________________________________ 40
BUSINESS OVERVIEW
As long as vehicles travel the roadways, there will always be a need for the service of car detailing
company, and basically, players in the automobile detailing industry offers wide range of services
including thorough cleaning, polishing, restoration, and finishing of an automobile, including both
the interior and exterior, to produce a pristine level of detail. It involves cleaning and restoring the
original condition of the surface of the car’s finish (usually a paint with a glossy finish), chrome
trim, windows, wheels, and tires, as well as other visible components on the exterior and of course
interior of a vehicle.
The most important thing you need to start a mobile detailing business is a vehicle to help you get
around to your customers. Most business owners choose a sedan, SUV, or a van because they are
large enough to store enough equipment for you to provide your services. You can buy a used
vehicle starting at around $5,000.
If you will provide water car washes, you will need to supply the water yourself at the site. A water
reclamation system is also needed. You should have the capacity to use 80 to 100 gallons of water.
You can also offer waterless car detailing which doesn’t require a water supply tank or reclamation
system.
A power supply is also important. You will need enough power to operate a power washer,
buffer, vacuum, and/or steamer. Most mobile detailers use portable generators.
BUSINESS PLAN PURPOSE

This business plan describes the feasibility of ArkLA Auto Mobile Detail to steer a thriving and
sustainable business in the niche market to meet certain key targets and manage business priorities
upon successful commencement of operation.
This business plan also aims to:
 Provide a blueprint of the business idea of ArkLA Auto Mobile Detail to lay out a clear and
decisive path of action in order to achieve sustainable and successful business collaboration
with partners or investor(s) and simultaneously create and maintain frequent returns on the
adopted business model.
 Provide market insights to establish the feasibility study of the business, evaluate the success
of our business against benchmarks, facilities, strategic planning, etc.
 To create a successful roadmap to make this business grow as efficiently and quickly as
possible reaching business milestones.
 To better understand our customers so that we can provide an outstanding experience, and
what are competitors are doing to get where they are.
 Provide financial projections and plan
EXECUTIVE SUMMARY
ArkLA Auto Mobile Detail is a start-up automobile detailing company that will operate from South
Arkansas and North Louisiana, with the aim to offer top notch car detailing services. We chose to
operate in these cities because we know that our mobile auto detailing services will be in high
demand due to the growing numbers of automobile owners in these cities.
Our intention of starting ArkLA Auto Mobile Detail is to revolutionize the auto detailing industry,
taking off hassle of having to look around for the best car wash/detailing shops, by providing a
mobile auto detailing services in customer’s preferred locations. We will not only wash cars, but we
will pamper cars and ensure a thorough detailing for best performance.
We are well trained and equipped to service the market segments that require mobile auto detailing
services for their automobiles. We will offer both in–station and out–off station services. Our
customers will have the options of choosing from our different packages. We have the plans to serve
both individual clients (households) and corporate clients (transport companies, haulage companies
and the government) which is why we designed various packages.
The company will start with a van for a start, which is why the company is willing to go the extra
mile in ensuring it hires the best and experienced detailer with more than 1 years’ experience in the
industry. Our business goal is to expand our tentacle, target other neighboring state, acquire more
van, and hire more car detailer.
We intend to make sure our workers work in a conducive environment and that they earn the best
pay as can be gotten in similar auto detailing start-ups in Louisiana. Also, we intend to ensure that
our employees get the best welfare packages that can be obtained in the industry so they could
remain motivated.
This business model is developed from the understanding that there is a strong preference and high
demand for mobile car detailing services, and there exists a substantial opportunity for ArkLA Auto
Mobile Detail to cater for these needs, adopting innovative concept, and generating huge revenue.
For easy market penetration, our pricing strategy will be set little below what competitors charge. As
a mobile auto detailing business, our go-to marketing strategy will be a strong online marketing
including social media, design our website, as well as build our business with the #1 business app for
detailers by Mobile Tech RX
We are quite aware that in order to become the one-stop car detailing provider in our locations, we
must continue to deliver quality services in a timely manner and at customer convenience, and that is
exactly what we will do. We are open to the use of latest technology in the auto detailing industry.
We are quite optimistic that our values and excellent service offering will help us drive our business
to enviable heights and also help us attract the numbers of clients that will make the business highly
profitable. We are a company that will be dedicated to establishing good business relationship with
our customers giving them reason to hire our service over again and recommend us to friends.
No doubt our excellent customer service and the quality of services we offer will position us to
always welcome repeated customers and handle massive deals from both government agencies and
transport and haulage giants.
ArkLA Auto Mobile Detail will at all-time demonstrates her commitment to sustainability, both as
individual and as a firm, by actively participating in our communities and integrating sustainable
business practices wherever possible. We will ensure that we hold ourselves accountable to the
highest standards by meeting our client’s needs precisely and completely. We will cultivate a
working environment that provides a human, sustainable approach to earning a living, and living in
our world, for our employees, investors, and for our clients.
In order to achieve our business gaol, paramount marketing strategies proven to boost business
awareness will be implemented. Asides keeping a well-functioning website, digital methods as well
as conventional strategies would be implemented in reaching our target audience. Social media
platforms would be fully utilized; search engine optimization should also be leveraged on.
MISSION STATEMENT
Our mission at ArkLA Auto Mobile Detail is to offer quality mobile auto detailing services, not
limited to washing of cars alone, but servicing, and polishing cars for better performance.
Our business goal is to provide convenient, professional, high quality service with excellent
customer service to individual car owners, and business professionals on the go.
ArkLA Auto Mobile Detail believes in customer service first and foremost. The Company will
stand by the services that it offers and delivered as promised to its customers.
VISION STATEMENT
Our vision is to establish a standard profitable mobile auto detailing business which provides quality
services in our community, as well as becoming the number one most preferred auto detailing
company in the whole of South Arkansas and North Louisiana, with active presence in major cities
in Texas, United States of America.
We seek to start small and grow big in time frame, acquiring more customer base, hire more
professional car detailers.
OBJECTIVES
The goal and objective of every business is to be successful. By success, it means a large customer
base, constantly increasing patronage, and hence, rapid business growth. Our number one objective
will be to run a business that will not only succeed in revenue and size but will also have a landmark
impact locally and nationally.
ArkLA Auto Mobile Detail has set the following objectives for the next three years of business
operation:
 Secure an auto detailing license
 To acquire a used Van
 To be a one-stop and a successful auto detailing company that caters for the prompt detailing
service need of business professionals.
 We would like to create a product brand for cars, such as fragrances and waxes.
 To earn 80% market share and become the number auto detailing company in North
Louisiana, and achieve name recognition in and out of the US.
 To create job opportunity for hardworking and dedicated youths in the community.
 To have a customer base of 500 every month.
 To increase our clientele base by 50% in the next 3 years and then 25% annually.
 To Establish a minimum of 96% customer satisfaction rate to establish long-term relationships
with our customers and create word-of-mouth marketing
 We intend to attract customers from every industry that is active in US. We look to attract
corporate organizations, and business professionals, amongst many others.
 We know that it is one thing to attract customers, and it is yet another to have a solid customer
retention plan in place at all times. This is why we will strive to retain our customers.
 To achieve a net profit of $120,000 annually.
GUIDING PRINCIPLES
ArkLA Auto Mobile Detail will be guided by the following principles, which will place us at the
most relevant place in the auto detailing industry. These are the principles upon which our business
model is built.
 We’ll set our expectations carefully.
 Integrity: We will treat all our customers with dignity. We believe that when people have
feelings of being treated fairly and respected, they feel honored.
 Curiosity: We are a dynamic multifaceted company, which continuously seeks areas of
innovation and growth. This growth begins at the personal level and sustains into all aspects
of our business.
 Improvement: We’ll not only wash clients’ car but we’ll pamper our clients’ care. We’ll
ensure a regular core safety audit, we also pledge ourselves to the entire company to promote
methods and practices that will ensure smooth transaction and customers satisfaction. Thus,
we will elicit customers’ feedback and incorporate them.
 Honesty: Honesty is the foundation on which we build the organization. In all our dealings
with one another, honesty will be at the forefront.
 We will maintain the highest ethical standards with uncompromised integrity.
 We will embrace innovation from staff and capitalize on change.
 We will plan for success and execute the plan.
 We will build enduring and meaningful relationships.
 We will communicate with clarity and professionalism.
KEYS TO SUCCESS
Optimal success for any business enterprise is a consequence of several positive factors. For us at
ArkLA Auto Mobile Detail, achieving outstanding success is our biggest priority, and several
elements that will contribute dearly to the organization’s success and growth must come are;
 Excellent service delivery: We would ensure that we provide top-notch car detailing service
that meets and exceeded clients’ expectation within time frame. In an effort to earn and
maintain an impeccable image, we will always look for innovative and creative methods
towards improving our service delivery.
 Paramount Marketing: Our clients is the reason why we are in business, and as a mobile auto
detailing company, we’ll create a strong marketing strategy that will make ArkLA Auto
Mobile Detail known and reckoned in Arkansas, Louisiana, Texas, and creatively market our
services to receive name recognition throughout US. This can be achieved through
concentrated effort on marketing. We plan to achieve this by direct marketing, word of
mouth, and media; both printed and electronic to attract our target market.
 Professionalism: With management’s years of experience and the uniqueness of all our
services, the company is confident of being ahead of the competition in the market.
 Affordable price: One of our unique selling point will be our pricing strategy, we will offer
our services at prices little bit below market price in order to attract customers.
 Proactive to Issues: We will always be proactive, not reactive such that issues are anticipated,
risks are managed, faults and limitations are anticipated and handled even before they emerge
or are reported to us.
 Website: We will design an easy navigated website that will enhance the company’s digital
visibility and accessibility.
CORE VALUE
There are a set of core values, which are at the base of everything that we do and all that we believe
in. These will guide us to deal with every aspect of any issue we might encounter in our personal and
professional lives. These values help us grow inside and outside, personally, and as an organization.
 Smart Governance: We are committed to run our business successfully and efficiently,
providing long-term benefits to our employees, and investor(s), as well as enriching the lives
of every individual whom we serve by fulfilling our corporate responsibility to the best of
our ability. We are a dynamic multifaceted company, which continuously seeks areas of
innovation and growth. This growth begins at the personal level and sustains into all aspects
of our business. Continuous improvement will be a cornerstone for our philosophy. We will
constantly challenge the way we do things to find better ways.
 Work Environment: Our policies and core values are aimed towards creating an informal yet
stimulating team-oriented work environment with a culture of sharing and open
communication. We cherish the diversity of viewpoints and realize that this attitude
encourages innovation and develops character. All employees have the right to enjoy a stress-
and injury-free work environment.
 Our People: The success of any organization is largely dependent on the people working for
it. Each member of our team is considered equally important and provided constant training,
motivation, and guidance. We will hire dedicated staff of the highest caliber to make our
business a success. We ensure that every employee has the opportunity for maximum
professional development. To achieve this goal, we seek to provide challenging work
prospects for all employees.
 Ethical Behavior: We make it clear that being a sincere, honest and decent human being takes
precedence over everything else.
BUSINESS MODEL CANVAS
Key Partners Key Activities Value Customer Customer

 Quick Shine Proposition Relationship Segments
 Customers  Company
 Suppliers  Brushless
All inclusive
website citizen (car
satisfaction
Handwash  Mobile App owners)
 Investors  Auto Bay Drive  Integrity  Corporate
 Social
Thru Wash networks: client
 Excellent
Service customer Facebook,  Individual
Twitter,
 Car Detailing service Instagram,
client
 Car wash Snapchat, etc.  Male
 Female
Key Resources Channels
Human resources:  Company’s
facility
Michael Gatson
 Company’s
Willie Singleton
website Location
Linda Singleton
 Arkansas
 Louisiana
Computer/Technolo United
gical resources: States
Computer
Internet
Mobile phone
Cost Structure Revenue Streams

 Equipment The business will generate its revenue from the
following services;
 Auto detailing license
 Inventory & Supplies  Car wash

 Car detailing
 Website
 Other sources as determined by the owners
 Advertising
NECESSARY CORPORATE REQUIREMENT
LEGAL STATUS, LICENCES & PERMITS, CERTIFICATION, INSURANCE
LEGAL STATUS
ArkLA Auto Mobile Detail will be registered as a Limited Liability Company. We have chosen to
operate as an LLC due to the following reasons:
 Limited Personal Liability

As an LLC, our personal liability is limited because an LLC is legally separate from its owners.
LLCs are responsible for their own debts and obligations, and although we can lose the money we
have invested in the company, personal assets such as our homes and bank accounts can’t be used to
collect on business debts. Our personal assets are also protected if an employee, business partner or
the business itself is sued for negligence.
 Tax Advantage
As an LLC, we get the best of all worlds when it comes to taxation. LLCs don’t have their own
federal tax classification but can adopt the tax status of sole proprietorships, partnerships, S
corporations or C corporations.
The Internal Revenue Service automatically classifies LLCs as either partnerships or sole
proprietorships, depending on whether they have one owner or more than one owner. This means
that LLCs can always take advantage of “pass-through” taxation in which the LLC does not pay any
LLC taxes or corporate taxes. Instead, the LLC’s income and expenses pass through to the owners’
personal tax returns, and the owners pay personal income tax on any profits.
 Flexible Profit Distributions

As an LLC, we have flexibility in the way we distribute profits, and we aren’t required to distribute
them equally or according to ownership percentages. For example, two people may have equal
interests in an LLC, but they may agree that one of them will receive a greater share of the profits
because he or she contributed more money or labor in the business’s startup phase.
LICENSES & PERMITS
Before you start operating your business, you need to make sure you meet all legal requirements of
your state and city. In most states, you will need a car detailing license, and that includes a mobile
detailing business license. The U.S. Small Business Administration has a comprehensive guide to
licensing here. You may also need to get local licenses and permits based on where you are located.
Contact the town, city or county clerk’s office in the area where you will operate your business.
You will probably be required to collect sales tax on the services you provide, as most businesses are
required by law.
COMPANY OVERVIEW
OWNERSHIP & MANAGEMENT SUMMARY, BUSINESS STRUCTURE
OWNERSHIP & MANAGEMENT SUMMARY
ArkLA Auto Mobile Detail is a partnership business that is owned and managed by Michael
Gatson and Willie Singleton. They will be saddled with the responsibility of making executive and
administrative decisions as regards the operations and functionality of the company. They are very
creative, forward-thinking and strong, hands-on team leaders, highly efficient and results-oriented
with exceptional management and organizational skills.
Willie Singleton will be the Operation Manager, and will be assisted by Linda Singleton who will
serve as the Admin Assistant.
Satisfaction is guaranteed by the level of attention we invest in offering our detailing service to our
clients. We plan to incorporate feedback schemes on every service we render. This is required to
keep the management team abreast of grey areas and suggest critical measures to be affected in
addressing identified issues.
BUSINESS STRUCTURE
As a start-up company, we know how important starting on the right foot is. And we believe laying
the right foundation at the beginning would enable us quickly achieve our set goals and target. For
start, the operation manager will be working alongside with our part-time detailers.
As a matter of fact, we are set out to build a car wash and auto detailing business and it will be a
standard for other car wash and auto detailing line of business in the United States of America. We
want to build a business of dedicated workforce who will go all the way to ensure that our customers
are satisfied and they get value for their money.
In other to achieve this, we aware that it takes a business with the right employees and structure to
achieve all what we have set to achieve, which is why we will be putting structures and processes in
place that will help us deliver excellent services and run the business on auto pilot.
The success of our car wash and auto detailing business will be anchored on the team not on any
individual. With the wide range of our service offerings, we are not expected to employ more than it
is required to run a conventional auto detailing business.
In view of the above, ArkLA Auto Mobile Detail will employ professionals and skilled people to
occupy the following position;
 Manager (Willie Singleton)
 Accountant / Admin Assistant (Linda Singleton)
 Marketing and Sales Executive
 Client Service Executive
 Car Washer and Auto Detailers (6)
 Truck / Van` Driver
Job Roles and Responsibilities
Manager (Owner):
 Responsible for providing direction for the business
 Creating, communicating, and implementing the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for fixing prices and signing business deals and payment of salaries
 Evaluates the success of the organization
 Responsible for managing the daily activities in the organization
 Ensures operation of equipment by completing preventive maintenance requirements; calling

for repairs.
Marketing and Sales Executive
 Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
 Identifies development opportunities; follows up on development leads and contacts;

participates in the structuring and financing of projects; assures the completion of projects.
 Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
Accountant / Admin Assistant
 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Responsible for financial forecasting and risks analysis.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
Client Service Executive
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
Car washers and Automobile Detailers ():
 Responsible for handling core services automobile detailing services such as thorough
cleaning, restoration, and finishing of an automobile, both inside and out, to produce a
pristine level of detail
 Handles any other duty as assigned by the manager,
Truck / Van Driver:
 Responsible for transporting equipment, supplies and workers to project site
 Runs errand for the organization
 Handles any other duty as assigned by the manager
SERVICE DESCRIPTION
ArkLA Auto Mobile Detail will offer a wide range of services within the scope auto detailing
industry, including but not limited to the interior and exterior cleaning, restoration, car servicing,
waxing, paint correction, and ceramic coating among others.
We intend giving our customers every reason to always hire our services which is why we have
customized our services and offer an all-round services.
Exterior detailing: Exterior detailing will be done by providing a multi-step, scratch free, manual
hand washes for giving an exquisite look to the valuable vehicles of our customers.
Interior detailing: Interior detailing will be done by cleaning all hard surfaces; seats, dashboard,
center console, instrument cluster, door panels, etc. by wiping them down to remove topical dust.
After that debris will be removed from carpets by blowing out & vacuuming.
Waxing & paint correction: Paint correction will be done by restoring the paint back to its true
clarity by removing visible defects followed by waxing to protect and maintain the car's paint.
Ceramic coating: Ceramic coating will be done by coating the vehicles with a fine layer of quartz
for protecting their surface and giving them a shiny look.
Basically, our services will involve us going out to services of clients’ needs. These are the services
we will offer as a standard auto detailing company;
Price structure
 Quick Shine – Car $15 SUV or Pick Up $25
 Brushless Hand wash – Car $30 SUV or Pick Up $45
 Auto Bay Drive Thru Wash Service – Car $25 SUV or Pick Up $35
 Detail `– Car $120 SUV or Pick Up $175
Here’s a list of products you should consider investing in for your new mobile detailing business:
 Pressure washer
 Rotary buffer
 Polishers
 Waxes
 Detergents
 Tire and rim cleaners
 Carpet and upholstery shampoo
 Deodorizers
 Chemical storage
 Vapor steamer
 Brushes
 Buckets
 Sponges
 Vacuums
 Chamois cloths
 Microfiber Towels
MARKET ANALYSIS
MARKET TREND
CAR WASH MARKET TREN D
The market for car wash and auto detailing services is driven by the purchase of cars and the
increase in consumers’ spending. The trend in the car wash and auto detailing industry is that most
car wash companies in the bid to survive the recent global economic meltdown included additional
services to their core service offerings.
Some automobile detailing companies includes washing of rugs, selling of car accessories, running a
bar, barbing saloon and even restaurant within the same premises if they have enough space. It is
much easier for car wash companies to increase their revenues by diversifying as against increasing
the scope of their market.
MARKET RESEARCH
The automobile detailing business is indeed a growing and profitable business. Statistics has it that
household customer account for the largest share of car wash & detailing industry revenue at
approximately 76%. Car Wash & Detailing household customers are broadly defined as consumers
that have a driver’s license, own a car, and are older than 16 years of age. This demographic is
further segmented by income brackets, with households in the highest division representing the
greatest demand for car wash & detailing services.
Business customers contribute 22% of industry revenue. Revenue from this segment is largely
derived from servicing delivery vans and taxi cabs. This segment includes businesses that depend on
motor vehicles for the daily running of the company, as well as taxi and rental car companies, and
truck businesses, many of whom cannot afford in-house repair and maintenance shops. However,
slower economic activity during this recession led to fewer businesses using vehicles to conduct
trade.
Government customers comprise approximately 2% of the car wash & detailing industry revenue.
This segment includes federal, state, and local government organizations.
The Car Wash and Auto Detailing industry will continue to experience growth in all parts of the
world especially in developed countries such as United States of America, Canada, United Kingdom,
and Germany.
As a matter of fact, there are no companies with a leading market share in the industry. According to
IBISWorld, the car wash and auto detailing industry generate $11 billion in revenue every year in
the United States. As of 2020, there are more than 65,000 businesses in this industry which are
responsible for employing more than 212,000 people in the United States.
The number of car wash and auto detailing companies has been increasing over the past years while
the industry is growing at an estimated rate of 3.1%. Considering the number of established
businesses in this industry, the environment has become extremely competitive especially for the
new entrants.
In global comparison according to grandviewresearch.com, the global car wash service market size
was valued at USD 33.0 billion in 2018 and is expected to grow at a compound annual growth rate
(CAGR) of 3.2% from 2019 to 2025. Market growth is attributed to the increasing focus of
consumers on vehicle maintenance and rising spending power. Busy schedules and time constraints
have also led to consumers giving their vehicles to professional car washes rather than cleaning them
at home.
Type Insights
By type, the car wash service market is segmented into tunnels, roll-over/in-bay, and self-service.
Roll-over/in-bay car wash services account for the largest share in the market and the trend is
expected to continue over the forecast period. The segment is also estimated to register the fastest
growth from 2019 to 2025. Low operating costs, less space required for installation, and low water
consumption are some of the major factors driving demand for in-bay car wash among operators. In
general, in-bay services use 10-50 gallons of water per car whereas tunnel services use 14-60 gallons
of water. Consumers also are more inclined toward automated in-bay car wash services as they cost
less and the process is much faster and more efficient.
Self-service vehicle washing is highly popular among consumers who prefer to wash their vehicles
by themselves. This segment held the second-largest revenue share in 2018 and is expected to
exhibit strong growth over the forecast period. Flexibility on the usage of foam, water, brush, and
other equipment for car wash and payment only for the amenities they use are some of the factors
behind the rising popularity of this service. Moreover, many car washes operate 24/7, which further
propels the convenience of this service among consumers.
Regional Insights
North America was the largest market for car wash services in 2019 and the trend is likely to
continue over the forecast period. North America is a mature market owing to the high preference of
consumers in the region for automated car washing services. As per the International Carwash
Association, more than 2 billion cars are washed each year in North America, which is the highest in
any region. The U.S. market is the main driving force and accounted for more than 43.0% of the
global revenue share in 2018. Asia Pacific is estimated to be the fastest-growing market, driven by a
thriving automotive industry and growing interest and awareness of consumers regarding proper car
maintenance.
TARGET MARKET
The demographic component of those who need the services of mobile auto detailing services
spreads across the public sector, the organized private sector, and individuals from different strata of
the society and from all walks of life.
Below is a list of the people and organizations that our car wash and auto detailing services is
designed for;
 Households
 Organized private sector
 Corporate Executives
 Business People
 The public sector; government ministries, agencies and parastatals.
 Car Dealership Shops
 Taxi and car rental company
 Transport Companies
 Haulage Companies
MARKETING STRATEGY & IMPLEMENTATION
Starting an auto detailing business is easy but sustaining it and making it profitable is something
which can only be achieved by impeccable planning and effective marketing.
MARKET & GROWTH STRATEGY
In marketing ArkLA Auto Mobile Detail, we would ensure that you leverage on all conventional
and unconventional means of making sure that your brand are marketed to all potential customers in
our target location. To ensure a constant patronage of our customer, we will make sure to exceed our
current customer’s expectations; we will connect with past customer, and set up referral program.
The major medium through which we intend to market our brand is through the use of our website.
We will also use social media which includes; Facebook and Instagram paid advertisements and
influencer marketing to drive traffic to our website because they are interest-based platforms,
therefore, the reach and the target market is huge to create an impact.
We will use a business management app like Mobile Tech RX to keep track of our packages,
pricing, estimates, and invoices. The app will help us set up our customer database (CRM), our price
list, branded invoices, your bookkeeping (through QuickBooks), payment processing, marketing,
and more.
The following are the marketing strategy options we will employ:
 Website: we will create a friendly website and implement a search engine optimization.
 Utilize Search Engine Marketing and Optimization: Today, the internet has become the major
source of getting referrals. Search engines, especially Google, are major drivers of referrals. The
company’s website needs a search engine optimization strategy using blogs and keyword
integration to create and enhance your digital visibility. Search engine optimization is the process
of affecting the visibility of a website or webpage. Search engines are not able to read and
understand content in your website. It uses clues to determine if your website has the information
the searcher is looking for.
 Social Media Strategy: We will maintain a strong social media campaign with a guerilla
marketing strategy. We will create a short promotional video displaying some session clips on
your social media (Instagram, facebook, etc ).
 Facebook: Our Facebook will serve as our second website to find out more about your
services. This is an area where we can upload pictures and review of satisfied customers.
 Twitter: You can start a Twitter account and begin to use the original company’s content as
well as marketing messages to drive interest and traffic to the site. Your Twitter page will
allow you to provide short clips about your services. Through Twitter you can link users to
your Facebook page and articles related to what our practice offers.
 LinkedIn: We would join relevant groups; discuss issues, and approach professionals for
impactful discussions.
 Blog: Create a blog, post car detailing related articles, like the effect of your frequent
detailing, on the blog every week and also link affiliate related events to the blog and
approach industry bloggers for endorsement.
 Use Email Marketing: It is easier to utilize a personalized e-mail campaign that caters to the
specific needs of your niche market. Opting for Email marketing will provide you with email list
of your target market). When email marketing is applied correctly, it can be a very good way of
keeping in touch with customers.
OFFLINE ONLINE
 Partnership and  Website
network
 Search Engine Optimization (SEO)
 Word of Mouth &
Referral  Social Media Marketing
 Event Marketing  Content Marketing
 Direct marketing  Email Marketing
 Print Media  Blogging

 Banner Ads
ACTION: Partnership and Networks
TIMEFRAME: This should be done quarterly and continuously, respectively.
CHANNELS WHAT IS INVOLVED EXPECTED RESULTS
 Events  Setting Goals and Expectations  Build and improve brand
for the event awareness
 Speaking
Engagements  Building an Event Mission  Lead generation
Statement
 Networking and  Improve customer engagement
collaboration  Organizing events and attending
relevant events with the target  Enhance Customer Loyalty with
market Real-Time Experiences
 Publicize event within the  Improve long-lasting relationship

community with clients
 Engage attendees interactively  Sales or pipeline acceleration
 Manage guest lists for lead

generation
ACTION: Partnership and Networks and Direct Marketing
TIMEFRAME: This should be done continuously and subject to review at least once a year.
 Partnership and  Working with transportation  Generate leads and recruit
networks company, other car wash customers
business, will help us get
 Direct Marketing established in the new market  Build relationships with new
niche. customers
 Harnessing personal networks to  Test the appeal of our service

grow a business  Increase the volume of sales
 Increase a loyal customer base
and a better overall reputation
ACTION: Internet and Online Presence

TIMEFRAME: This should be done within the first three (3) weeks of plan execution.
 Website  Create a company website with  Brand campaign and publicity.

fascinating features and contents
 Social Media  Business visibility
Accounts  Integrate it with appealing
designs and features  Builds authority in the industry
 Blog
 Revamping of business on  Improves conversion rates
 Listings and Social Media Accounts – 
Directories Generate inbound links
Facebook, Instagram, Twitter,
YouTube, Pinterest.  Rank for long-tail search queries
 Improve Company’s blog tab.  Business followership
 Listing to the company on online  Available platforms for business
directories and listings. transactions, promotions, and
marketing.
ACTION: Content creation and Marketing.

TIMEFRAME: This should be done at least two (2) times a week
 Website  Creative use of keywords  Better ranking of the website
 Social Media  Regular update of contents.  Better visibility through organic
Accounts searches on search engines
 Creative use of hashtags.
 Blog  Increased traffic on the website
 Listings and  Increased client base
Directories
 Improved brand awareness and
recognition
 Creates loyalty and trust, with
both current customers and
prospects
 Build brand equity, authority, and
credibility
 Positions our business as an

expert in the industry
ACTION: Email Marketing
TIMEFRAME: This should be done monthly, depending on relevance.
 Across  Gathering database and emails  Market recognition with the
contact of website visitors and target audience.
points. customers.
 Targeted and personalized
 Automatically follow up an content
email campaign
 Build brand credibility and better
 Reach out to each client via brand recognition
email at the end of each day or
project  Stronger customer relationships
 Automated review requests  Boost sales

 Increased traffic to our website
ACTION: Google Ads; Social Media Ads; Online Reviews.
TIMEFRAME: This should be done each month
 Increased brand awareness
 Google Ads  Creating Ads
 Increased followership.
 Facebook  Pay for Ads
 Increased engagement.
Ads  Post Ads on platforms
 Improved visibility of the
 Online  Place Ads where the target brand.
reviews audience are likely to be
 Outrank competitors
ACTION: Print Materials; Signage
TIMEFRAME: This should be done continuously and subject to review at least once a year.
CHANNELS WHAT IS INVOLVED EXPECTED
RESULTS
 Business  Printing of materials with the company’s  Improved brand
cards name, logo, contact information, and popularity.
business description.
 Brochures  Business
 Mailing of printed materials to the target visibility.
audience.
 Increased sales
 Distribution and placement of materials at volume.
strategic points.
 Increased
website traffic.
ACTION: Referrals
TIMEFRAME: This should be done continuously and subject to review at least, thrice a year
CHANNELS WHAT IS INVOLVED EXPECTED
RESULTS
 Online  Customers and website visitors will be  Increased customer
requested to make referrals loyalty
 Offline
 Improved brand
popularity
 Increased sales
volume
SUSTAINABILITY AND EXPANSION STRATEGY
The future of a business lies in the numbers of loyal customers that they have, the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business, then it won’t be too long before the business closes shop.
One of our major goals of starting ArkLA Auto Mobile Detail is to build a business that will
survive off its own cash flow without the need for injecting finance from external sources once we
scale up operation. We will make sure that the right foundation, structures and processes are put in
place to ensure the success of the business. Our company’s corporate culture is designed to drive our
business to greater heights.
EXIT STRATEGY
The founders of ArkLA Auto Mobile Detail possess adequate business insight and thus confident
that the business will be successful in record time. However, if for any reason there is need to Exit
the business, we consider some exit strategy that will help partner cash out their (ROI) Return on
Investment.
Basically, our likely exit strategies include;
 Merger and Acquisition: With merger and acquisition strategy, we can collaborate with a
similar company or be acquired by a larger company in the industry. Through either way,
investor(s) can be rest assure of their (ROI) return on investment.
 Sell to a friendly Individual: Another way to cash out from our business is to sell to an
individual who we ensure to be the right buyer based on the experience and negotiated price.
The money will be shared based on investment percentage. Investor can equally be certain on
getting his/her return on investment.
 Making it a Cash Cow: Alternatively to merging and selling out the business, we can as
well hire a trusted person to handle the business if another stable and secure stream of
revenue showcase. We will pay off the investors and constantly fund the business to reach its
sustainability stage.
However, giving the nature of our business, and a proven successful of this strategy from similar
establishment. Our preferred exit strategy will be Merger and Acquisition.
SWOT ANALYSIS
The SWOT analysis stands for Strength of the company, its Weakness that needs to be worked on,
Opportunities opened to the company as it starts operation and the Threat against its existence.
STRENGTH
 High level of experience: The operation manager has an adequate experience in car was and
auto detailing industry and is looking forward to solving the unmet need for home service
need in the market. The owner has enough knowledge about the business has conducted a lot
of researches and understand how the business works, having been conducted a
comprehensive analysis of the US market and taken a lot of years to study the pros and the
possible cons of the business.
 Adoption of the latest technology
 Competitive and affordable pricing system for easy and quick market penetration.
 Strict adherence to necessary legal requirements, laws, and regulations.
 Online Visibility: We have a website to strategize in a way that we will be open to contact
from companies and individuals that need our product and services.
 Knowledgeable and friendly staff: Our staffs consist of professionally trained personnel
that have true passion for car detailing business. This becomes apparent when you look at our
staffs’ professional background. We have proven that we are willing to go above and beyond
the boundaries to suit the needs of our customers.
 A clear vision of the market needs: We know what the people have desired for, a
convenient car wash and auto detailing service provider, and we will create very loyal and
passionate clients by offering them exclusive services.
WEAKNESS
 Although, the founder has been in the industry for years, but the company is still consider as
a new entrant. Hence, it may take time for our brand to get known and be accepted in our
target locations.
 Building a cycle of clients/users may take time
 A limited financial base compared to what we desire
 Growth may be slow due to the presence of giants in the market. However, we are positive
that our strategies will afford us the ability to compete favorably with other auto detailing
businesses in USA.
OPPORTUNITIES
 The opportunities this business affords us are boundless as the numbers of people that prefer
to have car detailer in our homes at their convenience
 Our business will operate in an ever-steady and consistent industry
 The advent of new-technologies
 Opportunity to implement strategies and build company strength
 Opportunity to compete and secure a strong position in the industry
THREAT
Facing threats is not a new thing to any business, and so we know that during the course of running
or starting the business, we are likely to face several threats such as having a new competitor.
Copycat services: Certainly, other services will try to mimic the success of our company, but we are
confident that our proprietary programs will limit the impact of copycats on our bottom line.
RISK & MITIGATION

As is expected, the company is not exempted from the generic risks faced by all other startup
businesses out there. However, strategic steps will be taken to not only understand these likely
challenges but also prepare to efficiently prevent or deal with them – like the scenario warrants.
With the emergence of our company, possible risks will lie in areas having to do with little damage
on cars, acceptability as a viable substitute for other auto detailing companies that offer cheaper
rates.
Another challenge might be experienced regarding the difficulty in obtaining substantial funding to
launch and stabilize the business’ growth, and finally, areas concerning the structuring of an
innovative strategy to develop an effective marketing program that will satisfactorily suit the
company’s corporate image and reach its target audience.
Different strategies will be put in place to ascertain that the impact these risks pose to our business is
controlled and minimized. Some of such strategies include;
 Investing sufficient funds in the business and sourcing of the best personnel crop, while
also adopting effective strategies to promote the business and its overall services.
 Minimizing overhead costs, which increases the bottom-line profit.
 Building strategic and symbiotic partnerships with the necessary companies.
 Building a sufficient client base
 Providing customers with an efficient and effective feedback structure.
FINANCIAL PLAN
The following section contains a complete financial plan for the next 3 years of corporate growth.
ArkLA Auto Mobile Detail has several phases which should lead to the planned growth of the
company. Year 1 of this growth plan already allows for high return on investment (ROI).
START UP EXPENSES
According to research and feasibility study, the average cost for starting a mobile detailing business
takes an initial investment of around $20,000 in start-up costs and then $6,300 in monthly expenses.
The startup costs will vary depending on what you need to provide your services and what you
already have. Incorporation fee, tools and equipment, and licenses
Below is a table showing our start-up cost
START-UP EXPENSES YEAR 1
Incorporation fee $1,500
Tools and equipment $5,000
Licenses $1,000
Van 10,000
Total startup $17,500.00
Monthly Expenses $
Gas $3,000
Vehicle maintenance $500
Tool and equipment maintenance $500
Insurance $1,400
Marketing/advertising $1,200
Total $6,600.00
TOTAL EXPENSES $24,100
Going by the report from our market research and feasibility studies, we will need about $24,100 to
start-up ArkLA Auto Mobile Detail.
SOURCES OF FUND
The business would be funded from the owners’ personal savings. However, as the business grows
the owner can decide to solicit funding from external sources. Hence, all potential funding avenues
that would be approached to achieve funding will involve soliciting a bank loan, approaching third-
party investors, grant, or applying for open lines of credit. We intend to leave the options open to see
that all our objectives highlighted for the company come to fruition.
To fund the majority of our expenses, build a self-sustaining brand, and gain early traction, we are
raising the sum of $24,100, so that we may focus on growth activities and brand building. It has been
observed that the industry is growing tremendously and it is one of the most neglected sectors most
investors are not paying due attention to.
We will have aligned goals and objectives with our partner or investors. Proper documentation of the
investment plan and return on investment (ROI) will be duly outlined before the investment process.
INCOME STATEMENT
Once you have your average amount per detailing job, you can calculate how many jobs you’d need
to do per day to cover your expenses and start making a profit. For instance, if ArkLA Auto Mobile
Detail make $120 per job and you do three jobs per day for five days a week, you would be bringing
in $1,800 per week, which is $7,200 per month. Hence, we have been able to come up with the
following conservative sale revenue for first three year of operation;
 First Fiscal Year-: $86,400
 Second Fiscal Year-: $100,000
 Third Fiscal Year-: $125,000
N.B: It should be noted that the above projections were done based on what is obtainable in the
industry and with the assumption that economy will see quick recovery from downturn caused by
covid19.
Please note that the above projection might be lower and at the same time it might be higher.
PROFIT AND LOSS PROJECTION
The following table itemizes our revenues and associated costs.
PROJECTED PROFIT AND LOSS
Year 1 Year 2 Year 3
Sales Revenue $86,400 $100,000 $125,000
START-UP EXPENSES YEAR 1 Cost Cost
Incorporation fee $1,500 0 0
Tools and equipment $5,000 0 0
Licenses $1,000 0 0
Van 10,000 0 0
Total start-up $17,500.00 0 0
Monthly Expenses $ $ $
Gas $3,000 $3,000 $3,000
Vehicle maintenance $500 $500 $500
Tool and equipment maintenance $500 $500 $500
Insurance $1,400 $1,400 $1,400
Marketing/advertising $1,200 $1,200 $1,200
Total $6,600.00 $6,600.00 $6,600.00
TOTAL EXPENSES $24,100 $6,600 $6,600
Gross Profit $86,400 $100,000 $125,000
Federal Tax % % %
Net Profit/Loss $62,300 $93,400 $118,400
From the above analysis, the business had net-profit of $62,300 in the first year of business activities
after the deduction of total start-up and operating expenses.
PROFIT/LOSS CHART
Profit / loss
$140,000.00
$120,000.00
$100,000.00
Total Revenue
$80,000.00
Total Expenses
$60,000.00 Net Profit
$40,000.00
$20,000.00
$-
CASH FLOW STATEMENT
Below is cash flow statement projection for the first three years showing the movement of cash
within the business.
Cash Flow
$ $ $
Cash From Operations
Cash Sales $86,400 $100,000 $125,000
Subtotal Cash From Operations $86,400 $100,000 $125,000
Additional Cash Received

Owner's Investment $0 0 0
New Long-term Liabilities 0 0 0
Sales of Other Current Assets 0 0 0
Sales of Long-term Assets 0 0 0
New Investment Received $0 0 0

Subtotal Cash Received 0 0 0
Expenditures Year 1 Year 2 Year 3

Cost of Sales (cost of service) $6,600.00 $6,600.00 $6,600.00
Start-up cost $17,500
Interest Expense 0 0 0
Tax Incurred 0 0 0
Subtotal Spent on Operations $24,100 $6,600 $6,600
Additional Cash Spent

Principal Repayment of Current Borrowing 0 0 0
Long-term Liabilities Principal Repayment 0 0 0
Net Cash Flow $86,400 $100,000 $125,000

Cash Balance $62,300 $93,400 $118,400
Cash Flow
$140,000.00
$120,000.00
$100,000.00
$80,000.00 Net Cash flow
$60,000.00 Cash balance
$40,000.00
$20,000.00
$-

ArkLa Auto Mobile Detail Business Plan

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ArkLa Auto Mobile Detail Business Plan

Uploaded by

Copyright:

Available Formats

0| A R K L A A U T O M O B I L E D E T A I L

information in connection with the organization’s evaluation of the Company.

ArkLA Auto Mobile Detail

vehicle starting at around $5,000.

BUSINESS PLAN PURPOSE

upon successful commencement of operation.

This business plan also aims to:

adopted business model.

of our business against benchmarks, facilities, strategic planning, etc.

possible reaching business milestones.

what are competitors are doing to get where they are.

 Provide financial projections and plan

demand due to the growing numbers of automobile owners in these cities.

and the government) which is why we designed various packages.

van, and hire more car detailer.

detailers by Mobile Tech RX

transport and haulage giants.

in Texas, United States of America.

professional car detailers.

impact locally and nationally.

 Secure an auto detailing license

 To acquire a used Van

service need of business professionals.

Louisiana, and achieve name recognition in and out of the US.

 To have a customer base of 500 every month.

 To Establish a minimum of 96% customer satisfaction rate to establish long-term relationships

with our customers and create word-of-mouth marketing

corporate organizations, and business professionals, amongst many others.

 To achieve a net profit of $120,000 annually.

 We’ll set our expectations carefully.

feelings of being treated fairly and respected, they feel honored.

 Curiosity: We are a dynamic multifaceted company, which continuously seeks areas of

we will elicit customers’ feedback and incorporate them.

with one another, honesty will be at the forefront.

 We will maintain the highest ethical standards with uncompromised integrity.

 We will embrace innovation from staff and capitalize on change.

 We will plan for success and execute the plan.

 We will build enduring and meaningful relationships.

 We will communicate with clarity and professionalism.

towards improving our service delivery.

concentrated effort on marketing. We plan to achieve this by direct marketing, word of

or are reported to us.

visibility and accessibility.

constantly challenge the way we do things to find better ways.

stimulating team-oriented work environment with a culture of sharing and open

and injury-free work environment.

professional development. To achieve this goal, we seek to provide challenging work

prospects for all employees.

precedence over everything else.

BUSINESS MODEL CANVAS

Key Partners Key Activities Value Customer Customer

Cost Structure Revenue Streams

 Inventory & Supplies  Car wash

NECESSARY CORPORATE REQUIREMENT

LEGAL STATUS, LICENCES & PERMITS, CERTIFICATION, INSURANCE

operate as an LLC due to the following reasons:

 Limited Personal Liability

the business itself is sued for negligence.

 Flexible Profit Distributions

LICENSES & PERMITS

OWNERSHIP & MANAGEMENT SUMMARY, BUSINESS STRUCTURE

OWNERSHIP & MANAGEMENT SUMMARY

with exceptional management and organizational skills.