BLUE FLASH RECORDS

OUR UNIVERSE:
THE COLLECTION
PRESENTED BY
KATHLEEN FANOR ADKINS
 BTS' STORY

2013 2016-2019 2020 - PRESENT

Debuted June 13, 2013 with album Artist of the Year - MNET Asian Music Awards (2016) Dynamite - #1 on Billboard Hot 100 (2020)

2 Cool for Skool with seven Top Social Artist -Billboard Music Awards (2017, 2018) Nominated for Best Pop Duo/Group at the GRAMMYs (2020)
members - Jin, Suga, RM, J-Hope, V,

Jimin, Jungkook Performed at the Billboard Music Awards (2018) Performed Dynamite at the 63rd GRAMMY Awards (2021)

Spoke at the UN General Assembly (2018) Artist of the Year - American Music Awards (2021)

First Korean act to sell out Wembley Stadium (2019)

PRODUCT INFORMATION
OUR UNIVERSE: THE COLLECTION (STANDARD EDITION)

2 CDs 96-Page Random

Photobook Polaroid
(1 of 7 Members)

$25.99 Per Album

3,000 Units
PRODUCT INFORMATION
OUR UNIVERSE: THE COLLECTION (LIMITED EDITION BUNDLE)

2 CDs 96-Page Random

Photobook Polaroid
(1 of 7 Members)

PURPLE SPEAKER

Limited Edition (1,000 units)

$59.99 Per Bundle
THE CUSTOMER: ARMY
Age: 16 to 29
Gender: Predominantly female or non-binary

Income: $10,000 to $30,000 annually

Location: Mostly in the Americas (Los Angeles, NYC,
Chicago)

Schooling: High School student or some College

Careers: Entertainment and Media, Education, Marketing
and Communications, Art and Design, Retail
Interests: Listening to Music, Attending Concerts,
Collecting Band Merchandise
Social Media Platforms: Twitter, Instagram, VLive,
WEVERSE
Photo credit: Tessa Zimmer
Love Yourself: Speak Yourself Tour
CONSUMER MARKETING

TikTok Ads Twitter Q&As Radio Ads

BTS Member Promotional Mural

Playlists in 3 Major Cities
RETAIL MARKETING
New York City, NY
In-Store Meet and Greet and
Performance
Member standees with messages
Posters in window
Postcards by the registers
Banner ad on Rough Trade Website that
redirects to pre-save and pre-order links
Los Angeles, CA Chicago, IL
In-Store Meet and Greet
In-Store Meet and Greet
Member standees with messages
Member standees with messages
Posters in window
Posters in window
Postcards by the registers
Postcards by the registers
Banner ad on Amoeba Music
Banner ad on Reckless Records
Website that redirects to pre-save
Website that redirects to pre-save
and pre-order links
and pre-order links
ONLINE MARKETING &
SELLING SYNOPSIS
DISTRIBUTION
Aggregator Digital Service
Providers
PRODUCT MANAGEMENT
Website to promote the release

Platform to purchase physical and digital

copies of the album
Method for purchasing print-on-demand
merchandise

Mailing list sign up for release updates

MARKETING TOOLS
ONLINE
Graphics, Video, Audio Social Media and
Project Management
PRICING
Digital Edition: $9.99

Standard Edition 2-Disc Album: $25.99

Limited Edition Bundle only sold in stores
DIGITAL MERCHANDISING
Print on demand album-themed merchandise through Printful
Online video call events with the band through MyMusicTaste
Special digital postcard with every digital album purchase
PRODUCT AVAILABILITY
Rough Trade Online: https://www.roughtrade.com/
Amoeba Music Online: https://www.amoeba.com/
Reckless Records Online: https://www.reckless.com/
Album Bandzoogle Website: https://www.ouruniverse.com/
 ONLINE MARKETING
ACTIVITIES

Album Giveaways on Band livestreams Pre-Save Link

Social Media Platforms
THANK YOU!
Employee
Benefits
Health and
Education Retirement
dental
Presentations are Presentations are Presentations are
communication tools that can communication tools that can communication tools that can
be used as demonstrations, be used as demonstrations, be used as demonstrations,
lectures, speeches, reports, lectures, speeches, reports, lectures, speeches, reports,
and more. It is mostly and more. It is mostly and more. It is mostly
presented before an presented before an presented before an
audience. audience. audience.
Travel, New Hire

Company
Resources

Holidays and
Vacation
Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and
more. It is mostly presented before an audience. It serves
a variety of purposes, making presentations powerful
tools for convincing and teaching.
The 8 Best Social Media Management Software of 2022. (2022, April 19). Investopedia. Retrieved April 30, 2022, from https://www.investopedia.com/best-social-media-management-software-508771610+ Greatest Music Marketing Campaigns + Examples (2022 UPDATED). (n.d.). Gemtracks Beats. Retrieved April 30, 2022, from https://www.gemtracks.com/guides/view.php?title=top-music-marketing-campaign-examples&id=20502020 RESULTS - BTS ARMY CENSUS. (2020). BTS ARMY CENSUS. Retrieved April 30, 2022, from https://www.btsarmycensus.com/2020-resultsDavie, O. (2020, February 25). 7 Great Digital Merch Ideas. Hypebot. Retrieved April 30, 2022, from https://www.hypebot.com/hypebot/2020/02/7-great-digital-merch-ideas.htmlEnglish, D. (2022, March 4). New: Sell print-on-demand merch through your website with Printful. Bandzoogle Blog. Retrieved April 30, 2022, from https://bandzoogle.com/blog/new-sell-print-on-demand-merch-through-your-website-with-printfulGasca, P. (2015, October 15). 3 Creative Marketing Strategies Inspired by the Music Industry's Collapse. Entrepreneur. Retrieved April 30, 2022, from https://www.entrepreneur.com/article/251691Klein, D. (2022, February 10). 6 Examples of Awesome Music Marketing Campaigns. Mirada Media. Retrieved April 30, 2022, from https://www.miradamedia.io/blog/awesome-music-marketing-campaignsLong, Z. (2021, January 29). 20 Best Record Stores in Chicago for Vinyl, CDs and More. Time Out Chicago. Retrieved April 30, 2022, from https://www.timeout.com/chicago/shopping/the-12-best-record-stores-in-chicagoMcCarthy, H. (2021, November 5). Bandzoogle website integrations for musicians: a complete list. Bandzoogle Blog. Retrieved April 30, 2022, from https://bandzoogle.com/blog/bandzoogle-website-integrations-for-musicians-a-complete-listMyMusicTaste. (n.d.). - Experience Beyond the Concert. Retrieved April 30, 2022, from https://www.mymusictaste.com/Patel, N. (2021, September 16). 10 Strategies for Better Music Marketing. Neil Patel. Retrieved April 30, 2022, from https://neilpatel.com/blog/music-marketing/Renderforest. (2022, March 23). 15 Music Marketing Strategies for Aspiring Musicians. Renderforest LLC. Retrieved April 30, 2022, from https://www.renderforest.com/blog/music-marketing-strategiesThe Daily Fandom. (n.d.). Bulletproof Timeline To Success: BTS’s Explosive Career Growth •. Retrieved April 30, 2022, from https://thedailyfandom.org/bulletproof-timeline-to-success-bts-career/

REFERENCES