WELCOME TO EUTOPIA

#BeThereBeFree
 India’s one-stop destination for live music acts, art and experiences.
Journey so far... The festival is not only about music but also to give the audience a
lifetime experience because at VH1 Supersonic - party never stops!

EXPERIENCE ZONES

#Art@ Beer
#SuperStreet #SuperFlea Supers Garden
onic

Digital Results

Reach – 24,183,762 Engagement – 6,68,966 Impressions – 28,560,290

 2023 - Concept IDEA

Music is a big part of community life, bringing together artists, performers to share stories and culture with the
audience through song and dance. The whole idea of such festival is that people forget everything and just enjoy the
music. It’s an expression of freedom. Freedom to be you and an escape from reality to a magical land (utopia) where
party never stops! It's a place to ‘LIVE, LOVE and DREAM’.

2023 - VH1 Supersonic will be much more bigger and better than before with top artist line-up, best in-class
acoustics, laser, SFX to offer fans a surreal experience. The list doesn’t stop here, no festival is complete without food.
An outstanding gastronomy experience, super flea market and much more.
2023 – LIVE. LOVE. DREAM
 Partnering with like minded brands that speak the same language, to the

Bigger. Better. Futuristic aspirational youth pan India. Brands like:

- MG motors – Futuristic brand known for hi-tech technology. First auto
Sponsor Partners-
brand to enter into the metaverse space. Also have created their own music
How will 2023
supersonic be property called MG Taal.
Bigger &
-Wrangler – Into sustainable clothing. Also its in expansion phase and
Futuristic?
want to establish this brand among the youth i.e. 18- 30 age group. We can
tie-up with them as our official merchandise partner.
-Betterhalf.ai – Dating app which connects the people through AI.
Ideas to create the buzz

Pre Launch
 - Since we are coming back after a gap of 2 years it is important
Promos & Teaser to take the viewers back to the festival.
- Sharing the glimpse of past shows and create short video
Pre Launch
promos and teaser to draw the interest of the audience.
- 30 second preview or 2 mins rewind of the last year's event.
- We can collaborate with our channel partners to reach out to
our target audience like VOOT, MTV etc. to create the initial
hype and excitement for the audience.
 - Collaborate with brands like BIRA/ Bacardi/Brown & Forman,
Content Buckets – The VIP Pass boAt/NOISE, Wrangler etc.
- Special edition for Supersonic Music festival.
- Create QR codes where customer buys the product and scan the
QR code to find out if he/ she is among the 5 lucky winners
- QR code will lead to landing page.
DJ Audition - Online audition for upcoming DJs: entries through social media
handles @vh1supersonic
Online - Winner will stand a chance to play their set at one of the after
audition
parties.
Social Media Contest

- Create a poster for - Like the page and - Share your 1st
2023 supersonic tag your party crew supersonic band.
event. and tell us why we - First 5 people
- Tag us should choose you get 10 % off on
@vh1supersonic as a winner for the supersonic tickets.
- Best poster stand a VIP passes.
chance to win a
goodie bag.
Social Media Contest

- Line up of artist - Share your best - Make us feel the

calling. moments pictures from energy.
- Who do you think your last supersonic - Share your tribe and
are coming to join fest and tag 3 friends vibe with us.
the DJ stage at this and supersonic and
year supersonic. stand a chance to win
some exciting goodies.
Association

- Nikhil Chinaapa – - Collaborate with top - Collaborate

Face of VH1 fashion influencer. with music
Supersonic. - Ask them to create bloggers and
- Huge fan base will looks for the DJs
help to reach out to festival.
larger audience. - Ask the followers to
share a 30sec reel on
what would they
wear for the music
festival.
 - Youngsters love to connect with people and make new friends
Entry Bands at the music festival.
- The entry bands will help them in connecting with people on
Connect with
new friends ground by just swiping their bands together,
on social
- They have to link the band with their instagram account.
media without
the phone. - Once they swipe they will get a request on instagram.
 - Leave no bottles, can or cup behind. Do your bit by keeping the
Social Responsibility environment clean.
- You do your bit and we reward you for the efforts.
Recycling
kiosk - In case you see any trash collect and bring it at the kiosk and
stand a chance to win some exciting vouchers or goodies.
THANK YOU