Proposal

To: Lucian Grainge, CEO of Universal Music Group

From: Kathleen Fanor Adkins

Date: July 22, 2021

Subject: A benefit concert for world hunger awareness

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Introduction

In today's society, the lack of proper food is an issue on a global scale.

Unfortunately, a new generation of teens and young adults are unaware of
exactly how bad the world hunger crisis is. To stay socially aware, companies
globally should take part in spreading awareness of the issue. In this proposal,
my company, Blue Flash Entertainment, is excited to present the concept of a
live concert featuring some of your great artists that will help you spread
awareness on this issue.

Statement of the Problem or Need

On Universal Music Group's website, your social responsibility states that it

inspires you, moves you, thrills you, heals you, and unites everyone. In addition,
you have a roster of amazing charities that you support for cancer, music, and
the environment. However, there is never a cap to how many charities you can
help. Therefore, there is a need for Universal Music Group to expand its social
responsibility to world issues that it has not yet explored thoroughly, and world
hunger is one of them. According to research, as many as 811 million individuals
are still going hungry today. For example, if Universal Music Group were to
focus on world hunger, it would reflect well on the company and its extensive list
of influential artists and expose younger generations to the seriousness of this
issue. To solve this, Blue Flash Entertainment proposes developing a world
hunger benefit concert featuring Universal Music Group's incredible artists.

Proposed Solution

This one-day concert, named Concert for Hunger, will focus on bringing
awareness to the world hunger issue and, in addition, allow fans to see some of
their favorite artists live in the same place. The target date for the concert day is
May 28, 2022, World Hunger Day. The planning will begin with determining a
solid budget that includes a 10% buffer zone to prevent running out of money.
Next, we will narrow down which Universal Music Group artists are willing to
perform at the benefit concert and the venue, targeting Madison Square Garden
in New York City. Finally, we will promote the event through an extensive
marketing campaign on social media, YouTube, and billboards. This concert will
allow Universal Music Group to connect with its audience and show them that
they care about world issues. As a result, it will bring positive exposure to the
company and the artists that they represent. With this proposal, we know that
Universal Music Group will become known as a company with incredible artists
and humanitarianism.

Schedule

Pending final approval, this list features all start dates and deadlines for the
planning and execution of Concert for Hunger.

Budget creation deadline August 16, 2021

Talent selection deadline September 30, 2021
Venue booking deadline October 29, 2021
Permit and insurance application deadline November 30, 2021
Date finalization deadline December 15, 2021
Equipment rental deadline January 24, 2022
Concert promotion start date February 1, 2022
Hire concert staff February 15, 2022
Ticket sales date March 14, 2022
Concert date May 28, 2022

Staffing

A highly qualified group of individuals have been selected to see this project
through from beginning to end. I, Kathleen Fanor Adkins, will be the project
manager, as I have ten years of experience with event planning and music
business. Kimberly Cole will be in charge of venue operations. She has an
associate's degree in entertainment business and currently works as a manager
at a performance venue. Estefania Lazaro will be in charge of marketing and
promotion. She has six years of experience with marketing and advertising as a
social media manager. Finally, Samantha Stack will be in control of finances. She
has a bachelor's degree in accounting and has had extensive experience working
budgets for large-scale events. More qualified industry professionals will be hired
as demand for more increases.

Budget

Talent $1,600,000 for all artists

Venue $700,000 for one night
Permits and insurance $20,000 total
Equipment rental $100,000 for all equipment
Marketing and Promotion $30,000 for the entire campaign
Hired project staff $20,000 per staff member
10% buffer $300,000 extra
Total $2,830,000 for the entire event

Summary

We are sure that our proposal will increase the reputation of Universal Music
Group and boost the company as a humanitarian leader in the music industry.
Therefore, we ask for the total amount listed above to hold the entire event.
Please respond before August 1, 2021, to ensure that we can plan the concert as
a whole in a reasonable amount of time. My team and I are available to meet with
you at your earliest convenience. You can contact me at 407-988-
7738 or kfanoradkins@gmail.com to set up a meeting and discuss any questions
or concerns you may have. My team and I are looking forward to hearing from
you soon.