C-Innovación BMC System : http://apply.c-innovacion.

org/
C-Innovación BMC System : http://bmc.c-innovacion.org/
Hypothesis Testing – Customer Segment

Fact Fact

Fact Fact Fact

Fact Goal Fact

r
t ha t matte
rics
Met

Fact Fact

Hypothesis = Guess
Hypothesis Testing – Customer Segment Customer will be male
24-35 in unban areas.
Do the hypotheses
need to be modified?
Did the results match HYPOTHESES
the hypothesis? Go out and meet male(24
-35) personally, Interview

Why? Why not? DESIGN

Aha Moment! INSIGHT EXPERIMENT

We use a Google AdWords

campaign to acquire custo
We kept getting teen mer(24-35 male)
girls in suburbia
TEST
Run Google AdWords campaign
to acquire or Interview
Collect and analyze the data Run some test and take a look
and analyze the data
Reference : How to build a startup, Steve Blank, Udacity
Insert Hypothesis
Enter the Customer Segment
Enter the Customer Segment
Enter the Customer Segment

Customer will be male

male 24-35 in unban areas 24-35 in unban areas.
Enter the Customer Segment

Go out and meet male(24-35)

personally, then Interview We use a Google AdWords
campaign to acquire customer
(24-35 male)
Enter the Customer Segment
Enter the Customer Segment
Enter the Customer Segment
Edit the Customer Segment
Edit the Customer Segment
Edit the Customer Segment
Edit the Customer Segment
Enter the Value Proposition
Enter the Value Proposition
Enter the Value Proposition
Enter the Value Proposition
Enter the Value Proposition
Enter the Value Proposition
Edit the Value Proposition
Edit the Value Proposition
Edit the Value Proposition
Edit the Value Proposition
Insert Interview
We asked… (fill in with the specific question(s) you asked your interviewees to validate/invalidate your hypothesis)
They said … (fill in with specific pertinent quotes from your interviewees)
We asked… (fill in with the specific question(s) you asked your interviewees to validate/invalidate your hypothesis)
They said … (fill in with specific pertinent quotes from your interviewees)

Attach a photo of the interviewed scene

 Essential condition

Needless condition In good condition with or without

Click the hypothesis of each block to move to the details

Customer Interview

Go to Insert
Testing Hypothesis Go to Insert Interview
hypothesis
Validated Hypothesis
Invalidated hypothesis
You can get BMC picture file.
You can get BMC picture file. - Use it as a lessons Learned presentation(Original or Revised BMC)
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting - – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”
Grading & Commenting – “Only Instructor”