Table of Contents

1. Introduction to company............................................................................................1
2. Problem Statement.....................................................................................................1
3. Competitor Analysis...................................................................................................2
KESITIS Head and Scalp Massager.......................................................................2
Dotely Grab Electric Scalp 3D Head Massager.....................................................2
4. Objective....................................................................................................................3
5. Idea Generation..........................................................................................................4
5.1. Mind Map........................................................................................................4
5.2. Lotus Blossom.................................................................................................5
6. Product Concept Description......................................................................................6
6.1. Design..............................................................................................................6
6.2. Features...........................................................................................................6
6.3. Functions.........................................................................................................8
6.4. Technologies...................................................................................................8
7. Market Identification..................................................................................................9
7.1. Price.................................................................................................................9
7.2. Product/Package..............................................................................................9
7.3. Place................................................................................................................9
7.4. Promotion........................................................................................................9
8. Idea Evaluation.........................................................................................................10
8.1. Cost-benefit Analysis....................................................................................10
8.1.1. Cost Table..................................................................................................10
8.1.2. Benefit Table..............................................................................................11
8.2. SWOT Analysis.............................................................................................12
8.2.1. TOWS Analysis..........................................................................................13
9. Conclusion................................................................................................................14
 Table of Figures

Figure 1 : Company Logo......................................................................................1

Figure 2 : Mind Map..............................................................................................4
Figure 3 : Product Design.......................................................................................6
Figure 4 : Nodes.....................................................................................................7
Figure 5 : Connectivity Component.......................................................................7
Figure 6 : Remote...................................................................................................8
1. Introduction to company

Figure 1: Company Logo

DaBajra Inc. is an innovative company founded in 2009 A.D. The company develops
new innovative ideas and solutions to make human life healthier and easier. DaBajra
Inc. has come up with many innovative ideas out of which few have entered into
production and into the market. DaBajra beacame widely popular for their innovative
idea for smart bulbs and smart heaters. The smart bulbs and smart heaters took the
market back in 2012 A.D.
DaBajra Inc. is working on a new innovation to improve human health. Currently,
DaBajra is proposing a new idea on a smart head massager called DB Head Massager.
The DB Head Massager massages the head, forehead and scalp to nourish the head
and hair. It aims to provide relaxation to people who are constantly tired and
exhausted. The product is planned to be released in coming summer of 2020 A.D.

2. Problem Statement

DB Head Massager is the new innovative product proposed by DaBajra. The DB

Head Massager is a scalp massaging product for those who needs it. As the name
suggests, the DB Head Massager massages the head, forehead and scalp. It relieves
the nerves through steady massage. The DB Head Massager is equipped with soft
nodes which stimulates pressure on the head and forehead to relieve the pressure.

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Nowadays, people are facing lots of distractions and pressure. This causes a lot of
headaches. Also people are facing hair damage and hair loss. People are in constant
need of relaxation. The DB Head Massager provides an innovative solution to the
problem. It massages the head thereby relaxing the tension in head. The massage also
replenishes the scalp thus preventing hair loss.

3. Competitor Analysis

KESITIS Head and Scalp Massager

The KESITIS Head and Scalp Massager is also a scalp massaging product already
available in the market. It is waterproof and rechargeable. The massager has 4 nodes
with 21 pins on each node. There are 4 modes of operation in the KESITIS Head
Massager: low speed clockwise, high speed clockwise, low speed anti-clockwise and
high speed anti-clockwise.

Dotely Grab Electric Scalp 3D Head Massager

The Dotely electric scalp/head massager is another similar product with similar
features. It is also used for massaging the head and scelp. It is waterproof and
rechargeable as well. The shape of the Dotely Grab Head Massager is different than
KESITIS head massager.

Dotely Grab Electric KESITIS Electric DB Head

Scalp 3D Head Scalp and Head Massager
Massager Massager
Image

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Water Yes Yes Yes
Resistance

Rechargeable Yes Yes Yes

Portable Yes Yes Yes

Smart No No Yes

Limitations Not smart Not smart Not launched yet

4. Objective

To propose a product that is innovative as well as smart for daily human consumption.

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5. Idea Generation

5.1. Mind Map

Mind Map is a graphical representation of ideas and structure that helps to analyse the
requirements and design in a better way. The mind map is a very simple method of
idea generation.

Figure 2: Mind Map

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5.2. Lotus Blossom
Lotus blossom is a method of idea generation that expands from a central idea. The
main idea is put at the center. The requirements for the idea are listed around the
central idea. Each requirement is further expanded.

Number
Rubber Plastic Plastic Type
of nodes

Replace
Nodes Silicon Material Rubber Battery
ment

Replace Non- Stainles

Capacity
able rep s Steel
laceable

16 pins Nodes Material Battery $100

Node Node DB Head

Price Price $120
Pins Pins Massager

21 pins Wireless Remote Cushion $160

Androi
WEP Silicon
d App

Wirele Physical
WPA Remote Cushion
ss Device

WPA2 iOS App Cotton

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6. Product Concept Description

6.1. Design

Figure 3: Product Design

6.2. Features
The DB Head Massager is made up of plastic as overall material. The nodes are
silicon based soft material. The whole material is IP54 standard dust and water
resistant. The body is easy to grab and move around as required.

The battery is a 3000 mAh Li-Po battery. The battery is non-replaceable by user. One
full charge will provide upto 6 hours of function. Ther will also be two other variants
with 3500mAh and 4000mAh capacity battery. The battery can be charged thorugh
USB-C port. The battery charger provided by the company outputs 6V 3A, i.e., 18W
fast charging.

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The nodes are also made up on silicon material. The nodes are soft and are also IP54
water resistant. The nodes are warranted for 6 months. The nodes are replaceable and
can be bought through our retailers and authorized dealers. Each node only costs
about $3. The nodes are flexible and rotate able.

Figure 4: Nodes

DB Head Massager is Wifi and Bluetooth enabled. It can be controlled through an app
on the user’s smartphone. It can also be controlled with the built-in remote control
device that uses infrared. The connectivity componets are located at the top of the
massager.

Figure 5: Connectivity Component

The DB Head Massager also consists of earphones which can be used to play music
while getting a soothing massage.
Voice commands are also enabled on the DB Head Massager.

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6.3. Functions
The DB Head Massager can be controlled using an IR remote control or an official
DB App through bluetooth or WiFi. The remote control consists of basic functions
such as power buttons, node control, vibration control and speed control.

Figure 6: Remote

There are four modes of operation: low speed clockwise, high speed clockwise, low
speed anti-clockwise and high speed anti-clockwise.
The official DB app that is available in Google Play Store and Apple App Store
consists of few extra features such as sleep timer and use tracker. The sleep timer can
be used to set timer for the massager. The use tracker tracks the frequency of use of
the device.
Voice commands can be used to control the above functions. This way, users won’t
have to reach to the remote or smartphone while relaxing.

6.4. Technologies
The DB Head Massager uses WiFi and bluetooth for connectivity. It also uses infrared
for remote control.
The android app is built using Kotlin. The iOS app is built using Swift.

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7. Market Identification

7.1. Price
The price is estimated to be around $100 to $150. There will be 3 variants of the
product with added features on the latter two. The price is reasonable as it will both
benefit the company as well as customers.

7.2. Product/Package
The DB head massager will be packed with a premium paper box on the outside. The
product itself will be inside a premium plastic box inside. The package will consist of
all the paperbacks of specifications and warranty slips. The whole package will
include the following items:
1. 1 DB Head Massager
2. 1 18W Charging Cable
3. 1 3000 mAh rechargeable Li-Po battery (extra)
4. 4 extra nodes
5. 1 earpiece (extra)
6. 1 Warranty card
7. 1 User Manual

7.3. Place
The DB head massager will be available at our official outlets and authorized dealers
in Nepal, India, China and Malaysia. The product will be exported to other countries
once the sales go up. The product will also be available for order online through our
official website.

7.4. Promotion
The DB Head Massager will be promoted through all the social media such as
Facebook, Twitter, Instagram and YouTube. DaBajra Inc. has partnered with Sulabh
Advertising Agency Pvt. Ltd. for all advertising programs. The device will also be
advertised in billboards across the countries.

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We will be setting up showrooms in different parts of the countries. We will also be
giving trials to those who are interested in trying out the DM Head Massager. Our
advertising partiner Sulabh Advertising is also willing to promote the device overseas
to North America, Australia and throughout Asia.

8. Idea Evaluation

8.1. Cost-benefit Analysis

8.1.1. Cost Table

Cost (in US
Category Details
Dollars)
Lease for manufacturing 200 sq. ft. space to be rented
$2000
space in Kathmandu.
Machines to be imported
Machinery $6000
from Germany

Furniture Furniture for office space $1500

Employees Salary Salary for employees $20000

Costs for advertising in

Advertising Costs billboards and other $25000
campaigns

Total $54500

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8.1.2. Benefit Table

Benefit in Cost (in

Benefit
US Dollars)

50% profit in revenue $20000

Benefit from Website $25000

Affiliation benefit from other companies $35000

Total $80000

The cost-benefit analysis above shows that there is about 30% profit producing the
product. The total cost comes to be around $54500 while the benefit comes to be
$80000. So, we have $26000 in profit.

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8.2. SWOT Analysis

S - Strengths W - Weaknesses

1. Cheap 1. Data of use tracking is not stored

2. IoT enabled elsewhere besides the user’s smartphone.
3. Acknowledged by top investors 2. May take few months to manufacture.

O - Opportunities T - Threats

1. People suffer from headaches all the time. 1. Other companies may catch up
2. Could be marketed globally. with integrating IoT in their devices.
3. No such device with IoT enabled 2. Other companies selling products in less
is available in the market. price.

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8.2.1. TOWS Analysis

Opportunities (External)
Threats (External)
 High demand
 Other companies
 Global market
 Competitors selling in low
 No such device in the
price
market

Strengths
 The first cheap and smart
(Internal)
 Cheap and smart. IoT head massager.
 Cheap
 There are no IoT head  By the time other companies
 IoT enabled
massager in the market yet. catch up, the product would
 Acknowledged
have captured the market.
by Investors

Weaknesses  There is huge potential in  Minimize manufacturing

(Internal) the product. Even if the time by hiring more
 No data stored manufacturing takes time, employees.
 Manufacturing the product can be globally  Manufacture few test
time marketed and sold. products first.

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9. Conclusion

In today’s world of hectic life, people are always busy and tiresome. People are
always tired and have less time to take rest. The DB Head Massager is a wonderful
product for such people who find it difficult to find time to rest. The DB Head
Massager is a potential product that has the capacity to reach the global market. There
are lots of oppportunities for the product to grow.

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References
Amazon.com. 2019. KESITIS Electric Scalp Massager Head Massager. [ONLINE]
Available
at: https://www.amazon.com/KESITIS-Electric-Massager-Portable-Stimulating/dp/B0 7G35RPSF?
th=1. [Accessed 15 February 2020].

Made-in-China. 2019. Portable Handheld Electric Head Scalp Massager. [ONLINE]

Available
at: https://dotely.en.made-in-china.com/product/uNrJzPTVXOWy/China-Portable-Ha
ndheld-Electric-Head-Scalp-Massager-with-Tissue-Kneading-84-Nodes.html.
[Accessed 15 February 2020].

MindMeister. 2019. Online Mind Mapping. [ONLINE] Available

at: https://www.mindmeister.com/. [Accessed 14 February 2020].

InnovationManagement. 2004. Creative thinking technique: Lotus Blossom.

[ONLINE] Available
at: https://innovationmanagement.se/imtool-articles/creative-thinking-technique-lotus-
blossom/. [Accessed 14 February 2020].

MindMapping. 2020. Mind Mapping. [ONLINE] Available

at: https://mindmapping.com. [Accessed 14 February 2020].

MindTools. 2019. SWOT Analysis. [ONLINE] Available

at: https://www.mindtools.com/pages/article/newTMC_05.htm. [Accessed 14
February 2020].

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