Professional Documents
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COURSE OBJECTIVE
Understand the meaning and purpose of art and its relevance to their course and daily life
Understand the Elements and Principles of Art
Evaluate the perspective behind the meaning of art
Examine the communication, utilitarian, aesthetic, therapeutic, and intellectual purpose of art
TOPIC / CONTENT
What is ART?
Purpose of Art
LECTURE
WHAT IS ART?
Art is a highly diverse range of human activities engaged in creating
visual, auditory, or performed artifacts— artworks—that express the
author’s imaginative or technical skill, and are intended to be
appreciated for their beauty or emotional power.
The oldest documented forms of art are visual arts, which include
images or objects in fields like painting, sculpture, printmaking ,
photography, and other visual media . Architecture is often included
as one of the visual arts; however, like the decorative arts, it involves
the creation of objects where the practical considerations of use are
PHOTO:
https://www.pinterest.ph/ideas/art/961238559656/
Art is often examined through the interaction of the principles and elements of art. The principles
of art include movement, unity, harmony, variety, balance, contrast, proportion and pattern. The
elements include texture, form, space, shape, color, value and line. The various interactions
between the elements and principles of art help artists to organize sensorially pleasing works of art
while also giving viewers a framework within which to analyze and discuss aesthetic ideas.
PHOTO:
https://www.youth.ie/articles/the-intrinsic-and-distinctive-value-of-the-arts/
The meaning of art is shaped by the intentions of the artist as well as the feelings and ideas it
engenders in the viewer.
PHOTO:
https://courses.lumenlearning.com/boundless-arthistory/chapter/what-is-art/
Purpose of Art
A fundamental purpose common to most art forms is the underlying intention to appeal to, and
connect with, human emotion. However, the term is incredibly broad and is broken up into
numerous sub-categories that lead to utilitarian, decorative, therapeutic, communicative, and
intellectual ends. In its broadest form, art may be considered an exploration of the human condition, or
a product of the human experience.
The decorative arts add aesthetic and design values to everyday objects, such as a glass or a
chair, transforming them from a mere utilitarian object to something aesthetically beautiful. Entire
schools of thought exist based on the concepts of design theory intended for the physical world
Art can function therapeutically as well, an idea that is explored in art therapy. While definitions
and practices vary, art therapy is generally understood as a form of therapy that uses art media
as its primary mode of communication. It is a relatively young discipline, first introduced around
the mid-20th century.
Historically, the fine arts were meant to appeal to the human intellect, though currently there are
no true boundaries. Typically, fine art movements have reacted to each other both intellectually
and aesthetically throughout the ages. With the introduction of conceptual art and postmodern
theory, practically anything can be termed art. In general terms, the fine arts represent an
exploration of the human condition and the attempt to experience a deeper understanding of life
Aesthetic Art
Aesthetics is the branch of philosophy that deals with the nature and appreciation of art, beauty,
and taste. Aesthetics is central to any exploration of art. The word “aesthetic” is derived from the
Greek “aisthetikos,” meaning “esthetic, sensitive, or sentient. ” In practice, aesthetic judgment
refers to the sensory contemplation or appreciation of an object (not necessarily a work of art),
while artistic judgment refers to the recognition, appreciation, or criticism of a work of art.
Numerous philosophers have attempted to tackle the concept of beauty and art. For Immanuel
Kant, the aesthetic experience of beauty is a judgment of a subjective, but common, human truth. He
argued that all people should agree that a rose is beautiful if it indeed is. There are many common
conceptions of beauty; for example, Michelangelo’s paintings in the Sistine Chapel are widely
recognized as beautiful works of art. However, Kant believes beauty cannot be reduced to any basic
set of characteristics or features.
For Arthur Schopenhauer, aesthetic contemplation of beauty is the freest and most pure that
intellect can be. He believes that only in terms of aesthetics do we contemplate perfection of form
without any kind of worldly agenda.
Sometimes beauty is not the artist’s ultimate goal. Art is often intended to appeal to, and connect
with, human emotion. Artists may express something so that their audience is stimulated in some
way—creating feelings, religious faith, curiosity, interest, identification with a group, memories,
thoughts, or creativity.
For example, performance art often does not aim to please the audience but instead evokes
feelings, reactions, conversations, or questions from the viewer . In these cases, aesthetics may be
an irrelevant measure of “beautiful” art.
PHOTO:
https://www.mutualart.com/
DESIGN
What is Design?
Young, P., 2014 “Definition of Design - and the Difference with Art”, 25 August, 5 March 2020. www.philipyoung.com
Also, we need to consider design system of software applications for mobiles and computers.
Design for traffic management - this refers to process of transport system. Also there is design for
automotive system - this refers to program systems tht enables cars move and transport,
example are the computer box of cars, airplanes ships.. etc.
Design can be an implementation of an activity which refers to how many questionnaires was
”designed” or how the activity was systematically planned to achieved its objective
Google define design as: do or plan (something) with a specific purpose or intention in mind.
Referring to that definition, design is a method - a method to reach specified objective. Design is
how we solve problem in our own way objectively.
Everyone is a designer. Designer are problem solver. If you able to pick your sister in a
kindergarten school, it means you are a good “designer”. Why? Because your sister have a
problem with “I don’t know how to go back home” and you, as her brother or sister, solve that
problem by picking her up - either with a car, motorcycle or public transport - depending on your
own method to solve the “problem”
Let’s take the meaning of design from architectural perspective - you got yourself a beautiful
home. There's a swimming pool, a beautiful garden, cozy living room, and vast area of kitchen.
Everything is so perfect. Until—you saw the imminent details. There is no way to regulate the
swimming pool water if it got dirty. No air conditioner presents in your bedroom, but strangely—
there is one on your bathroom. You can't even charge your phone because there is no electricity.
Of course, this is an extreme example—but a good designer will plan the home thoroughly and
think of every possible scenario from the blueprint before building the perfectly functional home
(objective).
Art is subjective—people create what they want and sell their artwork with whatever prices they
wishes. They are expressing themselves through what they create and sought human
connection—to make people feel what they feel. Of course, art also solves problem, but it follows the
creator ego. It is subjective.
The best designer excels at both area: they plan and research logically, and craft the visual
artistically. It doesn't mean designer should satisfied with ugly design—and justify it as "it works".
The visual counterpart also important.
Young, P., 2014 “Definition of Design - and the Difference with Art”, 25 August, 5 March 2020. www.philipyoung.com
7 ELEMENTS OF DESIGN
Most graphic designers have some formal art training. While design pros don’t necessarily need to
know how to draw (and many can’t draw a lick), they do know the elements and principles of
composing attention-getting information-conveying visual communication.
First, we introduce the seven elements of design. As the word “elements” implies, these are basic
units of visual communication.
Space
Line
Shape
Size
Pattern
Texture
Value
Familiarity with the elements and principles of design helps us in a couple ways. First, we have a
vocabulary to talk about what we see in visual culture. Second, using the elements and principles, we
can create more effective visual messages.
Pattern is about duplicating. Wallpaper and wrapping paper usually represent duplicating
patterns. Repeating the same bullet for every item in a list represents a pattern. Clumping four
photographs together on a layout creates a pattern.
Value refers to tones of light and dark. In between white and black we find a range of varying
shades of gray. This range is called grayscale. Mixing increasing amounts of white with black—or
vice versa—results in various shades of gray.
Black and white photography works visually because, after white and black, the tonal values of
gray—from very light gray to almost black gray—stand in for other colors. The wider the
assortment of gray tones, the more we perceive depth and dimension. Pictures with very little gray
value variation seem “flat.” So white, black, and gray are useful for giving the sense of 3D in 2D as
well as color when you can’t use color.
Thus, color has value, too. Even a color picture can seem fl at without any gradation in tonal
values from light colors to medium colors to dark colors.
As a design principle, value refers to light, dark, and in between, whether we’re talking about
black/ white/gray or the color spectrum. Value also is necessary for strong composition. We use it
to create a sense of depth, as in mimicked texture. We use it to create variation in order to avoid
visual monotony. We also use light or dark tones to highlight one thing or de-emphasize another.
Speaking of color, most art experts consider color to be one of the elements of design. You’ll get
no arguments from us on that point. We think color is so important that we’re giving it a chapter of
its own.
Except for color, then, that’s it for the seven elements: space, line, shape, size, pattern, texture
and value. Put them in your toolbox, and we can move on to the seven principles or rules of
design, where you’ll see the elements again, by the way
7 PRINCIPLES OF DESIGN
Focal Point
Contrast
Balance
Movement
Rhythm
Perspective
Unity
Contrast is an important principle for designing interesting (in contrast to dull) layouts. Contrast, as a
principle, off ers a great deal of fl exibility. There are limitless ways to achieve it.
You probably can think of other ways to create contrast. However you do it, you need contrast in
order to avoid visual boredom
Imagine a seesaw, basically a board pivoting up and down on a fulcrum. When the board is level,
the seesaw is balanced. To achieve balance, each side of the board must carry equal weight.
Radial balance refers to circular designs in which the fulcrum lies at the center, such as dream
catchers in Ojibwa Nation culture. Circular designs, often associated with spiritual meanings, are
universal across cultures. Interestingly, wherever you split radial balance, you end up with two
symmetrical halves. Only radial designs have that property.
Whatever the shape, to achieve symmetrical balance, each side of a bisected design must be a
mirror image of the other in terms of visual weight. This is called formal balance. As with all things
formal, symmetrically balanced design has its uses. But it may tend toward the traditional and
conservative (and sometimes stuff y or boring).
Asymmetry, then, reveals two unequal sides if bisected. Asymmetrical balance tends to be more
visually exciting, or at least more visually interesting, than symmetrical balance.
A seesaw example, we can balance the weight of two unequal sides by adjusting the fulcrum, which
would represent the bisecting line or center of gravity.
With visual weight, we have to think about weight differently. Think linear axis and center of visual
gravity. Shifting the vertical center axis or center of visual gravity—the fulcrum—to the left or right
automatically creates asymmetry.
But an off -center layout is not necessarily balanced. Again, we have to account for visual weight. For
example, positive space is visually heavier than negative space. So a lot of filled space requires
balancing amounts of empty space. Dark value is visually heavier than light value. So a layout with a
lot of dark tones requires balancing amounts of light tones. Larger relative size is visually heavier than
smaller relative size, and so on.
The principle of movement goes back to the idea that good design controls the eye’s flow through the
composition. The flow of lines can move the eye across the page or screen.
Flow has to do with the pattern of movement the eye takes across the page or screen. The
possibilities for such patterns are countless. However, there are some fairly common ones in terms of
the layouts we produce for commercial graphic design, such as advertising. The Z pattern is fairly
common. In theory, the circular pattern is the most desirable because it may lead the viewer’s eye
back to the beginning to look at the layout again.
The bottom line for movement and flow is that you want to move the eye across the layout in order to
convey information as well as to evoke emotion. So be strategic about how you do it.
Perspective refers to another kind of movement: the sense of movement into the distance or
through a foreground, middle ground and background. There are four ways a composition can
achieve the sense of perspective: horizon line, relative
size and scale, linear movement, and atmospheric value.
You can use all four kinds of perspective together or in combos. Don’t assume we’re only talking
about pictures, either. You can get the same kinds of perspective effects with layouts containing
visuals and type, too.
The last principle, unity, may seem a little abstract compared to the other six principles. Unity means
that all the parts of the design work together, and everything looks like it belongs together.
Cue the band for “Pomp and Circumstance” because you’re ready to graduate from mini art school.
Golombisky, Kim, Haggen, Rebecca, White Space is Not Your Enemy: A Beginner’s Guide to Communicating
Visually Through Graphic, Web, and Multi Media Design, Oxford, Elsevier Inc, 2010
Instruction:
1. Take a photo of a place or an object inside your house that you consider as an “art” or
you “appreciate as an art”
2. Place this photo on a word doc file and explain why you consider it as an art
Type of Submission:
Word Doc file, pdf
Mode of Submission:
Thru email
Thru MS Teams
Thru messenger
Submission date:
Synchronous
Friday of Week 2 until 7:00 P.M.
Asynchronous
Friday of Week 2 until 7:00 P.M.
Offline
Friday of Week 2 until 7:00 P.M.
LEARNING RESOURCES
https://courses.lumenlearning.com/boundless-arthistory/chapter/what-is-art/
Young, P., 2014 “Definition of Design - and The Difference with Art”, 25 August, 5 March 2020.
www.philipyoung.com
Golombisky, Kim, Haggen, Rebecca, White Space is Not Your Enemy: A Beginner’s Guide to
Communicating Visually Through Graphic, Web, and Multi Media Design, Oxford, Elsevier Inc,
2010