Assignment Brief Academic Year 2021-22

Module code BM565 Module leader: Dr Muhammad Haque

and title: Digital Business & New
Technologies

Assignment Presentation 1: Assessment 40%

No. and type: 15 minute individual presentation weighting:

Submission In class presentation week Target feedback 3 weeks after submission

time and date: beginning 28/03/2022 time and date: deadline

Submission of presentation
05/04/2022 by 2pm via Turnitin

Assignment task

Tasks
Create and present a 15-minute presentation.

The presentation should include:

1. A summary of your findings from CW1

2. A short set of conclusions based on your CW1 summary
3. A set of strategic recommendations on how the conclusions from 2 could be applied to an
organisation in that sector and/or profession which would improve its effectiveness and in meeting
existing and emerging challenges posed by digital disruption within that sector or profession

(3 may be done via the application to an organisation that you have experience of but must include clear references to
wider sector or profession issues)

The work should relate to theories and models set out in the course content and other referenced source material,
and include critical discussion of these from those sources.

The presentation can take the form of either slide presentation during class or submission of slides along with the
speaker notes.

Some marks will be given based upon the way presentation is structured and its use of technology. (see grade
criteria for details)

A set of slides plus any supporting data you may wish to include, should be submitted via VLE before 5 th April
2022 before 14.00 after the presentations.

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This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:

LO2 Apply concepts and theories of technology to specific industries, markets, businesses or
operational roles to gain commercial insight and/or inform business operational practice

Task requirements

The front cover should contain:

The module name, course work reference (PR1) and your name and student ID
The date the work was completed (note this does not have to be the submission date)

Referencing and research requirements

Please reference your work according to the Harvard style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields,
G. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan. Copies are
available via the University library.

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How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes
for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading
descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will
also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 6. The specific criteria for this
assignment are set out below.
Criteria Weighting 70% 60-69% 50-59% 40-49% Fail
Knowledge and 30% Displays excellent Clear Very good Some effective Majority of stages of
Understanding demonstration and Demonstration demonstration of management of each stage the research process
critical and most aspects of of the research: objectives are
understanding of understanding the significance of attempted but not always inadequate resulting
the significance of of the digital and new appropriate, some in poor or link to
digital and new significance of technologies in an objectives met, some techniques with lack
technologies in an digital and new ever useful attempts at research of clarity n the
ever changing technologies in changing global techniques but lacks writing up. No
global business an ever business coherent linkage to each reference to insight
environment and changing global environment and other and no clear attempt or objectives
the challenges business the challenges to demonstrate how insight
these present to environment these present to would be gained
managers and the managers.
challenges Tendency to be
these present to over descriptive.
managers

Analysis 30% Detailed and Detailed Weak or limited No real analysis of course No attempt to use
perceptive analysis of analysis of or other material to support course material or
analysis of course and course and other investigation into the other referenced
course and other other material material to chosen topic. Just a series sources
material to to support support of non- interrelated
support investigation investigation into descriptions
investigation into into the the chosen topic
the chosen topic chosen topic
Evaluation 30% Thorough critique Some critique Descriptions of Very limited and No descriptions of
of of emerging some emerging descriptive points about the issues related
emerging discussions on discussions on this topic on this topic which directed to this topic
discussions on this this topic with topic limited no attempt at clear or reasoned rationale
topic with clear clear rationale attempt at some rationale or a set of to
rationale leading to a set justified final justified final support a set of final
leading to a set of justified final observations on observations on the future observations
of justified final observations on the future of this of this topic
observations on the future of topic
the future of this this topic
topic

Word count 5% Within 10% of Within 15% of Within 15% of Within 15% of word count Misses word count
word count word count word count (too long or too
short)
Mostly adheres to rules of
Harvard 5% Fully adheres to Adheres to Mostly adheres to Harvard Referencing in Too many errors in
Referencing rules of Harvard rules of rules of text, some elements referencing
Referencing in Harvard Harvard missing in reference list. No evidence of any
text and in Referencing in Referencing in in Digital referencing poor attempt to edit into a
reference list. text and in text and ref list. cohesive
Digital reference list Digital document.
referencing Digital referencing
excellent referencing attempted but
good not complete

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Submission details

 You are reminded of the University’s regulations on academic misconduct, which can be viewed on the
University website: https://bucks.ac.uk/ data/assets/pdf_file/0024/9546/Academic-Misconduct-
Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these
regulations
 Please also note that work that is submitted up to 10 working days beyond the submission date will be
considered a late submission. Late submissions will be marked and the actual mark recorded, but will be
capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after
this period will not be marked and will be treated as a non-submission.
 This assignment should be submitted electronically. Please use the relevant Turnitin submission point in
the Submit your work area in your LSST Connect module shell.
 Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the
following file types: Microsoft Word and PDF. Your file must also contain at least 20 words of text, consist
of fewer than 400 pages and be less than 20MB in size.
 You can submit your work as many times as you like before the submission date. If you do submit your
work more than once, your earlier submission will be replaced by the most recent version.
 Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be
sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future
reference, along with the original electronic copy of your assignment.

Before you submit

 Please use the provided checklist below to make sure you are ‘fit to submit’ your work
 We recommend you use this checklist as soon as you get this assignment brief to help you plan your
work

Fit to Submit: Assignment Checklist

This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in
their coursework.

HAVE YOU READ THE ASSIGNMENT BRIEF?

IF NOT, DO IT NOW!
In it you will find details of the assessment task, word count, the assessment criteria your work is marked against,
and the learning outcomes – the basis for the assessment strategy in each module.

Students often lose marks by forgetting some of the more straightforward elements of their
assignments. We recommend that you “tick off” each of the points below as you prepare your work for
submission. If you need any help, ask your tutor and / or visit
https://bucks.ac.uk/students/academicadvice/assessment-and-examination

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TICK

Have you read and understood the assessment criteria?

Have you met the learning outcomes? You will lose marks and your work may even
be failed if you have not.

Have you demonstrated you can think and write critically in the completed work?
This means you have supported your arguments/explanations appropriately e.g.
using relevant academic sources and you have offered discussion points which
extends your own or others’ viewpoints to make reasoned conclusions/judgements.
Have you maintained an academic tone throughout your work? Is your work formal,
focused, developed and clear?
Have you checked that the referencing in your assignment is in line with your
programme requirements?
Have you proof-read your work and used spellcheck software to check your spelling
and grammar?
Have you checked the presentation of your work is as specified by your tutor, for
example, are font size, colour, style, line spacing and margins as the tutor specified?
Have you kept to the word count (or equivalent)? If you are not sure, check with your
tutor.

Can you confirm that the work submitted is your own and not plagiarised?