Business Plan in BANALATA SWEETS

Business plan in BANALATA SWEETS
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CHAPTER 1 INTRODUCTORY PAGE
BANALATA SWEETS
41/2, Pallabi Bus Stand,

Section-12, Mirpur, Dhaka-1216
C0-Owners:
1. Umme Salma Address: Rampura Banasri, Dhaka
2. Utpal Sarker Address: Dhanmondi Kolabagan, Dhaka
3. Md. Sayemuzzaman Address: North Shahjahanpur, Dhaka
4. Abu Zafar Address: Mirpur, Dhaka
Description of Business:
This business will produce and supply of sweet item, bakery, fast food, and home made food
item. The items will be sold in wholesale and retail basis on its own outlets. It will also supply
the food items in different social arrangement like marriage, milad, etc.
Financing:
Owners Capital:
Umme Salma 100,000 Taka
Utpal Sarkar 50,000 Taka
Md. Sayemuzzaman 50,000 Taka
Abu Zafar 50,000 Taka
Total = 250,000 Taka
Bank Loan:
Islami Bank, Mirpur Branch 300,000 Taka
CHAPTER 2 ENVIRONMENTAL AND INDUSTRY

ANALYSIS
2.1: Environmental Analysis
A business converts inputs into outputs in order to make a profit. However, our business
‘BANALATA SWEETS’ does not exist in a vacuum; it also exists within an external
environment consisting of the actions of other players who are outside the business. The main
external environment factors consist of:
 Social – It deals with how consumers, households and communities behave and their
beliefs. For instance, changes in attitude towards health, or a greater number of
pensioners in a population. In our country each occasion there is a special need of sweets.
It is a tradition of our culture that every occasion there is need of some traditional sweets,
like: bundia, kalojam, chomchom, rosogolla, etc.
 Legal – The ‘BANALATA SWEETS’will mainly food (sweets) manufacturing firm so it
will be their duty to get registration from the BSTI. It also needed to get registered from
the Dhaka City Corporation for trade license. Tax Identification Number (TIN) to pay the
tax, vat and other duty to the respective authority.
 Economic – The economy affects the business in terms of taxation, government
spending, general demand, interest rates, exchange rates and other economic factors. For
‘BANALATA SWEETS’ these factors may not affect that much but the general demand
is very essential external factor.
 Political – Changes in government policy might affect the business e.g. a decision of
operating the business. Like in the political action like Hartal, Political Meeting, Political
action in different days will affect the business.
 Technological – ‘BANALATA SWEETS’ will be semi automated firm, the procedures
of producing sweets will be strictly observed by the supervisor. For maintain the quality
of food items proper preservative action should be taken.
 Ethical – We, ‘BANALATA SWEETS’ very much concerned about the hygienic factors
of our quality. The main concerning factor is to provide quality foods to get higher
customer satisfaction.
 Competitors – There are already some existing competitors in market, like: Ali Sweets,
Bonoful, Prince, etc. To compete with this type of old and popular sweets stores so, we
should make many things in concern, like: the location, customer profile, etc.
2.2: Industry Analysis:
Focus should be on task environment. For ‘BANALATA SWEETS’, our focus factors are:
 Industry Demand: The demand for sweets is not fixed; rather in occasional program its
demand is significant. Like: S.S.C, H.S.C result date, Puja, Marriage ceremony etc.
 Competition: Though a business does not want competition from other businesses,
inevitably most will face a degree of competition. The ‘BANALATA SWEETS’ will not
in exception case. But our location of business may help it to achieve its target.
The ‘BANALATA SWEETS’ could react to an increase in competition in future in the following
ways:
 Cut prices: by adopting new technologies with time.

 Improve quality: it may increases the cost but ultimately it may help to increase
customer satisfaction.
 Spend more on promotion: may help to increase brand loyalty;
 Cut costs: by using cheaper materials, make some workers redundant cost may be
reduced in future.
CHAPTER 3 THE DESCRIPTION OF THE VENTURE
The main mission is to established profitable and quality sweet manufacturing firm. We want to
establish sweet store which will be renowned for its quality and create a brand image. We have
already started our business from 2009. This firm will be successful in future because our aim is
attainable and our spirit is strong enough to achieve our goal. After deciding to start the sweet
business, four of us are finding a name for our shop. Umme Salma one of our partner suggest a
name that is “BANALATA”. She also gives the justification behind this name, she select this
name after the name of Banalata Sen of Nator. And the other reason behind it is that she wants to
gift something natural to the customer. This idea impresses us and immediately it is decided to
go for this name the “BANALATA SWEETS”.
We will try to produce each and every type of sweets. We are trying to produce all the
traditionally preferable sweets and also want to bring some sweets items from other place like:
Tangail’s Chomchom, Bagura’s Doi, etc to get customers higher satisfaction. Lalmohon,
kalojaam, roshogollah, shondesh, chomchom & yoghurt should be our main special sweets
which will be produced in our production house first. We offer Tangail’s Chomchom, Bagura’s
Doi because customers even now want the Doi made in Bagura, Chamcham made in Tangail
rather than made in here. So these sweets we try to bring here which may differentiate us from
our competitors. Again we have an idea to introduce special sweets for diabetic patients and we
are quite sure that it will help us to differentiate ourselves and providing the customers the real
taste and flavor.
We try to locate our business in Pallabi-Mirpur. We chose the place by considering some factors,
like: In Pallabi we have own land and building which will be easy for us to make a Sweet Store.
It is about one Bigha. Behind the main building their is a Pucca tin shed building which will be
use as factory or manufacturing unit of bakery and sweets.
The only community center named “Appayon” is situated near our located store, which is always
busy with different ceremonies; seminars etc. It may help us to increase our sales volume. Our
building is besides a market place which will also help in increasing our sales volume. And
another important factor behind choosing this location is that Mirpur is developing day by day.
Lots of housing societies and individual entrepreneurs are making multistoried buildings in
Pallabi areas. In Mirpur the development of the number of garments industries are significant.
So, we have a huge chance of attracting customers and gaining a brand name.
We are already found sufficient ‘Karigar’ for our business. But it was a difficult task for us to
manage the ‘Karigar’. Later we were able to employ only 8 ‘karigar’ for our shop. But with these
‘karigar’ they had 2 more helpers to support them.
We collect our initial capital by generates loan for the capital, from our savings amount and
some cash from one of our partner’s father which he invests for our business. In the way we will
able to accumulate 2.5 lakh taka as an initial invest. With this amount we will try to start our
business in the name of the Almighty.
CHAPTER 4 THE PRODUCTION PLAN
We will be involved in the whole producing process of our products. Means we will produce all
sorts of sweets which will be found in our in our stores except some items like the bogura’s doi,
tangailer chomchom from outside. We will make contract with some sweets stores in Bagura and
Tangail who will ensure us to supply pure doi and chomchom from their own production or
production units. We will be very careful about selecting these stores because our main target is
to provide high quality products which are our main goal. Our company is semi automated, so
there is need of some fixed machines. For the purchase of fixed machines we obviously focus on
the machines that will long lasting quality and have lower maintenance costs. The karigors
(worker) we chose for production of sweets are very skilled. In choosing the procurement
ingredients we also concern about the quality of the ingredients. The procurement ingredients for
our production are: milk, ghee, sugar, maoya, cheese, etc. Milk vita’s factory is established in
Mirpur. So, it will be easy for us to collect some procurement ingredients from here, it will also
help us to reduce the transaction costs too. We will also fix contract with our suppliers about the
quality, quantity, prices of the procurement ingredients. Another most important objective of us
is that we have an idea for expanding our business in future from ‘BANALATA SWEETS’ to
‘BANALATA SWEETS & BAKERIES’, also a plan to make some branches of our stores in
some selected area of Dhaka city.
CHAPTER 5 THE MARKETING PLAN
5.1: Defining the business situation
We know that for analyzing market demand for first, it is very important to analyze the situation
and specify the objective of the project. It is very important to understand the current market
situation; the demand for Sweets is always same. Means in our country whatever the occasion it
is whether religious occasions, or ceremony parties, or any occasion sweet is must. The main
objective of “BANALATA SWEETS” is to provide high quality and hygienic sweets in local
market, because the people;e are now-a-days more concern about their health and nutrition. In
this Pallabi of Mirpur there are already exists some sweets stores but we want to provide better
products with various types of flavors to our local customers. Though the new product of us has
been received a new market challenge to cope with the existing companies. However, the
“BANALATA SWEETS” is quite confident about quality and own self.
5.2: Defining the Target market/Opportunities and Threats
Sweets are always favorable to all. So, it’s difficult for us to segment the market. We will
obviously ensure about the quality of our sweets and its variety of flavors. But we want to make
us differentiate ourselves by providing special diabetic sweets for diabetic patient specially. We
mainly go for geographical segmentation first, where our main target is the pallbi’s people of
Mirpur. We also projected an assumption of numeric figure that our local customers’ means the
people of pollobi are about 60% others come from outside the Pollobi about 40%. We can show
our target segment through the following pie chart:
Pallabi's local Customers
Customers from the Appayon
Customers from Garments
customers from other sectors
Figure 1: Target Customer
“BANALATA SWEETS” is a new firm and it can take opportunity of easy to enter in market.
Means in this market it is easy to enter for any organization. Consumer income is increasing-
which may also work as our opportunities. Our country is on the rise in economy our consumer
income is increasing. And as a result of better income the consumers are willing to pay for
hygienic commodities. “BANALATA SWEETS” may have to face some threats in their
business, like: they may face the threat in term of capture the market because already there are
some existing popular sweet stores in Mirpur so; it’s a challenge to capture the market share.
5.3: Considering the Strength and Weakness
Strength: “BANALATA SWEETS” has several powerful strengths on which to build:
 New Positioning: The BANALATA SWEETS position the products with the higher
quality and locally produced product.
 Core Strength: Proving high quality product and also want to give some new flavor.
 Image: We will try to build our image with our quality products gradually.
 Location: We chose this location considering many factors
Weakness: “BANALATA SWEETS” has some major weaknesses:
 Competitors: The major weakness of our firm is that there is already some existing
sweets stores some of them are also have some popularity.
 Lack of brand awareness: “BANALATA SWEETS” is new in Pallabias well as in the
market. So, it has no brand or image in the market. Whereas our major competitors like
Muslim, Prince, Bonoful and all other major rivals have strong brand identification in the
market.
We also done the PEST analysis and find that there is not such thing that m,ay cause any threat
or weakness for us rather we get positive results which also influences to start the business as
soon as possible.
5.4: Developing Own Marketing Goals and Objectives
“BANALATA SWEETS”‘s marketing goal is to introduce us to the local and targeted people
about our quality and brand. To achieve the goal we also take some sorts of marketing strategies.
The main objectives are to gain the higher customer satisfaction with our high quality products
and the some sort of customer services like: for local people we will provide home delivery
services.
“BANALATA SWEETS”‘s positioning will be the product quality and its features to its
geographical segmented target customers. With its ability to provide hygienic high quality
sweets product, “BANALATA SWEEETS” can serve all these consumers and can achieve
satisfaction.
Mission:
“BANALATA SWEEETS” will produce high quality food items and will try to bring newer
tastes and flavor in its products maintaining the quality standard to gain customer satisfaction.
We also try to provide our products to our targeted customers with a reasonable price.
Non-financial objectives:
The non-financial objectives are: to cerate and maintain a very healthy growth of business with
desired image ensuring the quality first, will try to add a new taste and flavor of sweets, and to
ensure optimum utilization of all resources.
Financial Objective:
The main financial objective is to earn a strong profit base in the first few years because we
know that it can bear profit only for a short time but in the long run it will not work. Another
financial objective is to ensure an adequate return on investment, to obtain a return on investment
the first year and second year objective of the company.
Segmentation:
“BANALATA SWEEETS” segmented their consumers based on geographical segmentation,

with the consideration of behavioral factor like occasion, user status, and user rate.
Targeting the Market:
“BANALATA SWEEETS”’s primarily target the all people of Pallabi and also other people
outside of Pallabi for which we make focus on the location in terms of choosing the business
place.
Positioning:
Using high quality and focusing on the location of it, we are positioning “BANALATA
SWEEETS” as the identical product. The marketing strategy will focus on the ‘providing quality
food product’ as the main feature. We will also try to introduce some different taste and feature
to our products.
5.5: Defining Marketing Strategy and Acton Plan
Our marketing-mix strategy is based on superior performance in the following areas:
 Product quality
 Consumer’s preference
 Geographical Segmented Area
Our marketing strategy will create awareness, interest, and appeal from our target market for
what New-Born offers our customers.
“BANALATA SWEEETS” marketing mix strategy comprised of these approaches to product

strategy, customer services, pricing strategy, placing strategy, and promotional or distributional
strategy.
Product Strategy:
People are more conscious about food day to day because it is directly related with the health and
another reason behind it that the income of the people are increasing with our economy. Here our
prime focused segment is the Pallabi’s people. The “BANALATA SWEEETS” focuses in to
introduce high quality sweets with various tastes and flavor and also willing to introduce new
special sweets for the Diabetic patient. Our company mainly wants to establish this
‘BANALATA SWEEETS’ as specialty product (Consumer Food Product).We will also want to
follow the organizational marketing strategy and some other marketing strategy. We also expand
our business in bakeries in future. To support our product’s position in the target market
segment, our product will provide the higher performance quality to our targeted consumers. Our
company will strive for high level of conformance quality. The brand name is “BANALATA
SWEEETS” a new brand in the market and we tried to follow the strategy to select this brand
name. The “BANALATA SWEEETS” will provide all sorts of sweets items to gain the higher
customer satisfaction, like- rajvog, kalojam, doi, rosmalai, shondesh, lalmohon, rosogolla,
chomchom, bundia, laddu, and many more various types of sweets to attract the targeted
consumers. We will try to ensure the customer about the product’s name, brand name, its
content, about its quality, and how hygienic the products are, where it is made, etc. We also give
the opportunity to the customers to taste before buy which will obviously help us to make a
special place in the customers mind.
Customer Services:
Customer service is known as the word of mouth. For our company ‘BANALATA SWEEETS’
meeting the customer needs and creating loyalty is the primary goals. If the customer services are
poor than the customers may chose to buy from our competitors and reality is that we have to
face a high competition in market. We also have some plan to take some necessary steps to gain
high customer satisfaction.
- We will try to provide the home delivery services to the local customers, which
will obviously differentiate us from the other competitors.
- We will give the option to the customers to taste the sweets before giving
purchase decision.
- The employee’s performance in term of their behavior with the customers, etc.
Pricing Strategy:
The ‘BANALATA SWEEETS’ pricing strategy will be Our company will give comparative
benefit to our customer by pricing strategy. Price will be reasonable for the market. Our pricing
objectives will be market share leadership. We will use market-penetration pricing. But, later we
will also price-adjustment strategies like- set the price based on the reasonability towards the
customers and its quality, promotional pricing etc. Our initial pricing will be quality based
pricing. The ‘BANALATA SWEEETS’ use the market-skimming pricing strategy to set price.
Placing Strategy (Distribution Strategy):
The ‘BANALATA SWEEETS’ will be located in Pallabi-Mirpur. We chose the place by

considering some factors, like: In Pallabi we have own land and building which will be easy for
us to make a Sweet Store. It is about one Bigha. Behind the main building their is a Pucca tin
shed building which will be use as factory or manufacturing unit of bakery and sweets. The only
community center named “Appayon” is situated near our located store, which is always busy
with different ceremonies; seminars etc. It may help us to increase our sales volume. Our
building is besides a market place which will also help in increasing our sales volume. And
another important factor behind choosing this location is that Mirpur is developing day by day.
Lots of housing societies and individual entrepreneurs are making multistoried buildings in
Pallabi areas. In Mirpur the development of the number of garments industries are significant.
So, we have a huge chance of attracting customers and also can build a brand image in market.
Promotional Strategy:
The ‘BANALATA SWEEETS’ wants to promote both customers and retailers by promotional
offerings. For customers we will offer -
 Home delivery services
 Allow the customers to taste before purchase
 Give facilities to the customers to taste our sweets and know about the quality, for first few
days.
Action Plan:
“BANALATA SWEEETS” is a new brand of sweets manufacturing company will be introduced

in the middle of this year. We like to introduce an action plan for next six months. We hope that
if the first six month’s action programs will run well, then we will achieve our objective quickly.
Within these months our main concern is to attain our break even point. We are very concern
about our new product, like product quality, customers’ acceptability, comparative advantages
etc. We also go for some sort of promotional activities to the consumers by offering them to taste
our sweets in the store which will be free, this will be done not more than 1 week. This offer will
be given just for introducing our sweet to the local people and make them aware about our
product’s quality and taste.
5.6: Coordinating the Planning Process
As a new business, we must coordinate our planning process with implementation. We will make
continuous feedback and review from our customers. Our plan should be made on the basis of
our marketing goals and objectives. We should take corrective action to close the gaps between
its goals and its performance. This may require changing the action programs or even changing
the goals. We have the plan to observe the quality and customer service satisfaction closely. The
monitoring will helps us in quick response in correcting any problems that may occur. We are
also contriving to monitor any deviation from our plan including monthly sales and monthly
expenses.
5.7: Designing the Responsibilities
The plan must be implemented effectively in order to meet all the desired goals and objectives.
The responsibilities must be divided perfectly otherwise it may arise that the chain of command
may hamper. So it’s necessary to have a unity of command in the company. One of our partners
will directly supervise the manufacturing activities. The karigors of manufacturing unit are
bound to take responsibility from him. Another partner will sit on store and will serve or deal the
customer directly. Our company follows the most common form of marketing organization the
Functional Organization, where different marketing activities are headed by a Functional
specialist.
5.8: Budgeting the Marketing Strategy
This section will offer a financial overview of ‘BANALATA SWEEETS’ as it relates to our
marketing activities. We will address Budget information in details.
We will decorate our outlet to attract customers, which will cost 175,000 taka. We will set up a
digital signboard in front of our outlet which will cost 12,000 taka. In promoting our new food
item we will introduce special discount on this item for the 1 month, which we will subsidize
around Taka 20,000.
5.9: Implementation
In our marketing implementation process, our marketing strategies and plans will turns into
marketing actions in order to accomplish strategic marketing objectives. Though in this market
there is huge competition but we have our own strategy to face it. Because our strategy is not to
make profit or to expand our business rather capture the targeted market through our quality
products and better customer services.
5.10: Monitoring Progress
After Implementation it’s necessary to monitor that whether the business is on right tract to
obtain the established goals or not. We also take the following steps in consideration which will
help us to keep on track our company. If we fail in any of these areas, we will need to re-evaluate
our business model:
 Gross margin at above 45%.

 Do not depend on the credit line to meet cash requirements.
 Month-to-month annual comparisons indicate an increase of 45%.(as to
achieve the first mover advantages)
CHAPTER 6 THE ORGANIZATIONAL PLAN
This organizational plan helps to describe the venture’s form of ownership. The ‘BANALATA
SWEETS’ is a partnership firm. We are four founder of this ‘BANALATA SWEETS’. We all
are equally responsible for the liability of ‘BANALATA SWEETS’. For starting this business we
have to face some costs. Any of our partners can transfer his interest only consent of all other
partners. All of us (partners) have equal control in the business though our responsibilities and
authorities may be divided according to our consent. We decided not to take any profit for first
three to four months after that it will be divided or provided according to our consent. For the
first months we are more concern about our business’s primary goal which is to introduce our
‘BANALATA SWEETS’ to general people and build our image to in people mind. The
organizational chart of ‘BANALATA SWEETS’ is given bellow:
Banalata Sweets
Sayem Utpal & Salma Abu Zafar

(Accounts) (Supply and (Production)
Maintanence)
8 Karigor
2 Assistant
Figure 2: Organizational Chart
CHAPTER 7 ASSESSMENT OF RISK
As we know when we are able to consider probability or assumption with events, we can
consider it as risk or risky criteria and when we cannot add assumption then it is considered as
uncertainty. So it is a very important issue for businesses to eliminate uncertainty through
assumptions. Now, as a consequence “BANALATA SWEETS” is also trying to convert their
risk into return. There are three ways that need to be considered and those are:
Risky Elements or Factors:
“BANALATA SWEETS”, today is dominating in Mirpur-Pallabi area, as consequences

competitors are finding it lucrative business. If we define risky factors then that could be fierce
competition among Musilim Sweets, Banaful, Alauddin etc. And another important issue could
be fluctuation of ingredient prices though it will be applicable for all participants but question
will be arose “who will dominate?”
Consequences of Risky Events:
As we know, impact of risk is very much harmful for any business but the nature of the risk will
not affect every business equally. The possible consequences for “BANALATA SWEETS” is’
 Reduce customer (as increase quality competitors or price fluctuation or lack of

differentiation)
 Reduction in sales
 Lowering goodwill (as if there is any adulteration willingly or unwillingly/ quality
measurement)
 Wind-up (due to personal reason or forcefully due to fierce competition)
Prevention Policy:
“BANALATA SWEETS” should concentrate on following issues;
 Provide variation in products

 Set optimum price to be superior in the market
 Make physical outlet in other areas (as the business grow bigger for diversification)
 Maintain quality (as ensured as before)
 Find best Sweets concept from best area (will add value)
 Keep active workers motivated (as the secret recipe will be hidden for others)
 Always concentrate on demand issues (to reduce wastage)
 If possible, provide special offers during peak seasons (like; eid, bangle new year,
SSC/HSC result……etc.)
All above issues are prime guidelines for “BANALATA SWEETS” to always be the superior
among the sweet business.
CHAPTER 8 THE FINANCIAL PLAN
In preparing financial plan we have to forecasted the following financial statements-
1. Production Budget
2. Forecasted Income Statement
3. Forecasted Cash Flow
4. Forecasted Balance Sheet
The details plan is given below-
Forecasted Income Statement
2009 2010 2011
January February March April May June July August Sep. Oct. Nov, Dec. Total
Sales 80,000 60,000 75,000 70,000 78,000 84,000 90,000 85,000 78,000 74,000 81,000 94,000 949,000 950,000 980,000
Less: Cost of 24,000 18,000 22,500 21,000 23,400 25,200 27,000 25,500 23,400 22,200 24,300 28,200 284,700 285,000 294,000
Goods Sold
Production Budget
Gross Profit 56,000 42,000 52,500 49,000 54,600 58,800 63,000 59,500 54,600 51,800 56,700 65,800 664,300 665,000 686,000
Operating
Expenses:
Selling Expenses 2,400 1,800 2,250 2,100 2,340 2,520 2,700 2,550 2,340 2,220 2,430 2,820 28,470 28,500 29,400
Salaries and 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000 240,000 240,000
wages
Rent 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000 120,000 120,000
Utilities 8,000 6,000 7,500 7,000 7,800 8,400 9,000 8,500 7,800 7,400 8,100 9,400 94,900 95,000 98,000
Interest 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000 120,000 120,000
Miscellaneous 4,000 3,000 3,750 3,500 3,900 4,200 4,500
2009 4,250 3,900 3,700 4,050 4,700 47,450
2010 47,500
2011 49,000
Total Operating 54,400 50,800 53,500 52,600 54,040 55,120 56,200 55,300 54,040 53,320 54,580 56,920 650,820 651,000 656,400
Expenses
(In Kilograms) Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Net profit 1,600
Projected Sales -8,800 300-1,000
250 -3,600
280 560
270 3,680 300
290 6,800 3104,200
300 560
280 -1,520
270 2,120
290 8,880 346013,480
320 3500 14,000
3600 29,600
Add: Ending Inventory 5 7 4 6 3 2 8 6 5 4 7 5 62 70 80
Available for Sale 305 257 284 276 293 302 318 306 285 274 297 325 3522 3570 3680
Less: Beginning Inventory 0 5 7 4 6 3 2 8 6 5 4 7 57 60 70
Total Production Required 305 252 277 272 287 299 316 298 279 269 293 318 3465 3510 3610
In forecasting the items in income statements, cost of goods sold is 30% of sales. Selling expense is 3% of sales. Utilities expense is
10% of sales. Miscellaneous expense is 5% of sales.
Forecasted Cash Flow

2009 2010 2011
January February March April May June July Aug. Sep. Oct. Nov. Dec. Total
Receipt
Sales 76000 57000 71250 66500 74100 79800 85500 80750 74100 70300 76950 89300 901550 902500 931000
Disbursement
Furniture and 100000 100000 50000 0 0 0 0 0 0 0 0 0 250000 50000 50000
Equipment
Cost of Goods 19200 14400 18000 16800 18720 20160 21600 20400 18720 17760 19440 22560 227760 228000 235200
Sold
Packing 1600 1200 1500 1400 1560 1680 1800 1700 1560 1480 1620 1880 18980 19000 19600
Materials
Salaries 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000 240000 240000
Rent 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000 120000 120000
Utilities 7600 5700 7125 6650 7410 7980 8550 8075 7410 7030 7695 8930 90155 90250 93100
Interest 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000 120000 120000
Miscellaneous 3800 2850 3563 3325 3705 3990 4275 4038 3705 3515 3848 4465 45078 45125 46550
Total 172200 164150 120188 68175 71395 73810 76225 74213 71395 69785 72603 77835 1111973 912375 924450
Disbursement
Cash Flow -96200 -107150 -48938 -1675 2705 5990 9275 6538 2705 515 4348 11465 -210423 -9875 6550
Beginning 550000 453800 346650 297713 296038 298743 304733 314008 320545 323250 323765 328113 550000 339578 329703
Balance
Ending
In Balance 453800
forecasting 346650
cash flow 297713we296038
statement, assume298743 304733
that 95% 314008
of sales will be320545
in cash.323250 323765
Furniture 328113 339578
and equipment 339578 329703
will be purchased for the336253
following 3 months. Cost of goods sold will be 80% on sales. Packing materials will be 2% of sales in cash. Utilities expense will be
10% of Sales receipts. And miscellaneous expense will be 5% of Sales receipts.
Balance Sheet
2009 2010 2011
Assets
Current Assets
Cash 339,578 329,703 336,253
Accounts Receivables 47,450 47,500 49,000
Inventory 10,965 26,172 40,597
Total Current Assets 397,993 403,375 425,850
Fixed Assets
Furniture and Equipment 250,000 300,000 350,000
Less: Depreciation 25,000 30,000 35,000
Total Fixed Assets 225,000 270,000 315,000
Total Assets 622,993 673,375 740,850
Liabilities and Owner's Equity
Account's Payable 59,513 59,375 61,250
Bank loan 300,000 350,000 400,000
Total Liabilities 359,513 409,375 461,250
Owner's Equity
Utpal Sarker 100,000 100,000 100,000
Md. Sayemuzzaman 50,000 50,000 50,000
Umme Salma 50,000 50,000 50,000
Total Equity 250,000 250,000 250,000
Net Profit 13,480 14,000 29,600
Total Liabilities and Equity 622,993 673,375 740,850
CHAPTER 9 LIMITATIONS OF BANALATA SWEETS
Problems Associated with Entrepreneur:
The partners of ‘BANALATA SWEETS’ faced some problems when they starts-up their
business like-
1. Difficult to arrange finance: It was difficult for them to take bank loan or to manage
other sources of large fund.
2. Long hour and hard work: Initially they had to do lots of work because they were
involved for the very first time with such type of business. So, that it was needed long
hour and hard work to carry out the activities.
3. Higher level of stress: This business is full of high level of stress, so that always they
had to feel pressure to overcome it.
4. Complete responsibility: They were new with such types of business so, they had to
face high risk with high responsibility.
5. Existing Competitors were a big threat: It was a big challenge for ‘BANALATA
SWEETS’ to compete with the existing competitors in market. The parents have to be
very concern to choosing the strategies for the business.
CHAPTER 10
THE RECOMMENDATION
After preparing the business plan some points are found which the entrepreneur could made in
concern which will definitely help them a lot. To obtain the goals and objectives of the
‘BANALATA SWEETS’ more efficiently and quickly these points could help a lot:
 The members did not prepare the written business plan. But in reality the written business
plan might work as a guideline for the members, and it would also help them in taking the
strategies that obviously help to their business.
 The members do not preserve the documents of their business, which might cause legal
problems and also could create the member’s conflict of interest.
 They did not prepare written forecasted financial statements. For this reasons their
projection is not matched fully with the actual cash inflows-outflows, operational
expenses, assets and liabilities, gross profit/losses, net profit/loss, main part the Sales.
 They (Partners) were not concern about the proper accounting system. For this reason
they have to face some problems in calculating the costs that occurred before production.
 The members are busy with several activities, for that reason they could not give proper
time in preparing business plan before establishing the business.
 The partners were made their main focus on profit. Because they don’t have any idea
about that ‘BANALATA SWEETS’ can bear profit only for a short time but in the long
run it will not work.
 They did not forecasted about the demand of their products by following the demand
factors. So, first they have to face problem of mismatched in the actual demand and their
projection.
 They plan for introduce special sweets for the diabetic patient but which can not be
fulfilled in reality.
 There is a mismatch in the projection about the raw materials that are needed in actual
manufacturing process.

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Business plan in BANALATA SWEETS

41/2, Pallabi Bus Stand,

Umme Salma 100,000 Taka

CHAPTER 2 ENVIRONMENTAL AND INDUSTRY

2.1: Environmental Analysis

2.2: Industry Analysis:

 Cut prices: by adopting new technologies with time.

5.1: Defining the business situation

5.2: Defining the Target market/Opportunities and Threats

Figure 1: Target Customer

5.3: Considering the Strength and Weakness

Strength: “BANALATA SWEETS” has several powerful strengths on which to build:

5.4: Developing Own Marketing Goals and Objectives

“BANALATA SWEEETS” segmented their consumers based on geographical segmentation,

Targeting the Market:

 Geographical Segmented Area

“BANALATA SWEEETS” marketing mix strategy comprised of these approaches to product

Placing Strategy (Distribution Strategy):

The ‘BANALATA SWEEETS’ will be located in Pallabi-Mirpur. We chose the place by

 Home delivery services

 Allow the customers to taste before purchase

“BANALATA SWEEETS” is a new brand of sweets manufacturing company will be introduced

5.6: Coordinating the Planning Process

5.7: Designing the Responsibilities

5.8: Budgeting the Marketing Strategy

 Gross margin at above 45%.

Sayem Utpal & Salma Abu Zafar

Figure 2: Organizational Chart

Risky Elements or Factors:

“BANALATA SWEETS”, today is dominating in Mirpur-Pallabi area, as consequences

Consequences of Risky Events:

 Reduce customer (as increase quality competitors or price fluctuation or lack of

“BANALATA SWEETS” should concentrate on following issues;

 Provide variation in products

In preparing financial plan we have to forecasted the following financial statements-

2. Forecasted Income Statement

3. Forecasted Cash Flow

4. Forecasted Balance Sheet

The details plan is given below-

Forecasted Cash Flow

Cash 339,578 329,703 336,253

Accounts Receivables 47,450 47,500 49,000

Inventory 10,965 26,172 40,597

Total Current Assets 397,993 403,375 425,850

Furniture and Equipment 250,000 300,000 350,000

Less: Depreciation 25,000 30,000 35,000

Total Fixed Assets 225,000 270,000 315,000

Total Assets 622,993 673,375 740,850

Liabilities and Owner's Equity

Account's Payable 59,513 59,375 61,250

Bank loan 300,000 350,000 400,000

Total Liabilities 359,513 409,375 461,250

Utpal Sarker 100,000 100,000 100,000

Md. Sayemuzzaman 50,000 50,000 50,000

Umme Salma 50,000 50,000 50,000

Total Equity 250,000 250,000 250,000

Net Profit 13,480 14,000 29,600

Total Liabilities and Equity 622,993 673,375 740,850

Problems Associated with Entrepreneur:

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