ELECTIVE 1 1st YEAR 2nd SEM

Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Sumacab Main Campus, Cabanatuan City
COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY
.SYLLABUS OF INSTRUCTION
ELECTIVE 1: Entreprenuerial Management
Bachelor of Science in Business Administration Major in Marketing Management
2nd Semester, A.Y. _________
VISION:
NEUST is a locally responsive and internationally relevant and recognized University of Science and Technology.
MISSION:
To develop new knowledge and technologies and transform human resources into productive citizenry to bring about development impact to local and
international communities.
CMBT GOALS:
-INSTRUCTION
1. To continuously provide relevant, updated and high quality education in all levels of discipline that will be responsive to the needs of the business and
industry.
2. To inculcate in every business student academic excellence, professional and social responsibility.
3. To provide a quality business education that parallels the university curricula and conforms to the highest standards of the Philippine education system.
-RESEARCH
To undertake researches which are marketable and relevant to quality instruction and extension services.
-EXTENSION
To contribute to the upliftment of the standard of living of the people through transfer of business technologies.
-PRODUCTION
To develop globally competitive management and business technologies that are responsive to the needs of the University, its target clienteles and the
country in general.
PROGRAM EDUCATIONAL OBJECTIVES:
Within a few years after graduation, our graduates will M

1. apply the basic concepts, principles and theories that underlie each of the functional areas of business such as entrepreneurship, marketing, 
accounting, finance, human resources management, production and operations management, information technology, and strategic management
to business situations;
2. engage in life-long learning activities such as graduate studies and/or professional services and training; 
3. demonstrate corporate citizenship and social responsibility; and 
4. exercise high moral and ethical standards. 
COURSE SYLLABUS
Bachelor of Science in Business Administration Major in Marketing Management
2nd Semester, A.Y. __________
I. PRELIMINARIES
Course Code : Elective 1

Course Title : Entrepreneurial Management
Course Credit : 3 units
Time Allotment : 3 hours a week x 18 weeks= 54 hours/semester
Pre-requisite : None
Course Description : The course aims to teach the approach entrepreneurs use in identifying opportunity and creating new ventures; the analytic
skills that are needed to practice this approach; and the background knowledge and managerial skills that are necessary for dealing with the recurring issues
involved in starting, growing, and harnessing the value of new ventures.
II. COURSE OUTCOMES:
CO 1 Generate and evaluate ideas for new business ventures

CO 2 Develop such ideas into business concepts
CO 3 Design a value -creating business model
CO 4 Determine the appropriate type of venture for the new business
CO 5 Select and apply the optimal mode for implementing the new venture
CO 6 Anticipate key resource constraints when launching new ventures
CO 7 Stage business-building actions in a smart way
CO 8 Prioritize assumptions for new business initiatives
CO 9 Present your ideas for new business ventures in an effective manner to others
III. Student Outcomes and Relationship to Program Educational Objectives (PEO):
Program Educational Objectives

Student Outcomes
1 2 3 4
a. Convey ideas clearly both oral and written in English and Filipino.    
b. Apply the basic and fundamental concepts and theories of advertisement in the field of  
business
c. Prepare, analyze, and evaluate reports, proposals and concept papers.  
d. Apply the principles of the different forms of communication.   
e. Develop the ability to access, retrieve and disseminate information using IT.  
f. Perform quality work.    

g. Explain the concepts and principles of good interpersonal relations.    
h. Develop a wholesome personality.    
i. Demonstrate leadership qualities, civic-mindedness and responsible citizenship.  
j. Conduct environmental scanning.    
k. Presentation of different advertising tools/strategies/ techniques and other marketing and    
business research/plan.
l. Explain the concepts, approaches, and techniques of environmental conservation.    
m. Distinguish the country’s national development thrusts, concerns and socio-economic    
indicators.
IV. Course Outcomes and Relationship to Student Outcomes
Student Outcomes
A student completing this course will be able to:
a b c d e f g h i j k l m
1. Generate and evaluate ideas for new business ventures
2. Develop such ideas into business concepts
3. Design a value -creating business model

4. Determine the appropriate type of venture for the new business
5. Select and apply the optimal mode for implementing the new venture
6. Anticipate key resource constraints when launching new ventures
7. Stage business-building actions in a smart way
8. Prioritize assumptions for new business initiatives
9. Present your ideas for new business ventures in an effective manner to others
V. COURSE COVERAGE:
Course Orientation - University’s vision, mission, CMBT goals, program educational objectives, student and course outcomes, course requirements, grading system
Course Learning Unit/Topic Time Intended Learning Outcomes Teaching Learning Assessment
Outcome Allotment Activities Tool
CO1 Chapter 1
Entrepreneurial Mindset
 What makes a business opportunity 12 hours Generate and evaluate ideas for new Lecture-discussion Quiz
 Explore Entrepreneur’s Behaviour business ventures
 Entrepreneurial Manager
 Nature of Business Opportunities
 Process of building a business
CO2 Chapter 2
Conceptualizing New Businesses
 From Idea to business model 18 hours Design a value -creating business model Lecture-discussion Quiz
 Venturing through innovating the Brainstorming Rubric
business model Determine the appropriate type of venture Case study
 Discovery-Driven Planning for the new business
 Introduce a series of frameworks and
tools to help in the design Develop such ideas into business concepts
 Crafting a winning business plan
 Modes of venturing Select and apply the optimal mode for
implementing the new venture
 Planning of new venture
 Evaluation of new ventures
Anticipate key resource constraints when
 Implementation launching new ventures
MID-TERM EXAMINATION
CO3 Chapter 3
Taking Action: Acquiring and Managing
Resources & Engaging in Entrepreneurial
Careers Lecture-discussion Quiz
Brainstorming Rubric
 Entrepreneur’s fundamental challenge 24 hours Stage business-building actions in a smart Reporting
 Acquire and manage necessary way
resources ( human capital, finance,
customers). Prioritize assumptions for new business
 Different entrepreneurial career paths initiatives
 Entrepreneurial management and
leadership skills Present your ideas for new business
 Mobilizing resources for the venture ventures in an effective manner to others

 Venturing in emerging markets
 Paths to Entrepreneurship
 Starting your entrepreneurial journey
FINAL EXAMINATION
VI. Learning Resource
1. Entrepreneurial Management Books

2. Internet
VII. COURSE REQUIREMENT:
The instructional material will have a series of cases illustrating the different aspects of the entrepreneurial process. The students will be provided
exercises that will introduce, explain and illustrate useful concepts and frameworks.
VIII. EVALUATION CRITERIA:
The minimum requirement for a passing grade is 75% from the

following composition:
VII. Evaluation Criteria
Midterm Grade: Final Grade:

Attendance/Recitation/Project 20% Attendance/Recitation/Project 20%

Exercises/ /Direct Selling 20% Exercises/Direct Selling 20%
Quizzes 30% Quizzes 30%
Midterm Examination 30% Final Examination 30%
Total 100% Total 100%
GRADING SYSTEM:
Total Grade Grade Point

D Dropped w/o credit
74% & below/ Failed 5.00
75 3.00
76 – 78 2.75
79 – 81 2.50
82 – 84 2.25
85 – 87 2.00
88 – 90 1.75
91 – 93 1.50
94 – 96 1.25
97 – 100 1.00
Tentative Final Grade is multiplied by 2 + the Mid Term Grade divided by 3. Highest passing rate is 1.00 and the lowest is 3.00. Failure to comply with any of
aforementioned criteria means a failing grade of 5.00.
XI. CLASSROOM POLICIES:

Attendance
1.1. Students are expected to attend their classes regularly. A student is considered absent from class if he is not present within the first fraction of the
scheduled class time.
1.2. A student is considered late or tardy and shall receive a half absence if he arrives in class during first third fraction of the scheduled class time.
1.3. Students with 3 or more consecutive absences without prior notice or written consent form his/he parents or guardian will automatically be dropped
from the class.
Uniform
2.1 Students are required to wear proper uniform when attending classes. Male students will wear prescribed polo and slacks pants, black shoes and ID.
Female students will wear prescribed blouse and skirt on knee level, black close shoes with a recommendatory 1 inch heels, and ID. On Fridays, student
should wear the required departmental shirt of the college.
2.2 Aside from the official uniforms mentioned above, no other uniform will be accepted like PE and NSTP uniforms.
2.3 Students who attended classes not wearing proper and prescribed uniform will be instructed to fill-up some forms in the guidance office and talk to the
guidance coordinator of the college. Their attendance will not be considered but they may still be accepted in the class after they have accomplished the
form given by the guidance coordinator of the college.
Other Norms
3.1 Cheating in any form is not allowed in all the course requirements, like exercises, assignments, quizzes, term exam and research work.As reflected in the
students’ handbook, students caught on cheating will be given an automatic grade of 5.0.
3.2 The student may be dropped from subject depending on the gravity of the offense.
3.3 Use of cellphones and tablets is not allowed during classes. Gadgets will be confiscated for a day for those students caught on using such things during
classes.
3.4 Students are expected to maintain silence inside the class. If a student is disrupting the class he may be sent out of the class room and instructed to fill-up
some forms in the guidance office and talk to the guidance coordinator of the college. His/ Her unruly behavior will be recorded.
3.5 Student should maintain the cleanliness of the classrooms. Deduction in the students’ scores will be given if found guilty of loitering and unmindful of
trash in his or her surroundings.
3.6 Eating inside the room while the class is going on are not allowed.
3.7 Special quizzes and late submission of requirements will be allowed only on the condition that the student were sick and presented a medical certificate
the moment he or she get back to school.
Prepared by:
CMBT-BA FACULTY

ELECTIVE 1 1st YEAR 2nd SEM

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Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

PROGRAM EDUCATIONAL OBJECTIVES:

Within a few years after graduation, our graduates will M

Course Code : Elective 1

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

II. COURSE OUTCOMES:

CO 1 Generate and evaluate ideas for new business ventures

III. Student Outcomes and Relationship to Program Educational Objectives (PEO):

Program Educational Objectives

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

f. Perform quality work.    

IV. Course Outcomes and Relationship to Student Outcomes

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

3. Design a value -creating business model

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

Conceptualizing New Businesses

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

 Mobilizing resources for the venture ventures in an effective manner to others

VI. Learning Resource

1. Entrepreneurial Management Books

VII. COURSE REQUIREMENT:

VIII. EVALUATION CRITERIA:

The minimum requirement for a passing grade is 75% from the

VII. Evaluation Criteria

Midterm Grade: Final Grade:

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

Attendance/Recitation/Project 20% Attendance/Recitation/Project 20%

Total Grade Grade Point

XI. CLASSROOM POLICIES:

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

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