BUSINESS REPORT

Prepared by:
Mahanoor CF 18020
Ali Raza CF 18049
Duaa Ahmad CF18060
Alisha Khan CF 18021
CONTENTS

02 About Artisium

03 Business plan

04 Problem statment

04
05-
Value addition

12 Marketing mix

13-
16
Basic Feasibility and Break even analysis

17 Conclusion

PAGE 01
ABOUT
ARTSIUM
WHO WE ARE
We, the students of Ned university enhancing our

qualities of making beautiful art works on the platform

created by us namely "THE ARTISIUM"

MISSION
To continue to live out our mission, we unleash the

creativity of an art in the name of doodle, mandalas and

calligraphy. we here ready to decor your walls with our

beautiful and relaxing peices of mandala art.

VISION
The vision of Artisium is to champion the value of the

abstract doodle and mandala arts in the cultural and

intellectual life of the society. we nurture creative

expression and instill appreciation of the central

importance of the arts to dynamic, innovative lives.

PAGE 02
BUSINESS
PLAN
We will sell a verity of Doodle art, mandala art and

different calligraphy.

·Doodles are simple drawings that can have

concrete representational meaning or may just be

composed of random and abstract lines, generally

without ever lifting the drawing device from the

paper, in which case it is usually called a "scribble".

·Mandalas are believed to represent different

aspects of the universe and are used as instruments

of meditation and symbols of prayer.

·calligraphy, the art of beautiful handwriting. The

term may derive from the Greek words for “beauty”

(kallos) and “to write” (graphein).

DOUBLE THE PLEASURE, DOODLE THE ART!

We will sell our art pieces online and

onsite too if anyone wants to see

physically.

Our work is pleasurable and appeals to

the senses. We are ambitious artists. The

value of our work will increase in time as

our work develops and we continue to

recognition locally and internationally.

PAGE 03
 PROBLEM
STATMENT

Art put the good essence in our life and make it

colorful with peace and abstracts medidation.

As every one’s life is getting bore now a days and

several small artists have no platform to work on so

we provide a platform namely ARTISIUM where we sell

our art abstracts and also provide different artists to

collaborate with us. Everyone can buy our art pieces

online and physically with no delivery charges cost at

very reasonable prices. So what are you waiting for

grab some enhancing doodles from us.

VALUE ADDITION
We collaborate with other artists too and give opportunity to sell

their art with us. we just have this sort of entrepreneurial spirit

and we work really hard at promoting our startup.

PAGE 04
MARKETING
MIX A
R
PRODUCT:

Our product are art pieces.Our type of product is a

T
physical product with support service. We like to make

Doodles, Mandala art and calligraphy also. They seem

very popular. Our art pieces are custom designed and

made with common black fine liner on A4 size paper.

They aren’t the most expensive but they also aren’t

I
cheap.

PRICE:

Our artwork is priced competitively relative to other

S
emerging artists. I want my work to be affordable to the

average contemporary art buyer who values buying art.

Our prices are also appropriately priced so that it is

affordable for clients. The price will change depending

on the size of the artwork and the medium. Our prices

will increase as our artwork sells and the perceived

I
value increases. If a client is not happy with their

purchase then we will give a full refund if the work is

returned within one week.

U
M
PAGE 05
MARKETING
MIX A
R
PLACE:

We have no physical studio for selling art but an online

distribution channel “Instagram” we sell our art work

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there. We can show them physically on any place if

someone want to see.

We will proceed the shipping nationwide at low cost.

PROMOTION:

I
PROMOTION MIX:

1-ADVERTISING:

This means of providing the most persuasive possible

selling message to the right prospects at the lowest

S
possible cost. Advertising your product is any paid form

of non-personal presentation and promotion of ideas,

goods and services

through mass media

such as Newspapers, or

I
in form of posters so we

spread our awareness

about

our art through posters

so that maximum people

U
can reach it.

M
PAGE 06
MARKETING
MIX A
R
PROMOTION MIX:

2-BRANDING:

Branding is important because not only is it what makes

a memorable impression on consumers but it allows your

customers and clients to know what to expect from your

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company. We have a unique logo for artisium which

leaves our marks on people mind with our tagline

“unleashing the creativity."

3-PERSONAL SELLING:

It involves oral presentation of message in the form of

I
conversation with one or more prospective customers for

the purpose of making sales. Personal selling is one of

the oldest forms of promotion. We will encourage

several group of people in our university or outsiders to

check our art and buy it.

S
4-SALES PROMOTION:

It refers to the short term incentives, which are designed

to encourage the buyers to make immediate purchase of

a product or service. We offer give away or buy one get

one free campaign to gain the interest of people which

I
will on the other hand increase our reach and sales also.

U
M
PAGE 07
MARKETING
MIX A
R
PROMOTION MIX:

5-PUBLIC RELATIONS:

PR is the practice of managing and guiding perceptions

of your business to attract new customers and

T
strengthen the loyalty of existing customers. We will

increase our PR just by keeping social media active

getting our art on all the different platforms is not

enough. We also need to build a presence on the major

social media platforms: Instagram, Facebook, and

I
Twitter. These platforms provide an opportunity to post

our art, interact directly with fans, and build our brand.

6-DIRECT MARKETING:

IThe business of selling products or services directly to

S
the public, e.g. by mail order or telephone selling, rather

than through retailers. We adopt this direct marketing

strategy because we are not buying art from anywhere

we are creating by ourselves so we will do its direct

marketing.

I
U
M
PAGE 08
 MARKETING
MIX A
PROMOTION MIX:
R
T
7-SOCIAL MEDIA:

Social media plays a huge rule in promotion of business.

We are using Instagram for promotion of artisium where

we have approx. 1990 followers engaging with us having

300 plus reach on every post.

I
PEOPLE:

Anyone involved in our product or service or who comes

into contact with our customer falls into the “people”

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category. As we are on initial startup so we have not

that much people in link with us. Only we four people

handling marketing promotion and collaboration

collectively.

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U
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PAGE 09
MARKETING
MIX A
R
PHYSICAL EVIDENCE

Our physical evidence is our Instagram where we post

all the art work and manages all the promotions.

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PROCESS:

The “process” aspect involves how your business runs.

Our process is so simple people can connect us via

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Instagram or whatsapp place their order sending some

necessary information. Our rider will ship to the desired

location.

S
PACKAGING:

As we sell art pieces so we also do its packaging in a

creative way. We wrap art in such a way we Cover the

doodles and frame with plastic, wrapping it quite tightly

I
around so that it overlaps the backing board. With

packaging or carton tape, seal the plastic edges where

it overlaps, as well as along all its other edges.

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PAGE 10
MARKETING
MIX A
R
PROOF:

With every purchase comes some proof. It can be the

thank you notes, receipts, confirmation emails, and other

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touches that go along with our sale that have our

Artisium’s information on them. These things make an

impression as well.

With this P, we’ll want to make sure that all aspects of

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our product from beginning to end offer a consistent,

enjoyable experience that keeps us in the customer’s

mind.

PORTFOLIO:

S
Our portfolio includes the things we ready to sell i.e

Doodles

Mandala art

Calligraphy

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U
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PAGE 11
MARKETING
MIX A
R
PRESTIGE:

Keeping that P in mind we will try to sell quality of art

considering consumers self-image which leads their

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positive attitude towards the product.

PRODUCTIVITY:

To make data accessible to everyone we use an

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appropriate management tool that is Instagram.

We working as team corporate with each other to

improve team productivity.

PERFORMANCE:

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We on monthly basis check the business performance of

people, product, portfolio and promotions.

PERSISTENCE:

I
We will be enough dedicated towards our startup and

bear every ups and down while staying focused towards

our goal.

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M
PAGE 12
 BASIC FEASIBILITY
&
BREAKEVEN ANALYSIS

CASH OUTFLOWS

Cash outflow is when cash is moving out of your

business. In our case the major heads of cash out

flows are utilities internet bills and Promotion

charges

CASH INFLOWS:
Cash inflow is the money going into a business

which could be from sales, investments or

financing. we can increase our inflows by selling

art monthly in max amount.

ARTISIUM
PAGE 13
CASH FLOW
TIMELINE

ARTISIUM
PAGE 14
BREAK EVEN
ANALYSIS

ARTISIUM
PAGE 15
CONTRIBUTION
MARGIN:

ARTISIUM
PAGE 16
CONCLUSION:

ART IS OUR STRESS-RELIEVER!

In the end, we can say that it will be a fruitful startup

for us if we continue doing it and stay focused on

acheiving goals beacuse we are generating profit from

it

ARTISIUM
PAGE 17