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BUSINESS IDEA:
Fashion is popular style to attract people and showing styling standard in the market. The clothing
you wear to work and party will send an appropriate message to others. Choosing your clothes
carefully communicates and make you different from others.

So we chose to do a clothing business. As this is the main factor of one's personality and we named
it Style Revolver because we want to revolve fashion style by providing casual and fancy dresses
either ready to wear/ unstitched. This is a team of young and dynamic people. Our mission is to
develop a sense of designing attire; especially for yourself and to make you feel confident and
comfortable while wearing clothes. When your dress fits you as per your desired measurements
and fittings it is the most confident and satisfying feeling you would ever have.

So we have come up with an idea of providing dresses (casual or party wear) as per your desired
aesthetic and measures and removing the time constraint between you and your dresses. Because
we want to see a confident smile on our costumer's face when they wear dresses provided by us.

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OUR VISION:
Style revolver not only provides good quality products but also caters to various customer needs
by offering them a diversified product mix.

OUR MISSION:
To make a difference through our value addition and branding, to stay ahead from our competitors
and to enhance the quality of life and standard of living for our business partners & customers.

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PROBLEM STATEMENT:
From preceding years, due to busy schedule & COVID-19 Pandemic; businesses are shifting
towards E-commerce industry which has given rise to online purchase of the desirable products.
But still, product quality is the major concern and desirable fitting dresses is the main problem
faced by the customers. So we’ll provide good quality casual dresses according to your given
fitting size at very reasonable rates.

VALUE ADDITION:
We’ll provide you your preferred dress according to your given fitting size.

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KEY PARTNES Our KEY ACTIVITIES
key activities inlude: VALUE CUSTOMER CUSTOMER
PROPOSIRION RELATIONSHIPS SEGMENTS

Our key partners Our key activities

We will provide We will acquire our -Most of our
include:
are clothing our customers customers through customers are
-Acquiring customers
whole sellers in through social media their preferred social media women
advertisement and with
Karachi. They direct marketing dress according marketing like
provide massive -Most of our
-Maintaining and
to their given Facebook Ads & on
discount for bulk updating our website & customers
fitting size site traffic. We will
pages on new arrivals
purchasing of belong to the
retain them by
-Sending emails to age group of
items and the customers sending promotional
courier services 20-60
-Fulfilling orders
emails, new arrivals,
are also key & discount offers via
-Our
partners of our -Managing returns email.
customers will
business. KEY RESOURCES
CHANNELS wear casual
traditional
-We will need a wide
We will deliver items clothing of
space for stocking
from our warehouse different
our items
to our customers designs &
using courier varieties in
-We will need to
services like Bykea accordance
create a host website
and TCS. Customers with the
and a social group
will bear the delivery climate
charges.
COST TRUCTURE REVENUE STREAM

We will incur the following expenses during the Our revenue will be generated by putting margin on
business: clothes (items) while sending them to our
customers
• Cost of stock items (clothes)
• Advertisment cost
• Website maintenance cost
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 MARKETING MIX
Product:

The type of product we’re offering to our customers is “Physical product with support service”
which lies in the consumer product category of “Shopping goods” because our offered product
includes women clothing along with the service of providing them their desired attire of their own
fitting size.

Price:

The price strategy we’ll use is “Value pricing” as per the value of the product as well as “Full
cost/Absorption Pricing” strategy. Occasionally, we’ll also use “Tender Pricing” strategy in the
form of monetary & non-monetary discounts and coupon codes available for our customers.

Place:

Our identified target marketplace is NED University of Engineering & Technology. In terms of
placement, our business in entirely pure play (virtual) with a B2C business model.

In terms of psychological placement, by providing high quality of products and services, we will
try to develop the brand image of product in the market.

Promotion:

• Advertisement: Our product is advertised through social media platforms. Currently we

are utilizing Facebook, Instagram and WhatsApp for product advertisement.

• Branding: We will make our brand distinguish from our competitors by providing the
stitching/fitting services to our customers in order to make our product perfect for them.

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 • Personal Selling: As our current target market is NED University, in order to convince
them for our product; we will provide our first ten customers some special discount and
allow them to enjoy additional benefits such as 100% money back guarantee and free
delivery.

• Sales Promotion: We’ll provide upto 50% discounts for the first ten customers. We’ll also
float coupon codes on special occasions. Additionally, we have an offer of buy two outfits
and get one hijab free.
• Public Relations: Our very first priority is to maintain true relationship with our
customers. For this we are providing them our best and unique services in order to get them
satisfy and build a positive image of our product in the competitive market.

• Direct Marketing: Customers can have a one to one communication directly through
provided email, our website, phone call and through social media platforms.

People:

We are a team of internal and external individuals who played their best roles in business existence.
Internal people include women clothes wholesaler, hijab collection wholesaler, couturier, order
delivery person, our external advisor Sir Amjad; professor at NED University and our group of
four persons who came up with the business idea. Roles of product manager, customer support
representative, operations manager, digital marketing manager have been allotted among our
group of four.

In terms of guidance, our customers will be our guide about the product through their valuable
feedback.

External people or our targeted customers includes the NED University.

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Physical Evidence:

Our ecommerce website can be accessed through the following web address: http://stylerevolver.ml
In order to contact us through social media platforms, you can approach us at:

• https://www.facebook.com/StyleRevolver101/
• https://instagram.com/style_revolver101?utm_medium=copy_link

For customer support service please contact us at: stylerevolver101@gmail.com

Process:

Ordering products from our site is easy. The procedure has been made simple by eliminating all
tiresome registration and sign in necessities. Now you can just provide the essential information
and your product is on its way to the recipient. As simple as that.

Packaging:

Initially, we will package and deliver our products via TCS. Further we are looking forward to
provide our own packaging services to our customers by replacement of plastic bags to cotton
canvas bags for our contribution towards society in reducing pollution.

Proof:

On order confirmation, an email alongside with a text message would be received to the customers
as a proof.

Portfolio:

Products & services being offered by us are women unstitched casual dresses along with stitching
service of your provided size, hijab collection and customer support service along with
consultancy. We have plans to add newer and better products soon.

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Prestige:

Our service to provide fitting size of chosen dress by our customers makes us exclusive from our
competitors which will enable the customers to satisfy their self-enhancement needs because
customers prefer to buy prestigious and distinguished products/services so as to increase their
standard of living.

Productivity:

The productivity of any business performance is something that is related to the success of it. Since
there are a lot of competitors of clothing business which is quite difficult to compete in this
marketplace. But our business idea of women clothing with additional stitching service is what
made us apart from our competitors. Moreover, quality remains our greatest priority so our
obsession with quality makes us extremely choosy.

Performance:
We on daily basis inspect our business performance whether it be product portfolio, day to day
operations, team performance or promotion.

Persistence:
We aim to achieve our goal and expand our business no matter what the challenging circumstances
arrive. We do also have backup plan if any uncertain situation severely impacts our cost or our
business operations. This can be done by taking responsibility of packaging, stitching and delivery
services on our own.

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CONCLUSION
Clothing has never been a competitive market as it is today. In this volatile market there is a
problem of stitching and fitting of dresses according to the size of costumers. So we have taken
step to cope up this problem by providing an online platform for our costumer where they can buy
their preffered dresses according to their desired measurements and fittings.we have planned our
business by applying all marketing mix.
And then find out the financial attainability to run business after making an initial investment of
PKR 100,000 then we analyzed that we will earn a profit of approximately PKR 2,048,000 and
our break even point is at 30 dresses (monthly) and 360 dresses (yearly), Moreover we are
expecting to expand our business out of the city in future.

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