Designed for: Designed by: Date: Version:

Business Model Canvas Covetella Group 6 2/3/2021 1

Key Partners Key Activities
 Owner of dresses  Resourcing second
 Laundary Service hand dresses
Provider  Customising the
 Logistic Provider dresses to properly fit
the custome’s need
 Alteration Partner
 Delivery services
 Investors  Branding
 Logistics and
opertations
Key Resources
 Second hand dresses
 Accessories
 Customer base
 Showroom
Value Propositions Customer Relationships
 Second hand luxury
dresses for 1 time use
 Avoiding money
wastage over the the
dresses that will sit in
the closet after one time
use and also earning
with those dresses
 Good customer
experience
 Matching accessories Channels
 Price, Cost Reduction,
Risk Reduction,
Accessibility,
Convenience/Usability
Customer Segments
 Social and Practical
 A highly personal and Professional women
customised experience
 Word of mouth  Owner of the
dresses
 Personal communication
 Online channels
 Mobile application
 Through which Channels
do our Customer Segments
want to be reached? How
are we reaching them now?
How are our Channels
integrated? Which ones
work best? Which ones are
most cost-efficient? How
are we integrating them
with customer routines?

Cost Structure Revenue Streams

 Rent  60/40 revenue in favor of Covetella

 Laundry Service 
 Logistics 70/30 revenue share in favor of Dress owner
 Employee salary

Please share your filled BMC along with recommendations made: Expand her company to other
countries with certain changes in her business model. The changes and assumptions made for
those changes are:
 Think about expanding her business in other countries and should restrict her variety only
to women luxury wear.

 Not all ASEAN countries will be chosen, but the countries will be chosen after
considering a lot of parameter like

▫ Digital infrastructure

▫ Internet Usage Rates

▫ Per capita GDP

▫ Ease of doing business

▫ Credit card availability

For expansion funds can be raised.

 Keep some deposit as security:

Assumptions:

 People will pay the security deposit with the hopes of getting it back when the
dress is returned.

 People will be

 Try to develop her online channel more efficiently than her offline channel:

Assumption: they will be able to provide similar customer experience by means of Chatbots
and AI

The data that will be stored will be used to enhance the other customer experience

If customer want, they can schedule an offline meeting or a virtual video call.

How will that impact your resources; how do you plan to build inventory of dresses for men
and children. What capabilities needs to be developed, do you plan to add your
warehousing capabilities or hire warehouse manager to overcome manpower constraints.