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ART DIRECTION
What is art direction?
It is the management of visual work in a project. Bringing
together different areas of visual aspects into a
collaborative piece so they compliment each other.
Where would an art director be needed?
Film, Publications, Posters, Advert, Children Books.
Company Example:
KK outlet

KK OUTLET
Based in London but started in Amsterdam.
Established 1996
Advertising / Communication Agency with a gallery and
bookshop.
Hybrid environment allows us to deliver original creative
solution for the development of brands, products and
content.
Their work is based around the word society. Something that
engage and becomes part of the community, rather than
just racking up likes on facebook.

WORK KBC BANK

KBC wanted an ad campaign that could transform it from a
mortgage and saving into a full service retail bank.
Bank On You
The campaign consists of TV, OOH (Out of home), print and
digital assets and launches with two films. Elevating the
campaign is the soundtrack by Gloria Gaynor I am what I
am captures the positive spirit of KBC but also sentiment of
a country that has managed to climb out of the financial
crisis,
The campaign resulted in a significant growth of the banks
customer base and the opening of multiple hubs to service
their needs. KBC has become the premier challenger to the
Irish financial establishment.

CLIMATE MARCH 29.11.2015

Designed posters for March in London. Draw attention to issue.
Bold illustrations.

No Ice, No Us
the Queen Bee

God save

THE ILLUSTRATORS LOUNGE

MAGAZINE

Launched 11 July 2011 to champion, support and inspire

illustrators worldwide.
Founded by:

Kyri Kyprianou

Tarkan Paphiti writer

George Neocleous

They werent illustrators but they write about and promote

other peoples work like Robert Kirkman who illustrated for the
book/comic -

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DESIGN POSTERS, ALBUM COVERS

What is design?
A plan or drawing produced to show the look and function or
working of a building, garment or other object before it is
made.

DESIGNFORMUSIC
Founded 2004 in London by Rod Steele (no picture of him on
the interent )
They specialise in album cover for artwork and graphic design
for brands, artists, label and music publishers, including the
library, production and trailer music sector.

DKNG Dan Kuhlken and Nathan Goldman both drawn to music, film
and design.
DKNG (founded 2005) is a full service graphic design and
illustration studio catering primarily to the entertainment
industry. In addition, we also serve a wide range of
independent and corporate clients.
Services include:

Identity Development

Print & Poster Design

Custom Illustration

Packaging Design

Apparel Design

Web Design & Development

DKNG

WORK EXAMPLES

Tumblr Poster

The Walking
Dead

The Iron Giant

D&ADS
As anon-profitadvertising association,all D&AD's surpluses go straight
into programmes such as New Blood, inspiringthe next generation of
creative talent.
The D&AD New Blood Awards:
17 mind-blowing real world briefs
just waiting for your creative
magic. As usual, all areset by
killer clients and judged by the
top superstar creatives of your
dreams.
Since 1962, D&AD has been
inspiring a community of
creative thinkers by celebrating
and stimulating the finest in
design and advertising.

PREVIOUS WINNER
Monsoon based around Koreans Monsoon season when it
rains the floor lights up by water activated paint so no
longer dull.

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CHILDRENS BOOK
What is Childrens book
Childrens literature first clearly emerged as a distinct and
independent for of literature in the 18th century. There is a
blur with some books as to whether or not it is a childrens
book. Harry Potter for example was written for children
however is widely enjoyed by adults.
Also, the child survives in many adults. As a result, some
childrens books Alice in Wonderland, Winnie the Pooh are
still read by adults.

WORLD BOOK DAY VOUCHERS

The national book token and many publishers, book sellers and
world book day are in partnership with schools all over the
country and distribute more than 14 million 1 world book
day tokens to children under the age of 18 in schools.
These are then possible to swap for the 1 World book day
books in local book stores, or they can use them for money
off full priced books.
This is a great way to promote reading in schools and to
encourage children to go out and buy more books. It also
helps promote authors by making their short stories
available with the vouchers, making children want to buy
more of the full stories.

WORLD BOOK DAY

The World Book day is a charity event held annually in the
united kingdom on the first Thursday in March each
year. It is organized by UNESCO to promote reading and
publishing in schools. On world book day every child in
full time education in the UK is given a voucher to
spend on books.

CHICKEN HOUSE
Chicken house is a small highly individual
childrens book publishing company with an
enthusiasim for new fiction.
Founded 2000.
Examples of work:
Cornelia Funkes book,
Maze runner by James Dashner