Section 3

Marketing 15 The marketing mix: place

Worksheet 16: Place

Key information
DD Fruits plc need to promote the new fruit drink. After deciding on the product and right price,
DD Fruits plc has to get the product to the consumer. The new fruit drink has to be available where
and when customers want to buy it.

Task
1 Describe four different channels of distribution that DD Fruits plc could use.
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2 You are uncertain of the type of outlet to sell your drinks in. How might the inventory ordering
patterns of a small shop be different from those of a large chain of retailers? Explain your
answer.
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3 a) What are the key factors that enable wholesalers/cash and carry outlets to stay in business?
What are their advantages? Who are their customers?
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b) Why do wholesalers/cash and carry outlets trade with other businesses such as DD Fruits plc
rather than with the end customer?
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4 a) What are the benefits of selling on the internet?
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b) Is selling on the internet suitable for DD Fruits plc? Explain your answer.
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Cambridge IGCSE Business Studies Teacher’s CD © Hodder & Stoughton Limited 2013 1/2
 Section 3
Marketing 15 The marketing mix: place

5 Identify two suitable ways DD Fruits plc could use to transport its products to customers.
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Cambridge IGCSE Business Studies Teacher’s CD © Hodder & Stoughton Limited 2013 2/2