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Artificial Intelligence Analysis

Cody Cannon
University of South Florida
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Abstract

There is still debate on the precise origin and meaning of Artificial Intelligence (AI). I’m going to

briefly discuss the origin of AI. I will attempt to explain what AI is. I will discuss the many ways

AI is being used today and how it can be utilized in business from a marketing standpoint.  
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When you hear Artificial Intelligence what is the first thing to come to mind….? I know

for many people it might be the Terminator franchise where the infamous Skynet (a rogue AI)

begins judgment day by attempting to eradicate all human life on the planet. Not all AI is

created equally. In fact, AI often has a negative connotation due to how it’s been portrayed in

popular literature and film. To get a true understanding of the marvel that is Artificial

intelligence you must put all preconceived notions aside as we discuss AI and the positive

impact it can have on the marketing aspect of business.

  First, what is AI? Well, it’s not as black and white as one would think. In the field of

Artificial intelligence there are many opposing beliefs on what it is and where it came from. My

research has found that the origin of AI is a complicated one that is difficult to pinpoint. What

we know for sure is that it started as an unattainable concept discussed among both scientists

and mathematicians. Some credit Alan Turning and his 1950 publications “Computing

Machinery and Intelligence” with the idea. Some credit John McCarthy and other individuals at

a conference at Dartmouth College, in 1956 because this when the creation of the official field

of study of Artificial Intelligence originated. (Bringsjord, Govindarajulu) (2020) AI, as defined by

John McCarthy of Stanford University, “is the science and engineering of making intelligent

machines, especially intelligent computer programs. It is related to the similar task of using

computers to understand human intelligence, but AI does not have to confine itself to methods

that are biologically observable." (McCarthy) (2004) IA capabilities can be broken down into 4

actions: sense, comprehend, act, and learn. These actions are combined and either centered

around human or around rationality to determine how an AI will behave. (Bringsjord,

Govindarajulu) (2020)
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The field of Artificial Intelligence has seen an explosive growth in recent decades as our

technological capabilities are on the rise.  AI is now used worldwide. As processing power has

increased, so has what AI can achieve. AI is being used across all avenues of life in the United

States. It’s used in financial institutions and has improved our economic landscape by being

able to predict future trends by analyzing past data. As such has helped maximize gains while

minimizing loss. AI is also able to detect any suspicious behavior to increase security and help

prevent fraud from occurring. (EDUCBA) (2021) A has also become a crucial part of our

infrastructure. Traffic lights, cameras, etc. are all connected to the internet and utilize AI to help

prevent accidents. When accidents do occur, AI helps officials resolve the issue in a timely

manner. Many even utilize AI facial recognition technology that will scan a crowd looking for a

certain face. This is a game changer for law enforcement. AI has made its way to the military,

being used in unmanned satellites, vehicles, aircrafts, and to monitor communications enabling

the collection of data from foreign sources in the fight against terrorism. Now, to discuss how AI

can be used to benefit a company from a marketing standpoint. An important part of marketing

is to research your targeted customer base. AI can do this in a more efficient and effective way

compared to traditional methods like surveys. Companies collect data in aggregate and the AI

will sort them into targeted leads. By using one’s social media activity, search history, and

cookies, AI can determine demographic data, purchase habits and history, and search history

and create detailed profiles of prospective buyers. This information would allow for a company

to observe customers past behavior and buying habits and enable sellers to act accordingly. For

many, data mining/lead generation is the first thing that comes to mind when we think of AI in

marketing. It has quickly become the norm amongst successful companies, but AI can offer
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more to a company than just leads and data. AI can be used for customer service and technical

support as well. This allows troubled customers to be helped outside normal operating hours

24/7. This added support also frees hourly employees from being bombarded with calls about

easy to solve issues during operating hours. These examples are just the beginning of what AI

has to offer the field of marketing and business at large. As AI gets more advanced, so will the

tasks we assign to them.

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References
 Bringsjord, Selmer, and Naveen Sundar Govindarajulu. The Stanford
Encyclopedia of Philosophy, Artificial Intelligence. Summer ed., Metaphysics
Research Lab, Stanford University, 2020, plato.stanford.edu/entries/artificial-
intelligence/#WhatExacAI.

 McCarthy, John. What is Artificial Intelligence. 2004,

homes.di.unimi.it/borghese/Teaching/AdvancedIntelligentSystems/Old/
IntelligentSystems_2008_2009/Old/IntelligentSystems_2005_2006/
Documents/Symbolic/04_McCarthy_whatisai.pdf.

 Uses of artificial intelligence: Growing demand of AI in various fields. EDUCBA.

(2021, August 19). https://www.educba.com/uses-of-artificial-intelligence/.