Professional Documents
Culture Documents
Adrian Kuah
John Day
November 2005
The working papers are produced by the Bradford University School of Management and are to be circulated for
discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be
published in due course, in a revised form and should not be quoted without the author’s permission.
W O R K I N G PA P E R S E R I E S
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determinants that together constitute the application of the Diamond in Ireland and the
‘diamond of national advantage’. The four Netherlands respectively.
determinants are: factor conditions; demand
conditions; related and supporting industries; and We now consider clusters, innovation and
firm structure, strategy and rivalry. Exhibit One competitive advantage from essentially a
shows the elements of the basic model. Porterian perspective, then draw on another
mainstream approach - ‘agglomeration’, and
It is not the purpose of this article to provide a conclude by reviewing the work on positive
detailed critique of the Diamond, for readers feedback which is at the heart of cluster
particularly interested in this debate then Oz dynamics. Martin and Sunley (2002), Porter
(2001; 2002) and Davies and Ellis (2000) cover (1998a:197; 1998b-c), Rosenfield (1997:4)
the wide spectrum of views from those academics Roelandt and den Hertog (1999:9) Swann
who see the work as a simple and insightful (1998:1) and Feser (1998:26) have all offered
framework with which to understand complex and definitions of clusters or contributed to their
important competitive conditions through to precise definition but from their, and other work,
those who see it as too simplistic an abstraction one can discern three main elements.
of economic reality. In particular, contentious
debates have arisen as to whether the model is Firstly, a cluster must consist of groups of
appropriate for small, open, less developed associated and interconnected firms that are
economies as well as the extent to which the linked vertically and/or horizontally through their
multinational structure of international business commonalities and complementariness in
renders the model inappropriate. products, services, inputs, technologies or outputs
activities. Secondly, clusters are physical
Some critics would argue that Porter shifts proximate groups of interlinked companies which
between national and local, or industry specific, can encourage the formation of, and enhances
competitiveness and places too great an emphasis value creating benefits via their interaction.
on the role of home based companies when the Lastly, co-location itself does not imply clustering
driving force is the multinational company (see, when these associated clustering benefits like
Davies and Ellis, 2000; Dunning, & Lundan, innovation, productivity, growth or other superior
1998). Other critics consider that culture is competitiveness cannot be shown or described.
under-represented in the analysis and that a
‘double-diamond’ approach that places the Porter (1990) defines clusters in the Competitive
Exhibit One: Porter Diamond
economy in its proper international context is Advantage of Nations as being: groups of
preferable (Shaughnessy, 1996; Moon et al., interconnected firms, suppliers, related industries
1998). Clancy et al. (2001) and Brouthers et al. and specialised institutions in particular fields that
(1997) provide interesting insights into the are present in particular locations. Innovation,
Modified from: Porter, M.E. (1998), On Competition, HBS Press, page 325
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Modified from: Porter, M.E. (1998), On Competition, HBS Press, page 325
W O R K I N G PA P E R S E R I E S
improvement and change is seen to be central to synchronised with individual firm lifecycles, or
creating competitive advantage. Moreover that as clusters mature, diseconomies of scale
competitive advantage is seen as encompassing and/or group think set in and reduce the virtuous
the entire value system comprising the value cycle. A detailed consideration of this is outside of
chains of the firm, suppliers, channels and buyers. the scope of this paper but we should note the
The very strongest of competitive advantage often obvious: both positive and negative lessons can
emerges from within a geographically localised be drawn from clusters and that path dependency
cluster. Arthur (1990) noted that strong clusters may not necessarily be sustainable for the long
tended to attract more firms and those regions run. Thus the population of clusters will change.
with a strong innovative record have an advantage Pouder and St John (1996), Martin and Sunley
in achieving more innovation: they become ‘self (2002), Porter (2000:24) all consider inertia and
fulfilling’, that is path dependent. Baptisa and group think in some detail and Swann and
Swann (1999) and Baptista et al (1996) argue Prevezer (1998) consider the notion of lifecycle
that not only does a region that has an stages more formally.
accumulation and concentration of knowledge
attract increased human capital but that as A separate stream of thought can be traced
information exchange matures, and becomes more through the work on so called industrial districts
informal and intangible that the spread of or agglomeration externalities. This started with
knowledge becomes limited outside of that area. Marshall (1890) who in his book Principles of
Of course clusters are dynamic in their character Economics characterised ‘concentration of
and so it is not surprising that innovative activity specialised industries in particular localities’ that
and output are positively correlated with new firm he termed as industrial districts. As such they
entry and productivity growth in the cluster. exhibited three features: external economies in
the ready availability of skilled labour; the growth
Both Oakey (1985) and later Porter (1998c) of supporting and ancillary trade; and the
considered how the boundary would be set for a specialisation of firms in different stages and
cluster and in essence this would depend upon branches of production. Marshall (1890) argued
the nature of the linkages and complementarities that once localisation and specialisation processes
across the industries and institutions that are the had got under way, it became cumulative and
most important for that industry in its search for socialised in that locality. Although he had
competitiveness. Oakey (1985) argues that for described the phenomenon and acknowledged
Silicon Valley not only is there the advantageous industrial districts as an integral feature to
infrastructure, but also because transactions and industrial organisation, he did not provide any
benefits are of high value and transportation explanation on how and why it started in certain
costs are relatively small for the consumer that places and not others. The three features
there is no benefit to the consumer in seeking identified above later became core components of
particularly local (to them) suppliers - so firms the Porter Diamond.
cluster rather than scatter. Porter (1998c)
considers also rather wider clusters and cites In the urban economics literature we see similar
examples of “a pharmaceutical cluster straddles arguments develop, for example Evans (1985) has
through New Jersey and Pennsylvania in the US. three drivers: economies and cost reductions as
Similarly, a chemical cluster in Germany crosses firms locate near to one another; customers thus
over into the German-speaking part of being able to reduce their search costs through
Switzerland”. Oakey (1985) noted that electronics compact comparison ‘shopping’; and customers
suppliers would lie within a 50-km radius being drawn to an area because of its reputation.
encircling the firm, whilst May et al (2001) noted Jacobs (1969, 1984) argues for location
in the Hi-Fidelity cluster in U.K. suggested a 50- externalities resulting from geographical
mile range for this proximity. agglomeration within the same industry and
urbanisation externalities arising from the
Whilst one tenet of cluster theory is path agglomeration of firms in different industries. One
dependency, it has to be noted that clusters are explanation for the growth of great cities such as
not consistently successful, for example, it is only Manchester or London would be that customers
in 2005 that investment returns in Silicon Valley are able to obtain almost everything from one trip
are recovering from the 2000 downturn. to the city centre.
Explanations could be that even dynamic clusters
are not immune from the economic cycle; that the Crucially, it is not just the physical co-existence of
natural development cycle of the cluster is not business - it is knowledge spillovers - formal and
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informal, tangible and intangible that drive the same industry; to measure and compare
competitiveness of the cluster. In short, such performances because local rivals share general
spillovers are a broader concept than traditional circumstances. Companies within clusters have
agglomeration externalities. Rocha and Sternberg intimate knowledge of their suppliers’ costs and
(2005) differentiate clusters from industrial managers are able to compare costs and
agglomerations by the very existence of these rich employees’ performance with other local firms -
interpersonal and interfirm associations. Romer this is also a result of close working relationship
(1986, 1990) and Baptista (1996) bring into with each other.
focus the notion of the crucial role of externalities
or spillovers and this is at the heart of Porter’s Proximity improves communications and
approach. So Romer (1986, 1990) discusses the relationships with the suppliers as well. It could
earlier works by Marshall (1920) and Arrow induce instantaneous support from the supplier to
(1962), and concluded that MAR externalities the incumbent firm like debugging and
(Marshall-Arrow-Romer) have positive influences installation even on short notices during night
on firms’ growth as knowledge accumulated by breakdowns. Saxenian (1994) noted that joint
one firm would help the technology evolve in developments with the suppliers were common
other firms. Industries that are regionally during the start-up phase of Silicon Valley. Porter
specialised would benefit from the within-cluster (1998c) also observed that a well-developed
transmission of knowledge and therefore should cluster provides an efficient means of obtaining
grow faster on the whole of being together important input linkages such as a deep and
(Baptista, 1996). In practice spillovers resulting specialised supplier base located within the
from contact with other firms or institutions do proximity. The importance of such input and
not simply influence technological innovation and output linkages cannot be overemphasised in
productivity. They have a wider range of effects defining the effects and advantages of the
such as altering the financing, marketing, clustering phenomenon.
managerial and organisational practices of the
beneficiaries and through affecting firm growth Positive feedback is seen to be playing a central
changing the nature of the market structure. role in clusters (Baptista and Swann, 1999;
Knowledge spillovers arise from everyday contact, Beaudry et al., 1998; Swann et al., 1998; Swann
networking through geographical proximity, as and Prevezer, 1996). Because demand and supply
well as from formal arrangements such as joint- conditions as well as non-market spillovers are
ventures and joint research work with Universities. better in a cluster than in isolation (Martin and
The relationship between the firm and the cluster Sunley, 1998) not only does this promote the
is bi-directional not only does the activity of growth of incumbent firms but it also attracts the
individual firms define and shape the behaviour entry of new firms. This growth and entry
of the cluster but individual firms benefit from increases the intensity of agglomeration and so
being within the cluster. Many authors promotes further growth and entry which begins
investigated into the rate of growth of the firm as to accelerate once a cluster has reached a critical
a function of the strength of the cluster in which mass (Pandit et al., 2001a). Porter (1998c) also
it is located and whether strong clusters attract a acknowledged that the positive feedback loop
disproportionate number of new start-up firms within a cluster and that the formation of new
(see, for example: Porter 1998c; Baptista and businesses amplifies the benefits of clustering.
Swann, 1999; Beaudry et al., 1998; Cook et al., Other extraneous effects from this positive
1999; Pandit et al., 2001: a-b, 1999; Swann et al., feedback include a higher rate of productivity
1998; Swann and Prevezer, 1996). growth (Henderson, 1986), more prolific
innovation (Baptista and Swann, 1999) and
Companies in vibrant clusters can tap into an significant information and knowledge spillovers
existing pool of specialised and experienced (Oakey, 1985). However, the feedback will not
capital resources, thereby lowering their search remain positive indefinitely. Beyond some
costs and time wasted on the learning curve saturation point, congestion and competition
(Porter, 1998c). On the other hand, vibrant might slowdown the growth and entry of
clusters like Silicon Valley are able to attract individual firms, and eventually even contributing
specialists to the cluster, who felt that they to the decline of the cluster. This is suggested by
actually work for the cluster (via job hopping and Porter and is consistent with the argument on a
cross sharing of resources) rather than for one cluster life cycle theory advanced by Swann et al.
firm alone (Saxenian, 1994). Clustering makes it (1998). Earlier work within the urban economics
earlier to benchmark against other players in the field (Henderson, 1986) found strong evidence
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that industry location raises factor productivity cluster theory and the Importance-Performance
and that being part of a cluster allowed Matrix. If we are to understand competitiveness
companies to productively source for inputs; at the cluster level then we need to be able to see
access information, technology and institutions; into the often subtle and micro aspects of such,
and coordinate with other firms both horizontally however we need to be able to strike off a
and vertically. For Porter it is such increased balance for the reader between too little depth of
factor productivity that is, the created competitive description and too much breadth. In this section
advantage. we concentrate on some broad financial history, a
discussion of financial markets structure and then
In addition to the externalities associated with focus down to banking through applying the
cluster strength, the dynamism of a cluster will be Porter Diamond to the sector (Exhibit Three) and
influenced by a number of regional fixed effects or then offer Exhibit Four as a ‘pen sketch’ of the
attributes. These fixed effects are attributes, which economic history of the three leading domestic
influence the attractiveness of a cluster, but are banking groups.
not themselves changed as the cluster expands or
contracts (Swann et al, 1998). A country could be The clustering of financial services is sometimes
competitive in numerous attributes that are thought to be less important than other clusters
important to businesses, such as the presence of a in, say, biotechnology or industrial parks. This
strong government, stable financial institutions might be because public bodies responsible for
and good transport infrastructure but not develop developing clusters at the regional level simply
a viable cluster. One could argue that two drivers see financial and business services as the
in particular determine the outcome. One would backbone of industrial activities and thus ignore
be strategic fit - can the cluster exploit the existing them as a cluster in their own right. However
factor conditions and from these leverage positive those studies that have looked into financial
feedback. In this paper it is the first driver that we services clusters (see, for example: Pandit et al,
consider in particular and through the use of the 2001a & b, Beaudry et al, 2001) have
Importance-Performance Matrix we attempt to demonstrated that they display similar
measure=re and capture such a strategic fit characteristics in terms of growth and entry of
(Exhibit Two).. firms to other clusters in biotechnology,
computing and broadcasting. However, most of
THE SINGAPOREAN FINANCIAL SERVICES SECTOR these studies were done at the macro-level and
The purpose of this section is to provide some did not reveal much insight at what actually goes
context for our application of the Porter Diamond, on in the cluster.
Exhibit: Strategic Fit and Importance Performance Matrix
STRATEGIC FIT
- where perceptions
meet and are
actualised
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Singapore is a small country with little endowed The U.S. Singapore Free Trade Agreement (USS
factor condition and has been keen to succeed as FTA), signed on 15 Jan 2003, was a landmark
an offshore banking and financial centre since the event that helped further develop financial
formation of this Asian Dollar market. With a services in Singapore. At that time (actually 2001)
land area of 685.4 square kilometres and two-way trade between the U.S. and Singapore
population estimated at 4.19 million in 2003, totalled $33 billion and it was the 11th largest
Singapore has attracted many foreign banks and U.S. export market worldwide. By then more than
institutions to set up operations over the last 1300 American companies had a presence in
three decades. In its own right, Singapore has a Singapore, with about 330 of these having made
vibrant banking cluster with about 107 banks Singapore their regional business headquarters.
(www.mas.gov.sg) and is the world’s seventh Continuing globalisation can only bring about
largest holder of foreign currency reserves at more opening up of free trade areas and
US$bn85.8 (May 2003). There are approximately deregulation of financial services.
3.9 banks per thousand of the population. About
97% of these are foreign banks with most of FINANCIAL MARKETS STRUCTURE
them involved in regional industrial investment or The successful development of this regional
private banking activities. financial centre resided in its market activities and
transactions and these included the: Asian Dollar
From the late 1960s, Singapore embarked on its market; Asian Dollar Bond market; Money market;
development as an international financial centre. Foreign Exchange market; Capital market, Stock
With sound financial and economic fundamentals, market; Gold market; Future market and
favourable political and business environment, Commodity Exchange.
skilled and highly educated workforce, good
infrastructure and telecommunications facilities, The Asian Dollar market or offshore banking
and strategic location, Singapore had attracted activities started in 1968 after Singapore’s
many reputable international financial institutions successful bid against Tokyo and Hong Kong. The
over the years. The financial centre offered wide Singapore Government offered incentives to the
ranging financial products and services such as Bank of America to establish the Asian Currency
foreign exchange, derivative products, trade Units (ACU) and deal with deposits in hard
financing, loan syndication, securities trading, currencies (US dollars, Sterling, Japanese yen) to
specialised insurance services, capital markets, non-nationals. Multinational corporations,
assets management, underwriting, and financial commercial banks, other central banks and
advisory services, some of which were recognised as wealthy individuals (non-resident) traded on the
world-class. In 2002 the sector contributed 12.3% Asian Dollar market with tax-exemption benefits.
to GDP and it was one of the main pillars of the The Asian Dollar Bond market resulted in 1971
economy (Economic Survey of Singapore, 2002). and that attracted many international
organisations and national governments to issue
This financial services cluster has been both Asian Bonds. The total amount of Asian Bond
actively supported and promoted by the Monetary issued peaked in 1989 and 1993 at US$3.5
Authority of Singapore (MAS) for the last thirty billion (Tan, 1999)
odd years since the first Asian Dollar market was
attracted to Singapore in 1968. In 1970, Singapore had an efficient money market dealing
Parliament passed the Monetary Authority of in short term funds and instruments such as
Singapore Act leading to the formation of MAS on treasury bills, short-dated government securities,
1 January 1971. This Act gives MAS the authority bills of exchange, and other commercial papers.
to regulate all elements of monetary, banking and Total money market investments were S$17.0
financial aspects of Singapore. MAS’ Mission is to billion as of the end of 2003. The capital market
promote sustained non-inflationary economic in Singapore comprised longer-term corporate
growth, and a sound and progressive financial securities (bonds and equities) and government
centre. Following other initiatives to widen and securities.
harmonise MAS’ functions it now administers the
various statutes pertaining to money, banking, Being a small country that was dependent on
insurance, securities and the financial sector in trading with foreign partners, Singapore’s foreign
general. Following its merger with the Board of exchange market was the world’s seventh largest
Commissioners of Currency in October 2002, it holder of foreign currency reserve at US$ 85.8
has also assumed the function of currency billion ending May 2003. Exchange control was
issuance. (www.mas.gov.sg). lifted in 1978, following the floating of sterling in
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1972. Singapore has maintained its top position futures in 1984. In 1998, trading on SIMEX was
amongst the top four global foreign exchange very active with a volume of 27.86 million lots
markets for the tenth consecutive years since (Tan, 1999). In December 1999, the Singapore
1992, after the UK, the US and Japan. The Exchange (SGX) was created resulting from the
average daily volume of foreign exchange trading merger of the SES, SEADAQ and SIMEX. The
in Singapore for April 2001 was US$101 billion Rubber Association of Singapore Commodity
(BIS, 2001). Singapore also ranked 4th in the Exchange (RASCE), privatised in 1992, was
Over-The-Counter (OTC) Foreign Exchange renamed the Singapore Commodity Exchange
derivatives turnover. Exhibit Three gives some (SICOM) in 1994 to incorporate trading in other
background detail on the leading overseas and commodity futures using a computerised network
domestic banks. Players in the foreign exchange linking Kobe, Tokyo and London on rubber and
market were mainly commercial and merchant coffee futures respectively.
banks, ACUs, money brokers, and companies
managing a multi-currency portfolio. Singapore has consistently maintained its top spot
amongst the world financial markets as a result of
The Stock Exchange of Singapore Limited (SES) the contributions made by the strong presence of
started in 1973 incorporated the Stock Exchange the world leading financial institutions and their
of Singapore Dealing and Automated Quotation conduct of sophisticated financial transactions. In
(SESDAQ) from 1987 for smaller companies to August 1999, the World Economic Forum Global
raise funds. In 1978, the Gold Exchange of Competitiveness Report ranked Singapore among
Singapore (GES) was formed. The Singapore the most sophisticated financial markets in the
International Monetary Exchange (SIMEX) world.
replaced the GES and started trading in financial
Exhibit Three:
EXHIBITFull Banks
THREE: in Singapore
FULL BANKS ranked
IN SINGAPORE by Assets
RANKED Size,
BY ASSETS SIZE,2002
2002
10 Exchange
Quotation
W O R K I N G PA P E R S E R I E S
THE BANKING INDUSTRY - DBS, UOB and OCBC. The local banking industry
The Monetary Authority of Singapore (MAS), the was expecting more competition, since for a long
de-facto central bank in Singapore, was formed time prior to the liberalisation with the exception
via the MAS Act (1971) which streamlined the of 1970 and 1983, no new licences were granted.
various monetary functions from government In Singapore, the banks were constituted either as
agencies into a single body. It conducted the 23 full banks, the 37 wholesale banks or the
monetary policy making; managed the country 47 offshore banks depending on their license
foreign reserves and government securities; granted (www.mas.gov.sg) Singapore however had
supervised the banking, insurance, securities and a high ratio of banks per thousand population
future industries; oversaw the function of currency (3.9) relative to other countries implying that these
issuance; and promoted Singapore as an banks were operating over a much wider
international financial centre in partnership with geographical are than just the local domestic
the private sector. market. The initial intent of the financial services
industries was to provide for Singapore’s
The recent liberalisation (1999-2003) of manufacturing base in the 1970s, and there
Singapore’s banking sector has had significant continued to be a high degree of integration
impacts on the local banking industry. These between the financial sector and the
include consolidation, the disposal of non-banking manufacturing sector, which were then, and still
related assets and mergers, and this resulted are, the twin pillars of economic activities in
resulting in only three major local banking groups Singapore.
FACTOR CONDITIONS
Porter (1990) argues that for a nation Singapore is an example of a nation that overcame the disadvantages in general
possessing basic factor conditions factor endowment to create national competitive advantage. A small island-state
alone, such as a pool of educated situated at the southernmost tip of Peninsular Malaysia, Singapore only had a
labour or a local raw-material source, strategic geographical location and excellent natural harbour that was centrally
this does not constitute an advantage located between the East and the West to make it an ideal place for banks to reside
in knowledge-intensive industries. there and develop as an international financial hub.
The small population base, (54th in the world (WCY 2004) was turned to its
Basic factors are defined as generic advantage when the government relaxed its policy on the employment of foreign
factors that are available to all general talent and on immigration, this created a positive feedback loop for Singapore’s
activities, such as roads, airports, vibrancy. Competent senior managers with international experience were generally
seaports and abundance of labour. available, as were the high-skilled foreign workforce whom was now attracted to
They are important for resource the vibrant business environment.
development and agricultural Advanced factors for financial services included productivity, communications
industries where the requirement for infrastructure, sophisticated and specialised labour, research facilities, and
technologies and skills are much technological know-how that required time and substantial investment in human
simpler. and physical resources. Singapore was proactive in forging links with appropriate
universities in the USA. Productivity was another advanced factor condition that
However, lasting competitive was key to Singapore’s sustained growth. It had maintained a high productivity rate
advantage is generated out of in line with the GDP growth, and labour productivity was also among the highest
advanced and specialised factors. in the world, and in Asia, second only to Hong Kong. Its workforce had a literacy
rate of 93.7% and had one of the lowest productivity days lost in the world.
For further factors conditions see the: World Competitive Table below.
DEMAND CONDITIONS
Porter (1990) postulates that home Manufacturing is the most important sector, followed by business services,
demand conditions for an industry’s financial services and wholesale and retail trade. Manufacturing accounted for
product or service formed the second 24.3% of GDP in 2002, out of which a significant portion is electronics
broad determinant of national manufacturing. The wholesale and retail trade dominates the services industries
competitive advantage. Three broad accounting for 14% of GDP in 2002 (Economist.com available at
attributes of demand are significant: http://economist.com/countries/Singapore/profile.cfm) These activities generated a
the composition of demand, the size huge and growing demand for financial and business services to be located in
and pattern of growth, and the Singapore. Financial services have expanded since 1960, increasing its
mechanism on how a nation’s composition of GDP from 2.6% in 1960 to 12.3% in 2002.
domestic preferences can be The pattern of growth in demand for financial services was analogous to the growth
transmitted to foreign markets. It is of the Singapore economy. The total value of trade in goods (exports plus imports)
not the size of the home market, per was equivalent to 273% of GDP in 2002. This figure includes a large volume of re-
se, that is important but the extent to export trade, encouraged by Singapore’s location and excellent port facilities. Re-
which it drives innovation: exports accounted for 47% of total exports in 2002 (Economist.com).
Advantage is created in industries Real GDP in Singapore grew at an average rate of 8.4% per annum between 1965
that are the most important in the and 2001 (also see Figure 4.3), although the Singapore economy suffered a
home market since demanding buyers contraction of 2.37 % in 2001 and was sluggish with 2.25 % growth in 2002. The
in the home market pressure growth in demand looked promising as the region was posed to recover.
companies into meeting high
standards. Also because buyers at In respect of the sophistication of demand it could be said that Singapore domestic
home needs pre-empt those in export financial consumers were far less demanding and sophisticated due to the historic
markets companies build up a heavily regulation – importantly the 1999 MAS deregulation introduced more
learning curve advantage: QFB licenses to foreign players and local banks encouraged by the MAS to
consolidate their operations to prepare for this further competition The introduction
Porter (1990) feels that the of foreign competition would certainly drive up the sophistication of consumers
sophistication of demand is much (buyers) and increase the bargaining power of buyers.
more important than the size of
demand. When an industry faces a
sophisticated and demanding
domestic market it is forced to
innovate and sell superior products
because the market demands high
quality.
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The third broad determinant of the A group of aggressive related and supporting industries can have the most effective
diamond of national advantage is the influences on the rapid development of the banking and financial industries
presence of related and supporting because they can be cost effective and be a tremendous attractor. The presence of
industries that are themselves world-class financial markets in Singapore supports the growth and performance,
internationally competitive. The close and attracts foreign entrants to the Singapore banking industry (commercial and
proximity of related industries merchant banks).
ensures a quicker response to market Singapore has emphasised the development of its information technology (IT)
trends and changes, and facilitate industry. The Information Development Authority (IDA), a government agency,
rapid innovation. This ensures ready was formed to formulate the IT development policies and the blueprint to develop
access to the raw materials and skills world class IT infrastructure for the information economy. The IT industry
necessary to create advantage through supplied both the hardware and software not only to the financial services industry
either low costs or differentiation. but also supported Singapore’s other major sector - manufacturing. The digital
revolution gave rise to an increasingly interconnected world where financial
services’ consumers, through the electronic medium, could make more informed
decisions and had more choices.
With over twenty-five local and foreign broadcasters, a well-established publishing
industry, a world-class telecommunication infrastructure and a fast emerging
Internet sector, the Singapore financial centre was well-supported.
Communications and media companies leveraged on their emerging cluster to base
their entire value chain of activities from content creation to content packaging and
content distribution here (EDB Report: Vision 21). There were many world-class
financial information databases providers such as Reuters and Bloomberg who
supplied real-time and up-to-date information online to the financial services
industry worldwide.
STRATEGIES, STRUCTURES
AND RIVALRY
The fourth determinant of the During the five-year programme (1999-2004) to liberalise retail banking, six
diamond for national advantage is the qualifying full bank licenses were awarded to international players - Citibank,
firms’ strategy, structure and rivalry. HSBC Bank, Standard Chartered Bank, Malayan Banking Berhad, BNP Paribus
This refers to the manner in which an and ABN Amro Bank.. They were allowed to expand and set up additional
industry is created, organized and branches, off-premise automated teller machines and to share an automatic teller
managed and the nature of domestic machine network among themselves – practices previously prohibited The three
rivalry that could help a nation local banks, DBS, UOB and OCBC formed after consolidations in the late 90s /
achieve a sustained competitive early 2000 were considered to be well placed to compete with the bigger foreign
advantage. banks. Exhibit xxx provides more detail about their history and strategy.
MAS officials asserted that competition, not protection, was the best way to foster
the development of strong and large local banks that would be capable of holding
their own domestically against the major international banks.
Before the financial deregulation in 1999, the seven local banks had their pool of
domestic customers and business clienteles from the years of solidarity. Whilst the
DBS Group, ICB and Keppel Bank focussed on industrial loans and transactions,
other banks such as the POSB took most of the retail and personal savings
customers. Some banks, like UOB, were diversified ranging from real estates
investments to sustaining personal savings market share. Industry rivalry took in
the form of jockeying for top positions, price wars and promotions. However the
domestic banks competed mainly in the domestic market and largely in the
lucrative consumer business segment.
During this liberalisation period the MAS announced that they would also increase
the number of wholesale banks to cater to more offshore banks and give them
greater flexibility in Singapore dollar wholesale business. In June 2001 the three-
tier licensing regime (full, restricted, offshore) was replaced by a two-tier system
that would only distinguish between full (retail) banks and wholesale (non-retail)
banks and eight offshore banks were upgraded to full banks in December 2001.
The Government also lifted the 40% limit on foreign shareholdings of local banks,
although the MAS emphasized that it would not support a foreign bank actually
acquiring a local bank.
CHANCE AND GOVERNMENT Are exogenous to the diamond but have the potential to affect its operation and
dynamic.
In this table they are included above under other factors but two examples would
be: the winning of the Asian Dollar market and the MAS Policy to encourage
competitiveness.
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THE COMPETITIVE ADVANTAGE OF THE preliminary results using data from the same
SINGAPOREAN FINANCIAL
The Competitive CLUSTER of
Advantage sample.Financial Cluster
the Singaporean
As part of a wider survey thirty-three respondents
were asked to select the five most important THE IMPORTANCE-PERFORMANCE MATRIX
cluster conditions
As part that explained why their firm
wider survey thirty-three respondents Performance
The Importanceasked Matrix seems most
select ideally
has chosen Singapore, and then they were then suited as a technique to represent and analyse
explained the data collected in this paperSingapore,
asked to rank them in the order of importance and it is adapted
that made the location competitive at a regional from the practice of consumer goods companies
and global level. Answers were categorised to assess the importance of various attributes (as
against eleven conditions particular to financialglobal perceived
level. by the customer) in comparison to the
services industries that had been derived from the relative performance of the company on these
literature. Respondents were free to specify any attributes (Martilla and James, 1977; Nielsen,
Respondents
other condition they felt was important even if 1983). This matrix appears ideally suited to
not included on the list. In this section the results In competitive superiority in
assessing national
are reported for the group as a whole and for in attracting and maintaining industries. By
descending terms of corporate seniority - Director, obtaining the customers’ (industry players’)
Senior Manager and junior Manager sub-groups. evaluations of the relative country performance
Their responses are categorised using a modified 20 ofbased
34 on the customers’ judgements of the
Importance-Performance Matrix. As well as the importance of certain factor conditions, insights
factor conditions being present and a competitive may be gathered regarding: (a) the particular
situation created and sustained, which is what the consideration of essential factors in promoting
Importance-Performance Matrix captures, we and maintaining the financial services industries;
could consider how robust and dynamic are and (b) the strength and weaknesses of
linkages within the cluster thus we report some Singapore.
13
W O R K I N G PA P E R S E R I E S
Diagnostic information regarding the extent and poor competitiveness on moderate / non
the priority of resource allocation in rectifying important condition suggests keeping the status
weaknesses may be identified as a result. The quo.
fundamental assumption of the matrix is that not
all attributes will contribute equally to corporate The survey asked respondents to select the five
success. If a country performs well in certain most important cluster conditions from a list of
conditions considered important, its likelihood of eleven conditions which we have identified for the
success is enhanced for the industry. On the other financial services industries. The respondents were
hand, poor performance on an important also required to select the five most competitive
condition may have detrimental consequences for conditions from the same list. The conditions are:
the incumbents in the industry. Good local economy and demand for products
(F1/C1); Good regional economy and demand for
A two dimensional approach essentially allows us products (F2/C2); Availability of supporting
to obtain a four-cell matrix. Cluster conditions are industries (F3/C3); Stable legal and regulatory
divided into low / moderate, and, high environment (F4/C4); Good transportation and
weaknesses can be obtained. Remedial undertaken the
importance to the financial services industries. communication infrastructure (F5/C5);
In performance on these
Similarly, a country’s Importance Performance Matrix
Availability of stable utilities (F6/C6); Availability
conditions can also be divided into excellent of good fiscal policies (tax incentives) (F7/C7);
identify services players’
versus adequate / poor. Based on the placement Availability of good offices and working
of these conditions in the matrix, enhanced Singapore context,Incentives to employ local
environment (F8/C8);
understanding of the country’s strengths and labour (F9/C9); Availability of skilled personnel
Factor-Competitiveness Matrix.
weaknesses can be obtained. Remedial action can (F10/C10); Stable political environment
also be undertaken to correct the weaknesses. In (F11/C11).
our case the Importance Performance Matrix is
adapted here to identify cluster conditions The highest percentage of respondents felt that
necessary for financial services industries and the the legal and regulatory framework in Singapore
players’ evaluation of their competitiveness in the (87%) and a stable political environment (71%)
Singapore context. are very important cluster conditions for the
Where financial service industries. In addition, the
Four categories may be delineated and (i.e. of skilled personnel (61%)work).
availability and a good
appropriate actions implemented. Where a local economy and demand (58%) for financial
country is highly competitive on a highly services are also quite important considerations.
important condition, the strategy for Singapore is One respondent added that knowledge and the /
High
one of maintenance (i.e. keeping up the good existing network of financial services are
work). In contrast, where Singapore is only important; while another three respondents felt
moderately competitive onadequate
an important that the local financial institutions lay an
condition, it needs to invest and improve. High important anchorage for foreign firms in creating
competitiveness on moderately / not important an attractive competitive environment.
condition provides a competitive edge but may be
a sign of over-investment. Finally, adequate /
COUNTRY’S COMPETITIVENESS
Low High
IMPORTANCE TO INVESTOR
14
W O R K I N G PA P E R S E R I E S
In ranking conditions that are competitive in make the results less significant, their insights and
Singapore, 77% of the respondents chose the legal opinions could potentially be more important as
and regulatory framework and the stable political they are mainly decision makers within the
environment as very competitive for the financial companies. This group have identified importance
service industries. Exhibit Seven indicates that most in the country’s legal and regulation framework; a
respondents agree on which conditions are the stable political environment; and a good regional
most important and competitive conditions. economy and demand (instead of local demand).
Transport and communication infrastructure is
The pooled results from the 33 respondents quite important and competitive. They also felt
indicate that Singapore has supported the that Singapore has a favourable fiscal policy but
financial services industries with the necessary that was deemed less important to their
clustering conditions. These are generally in the businesses.
legal and regulation framework; a stable political
environment; abundance of skilled personnel; and The Senior Manager group is the largest
a good local market and economy. Based on the consisting of 20 respondents from seven of the
pooled results, there seems to be no particular eight industries. They are a group of senior and
area in which that Singapore needs to invest and middle managers with more than 5 years of
improve in order to support this industry. The experience in the financial services industries. This
results indicate that Singapore has correctly group has identified important conditions being
identified important conditions and has the legal and regulation framework; a stable
maintained good conditions for the industry by political environment; abundance of skilled
being quite competitive in the important factors. personnel; and a good local market and economy.
Like the Director group, they felt that a good
Exhibit Eight reports on the whole sample and the regional market and economy is important to
three sub samples. The Director group consists of financial services industries; so is a good transport
6 respondents across four of the eight industries. and communication infrastructure.
Although the low number of respondents would
Exhibit : Choice of Important and Competitive Cluster Conditions
F9
F6
F12
F3
F8
F7 Importance Cluster Conditions indicated
F2 by Respondents
F5
F1
F10
F11
F4
C6
C12
C9
C8
C3
C7 Competitiveness perceived by respondents
C5
C2
C10
C1
C11
C4
15
W O R K I N G PA P E R S E R I E S
Whilst the Director and Senior Manager groups this cluster. The presence of supporting industries
display rather coherent opinions the Junior was initially thought to be quite important to
Manager group consisting of 7 respondents show clustering according to some literature, but the
a mismatch of opinions. Although this group has other two groups did not identify this as
identified important cluster conditions being legal important. This stark result might be due to the
and regulation framework; a stable political limitation of the questionnaire design that only
environment; and a good local market and the top five cluster conditions could be selected.
economy, they felt that Singapore is less The low response rate in this group could also
competitive in the provision of a good working skew the results. However, the Junior Manager
environment and skilled labour. What is most group consists of less experienced respondents
interesting is that the Junior Manager group has who are junior managers and executives mainly
and executives
identified that supportmainly from
industries are the
important as represent
from the insurance industries and this lop-
could
a condition and that Singapore is competitive in
sided view. represent a lop-sided view.
1.0
Local Economy and Demand
Region Economy and Demand
0.9
Support Industry
0.8 Legal and Regulate
Tpt & Comm
0.7 Utilities
Fiscal Policy
Office and Environ
Competitiveness
0.6
Incentive for Local Labour
0.5 Skill Personnel
Political Environ
0.4
0.3
0.2
0.1
0.0
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
Factor Importance
1.0
Local Economy and Demand
Region Economy and Demand
0.9 Support Industry
Legal and Regulate
0.8 Tpt & Comm
Utilities
0.7 Fiscal Policy
Office and Environ
Incentive for Local Labour
Competitiveness
0.6
Skill Personnel
Political Environ
0.5
0.4
0.3
0.2
0.1
0.0
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
Factor Importance
16 26 of 34
W O R K I N G PA P E R S E R I E S
1.0
Local Economy and Demand
Region Economy and Demand
0.9
Support Industry
0.8
Legal and Regulate
Tpt & Comm
0.7
Utilities
Fiscal Policy
Competitiveness
0.6
Office and Environ
Incentive for Local Labour
0.5 Skill Personnel
Political Environ
0.4
0.3
0.2
0.1
0.0
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
Factor Importance
Junior Manager’s
Executive’s FactorFactor Competitiveness
Competitiveness MatrixMatrix (below)
(below)
1.0
Local Economy and Demand
Region Economy and Demand
0.9 Support Industry
Legal and Regulate
Tpt & Comm
0.8 Utilities
Fiscal Policy
0.7 Office and Environ
Incentive for Local Labour
Skill Personnel
Competitiveness
0.5
0.4
0.3
0.2
0.1
0.0
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
Factor Importance
17
Exhibit Nine
W O R K I N G PA P E R S E R I E S
and our finds. More detail about the methodology can be found in Appendix One.
EXHIBIT NINE: CLUSTER BENEFITS AS PERCEIVED BY THE RESPONDENTS
Agree
Yes No
H1: Most of the businesses that we support are located here.
H2: It is easier to meet prospective clients and develop new businesses here.
H3: It is easier to contact our suppliers if we are located here
H4: We find the local supplier base valuable, including a pool of appropriate companies
providing key services
H5: We can react to our competitors better here as news spreads fast
H6: It is easier for customers to find us here.
H7: The local labour market provides a pool of labour appropriate to our needs.
H8: Key skills appropriate to our business are available in the local labour mark.
H9: Local business organisations (like Chamber of Commerce) provide useful links.
H10: There is an active and dynamic business environment which enables us to evolve and
innovate.
H11: Universities and research centre provide a valuable source of new knowledge and
information for financial services industries.
H12: We are here for historical reasons
H13: Our managers and staff like this location
H14: It is a useful location to establish our reputation.
COMMENTS:
(1) Informal communication is plentiful upstream and downstream within the Singapore financial centre.
There is also indication to a certain extent of competitive rivalry amongst industry players
(2) Locating in Singapore financial centre lower customer search costs.
(3) There is an active and dynamic environment that allows innovation. This statement, however, cannot
measure the extent of innovation, which underpins the future of productivity growth. It only tells us that
respondents felt that the environment is dynamic.
(4) This, in fact, is not really a hypothesis on clustering benefits. It attempts to measure whether firms who
have been established at the location for a couple of decades have inertia to relocating despite not
enjoying benefits of clustering. In other words, this statement is important if other null hypotheses are
not rejected. Employees of the financial services industries are indifferent towards this statement. In
fact, the demographic of the survey indicate that 67% are foreign firms and hence this statement is quite
meaningless to them.
Our survey of the Singapore financial centre liked the location, although the specificity was not
indicated that linkages were significant. There was revealed in the simplified survey.
informal communication upstream and
downstream in the supply chain. Firms supported 28 ofThere
34 was also indication of a certain competitive
other businesses located in the financial centre rivalry amongst industry players. News on
and they have good links with their suppliers competitors’ moves spread fast, and there was an
while being located at the financial centre. Firms active and dynamic environment that allows
have also found the local supplier base adequate innovation. However, it was clear that local
and useful. The results of the statistical tests also universities and research centres do not play an
indicated strongly that the Singapore financial important role in providing new knowledge and
centre enjoyed the benefits of clustering. Industry information for the financial services industries in
workers felt that it has been easier to meet Singapore. In addition, local business
prospective clients and to develop new businesses organisations like trade association did not
when their firm is located in Singapore; and the provide useful links for the financial services
location was useful in establishing firms’ industries. Singapore does display some signs of
reputation. They also felt that it was easier for the clustering phenomenon, and indeed the
potential customers to find them when they are vibrant and successful financial centre is attractive
located in Singapore. to new entrant.
18
W O R K I N G PA P E R S E R I E S
19
A Binomial Test was first used analyse the number respondents agreeing
each rejecting
W O R K I N G PA P E R S E R I E S
opinions. hypothesis, overall
sequence
APPENDIX ONE T-Test
A Binomial Test was first used to analyse the because some of the propositions have a
number of respondents agreeing and disagreeing particularly high number of responses of ‘No
to each proposition and rejecting those Opinion’. The integer categories are coded and we
‘No Opinion’.
respondents with no strong opinions. The null assume that the integer responses follow a normal
hypothesis, in each case was that there is no distribution.(Cronbach)
The Alpha (Cronbach) test was used
overall preference between the two categories. A to test that the pattern of responses from each
sequence of one sample T-Test was used also to respondent was consistent and showed internal
internal
compare reliability
against in the questionnaire
a no-preference design. The
null hypothesis. value in
reliability was
the0.65.
questionnaire design. The value
The T-Test is chosen as a secondary measure was 0.65.
APPENDIX ONE:
Appendix One: Clustering CLUSTERING
Benefits: BENEFITS:
Statistical STATISTICAL DETAIL
Detail
Hypothesis Mean Variance Number of Number who: T Statistic T-Test Binominal
Responses Agree Disagree No (One –tail) Test
opinion p-value p-value
31 of 34
20
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A Proposal for a Measurement Scale for Manufacturing Virtuality from the Hang Seng 1985-1997
02/20 – Mary S Klemm & Sarah J Kelsey 01/11 – D McKechnie & S Hogarth-Scott
Catering for a Minority? Ethnic Groups and the British Travel Industry Linking Internal Service Encounters and Internal Transactions: Unravelling
02/19 – Craig Johnson & David Philip Spicer Internal Marketing Contract Workers
The Action Learning MBA: A New Approach Management Education 01/10 – M Webster & D M Sugden
02/18 – Lynda M Stansfield Operations Strategies for the Exploitation of Protected Technology: Virtual
An Innovative Stakeholder Approach to Management Education: Manufacture as an Alternative to Outward licensing
A Case Study
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W O R K I N G PA P E R S E R I E S
01/09 – Axèle Giroud 0009 – Patricia C Fox, John M T Balmer & Alan Wilson
Buyer-Supplier Transfer and Country of Origin: An Empirical Analysis of Applying the Acid Test of Corporate Identity Management
FDI in Malaysia 0008 – N Y Ashry & W A Taylor
01/08 – Damian Ward Information Systems Requirements Analysis in Healthcare:
Do Independent Agents Reduce Life Insurance Companies’ Free Cash Flow? Diffusion or Translation?
01/07 – Daragh O’Reilly 0007 – T Lindley, D O’Reilly & T Casey
Corporate Images in ‘Jerry Maguire’: A Semiotic Analysis An Analysis of UK Television Advertisements for Alcohol
01/06 – Tony Lindley & Daragh O’Reilly 0006 – Eric Lindley & Frederick Wheeler
Brand Identity on the Arts Sector The Learning Square: Four Domains that Impact on Strategy
01/05 – M Trueman, J Balmer & D O’Reilly 0005 – K K Lim, P K Ahmed & M Zairi
Desperate Dome, Desperate Measures! Managing Innovation at London’s The Role of Sharing Knowledge in Management Initiatives
Millennium Dome 0004 – C De Mattos & S Sanderson
01/04 – M Trueman, M Klemm, A Giroud & T Lindley Expected Importance of Partners’ Contributions to Alliances in
Bradford in the Premier League? A Multidisciplinary Approach to Emerging Economies: A Review
Branding and Re-positioning a City 0003 – A Harzing
01/03 – A Harzing Acquisitions Versus Greenfield Investments: Both Sides of the Picture
Self Perpetuating Myths and Chinese Whispers 0002 – Stuart Sanderson & Claudio De Mattos
01/02 – M Webster Alliance Partners’ Expectations Concerning Potential Conflicts and
Supply Systems Structure, Management and Performance: Implications Relative to Trust Building
A Research Agenda 0001 – A Harzing
01/01 – A Harzing An Empirical Test and Extension of the Bartlett & Ghoshal Typology of
Acquisitions Versus Greenfield Investments: Exploring the Impact of the Multinational Companies
MNC’s International Strategy
1999
2000 9922 – Gerry Randell & Maria del Pilar Rodriguez
0031 – John Ritchie & Sue Richardson Managerial Ethical Behaviour
Leadership and Misleadership in Smaller Business Governance 9921 – N Y Ashry & W A Taylor
0030 – Mary Klemm Requirements Analysis as Innovation Diffusion: A Proposed
Tourism and Ethnic Minorities in Bradford: Concepts and Evidence Requirements Analysis Strategy for the Development of an Integrated
0029 – (not available) Hospital Information Support System
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W O R K I N G PA P E R S E R I E S
9818 – P S Budhwar, A Popof & D Pujari 9721 – R Beach, A P Muhlemann, A Paterson, D H R Price and J A Sharp
Evaluating Sales Management Training at Xerox in Greece: The Strategy Options in Manufacturing Industry: Propositions Based on
An Exploratory Study Case Histories
27
W O R K I N G PA P E R S E R I E S
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