BUDAYA KEUSAHAWANAN UPU3222

SEMESTER 2 SESSION 2021/2022

TASK 2 : Social Media Marketing Portfolio for New Ventures

LECTURER :
DR. NORSAMSINAR BINTI SAMSUDIN

GROUP :
GROUP A6

GROUP MEMBERS :

BIL. NAME MATRIX NUMBER

1. MUHAMMAD SYAHMI BIN SIBAWAIHI D20211100045

2. NURUL ASFALAILA EIZATY BINTI MOHD RIZAL D20211100035

3. MUHAMMAD SYAFIQ BIN MOHD ZAKI D20211100046

4. OMARUL HARIS BIN ASMI D20211100047

5. NUR ALYAA NAJIHAH BINTI AHMAD NOSLI D20211100049

6. NUR AISYAH IZZATI BINTI NOOR D20211100052

MUHAMAD@AKMALUDDIN
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APPRECIATION

First of all we would like to thank God for giving us the opportunity to complete this entrusted
task successfully. This assignment is produced in the form of a group of six members who work
together and work together to complete this assignment well, committed and responsibly. From
this task, we can gather new experiences where we manage a product sales in groups according
to their respective division of tasks. We would like to thank the lecturer for our special UPU
3222 Entrepreneurial Culture, namely Dr. Norsamsinar Binti Samsudin for having poured
knowledge to succeed and complete this task. Without her guidance, we may not be able to
perform this task well. She also always gave us support and encouragement to do this task
perfectly through theoretical learning by giving various examples to make it easier to understand
throughout the class. Her service and sacrifice we will never forget. Finally, we would also like
to thank all parties whether directly or indirectly involved, especially the customers who have
supported us throughout the sales period. Thanks to their support we were finally able to
complete this second assignment well

Thank you.
TABLE OF CONTENTS
APPRECIATION ................................................................................................................ i
ASSIGMENT SUMMARY. ............................................................................................... 1
1.0 REGISTRATION (SURUHANJAYA SYARIKAT MALAYSIA (SSM)................... 2
1.1 BUSINESS NAME ................................................................................................ 3
2.0 BUSINESS INTRODUCTION .................................................................................... 3
2.1 BUSINESS DETAILS ............................................................................................ 4
3.0 BUSINESS BACKGROUND ...................................................................................... 5
3.1 BUSINESS ORGANIZATION CHART ................................................................ 7-8
3.2 VISION AND MISSION ........................................................................................ 9
3.3 PRODUCT DESCRIPTION ................................................................................... 10
3.4 COMPANY’S PRODUCT ................................................................................... 11
3.5 PROCESS DESIGN................................................................................................ 12
4.0 SOCIAL MEDIA PLATFORMS ............................................................................ 13
4.1 FACEBOOK BUSINESS PAGE ............................................................................. 13
4.2 INSTAGRAM FOR BUSINESS ............................................................................. 14
4.3 LINKTREE .............................................................................................................. 15
4.4 WHATSAPP ............................................................................................................ 16
5.0 CALL TO ACTION (CTA) – WHATSAPP, FACEBOOK AND INSTAGRAM ...... 17
5.1 INTERACTION WITH CUSTOMERS .................................................................. 17
5.2 FACEBOOK TEASER POST ................................................................................. 21
5.3 FACEBOOK HARDSELL POST ........................................................................... 27
5.4 FACEBOOK SOFTSELL POST ............................................................................. 33
5.5 INSTAGRAM POST (INSIGHT OVERVIEW INSTAGRAM) ........................... 39
6.0 FINANCIAL REPORT................................................................................................. 53
6.1 SALE PRICE AND PROFIT .................................................................................. 53
7.0 SALES RECORD ......................................................................................................... 54
7.1 SALES GENERATION (GO E-COMMERCE) ................................................... 55
8.0 CONCLUSION ............................................................................................................. 68
9.0 APPENDIX ................................................................................................................... 70-74
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Assignment Summary

NO NAME MATRIX FB TEASER FB HARSELL FB SOFTSELL INSTAGRAM INSTA #HAHSTAG SALES SIGNATURE
NUMBER CAMPAIGN GENERATION

Posting Marks Posting Marks Posting Marks Posting Marks Posting Marks Posting Marks
No. No. No. No. No. No.

1 NURUL ASFALAILA D20211100035

EIZATY BINTI MOHD 2 1 1 2 2 2
RIZAL

2 MUHAMMAD D20211100045
SYAHMI BIN 1 1 1 1 2
1
SIBAWAIHI

3 MUHAMMAD D20211100046
SYAFIQ BIN MOHD 1 1 1 2
ZAKI
1 1

4 OMARUL HARIS BIN D20211100047 2

ASMI
1 2 1 1 1

5 NUR ALYAA D20211100049

NAJIHAH BINTI
1 1 1 1 2
AHMAD NOSLI 1
6 NUR AISYAH IZZATI D20211100052
BINTI NOOR 1 1 1 1 1 2
MUHAMAD @
AKMALUDIN
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1.0 REGISTRATION (SURUHANJAYA SYARIKAT MALAYSIA (SSM)

Our business has applied for registration under the Companies Commission of Malaysia (SSM)
on 15 May 2022 under the name Muhammad Syahmi Bin Sibawaihi Our application is not charged
as we apply under the student incentive scheme. So, this application is activated free of charge after
the approval of SSM.

Figure 1 : SSM Business registration certificate

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1.1 BUSINESS NAME

Our company name is 'Syalmar Hijab Exclusive'. The word 'Syalmar' refers to the names of
our members who show our perseverance and sincerity in business. The sale of this hijab is
highlighted as it can be seen nowadays young people who often underestimate the wearing of the
hijab while outside. Therefore, we have sold a type of hijab that is easy to wear and a style
suitable for today's youth. The hoods we offer are Shawl and Bawal with a comfortable and
unheated type of fabric when wearing it. In addition to covering the aurat, our headscarves are
also suitable for styling with a variety of fashions and the colors offered are very unique and able
to appeal to consumers.

2.0 INTRODUCTION OF BUSINESS

The name of our business is Syalmar Hijab Exclusive. ‘Syalmar’ means a combination of the
names of our group members. ‘Hijab Exclusive’ means to show that our product is limited and
different from others. Hence, these words combined together means to know how to be stylish,
which creates our business name: Syalmar Hijab Exclusive. We believe that despite these hard
times, we should still look after ourselves, and hence we decided to sell the hijab to the Muslim
women and made many women out there to cover their genitals. Our customers can pick any of
the designs to suit their own personality. We hope that using the hijab will not only bring
convenience to our customers, but also give them creativity and self-confidence to personalise in
their life.

Figure 2: Syalmar Hijab Exclusive Logo

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● Black colour background represents of elegance, classic, satisfaction and strength.

● Orange colour font means the effect of creativity, happiness, freedom and

self-confidence.

● The Lady wearing a hijab represents our products.

Name of Business Syalmar Hijab Exclusive

Business Address LOT 1523 BELAKANG CALTEX

JALAN TAMAN MDK 2, 19450,
KERTEH, KELANTAN

Phone Number 017-9171018

Corresponding Address syalmarhijab@gmail.com

Main Activities Tudung Bawal and Shawl

Platform Facebook and Instagram

Method Postage
Cash on Delivery (COD)

Company’s Starting Date 16 April 2022

Name of Bank Maybank

Bank Account Number 151089510878

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3.0 BUSINESS BACKGROUND

Figure 3 : Syalmar Hijab Exclusive Logo

Syalmar Hijab is an online-based business. We use "Syalmar" to symbolize our products are
very stylish and simple. Our company is a small business run by 6 members of the group. We
decided to sell pom-pom and shawl type hoods. This hood is very easy to style and comfortable
to wear because the type of fabric used is cotton fabric. This type of fabric is more durable and
does not absorb heat when wearing it. Comfort is our main element first for before marketing
products. Furthermore, the colors we offer are also very unique and suitable for styling by any
color of the dress. We also give some free gifts to customers as a token of gratitude for the
purchase.
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COMPANY ADDRESS

Figure 4 : Location

Syalmar Hijab is located in Kota Bharu, Kelantan. The exact address is at Lot 1523
Belakang Caltex, Taman MDK 2. 16450 Ketereh, Kelantan. Syalmar Hijab is located in a
strategic place where it is easy to meet suppliers and easy to post orders. Then, the order can
proceed quickly and new orders can come smoothly. This area is strategic as most of its
residential areas have many daughters. Thus, the marketing process will be easier to carry out. In
addition, his position is also close to the post office and the city center. This, allowing suppliers
to quickly ship items and purchase other accessories with ease such as business cards, zip locks,
and free gifts.
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3.1 BUSINESS ORGANIZATION CHART

The company was founded by six owners who took on responsibilities in their respective
fields. The following is an organization chart of the owners.

Figure 5 : Business Organisation Chart

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JOB DESCRIPTION

POSITION NAME JOB DESCRIPTION

General Manager Muhammad Syahmi Bin Make sure that organisation

Sibawaihi goals are reached.

Administrative Manager Nurul Asfalaila Eizaty Binti Manages each aspect of the
Mohd Rizal organisation.

Human Resource Manager Omarul Haris Bin Asmi Creates a harmonious

working environment

Finance Accountant Nur Aisyah Izzati Binti Plans, calculates and

Noor Muhamad administrates expenses and
@Akmaludin budgets as well as organises
financial strategies as a
Accountant
whole.

Purchasing Manager Nur Alyaa Najihah Binti Manage all matters related
Ahmad Nosli to the purchase of business
goods.

Product Designer Manage and produce

Marketing Manager Muhammad Syafiq Bin Identify targets and analyse

Mohd Zaki current market trends
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3.2 VISION AND MISSION

Every business needs to have a vision and mission to run the business smoothly and effectively.
This aims to know the goals to be achieved so that a business has the direction to be achieved to
develop the business. Therefore, Syalmar Hijab Exclusive has set the vision and mission of this
business is for the company to achieve short -term and long-term targets.

COMPANY VISION:

The company's vision is to be a seller of "bawal cotton" and "cotton shawl" which are the craze
of women as a complement in their lives

COMPANY MISSION:

In the spirit of continuing to grow with the passage of time in the business, the following
missions are performed to achieve the ambitions and direction with the mission:

1. To ensure a comfortable type of fabric to use customers.

2. Prepare lids with a variety of attractive colors.

3. Provide a simple and effective system for the product buying and selling process.

4. Always adopt the concept of "customer friendly" by providing good service.

5. Develop a skilled workforce

6. Save costs by providing a price affordable to customers.

7. Provide souvenirs or "free gifts" to customers for every purchase.

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3.3 DESCRIPTIONS OF PRODUCT AND SERVICES

We chose the clothing category for our business which is hijab. Our first collection of
products, known as the plain Bawal Collection (bidang 45) which costs RM 10. The second
collection is Shawl Cotton 1.8cm priced at RM 10 and our last collection is a hijab inner which
costs RM 5. These collections consist of a variety of colors with simple yet elegant designs. We
also offer quality service which is a combo set hijab and hijab inner which costs RM 13. Next,
freegift is also given for each customer's purchase. We produce this collection and sell it because
we believe that this product can be marketed to all ages especially women.

Society, especially women, has now lost its spark in the sense of fashion and self-esteem due
to the discomfort of wearing a hijab as a safety and legal measure. For example, most of the
hoods on sale are now difficult to style and require many accessories to wrap them around and
absorb heat. So the hood is not suitable to wear for outdoor activities. Therefore, bawal and
shawl hoods are the best items for eliminating the problem. Moreover, our products can also be
your daily accessory and make you more stylish and simple when enriching them.

In addition, we use Facebook and Instagram as our social media platforms to promote our
products. This is because Facebook and Instagram are the most widely used social media
worldwide. People can find more information about our products more easily through the
platform.
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3.4 COMPANY’S PRODUCT

Product Price and details

Bawal Cotton RM10

Fabric: Cotton Voile
Cutting: Regular bawal cutting 45”x 45”
Function: Easy to iron, light and
breathable

Shawl Cotton RM10

Fabric: Cotton
Cutting:1,8 meter regular halfmoon
cutting
Function: Easy to iron, light and
breathable

Hijab Inner RM5

● Hijab inner with various colour, can
styling with any outfit
● Suitable with all face shape

Combo Set: Hijab and Hijab Inner RM13

● Combo set: any shawl cotton or
bawal cotton with hijab inner

Brooch Free

● Free for every purchase

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3.5 PROCESS DESIGN

Figure 6 : Proses Design

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4.0 SOCIAL MEDIA PLATFORM

4.1 FACEBOOK BUSINESS PAGE

Facebook Page is an online platform that is very popular among merchants in Malaysia to
promote their products or services more effectively. Therefore, we have created a Facebook
Page to make it easier for our group to promote sales products and find customers through
online. In addition, it makes more easier for us to communicate with customers using this
Facebook Page. In addition, online shopping is gaining ground in Malaysia, especially for
students and individuals who are busy working. This is because buying online is easier and
saves time because all transactions are done virtually. This facility is very suitable for those
who have time constraints to go out shopping as well as want something quick and easy

Figure 4.1: Syalmar Hijab’s Official Facebook page

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4.2 INSTAGRAM FOR BUSINESS

We use Instagram as a platform for us to run this business. Instagram is one of the easiest
and fastest ways to connect and interact with customers because people are more tied to
platforms like this. We put all of our business information and details in Instagram Business, to
make sure customers acknowledge and understand about our business. We also attach a
‘linktree’ where customers can contact us easily by clicking on the link provided. In this
Instagram @hijab_exc, we update all our products here, so customers can follow up about our
products.

Figure 4.2: Instagram Syalmar Hijab front page

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4.3 LINKTREE
We also provide our customers with the website of our LinkTree. It will be easier for the
customers to contact or find us. This is the link to our LinkTree: https://linktr.ee/hijab_exc. We
have used Linktree to connect customers directly to the Administrative manager in order to
make it easier for customers to make gift box purchases. We have put Linktree on the bio
section of Syalmar Hijab Instagram business page.

4.3: Linktree can be attached from Facebook and Instagram page

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4.4 WHATSAPP
We have provided a Whatsapp link directly from Linktree where customers can press the
gift box option or any questions and it connects customers directly with the Administrative
manager via Whatsapp number connection. By using this method, it can make it easier for
customers to make hijab purchases as well as customers can also find out more information
related to our hijab collection.

Figure 4.4: Whatsapp link directly from Linktree

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5.0 CALL TO ACTION (CTA)- WHATSAPP, FACEBOOK AND INSTAGRAM

5.1 INTERACTION WITH CUSTOMER

Figure 5.1: Communication with customer I

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Figure 5.1.1: Communication with customer II

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Figure 5.1.2: Communication with customer III

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Figure 5.1.3 : Communication with customer IV

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5.2 FACEBOOK TEASER POST

TEASER 1

Figure 5.2.1: Facebook Teaser 1

Figure 5.2.2: Facebook Teaser

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TEASER 2

Figure 5.2.3 : Facebook Teaser

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TEASER 3

Figure 5.2.4 : Facebook Teaser

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TEASER 4

Figure 5.2.5 : Facebook Teaser

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TEASER 5

Figure 5.2.6: Facebook Teaser 6

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TEASER 6

Figure 5.2.7 : Facebook Teaser 7

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5.3 FACEBOOK HARDSELL POST

HARDSELL 1

Figure 5.3.1: Facebook Hardsell 1

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HARDSELL 2

Figure 5.3.2: Facebook Hardsell 2

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HARDSELL 3

Figure 5.3.3: Facebook Hardsell 3

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HARDSELL 4

Figure 5.3.4 : Facebook Hardsell 4

Figure 5.3.5 : Facebook Hardsell 4

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HARDSELL 5

Figure 5.3.6: Facebook Hardsell 5

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HARDSELL 6

Figure 5.3.7 : Facebook Hardsell 6

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5.4 FACEBOOK SOFTSELL POST

SOFTSELL 1

Figure 5.4.1: Facebook Softsell 1

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SOFTSELL 2

Figure 5.4.2: Facebook Softsell 2

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SOFTSELL 3

Figure 5.4.3 : Facebook Softsell 3

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SOFTSELL 4

Figure 5.4.4 : Facebook Softsell 4

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SOFTSELL 5

Figure 5.4.5: Facebook Softsell 5

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SOFTSELL 6

Figure 5.4.6 : Facebook Softsell 6

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5.5 INSTAGRAM POST ( INSIGHT OVERVIEW INSTAGRAM)

Figure 5.5.1: Insight Overview Instagram (Teaser)

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Figure 5.5.2: Insight Overview Instagram (Teaser)

Figure 5.5.5: Insight Overview Instagram (Hardsell)

Figure 5.5.6: Insight Overview Instagram (Softsell)

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Figure 5.5.3 : Insight Overview Instagram (Teaser)

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Figure 5.5.4 : Insight Overview Instagram ( Hardsell)

Figure 5.5.5: Insight Overview Instagram (Softsell)

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Figure 5.5.6 : Insight Overview Instagram Teaser

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Figure 5.5.7 : Insight Overview Instagram (Hardsell)

Figure 5.5.8: Insight Overview Instagram (Softsell)

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Figure 5.5.9 : Insight Overview Instagram (Teaser)

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Figure 5.5.10 : Insight Overview Instagram (Hardsell)

Figure 5.5.10 : Insight Overview Instagram (Softsell)

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Figure 5.5.11: Insight Overview Instagram (Teaser)

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Figure 5.5.12: Insight Overview Instagram (Hardsell)

Figure 5.5.13: Insight Overview Instagram (Softsell)

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Figure 5.5.14 Insight Overview Instagram (Teaser)

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Figure 5.5.15 Insight Overview Instagram (Hardsell)

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Figure 5.5.16 Insight Overview Instagram (Softsell)

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Figure 5.5.17 Insight Overview Instagram (Softsell)

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6.0 FINANCIAL REPORT

BIL MATERIALS QUANTITY PRICE ACTUAL SHIPPING OVERALL

PER UNIT PRICE COST PER PRICE
UNIT

1 Bawal Cotton 37 RM 10 RM 6 RM 6.50 RM 370

3 Shawl Cotton 14 RM 10 RM 6 RM 6.50 RM 140

4 Hijab Inner 0 RM 5 RM 2 RM 0 RM 0

5 Combo Set 2 RM 13 RM 8 RM 6.50 RM 26

Hijab+Hijab
Inner

TOTAL RM 22 RM 19.50 RM 536

6.1 SALE PRICE AND PROFIT

MATERIALS PRICE SALES

Bawal Cotton RM 6 (Production Cost) + RM 4

(Untung 40%)
=RM 10

Shawl Cotton RM 6 (Production Cost) + RM 4

(Untung 40%)
=RM 10

Hijab Inner RM 2 (Production Cost) + RM 3

(Untung 67%)
= RM 5

Combo Set (Hijab + Hijab Inner) RM 8 (Production Cost) + RM 5

(Untung 63%)
= RM 13

TOTAL PRICE SALES = RM 536

GROSS PROFIT = TOTAL SALES – TOTAL OUTPUT
= 536 - 83
= RM 453
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7.0 SALES RECORD ( 16 MAY 2022 - 18 JUNE 2022)

NUMBER NAME SALES (UNIT) SALES OVERALL

DATE SALES

1 Nurul Asfalaila Eizaty Bawal Cotton = 3 unit 25/5/2022 RM 167

Binti Mohd Rizal Shawl Cotton= 1 unit 28/5/2022
Hijab Inner= 0 unit 29/5/2022
Combo Set= 1 unit 14/6/2022

2 Muhammad Syahmi Bawal Cotton = 3 unit 27/5/2022 RM 43

Bin Sibawaihi Shawl Cotton= 1 unit 4/6/2022
Hijab Inner= 0 unit
Combo Set= 0 unit

3 Muhammad Syafiq Bawal Cotton = 9 unit 27/5/2022 RM 154

Bin Mohd Zaki Shawl Cotton= 4 unit 2/6/2022
Hijab Inner= 0 unit 4/6/2022
Combo Set= 0unit

4 Omarul Haris Bin Bawal Cotton = 6 unit 4/6/2022 RM 84

Asmi Shawl Cotton= 0 unit 4/6/2022
Hijab Inner= 0 unit 27/6/2022
Combo Set= 0 unit

5 Nur Alyaa Najihah Bawal Cotton = 3 unit 31/5/2022 RM 63

Binti Ahmad Nosli Shawl Cotton= 2 unit 31/5/2022
Hijab Inner= 0 unit 31/5/2022
Combo Set= 1 unit 2/6/2022
2/6/2022
2/6/2022

6 Nur Aisyah Izzati Bawal Cotton = 4 unit 24/5/2022 RM 100

Binti Noor Muhamad Shawl Cotton= 6 unit 8/6/2022
@ Akmaludin Hijab Inner= 0 unit 13/6/2022
Combo Set= 0 unit

TOTAL RM536
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7.1 SALES GENERATION (GO E-COMMERCE)

Figure 7.1: Overall Sales May

Figure 7.2 Overall Sales June

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Figure 7.3: May Sales

 57

Figure 7.4: June Sales

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Figure 7.5 May Sales

 59

Figure 7.6 June Sales

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Figure 7.7 May Sales

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Figure 7.8 June Sales

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Figure 7.9 May Sales

 63

Figure 7.10 June Sales

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Figure 7.11 : May Sales

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Figure 7.12 : June Sales

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Figure 7.13 : May Sales

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Figure 7.14 : June Sales

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8.0 CONCLUSION
Social media is an excellent tool to use to promote small businesses. This has been proven by
many successful entrepreneurs who use social media to promote their products. Social media
provides many features to help business owners get publicity. Examples of social media sites that
are useful to business owners are Facebook, Instagram and Whatsapp.

In today's world, using social media gives businesses an advantage over their competitors.
This is because social media can help business owners to reach people in no time. Additionally,
social media posts can be shared by customers to others. In this way, the business will quickly
become known to many people. Furthermore, social media allows business owners to keep up
with trends and connect with customers.

The social media platforms we use are Facebook, Instagram and Whatsapp. The app provides
us with features for creating business pages. We use this page to promote our products and
contact our contact partners. In addition, we also use Instagram to post many photos of our
products and advertise them with discounts and promotions. This social media platform allows
us to create hashtags so that people can easily find our business pages. Meanwhile, the whatsapp
application is a platform for interacting directly with customers.

Social media is one of the best ways to reach a large audience. Features on social media allow
anyone to see our business, whether from their Facebook or Instagram feeds

Explore, customer can also follow our business page to be informed about sales and be a
long-lasting customer. Additionally, social media gives business owners the creativity to create
their own posts by editing them themselves. Social Media is also free to use unless business
owners choose to pay for social media platforms to create ads for them.
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Social media also provides its users with many benefits. One of the benefits is that users can
practice copywriting skills. There are also some tips that can be used to ensure a successful
social media presence. One of them is to deliver consistently and communication with customers
is encouraged. By following similar businesses, customers can reach us faster. Additionally,
business owners can also follow our customers to get to know them better. The story feature on
Facebook and Instagram allows customers to tag a business and promote a business to their
friends.

In conclusion, this course has helped us gain experience as entrepreneurs. We have learned a
lot about business management. In addition, this knowledge will help us to do so.
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9.0 APPENDIX

Figure 9.1 : Customer Payment Resit I

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Figure 9.2 Customer Payment Receipt II

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Figure 9.3 : Customer Payment Resit

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Figure 9.4 Customer Payment Receipt IV

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Figure 9.5 Parcel ready to post out