Final Project - Media Kit

Strategic Communication in the

Digital Age
Professor LeBlond
10/20/21
Danielle Davanzo
From: Danielle Davanzo davanzod@mail.sacredheart.edu
To: Sarah LeBlond leblonds@sacredheart.edu

Subject Line: NYC ALERT: Next Generation Dance Studio Performing

Live to Help Battle Cancer

Hello Sarah – Below you will find information regarding Next Generation
Dance Studio’s live performance in New York City for their monthly show to
help those fighting cancer.

Important –
This performance’s funds are going towards the National Breast Cancer
Foundation since October is Breast Cancer Awareness month.
All dancers will be wearing pink and we are encouraging all audience
members to as well.
The dances will be choreographed to empowering songs.

“If you or someone you know is fighting or has fought this battle before,
come watch our dancers perform,” said studio owner and director Danielle
Davanzo. “All ticket costs will be donated to the National Breast Cancer
Foundation.”

When and Where –

This event will be taking place Oct. 27.
In Times Square, N.Y. starting at 2 p.m.

“Coming to our performance may not feel like a lot but you are still helping
others fight their battle simply by showing your support,” said company
dancer Angelica McCarthy.

If you enter our raffle at the performance, you have the chance of winning a
Breast Cancer Awareness two-piece hoodie and jogger set along with a
backpack, all sponsored by Adidas. Make sure you visit our raffle booth
located next to our wristband booth.
Please let me know ASAP if you will be buying a ticket for our performance so
we can guarantee you a seat in the first five rows!

Read more about how you can support against Breast Cancer Awareness:
https://www.thestartcenter.com/post/10-ways-to-get-involved-in-breast-
cancer-awareness-month

Thank you for your time!

Sincerely,

Danielle Davanzo
Next Generation Dance Studio, Studio Owner/Director
davanzod@mail.sacredheart.edu
914-714-5899

About: Next Generation Dance Studio was founded and created by Danielle
Davanzo. This dance studio is located in Times Square, N.Y. and offers
training from professional choreographers from all over the east and west
coast. This studio offers all styles of dance including ballet, hip-hop,
contemporary, jazz, lyrical and heels for all levels. We also offer a special
improv class for dancers to experiment and specifically work on their
freestyling capabilities. Within our studio we have three company programs:
Next Generation Mini for ages five to eight, Next Generation Pro for ages
nine to 13 and Next Generation Z for ages 14 to 18. These companies are
designed for the different age groups in order for them to be taught the
proper technique at the correct level for their age.
NEXT GENERATION DANCE STUDIO NEWS

Contact: Danielle Davanzo, 914-714-5899,

davanzod@mail.sacredheart.edu

For Immediate Release

Oct. 17th, 2021

Press Release:

NEXT GENERATION DANCE STUDIO PERFORMING FOR BREAST CANCER

AWARENESS MONTH

Subhead: Help Those Fighting by Thinking Pink

New York, N.Y. – On Oct. 27, Next Generation Dance Studio will be performing
in Times Square, N.Y. This performance is in support of October being Breast
Cancer Awareness Month. There will be a stage for the dancers to perform
with seats for our live audience.

“Come and show your support not just for our dancers but for Breast Cancer
Awareness,” said studio owner and director Danielle Davanzo. “Make sure you
wear pink, enter our raffle, and most importantly, remember those fighting this
battle.”

All tickets from this performance will be donated to the National Breast Cancer
Foundation. There will also be a raffle booth where you can pay for raffle
tickets for the chance to win think pink apparel sponsored by Adidas. All raffle
ticket purchases will also be donated to the National Breast Cancer
Foundation.

“As of January 2021, there are more than 3.8 million women with a history of
breast cancer in the U.S. This includes women currently being treated and
women who have finished treatment,” said U.S. Breast Cancer Statistics.

Learn more at:

https://www.breastcancer.org/symptoms/understand_bc/statistics

###

NEXT GENERATION
Next Generation Dance Studio is located in Times Square,
N.Y.
Our choreographers and staff are dedicated to enabling
growth of the mind and body of our students.

s t y le s o f dance Performance
s in
All
d for Dec. 2021
ar e offe r e
a g e s 2 - 18 and June 20
22

We offer 3 Company Programs:

Next Generation Mini (Ages 5 - 8)
Next Generation Pro (Ages 9 - 13)
Next Generation Z (Ages 14 - 18)

Studio Owner/Director: Danielle Davanzo

Administrative Assistant: Nicole Evans
 NEXT GENERATION
Contact Information:

Phone Number:
212-713-5678

Email:
ngstudios@gmail.com

Next Generation Dance Studio was founded and created by Danielle

Davanzo. This dance studio is located in Times Square, N.Y. and offers
training from professional choreographers from all over the east and west
coast. This studio offers all styles of dance including ballet, hip-hop,
contemporary, jazz, lyrical and heels for all levels. We also offer a special
improv class for dancers to experiment and specifically work on their
freestyling capabilities. Within our studio we have three company programs:
Next Generation Mini for ages five to eight, Next Generation Pro for ages
nine to 13 and Next Generation Z for ages 14 to 18. These companies are
designed for these different age groups in order for them to be taught the
proper technique at the correct level for their age.

Our studio works very closely with charities and organizations in order to
help those fighting cancer. On top of our December and June
performances, we perform once a month to help donate towards cancer
organizations. Each month we dance for a different type of cancer and all
ticket costs and raffles go towards the organization we chose. We dance for
ovarian cancer in September, breast cancer in October, stomach cancer in
November, lung cancer in December, cervical cancer in January, National
Cancer Prevention month in February, multiple myeloma in March, head
and neck cancer in April, melanoma and skin cancer in May, National
Cancer Survivor month in June, sarcoma and bone cancer in July, and
thyroid cancer in August. Also, for every performance we wear the color of
the ribbon the cancer represents itself with.

 Danielle Davanzo is from Mamaroneck, N.Y. She is a dancer, choreographer and has
been dancing since she was two and teaching since she was 15. In her younger age
she was self-taught, learning from dance videos online. When she was 12 she started
taking hip-hop classes at various dance studios in the Tri-State area. Also, when she
was 12 she became a member of the hip-hop dance club at her middle/high school,
The Ursuline School in New Rochelle, N.Y. She continued to be a member of the club,
performing twice a year. When she was 15 she became the choreographer and
president of the club, teaching weekly rehearsals preparing dancers for semester
performances. She continued this role until she graduated as a Senior.

Danielle was accepted into the Sacred Heart University Dance Program and
continued her dance career and education in Fairfield, C.T. She was a member of the
dance ensemble for all four years. In her second year, she became a choreographer
and leader for the program, teaching weekly rehearsals preparing for semester
performances. Also, while being the program coordinator and a work study
ambassador for the director of dance of the Sacred Heart University Dance Program.
She also won the Dance Program Member of the Year Award at the Campus Life
Leadership Awards. Upon graduation, Danielle spent her summer teaching kids
dance at Oasis Day Camp in Dobbs Ferry, N.Y.

After completing her Master’s program at Sacred Heart University in Fairfield, C.T. She
opened up her own dance studio, Next Generation, in Times Square, N.Y. Next
Generation is a performance-based studio. Along with their fall and spring dance
recitals, they perform once a month for cancer awareness.