Digital Marketing 101

PRAISE KALU
DEDICATION
This book is dedicated to the members of Digital Marketing 101 and 201 WhatsApp
groups. You guys are awesome.
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DIGITAL MARKETING 101
CONTENTS
DEDICATION............................................................................................................................... 1
CHAPTER ONE ........................................................................................................................... 4
INTRODUCTION ....................................................................................................................... 4
CHAPTER TWO .......................................................................................................................... 6
DIGITAL MARKETING AND YOU ........................................................................................ 6
CHAPTER THREE ...................................................................................................................... 9
DIGITAL MARKETING ASSETS ............................................................................................ 9
CHAPTER FOUR ....................................................................................................................... 16
THE PROCESS OF TURNING A PROSPECT INTO A CUSTOMER .................................. 16
CHAPTER FIVE ........................................................................................................................ 20
CONTENT WRITING AND CONTENT MARKETING........................................................ 20
CHAPTER SIX ........................................................................................................................... 28
SOCIAL MEDIA MARKETING ............................................................................................. 28
CHAPTER SEVEN ..................................................................................................................... 35
HOW TO USE LEAD MAGNETS EFFECTIVELY ............................................................... 35
CHAPTER EIGHT ..................................................................................................................... 38
HOW TO TURN CONTENT TO E-BOOK ............................................................................. 38
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CHAPTER ONE
INTRODUCTION
WHAT IS DIGITAL MARKETING
Digital Marketing is the act of selling products and services, by leveraging online
marketing tactics such as; social media marketing, search marketing, email marketing.
In general, it is simply the act of selling things online. It can be also be seen as internet
marketing.
Every digital skill can be marketed online. And anything online is digital.
The name in itself looks very big in the eyes of many people but I tell you the truth it's as
simple as posting a product on your WhatsApp status and being able to convince people
to buy.
WHY DIGITAL MARKETING?
These days, the world is going digital and there are so many customers online ready to
purchase one product or the other. Digital Marketing, therefore, puts you and your
company at the forefront where these customers can see you, know more about you, and
even ask questions about your products or services.
The foundation for your business is created by attracting prospects, nurturing

relationships, and making offers your audience will appreciate and respond to.
Simply "no value, no customer and no customer, no money".
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No matter how great your product is, no one would know until they try and if you can't
convince them to buy, they can't try. The Number one top priority rule of marketing is to
make the right offer at the right time in the right place.
In summary, An online presence is very necessary regardless of what you sell.
PRAISE KALU
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CHAPTER TWO
DIGITAL MARKETING AND YOU
WHAT DOES A DIGITAL MARKETER DO?
A digital marketer is responsible for making the customers aware of the brand and
leading them to make purchases through all the digital channels (free and paid) that are at
a company's disposal.
There are five top soft skills a digital marketer should have. I call them My 3CFR. They
are:
1. Communication - Be able to communicate your message to your audience.
2. Consistency - Don't be a here today, there tomorrow kind of person. Let people
know you for one thing.
3. Clarity - let your goal be clear.
4. Focus - Have a clear vision and be focused on the end goal. Time reveals a lot of
things, so be patient and allow yourself to go through the process. Rome was not
built in one day.
5. Relational - Every customer is unique with his own personality, learn how to
relate to these different personalities, and find a balance.
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IS DIGITAL MARKETING NEEDED IN ALL BUSINESSES?
Yes, it is, every form of business in the economy needs digital marketing in order to
thrive in the online space. So, if you don't have a presence online, begin now to think of
how to create one and start creating it.
"Every other high-income skills earner needs a digital marketer else it would not be
earning anything at all"
Wellllllll!
They could earn though, but not so much
BENEFITS OF DIGITAL MARKETING
There are so many things you can gain by being a digital marketer. Some of which are:
1. Awareness and Engagement - It will make it easier for you to get people to know
about the existence of your product and lead them to the final purchase.
2. Conversion - Digital marketing helps convert new buyers into rabid fans who buy
more.
3. Word- of- mouth and digital sharing - It increases the testimonies of people about
your products through word-of-mouth and digital sharing and all the benefits that come
with them.
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4. It will shorten the buyer's journey by presenting the right offers at the right time.
Note: You don't need to be a computer genius to be good at digital marketing. Your
smartphones can do the trick.
Neil Patel is one of the top digital marketers in the world.
As the saying goes *to be the best, you learn from the best*
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CHAPTER THREE
DIGITAL MARKETING ASSETS
There are various Digital marketing assets.
So, what are these Assets?...
1. YOUR SITE
The first and foremost asset every digital marketer should have is a Website*
according to Neil Patel
Your website is where your prospect can easily access you and get to know
whatever it is you have to offer.
Without a website, a digital marketer is not complete.
2. INFOGRAPHICS
This can simply be defined as a visual representation of information. A digital

marketer should know at least a little bit of graphics. Know how to mix colors
and pass a message through pictures.
3. BLOG POSTS
If you're like me, that doesn't really know much about graphics design, another
way you can pass your message to your audience is through writing creative
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content. Be creative, know how to glue people to your write up. People flow
better with a writer that they can easily relate to.
4. SOCIAL MEDIA CHANNELS
These are channels like Facebook, Twitter, Instagram, LinkedIn. Every digital
marketer should have at least 2 social media channels that he's very active in.
5. BRANDING ASSETS
These are assets like logos. As a digital marketer, that has a product to sell to
people. The second most important asset you need for your business is a logo.
Your logo is like your brand. It sells for you even in your absence.
DIGITAL MARKETING CHANNELS
Ok. Now I know many of us are wondering, what tactics can I use to be able to draw
traffic if I already have all of these...well, that's why we now have: The various Digital
Marketing channels.
The various tactics/ channels of digital marketing are......
1. CONTENT MARKETING
Content marketing is the creation and promotion of content assets for the purpose
of generating brand awareness, traffic growth, lead generation, and customers.
It helps to keep your customers updated on industry news, the problems they're
facing, and how to solve these problems. The channels most used are blog posts,
e-books or whitepapers, infographics. Content is one of the major channels
needed by every Digital marketer.
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Content is everywhere. From fiction to non-fiction to drama. I would say without

content, there's no way your prospect can know you. It's the content you're able to
creatively put up that attracts your prospect. Even the everyday normal WhatsApp
post is Content.
A digital marketer should be as creative enough to sell his product or the products
of his clients to the prospects through content.
2. SOCIAL MEDIA MARKETING
This is another very important digital marketing channel. Social Media

Marketing helps you to share your content and engage with your customers. The
world is vastly becoming very Digital. It's on social media that people get the
latest gist of fashion, sports, etc. Some of the social media platforms often used
are Facebook, Instagram, Telegram, Twitter, YouTube, LinkedIn, WhatsApp.
Every platform on social media can be used to sell. You as a digital marketer just
have to find your niche... That's the one that works best for you and when you do,
focus fully on it. However, don't limit yourself. Broaden your sphere of influence.
From research taken, Facebook and Instagram are the fastest growing social
media platforms many Business owners use to promote their business. Leverage
on these two and any more you can lay your hands on. You can also practice
teaching free training of your product on YouTube.
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3. SEARCH ENGINE OPTIMIZATION
This is a process of optimizing your content to rank higher in search engine result
pages. It helps the content of your product to show up first when someone is
searching for the information you've written about and it helps to increase the
amount of organic traffic your website/content receives.
The channels that benefit from SEO include blogs, infographics, and websites.
This is simply just placing your product in the forefront so many prospects can
easily access and get to purchase it.
People are looking for new things every day. There's boredom everywhere. Excite
them and they'll come to you.
Finally, Remember this...
You don't need to be a computer genius to be good at digital marketing. Your

smartphones can do the trick. If others can do it, you and I can. Without creating
value, you can't get a customer and without a customer, you can't get money.
Does a digital marketer need to have a copywriting skill?
A digital marketer doesn't necessarily need a copywriting skill but it's an added
advantage. You should at least know how to create good content that can catch the
attention of your reader/audience.
Most of the top Digital marketers are good creative writers. Though some of them added
Copywriting to make their sphere of influence broader.
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After knowing your niche and in terms of social media marketing, you find out that
what you call your niche almost 100 persons are doing exactly the same thing...Now
how can one market his or her product and get customers in a place where many
are doing the exact same thing you are doing.
There's a term we Business people normally use. That's "distinctive competence". It's
simply one or two qualities in your product that distinguishes you from your competition.
Since you've noticed that there's so much competition in your market, make thorough
research about your competitors and find the things that they're not doing that your
customers probably need and add it to your product.
It could be price, quality of product... Anything that can set you apart from the rest. Make
your customers trust you. If you can create a good first impression with a new client they
would stay and then with time you build trust also with them.
There is no unique niche anymore. In fact, there are not only 100 people in your niche but
thousands and thousands
This is not to scare you though it's to make you stronger. People don't patronize you
because you are the only one doing it. They do so because you can solve a problem for
them that can bring transformation to their lives. They patronize you because they know
you, like you and trust you.
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This is why while doing your research you should find out what your "competitors" are
doing. When you do this, you'll be able to find out what they are talking too much about.
What they are ignoring...
How they are communicating with their audience...When they communicate with their
audience... Another thing you should do is define your USP (unique selling proposition)
which is what you do uniquely. It could be your story or a bonus anything that
differentiates you from others.
The last thing I will talk about is that you define your target audience. For instance, there
are over 1000 people I know baking cake. But not all of them specialize in wedding
cakes. Not all of them specialize in birthday cakes or regular cakes, even fondant or
buttercream cakes
You need to determine who your audience that is your potential buyer is. So that you can
direct your marketing messages towards them.
4. AFFILIATE MARKETING
Affiliate Marketing is a type of performance-based advertising where you receive

a commission for promoting someone else's products or services on your website.
E.g hosting video ads through YouTube.
This is simply a particular company working as an agent for another company. I

believe most of us have seen the Latest Jumia Advert on YouTube. That's an
example.
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5. EMAIL MARKETING
This medium is used to follow up on your content to be sure they continue to get
the solutions they are looking for.
Research has it that email is the topmost digital channel for lead generation (that
is converting audience to buyers). A very much simplified example of email
marketers is job websites (sites that when you subscribe to their newsletter, they
send you emails on the latest job offers.
6. PAY PER CLICK (PPC)
PPC is a method of driving traffic to your website by paying a publisher every

time your ad is clicked. The most commonly used channels are Google Ads,
Facebook Ads, Twitter Ads, sponsored messages on LinkedIn.
This is the category that all our content on Facebook and other social media
platforms fall into. Here, companies can pay you to advertise their product on
Facebook. Whatever content you post has to get your audience's attention large
enough to make them buy.
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CHAPTER FOUR
THE PROCESS OF TURNING A PROSPECT INTO A CUSTOMER
Now, we'll be going into the process a prospect goes through to become your customer. It
is mostly known as the customer value journey. Grant CARDONE said and I quote " A
stranger has everything that you want. They make your dreams a reality".
Your goal as a digital marketer should be to get strangers to like you, trust you, and
finally buy from you.
There are eight (8) stages in the customer value journey;
1. AWARENESS
The stage of awareness makes it easier for you to get people to know about the
existence of your product and lead them to the final purchase.
2. ENGAGEMENT
In Engagement, your prospects now know who you are but they don't trust you or
like you. At this stage, you develop a relationship with them. You do this through
content that provides entertainment, information, or both. It should be a
continuous process. Tactics to use are content marketing, social media marketing,
email marketing.
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3. SUBSCRIBE
The prospect now knows you but has not yet bought from you. You should collect
their contact information so they could be contacted again in the future. You use
content marketing, email marketing, digital advertising.
4. CONVERT
At this stage, the customer increases his level of commitment. The key here is to
employ "entry point offers" that is "make him an offer he can't reject". Give
tremendous value to the prospect without forcing or asking for too much in return.
This stage is not about making a profit. Channels to make use of are Digital
Advertising, Content Marketing, Email Marketing, Search marketing.
5. EXCITE
Here, the new customer has had a transaction with you. You make sure the
excitement of the purchase develops into Goodwill and trust. You use email
marketing, content marketing.
6. ASCEND
This is where your customer will be ready to buy more and more often. At this
stage, you introduce your core offer and let them know other relevant offers. The
channels used are email marketing, digital advertising, and content marketing.
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7. ADVOCATE
Here, create marketing that encourages your most loyal customers to advocate for
your business. They passively seek to advertise your brand. You channel this
through Social Media Marketing, search marketing, email marketing. At this
stage, your customers haven't become very loyal to you. So, they just indirectly
advertise your product.
8. PROMOTE
At this stage, the customers are actively seeking to advertise your brand. Here,
you use email marketing. You and the customers are in a win-win situation. This
is where they become very loyal to you, buy your product, and use word -of -
mouth to get you more customers.
Let’s take a fashion designer as an example, when you go to Instagram you see clear
and top-notch pictures they use for their ads. You see they go the extra mile to
achieving a near-perfect look for sale. Now as a beginner without much finance,
without a good quality phone camera, without a good background and you go online
to see the extent people are going to sell ..it’s discouraging, right?🤔now as a
beginner that wants to make it in that niche, what advice can you give to such
How do u deal with potential buyers?
"Stop trying to compete directly with large-scale businesses that offer extraordinarily
wide varieties of products – it’s a difficult endeavor, and you’ll find that the odds aren’t
in your favor.
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Tap into more specific categories of customers and offer unique products and services as
a way to create a niche for your service. I would advise you to make good of the
resources available to you. Your aim should not be to battle with top-notch companies,
but to deliver a product that meets customers' demands.
And also... you sha should have a good camera.
In addition, Small businesses should use their size as an advantage, instead of stretching
their resources out thin to try and meet the same standards as big companies.
By specializing in your business for a particular pocket of the industry, you’ll offer
something that big corporations aren’t able to.
Build a personal relationship with customers
When a customer trusts and knows you, there’s not a whole lot that can get in the way of
them returning to use your services or purchase your products.
Focus on providing an unforgettable and truly special customer experience, and that will
be one of the keys to staying competitive with big corporations."
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CHAPTER FIVE
CONTENT WRITING AND CONTENT MARKETING
Content writing is the process of planning, writing, and editing web content, which is
used basically for digital marketing purposes. Any information on the web is content,
from blog posts to social media posts, video and audio recordings, web pages, etc. All
these and many more are content.
Therefore, A content writer specializes in content writing.
I guess you'll be asking what do I need to be a content writer?? As a content writer, you
need to have:
1. Solid grip on grammar and style
2. Ability to research information online
3. Ability to write quickly and perform under tight deadlines
4. Ability to write in a variety of tones, on a variety of subjects, within a variety of

structures
5. Strong knowledge of the field you wish to write about
6. Creative ability to generate content ideas
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I would love us to see some examples of contents used by different companies in Content
Marketing:
1. “Share A Coke” Viral Content Marketing Example
"This was when coke started inscribing people's names on the paper they placed on the
bottle. This singular offer drew a lot of people's attention to coke. It helped to increase its
market coverage. I started buying coke more in the quest to see if I would buy one that
my name was on.
2. MTN’s Community Project Assistant Program
This was the time MTN gave out free to schools and the community at large. People
began to patronize mtn more by this singular action.
I'll be giving tools and tips that would help you write better content, add value, and gain
money in your business...
CONTENT WRITING QUICK START: WRITING TIPS AND TOOLS
The hardest thing about writing is getting started, but I promise you, once you get started
every other thing flows as long as you have the right headline and direction.
I've been choked so many times when I want to write some content but once I got my
heading and started... It was like I had already written every other part of my content
down somewhere else.
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These tools that could help you in the writing ministry are:
1. BRAINSTORMING TOOL
Brainstorming is knowing what to write about a particular topic. Research has it

that there are 3 billion Google searches every day, and 20% of those searches
have never been seen before. Brainstorming tools are like a direct line to your
customers’ thoughts.
A very important tool I use in brainstorming about what is currently being

searched concerning a topic online is answerthepublic.com.Once you open the
site. Just type in a particular keyword that you want to write about and it would
give you numerous questions that the public is most likely asking.
Answerthepublic helps you to:
1. create content that strikes a chord and drives more traffic, downloads,
views, and shares.
2. get updates when people talk about your keyword in new ways.
3. discover unexpected insights and hidden niches that boost organic search
and give your campaigns a winning edge.
4. get front row seats to what people are Googling.
2. KEYWORD RESEARCH TOOL
One of the most difficult aspects of keyword research is discovering new keyword
phrases based on searcher intent. It is also very important to capitalize on the
keyword Search Engine Optimization (SEO) world. One basic tool I use for this is
keywordreaveler.com
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Keyword Revealer is a huge time saver for anyone looking to uncover low-
competition keywords. Start focusing your SEO efforts on easy-to-rank terms
with low difficulty scores.
Keywordrevealer helps you to:
1. Find hundreds of long-tail keyword ideas in seconds with the amazing

keyword research tool.
2. identify keywords with high search volume and low competition, you can
also check domain availability for each term as well
Simply put, this tool helps you to know the ranking of words on social media and
what words you should use more in your content.
3. HEADLINE WRITING TOOL
Headlines are what people read to see if they have any interest in what you have
to say. Imagine your headline as the envelope your readers have to open to read
your letters. It has to be catchy, simple, clear, and as short as possible.
Research has shown that your headlines should be at least 7 words. One tool I
would recommend for headlines is https://coschedule.com/headline-analyzer
I know most of us are saying, I'm not a writer, I don't need all of these
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Well, you're wrong...Every digital marketer should be able to add value to his
customers, and you can only do that through writing good content that gives
knowledge.
To be as creative as ever in your writing, you need these tools
It has helped me thus far.
How to Write Powerful Headlines:
Step 1: Capitalize on the type of headlines that converts
Some of which are :
- List
- How-Tos
- Questions
Step 2: Captivate your audience with the right word balance
- 20 – 30% Common Word
- 10-20% Uncommon Word
- 10-15% Emotional Word
- At Least one Power word
And lastly;
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4. DICTIONARY TOOL
A content writer is one that works with words, more words, and lots of words. It is
important to be up to date with new words, their meaning, and how to use them.
In content writing, it is very crucial to use simple and clear words, so as to be able
to properly pass your message to the desired audience.
A tool I would recommend is onelook.com.
CONTENT MARKETING
Content marketing according to Neil Patel, has been around far longer than the internet. It
is all about storytelling.
Content marketing is a strategic marketing approach focused on creating and distributing

valuable, relevant, and consistent content to attract and retain a clearly-defined audience
— and, ultimately, to drive profitable customer action.
Finally, in our bid to become great content marketers, we'll need to lay down some goals
and strategies with which to achieve these goals.
This process will help you create a content marketing strategy to guide your efforts,
providing significant advantages at every stage of your program. A strategy boils down to
decisions in three distinct areas:
As a content marketer, ask these 3 questions before you go into the market:
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• Why – marketing and business purpose
• Who – audience needs
• How – unique brand story
1. Identify your business why
2. Determine your who (and what’s in it for them)
3. Figure out the how (your content marketing mission aka unique brand story)
Before we ask our questions, these are the more specific questions we should ask
ourselves;
• What business needs are we struggling to achieve through current marketing

initiatives?
• Where are they in our funnel? What information do they need most to help them
reach the next stage?
• Why would they care about our company as a product/service provider and/or in
the reflection of what we value?
Who are we as a company? What principles guide us? What core values do we want to
uphold in all our efforts
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• What is our business uniquely positioned to help our audience achieve?
• What are we doing through the content we create to help our audience? How are
our efforts distinct in the marketplace?
• What do we want our audience to accomplish by engaging with our content?
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CHAPTER SIX
SOCIAL MEDIA MARKETING
Before I explain this, I have an extra tool to give to us; You may say to yourself my
grammar is not good, my punctuations are bad
I can't seem to find new words or even a word to replace the one I have.
Grammarly.com is one online tool that you should try. It is a writing assistant that goes
deeper than grammar to offer you comprehensive writing feedback.
Social media marketing is the use of social media platforms and websites to promote a
product or service. And I believe we all know what social media is. And an example of
such is WhatsApp. Although the terms e-marketing and digital marketing are still
dominant in academia, social media marketing is becoming more popular for both
practitioners and researchers.
Efficiency is one of the major backbones of money-making. The more jobs you can do
with less time, the more money you make, and as such, there is a need for social media
marketing.
Our major focus would be Facebook and Instagram.
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THE CORE PILLARS OF SOCIAL MEDIA MARKETING
1. Strategy – It is very important to ask yourself the following questions when

drafting out your strategy for marketing your content and product online.
Questions like...
What are my goals?
What type of platforms do I need?
Take for instance...
A Tailor
Some of the best platforms needed to put your contents out there to get more sales
and followers are Instagram, Youtube, and Facebook.
A writer needs platforms such as Facebook, Linkedin, Twitter, and the likes.
It is very important to pick a platform that suits your niche. And understand how
to interact on the various platform.
What type of content do I need to share?
Is it pictures, videos, write-ups, etc.?
2. Planning and Publishing– Publishing requires a consistent presence.
3. Listening and Engagement – As your business grows, conversations about your

brand would also increase. It is very important also that you listen to your market.
4. Analytics – You also need to know and monitor the progress of your posts. How
many likes, comments, and share.
And Lastly...
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5. Advertising - Social Media Ads allows you to reach a wider audience. And gets
your products more views and insights. It is very important to note that despite the
fact that we are using paid ads to boost our content and making it reach a larger
prospect, your viewers have the liberty to either take an action or not. So, don't
feel bad when you have a high reach, but few turnouts.
So, let's dive into it...
HOW TO BOOST POST ON FACEBOOK TO GET MORE LEADS AND SALES
You would need a Facebook Account and a Facebook Page for this. To set up a Facebook
business page, I would drop a link to that effect. Feel free to ask any questions you
encounter any challenge.
The interesting thing about this is that you get to reach more people that are not on your
friend list or even your followers
Steps:
1. Go to your Facebook Page.
2. Find the post you want to boost. This may include a Jobs, Event, or video post
3. Select Boost Post. You can find it in the bottom-right corner of your post. Note:
If you are unable to select Boost Post, boosting may be unavailable for this post.
4. Fill in the details for your ad. It will automatically use images and text from
your post, but you can choose the following details:
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• Audience: Choose a recommended audience or create a new audience

based on specific traits.
Note: If your ad is part of a Special Ad Category, your audience options may be

limited.
You can add targeting with a boost post option. The targeting option lets you
select which people you want to reach, as well as their location, age, gender, and,d
up to 10 interests.
If your post is on education, you can target audience whose interest in education
and so on.
This makes it easier for your post to reach the right audience
• Total Budget: Select a recommended budget or provide a custom budget.
Facebook works based on your budget and only charges you when your
post reaches a viewer. So, you can either use a custom budget or input
yours.
You can also select a duration. You can select one of the suggested time
frames or provide a specific end date.
• Payment Method: Review your payment method. If you need to, you can
change or update your payment method.
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5. When you're done, select Boost.
That's basically all the steps you need to boost a post on Facebook. I would teach
us how to make payments to your account
You have the option to choose a variety of payment methods when you run
Facebook ads. You can always manage your payment methods from your
Payment Settings in Ads Manager.
https://web.facebook.com/adsmanager/manage
Your Payment Settings in Ads Manager is where you can add new payment
methods to your ad account.
Before you begin:
• First make sure you're an admin of the ad account you're working on.
You'll have to be one to manage an ad account's payment methods. Learn
more about ad accounts and permissions.
• Check that the payment method you're trying to add is an accepted

payment option for Facebook ads.
• If your ad account is set up for manual payments (meaning you add money
to a balance on your account), you won't be able to add a payment method
in the same way that's shown here. Also, some payment methods won't be
an available option for you to use (such as PayPal). Learn more about
manual payments.
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Steps to add a payment method to your ad account
1. Go to your Payment Settings in Ads Manager.
2. In the Payment Method section, click Add Payment Method.
3. Choose the payment method you want to add, fill in your information, and then
click Continue. Follow any additional instructions to add your payment method.
HOW TO CREATE A SPONSORED INSTAGRAM POST
Before you can use Instagram ads, you need to link your Instagram account to your
Facebook account and follow the steps thereafter promote your Instagram Post:
1. Go to your profile.
2. Tap the post you'd like to promote.
3. Below the post's image, tap Promote.
4. Fill in the details of your promotion by setting things like Destination (where to
send people), Audience (who you want to reach), Budget (how much you want to
spend daily) and Duration (how long you want your promotion to run). Tap Next
once you've completed these details.
5. If you didn’t link to a Facebook Page when you set up your Instagram
professional account, you will be prompted to connect a Page. You can choose an
existing Page or tap Skip.
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6. To complete your promotion, tap Create Promotion under Review.
Once you've tapped Create Promotion, your promotion will be reviewed to ensure
it meets Instagram ad policies. Promotions are generally reviewed in 60 minutes,
but in some instances, the review process may take longer. Your promotion will
begin running after it's been reviewed and approved.
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CHAPTER SEVEN
HOW TO USE LEAD MAGNETS EFFECTIVELY
There are more practical ways we can get more loyal customers. As we all know, Digital
marketing is all about making sales online. And you can't make any sales without
customers
WHAT IS LEAD MAGNET?
Lead magnet is a marketing term for a free item or service that is given away for the
purpose of gathering contact details. Lead magnet is simply anything you can offer to
your client that will promote your product and lead to a purchase.
EXAMPLES OF LEAD MAGNET:
Common examples of lead magnets are discounts, free training, surveys or questionnaire,
video training, case studies. My mentor Emmanuel Akpe said *"A lead magnet is a
value-adding bait that brings customers to you"*
Whenever people hear that something is free they run for it especially when it is
something of value to them. So use that to catch them. For example, you can give a
prospective customer a sample of your product for free... If they get value from it, I
promise you they'll come back to purchase.
[AUTHOR NAME] 35
PRAISE KALU
Different baits work for different products and customers. Find the bait that works for
you. As a fashion designer, you can do a free video training on YouTube for your
customers. A graphics designer can also give free training on Whatsapp or Facebook.
WHAT MAKES A GOOD LEAD MAGNET?
1. Perceived Value
Just like I've always said when people perceive that your goal is to add value to
their lives, they would chase you...
Make your product a thing of value, you will get customers and more money.
2. Instant gratification
Make your lead magnet something that provides a solution. Many people are
looking for solutions to their problems, if they perceive that your product brings
that solution, they'll chase you.
Be a solution bringer, not a money chaser. The solution you bring will fetch you
more money.
Your lead magnet is your first impression. It is what attracts the interest of your
customer.
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3. Demonstrates Your Unique Selling Proposition:
Your lead magnet also shows your prospective customers what your unique
selling point is. Your unique selling proposition is what distinguishes you from
your competition.
As a digital marketer, one of your goals is to drive more awareness and build trust
and credibility. Use your lead magnet to make your customers trust you.
People trust only those they know are interested in their growth and well-being.
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PRAISE KALU
CHAPTER EIGHT
HOW TO TURN CONTENT TO E-BOOK
Ebook is short for "electronic book," and uses either a computer, mobile device, or ebook
reader to display long-form texts in book form.
Ebooks have multiple digital "pages" that people can navigate through and are often
packaged as a PDF document so they can easily be sent from one user to another.
There's no set rule for organizing your content into an ebook. It generally mimics the
structure of a novel or textbook (depending on what it is you're writing about).
I know most of us might be wondering why we need to know why it's important to know
how to create an ebook.
It's very important the world is turning into a time where people are looking for ways to
grow and invest in themselves. So the book you create might just be a blessing to
someone somewhere. Another reason is that... Ideas are most times better expressed in
writing than verbally. I prefer writing to talking... It helps me communicate with people
better
You can also make money forever with your book... You don't have to be there and your
ebook will be selling itself. You can also sell many copies of an ebook at a time.
38
GUIDE TO CREATING AN EBOOK
1. You have to find an idea for your book.
Find out the purpose of writing the book. What do you want to gain by writing the
book?. It helps you gain clarity and focus and it builds conviction that sustains
you at points that you may be getting weary
What is your book going to be about?

The next step is to ask yourself what your book is going to be about.
This step can be quite difficult, especially if you have no idea what you want to
write about.
There are four ways you can get ideas for your book:
• Look within yourself. What do you know? What is the one thing you're
good at? What do people ask you for help on the most? What advice do
you give with ease?
• What part of your story inspires people? What hack have you discovered
that works well for you that you can share with people? You may find out
that you know more than you give yourself credit for.
• Ask people what they think you could talk about with ease. When
asking yourself doesn't seem to be yielding any results, ask your friends
and family. Listen to them and find a recurring word or phrase. They may
just know more about your abilities than you do.
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PRAISE KALU
• Ask your audience. If you have an audience on social media, your blog,
or mailing list, ask them what problems they have that they think you can
help them solve. You can also just straight up ask them for ideas on book
topics you can write on. Chances are, if they think you can write a book on
a subject, they would most likely buy it.
2. Write your book
Brainstorming works well in this stage. You can use a pen and paper first as your
first draft.
Pour out everything that comes to your mind.
3. Planning and structuring:
You must not get the title right in the second step but at this stage, you outline the
work and think of the best title to suit it.
Here, you break down what you've brainstormed into sections or chapters.
4. Prewriting
At this stage, you outline everything fully. Tell the introduction, body, and
conclusion.
There are other ways to write a book. They are:
1. Google text to speech
2. WPS office
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1. Google Text to Speech
With this method, you can create an ebook without actually typing it.
If you check your keyboard you will see where there is a little mic on it. If you
can't find it, you can download the keyboard I'm using... Gboard
Just touch the mic and it will be translating what you are saying.
2. Turning WhatsApp classes to ebook using WPS
This is when you have a WhatsApp class and would like to convert it into an
ebook
The Steps are:
• Select the message you need
• Go to the WPS app and paste it
• Do the necessary editing then your ebook is ready.
3. Using PLR and MRR products
PLR products are digital products like videos, ebooks, articles, etc that you can
rebrand and put your name as the author and sell it and keep 100% of the profits.
However, they come in zip files. They come in a complete package. You can open
a zip file with WPS.
MRR products are similar but you can't rebrand it as your own. You can only sell
them and keep 100% of the profits. There are sites you can go to access a lot of
PLR and MRR products.
Some have free products. Some are paid. While some are membership.
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PRAISE KALU
Some of the membership websites give out some PLR and MRR products for free.
They give you to have a taste of it. But you have to join their membership to
access all.
While some others offer PLR and MRR products for money. But most of them are
less than $10 - $20
Some of these sites include...
http://www.master-resale-rights.com
http://www.idplr.com
http:/www.plrmines.com
http://www.plrassassin.com
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CONCLUSION
It doesn’t cost much to become a good digital marketer. All you need is the desire and a
committed spirit, and daily practice. Sometimes you win, other times you don’t just
ensure you learn from every phase and circumstance (whether good or bad) and the sky is
your limit.
For further questions, comments and advice, contact me on:

Kalupraise2@gmail.com.
[AUTHOR NAME] 43

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PRAISE KALU

CHAPTER ONE ........................................................................................................................... 4

CHAPTER TWO .......................................................................................................................... 6

DIGITAL MARKETING AND YOU ........................................................................................ 6

CHAPTER THREE ...................................................................................................................... 9

DIGITAL MARKETING ASSETS ............................................................................................ 9

CHAPTER FOUR ....................................................................................................................... 16

THE PROCESS OF TURNING A PROSPECT INTO A CUSTOMER .................................. 16

CHAPTER FIVE ........................................................................................................................ 20

CONTENT WRITING AND CONTENT MARKETING........................................................ 20

CHAPTER SIX ........................................................................................................................... 28

SOCIAL MEDIA MARKETING ............................................................................................. 28

CHAPTER SEVEN ..................................................................................................................... 35

HOW TO USE LEAD MAGNETS EFFECTIVELY ............................................................... 35

CHAPTER EIGHT ..................................................................................................................... 38

HOW TO TURN CONTENT TO E-BOOK ............................................................................. 38

WHAT IS DIGITAL MARKETING

WHY DIGITAL MARKETING?

The foundation for your business is created by attracting prospects, nurturing

Simply "no value, no customer and no customer, no money".

In summary, An online presence is very necessary regardless of what you sell.

DIGITAL MARKETING AND YOU

WHAT DOES A DIGITAL MARKETER DO?

1. Communication - Be able to communicate your message to your audience.

3. Clarity - let your goal be clear.

IS DIGITAL MARKETING NEEDED IN ALL BUSINESSES?

They could earn though, but not so much

BENEFITS OF DIGITAL MARKETING

Neil Patel is one of the top digital marketers in the world.

DIGITAL MARKETING ASSETS

There are various Digital marketing assets.

So, what are these Assets?...

Without a website, a digital marketer is not complete.

This can simply be defined as a visual representation of information. A digital

4. SOCIAL MEDIA CHANNELS

DIGITAL MARKETING CHANNELS

The various tactics/ channels of digital marketing are......

Content is everywhere. From fiction to non-fiction to drama. I would say without

2. SOCIAL MEDIA MARKETING

This is another very important digital marketing channel. Social Media

3. SEARCH ENGINE OPTIMIZATION

Finally, Remember this...

You don't need to be a computer genius to be good at digital marketing. Your

Does a digital marketer need to have a copywriting skill?

Affiliate Marketing is a type of performance-based advertising where you receive

E.g hosting video ads through YouTube.

This is simply a particular company working as an agent for another company. I

6. PAY PER CLICK (PPC)

PPC is a method of driving traffic to your website by paying a publisher every

THE PROCESS OF TURNING A PROSPECT INTO A CUSTOMER

There are eight (8) stages in the customer value journey;

How do u deal with potential buyers?

And also... you sha should have a good camera.

Build a personal relationship with customers

CONTENT WRITING AND CONTENT MARKETING

Therefore, A content writer specializes in content writing.

1. Solid grip on grammar and style

2. Ability to research information online

3. Ability to write quickly and perform under tight deadlines

4. Ability to write in a variety of tones, on a variety of subjects, within a variety of

5. Strong knowledge of the field you wish to write about

6. Creative ability to generate content ideas

1. “Share A Coke” Viral Content Marketing Example