Vol.16 / No.

26 Monday, August 17 - 23, 2020

http://www. voicejournalmm.com

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 4 COVER STORY Monday, August 17 - 23, 2020

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BUSINESS
11
Monday, August 17 - 23, 2020
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 PERSPECTIVE
13

Monday, August 17 - 23, 2020

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Public rsKd;pk&H o dS nf/ tvkyt f udik ?f ynmwwfajrmufr?I aemufcH qufqHwwfolrsm;vnf; udk,fhem;ac: xm;Edkif&efvdkonf/ NyHK;Munfhyg/
tajctae? touft&G,?f wdr;f nGwrf I ay:vdu k Nf yD; jynfot l yk pf k ajymcGi&hf yk*Kd¾ vrf sm;ok;H um jynfou l kd qufo, G pf um;ajymí taMumif;t&mvnf; ta&;BuD;onf/ taMumif;t&mudk
trsKd;rsKd;&Sdrnf/ tpdk;&wpf&yftaeESifh ajym&rnfhowif;pum;? r&ay;bl;vm;/ &ygonf/ tNrJawmhr[kw/f tpd;k &rif;jzpfvmvQif vufcHolxH ta&mufydkYenf;onfvnf; ta&;BuD;onf/
today;csifaomowif;pum;rsm;udk jynfoltkyfpkrsdK;pkHodkY vla&So U al &SxU uG u f x kd u G &f onf/ a&G;aumufwifajrSmufc&H olrsm; ,aeYacwfwiG f Public Relations ae&mXme pifjrifrh sm;
ta&muf ydEYk ikd jf cif;onf jynfoq Yl ufqaH &;aumif;jcif;jzpfonf/ qdv k Qif jynfoEl iS hf tNrx J ad wGaU e&efvo kd nf/ jynfoEl iS hf pum; ajymudk Platform onf trsK;d pkv H mNy/D tjyif Offline a&m Online twGuf
vltrsm;a&Sw Y iG f pum;ajymqdjk cif;? Facebook wGiaf &;om; ajym&rnf? jynfolYtoHudk tNrJem;pGifhxm;&rnf/ yg ajymykaH jymenf; wifjyykw
H ifjyenf; ta&;BuD;vmonf/ online
jcif;? owif;rD'D,m &Sif;vif;yGJrsm;jyKvkyfjcif;? owif;rD'D,mESifh tpd;k &u tpd;k & tvkyaf usyeG v f Qif Ny;D a&mr[kwv f m;/ jynfol wGif how you say it ESihf offline wGif how you say it wlcsifrS
tar;tajzjyKvyk jf cif; ponfwo Ykd nf jynfoq Yl ufqaH &;enf;rsm; wdEYk iS hf qufqaH e&efvo kd vm;/ tpd;k &onf jynfow l t Ykd wGuf tpdk;& wlrnf/ online wGiyf if facebook ESihf twitter? linkedin wdw
Yk iG f
jzpfonf/ txl;wvnf owif;pm&Sif;vif;yGJvkyfaerS jynfolY vkyjf cif;? rl0g'csrSwjf cif;jzpfonf/ jynfot Yl wGuf t"du/ jynfol how you say it uGmjcm;Edkifonf/
qufqHa&;r[kwf/ jynfolESifhqdkifaom yk*¾dKvfrsm;onf jynfolY rsm;u wifajr§mufa&G;aumufxm;olrsm;u jynfolrsm;tusKd;
Mum;xJ xGuv f u kd o
f nfEiS hf ud, k tf rlt&mEIwt f rlt&m? t0wftpm; twGuf jynforl sm;ud, k pf m;rl0g' csrSwt f aumiftxnfazmfjcif;
wdYo k nf Public Relations jzpfjyD/ tpd;k &rif;rsm;onf Public jzpfonf/ by the people, for the people/ xdaYk Mumifh rl0g'rsm;ESihf ajyma&;qdkcGifh&Sdol
Person jzpf&m Public Person wdYk vkyo f rQajymorQ? rvkyo f rQ ywfoufvQif tenf;qk;H tm;jzifh jynfoel m;vnfvmatmif &Si;f vif; tpd;k &tzGo UJ nf Bu;D rm;onft h wGuf Xmetvdu k f a'otvku d f
rajymorQonf Public Relations jzpfonf/ ,aeYacwfumvwGif ajymjyoifo h nf/ jynfoel m;vnfvQif rl0g'onf wpf0ufatmifNy/D ajyma&;qdck iG &hf o dS rl sm; ceft Y yf&efvv kd monf/ tpd;k &tzGaUJ cgi;f aqmif?
Facebook tvGeaf cwfpm;Ny;D ? vufuik d zf ek ;f rsm; vlwik d ;f vufxw J iG f vQK0Ud u S u f pd rö sm;? tao;pdwrf sm;xkwrf ajymvdv k Qivf nf; em;vnf 0efBuD;Xmeacgif;aqmifrsm;onf udpw ö ikd ;f ? aMunmcsufwikd ;f wGif
&So
d nft h wGuf tpd;k &rif;rsm; ajymvdu k o f nfph um;? [efyefwo Ykd nf oabmayguaf tmif ajymjy&Edik o f nf/ xdaYk Mumifh jynfoq Yl ufqaH &; xGuf&Sif;jyaeEdkifrnfr[kwf/
wpfEikd if v H ;Hk odYk rdepfyikd ;f em&Dyikd ;f twGi;f ysHEU o YHS mG ;Edik o f nft h wGuf Public Relations onf rl0g'csrSwfazmfaqmifjcif;jzpfpOfwiG f ajyma&;qdck iG &hf o dS l Spokesperson rsm;udk aocsmtuJjzwfNy;D
tcsdefwdkif;wGif Public Relations owd tNrJ&Sdae&efvdkonf/ tvGet f a&;Bu;D onf/ txl;ojzifh ,aeY'rD u kd a&pDacwfwiG f omNy;D rS cefo Y ifo h nf/ pdwv f yI &f mS ;vG,o f l a'gojzpfv, G o
f rl sm; ajyma&;qdck iG h f
Public Relations owdtNr&J d S qdo k nft h wGuf rajym&Jrqd&k J rvky&f J ta&;BuD;onf/ &So
d l rvkyo f if/h ajyma&;qdck iG &hf o dS rl eS v f Qif ta&xl&rnf/ ajyma&;
rudkif&EJ iS hf a':awrd? OD;awrdrsm; jzpf&rnf[k rqdv k /kd rajym&J rqd&k J qdck iG &hf o
dS rl sm;onf ajymonfph um; wm0efcEH ikd &f rnf/ wm0efcEH ikd f
jzpfum jynfoEl iS rh f qufq?H jynfou l ak d &SmifaevQifjynfoq Y l ufqaH &; How you say ajymykHajymenf; atmifvnf; olwu Ykd kd tcGit hf mPmay;tyfxm;&rnf/ olwo Ykd nf
aumif;&ef a0;pG? jynfolYqufqHa&;[kyif ac:qdkEdkifrnfr[kwf/ ]igu aumif;atmifvkyfaewmyJ? b,folY*½kpdkuf&rvJ}/ jzpfysufaeonfrsm;? odoifhodxdkufonfrsm;udk odcGifh&Sd&rnf/
Public Relations aumif;atmif udk,fawGU&BuHK&rnfh ] ud,k af umif; acgi;f b,frrS a&G}U / r[kwyf g aumif;atmifvyk v f nf; olwdkYudk bmrQajymjyrxm;vQif bmrQajzEdkifrnf r[kw/f bmrQ
ud, k hf Public taMumif;udo k &d rnf/ olw\ Y k d aemufc?H olw\ Y k d pOf;pm;ykH *½kawmhpdkuf&rnf/ tpdk;&rif;rsm;\ tvkyfonf jynfolYtusKd; ajymjyrxm;bJ ajyma&;qdck iG &hf o dS v l yk cf ikd ;f jcif;onf wpfEikd if v H ;Hk
pOf;pm;enf;?vdkvm;csufrsm;udk em;vnf&rnf/ udk,fajymonfh aqmif&u G jf cif;jzpfonft
h wGuf jynfow l eYkd m;vnfzv Ykd okd nf? jynfol odatmif t&SufcGJonfESifh wlonf/
bmom&yf\ twdrfteufudkod&rnf/ wpfckowdxm;&rnfrSm wdYk todtrSwjf yKvQif aumif;onf/ em;vnfatmif? todtrSwjf yK ajyma&;qdkcGifh&SdolwdkYudk avhusifhoifMum;ay;xm;&ef
Facebook acwfwiG f ud, k phf um;? ud, k t hf ajymtqdu k kd vltyk pf k atmif xdxad &mufa&muf pum;qdw k wfzv Ykd o
kd nf/ pum;qd&k mwGif vnf;vdo k nf/ roifMum;ay;bJ ]a&xJuefcsNy;D rS a&ul;wwfatmif
aygif;rsm;pGmu wpfNydKifeufxJ t"dyÜm,faumuf,lMuvdrfhrnf/ jynfojl rif& Mum;&onfh ajymorQ? vkyo f rQ tm;vk;H udq k v
kd o
kd nf/ armif;} vQif tzGt UJ pnf;a&m vlygxcd u kd Nf y;D 'Pf&mudk awmfawmfEiS hf
v,form;rsm;ESihf awG&U mwGif ud, k af jymaompum;udk ausmif;om; trSwfwrJh? wrifoufouf tukefygonf/ aysmufatmif ukwwfrnfr[kw/f uifr&ma&SUaewwfatmif? ar;cGe;f
rsm;uyg em;axmifMurnf/ vli,frsm;ESihf tjyeftvSepf um;0dik ;f udk jynfoaYl &;&mrl0g'orm;rsm; public policy specialists ajzwwfatmif? udk,fae[efxm;xm;wwfatmif tenf;qkH;
oufjynft h Nird ;f pm;rsm;uyg Munf½h MI urnf/ xdaYk Mumifh vltyk pf w k pfck rsm;\ aqmifyk'f&Sdonf/ 'It is not what you say, it is how &ufwdkoifwef;ay;oifhonf/
udk tm½kpH u kd af jymqdak eaomfvnf; tjcm;vltyk pf rk sm; Public rsm;yg you say.’ ]ajymwJhtaMumif;t&mxuf ajymykHajymenf; ta&; ajyma&;qdck Gifh&SdolwdkY\ rsufESmxm; udk,fae[efyefvnf;
em;vnfEikd af tmif? t"dymÜ ,faumufrvGaJ tmifvnf; *½kpu kd &f ef Bu;D w,f}/ taMumif;t&mu aumif;rGev f Qiyf if av;eufr?I ta&; ta&;Bu;D onf/ rsuEf mS xm; rIeu f yk u f yk Ef iS hf owif;pm&Si;f vif;yGw J iG f
vdkonf/ BuD;rIonf ajymaomolay: rlwnfNyD; oufa&mufru I mG oGm;onf/ ar;cGe;f rsm;udak jzvQif ay;vdak om owif;pum;udk Munfo h rl sm;?
tpd;k &rif;rsm;onf bmom&yfaygif;rsm;pGm? vltyk pf ak ygif; pum;vkH;wlvQifyif rsufESmtrlt&m? udk,fae[efxm;aMumifh ar;cGef;ar;olrsm;u wvGJt"dyÜm,faumufrnf/ 
rsm;pGmESihf qufqaH e&ojzifhxdb k mom&yfaygi;f rsm;pGm? vltyk pf ak ygi;f xda&mufykHuGmonf? vltaumuft,luGmonf/ pum;vkH;u aZ,sol

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(A Sister Publication of Marketing - 09 51 76835, 09 421107770, Distribution - 09 421118327
Living Color Magazine)
Press - Daw Win Kalayar Swe- Hnit Thit Oo Press (00601), 27(A), Conor of U Hmoo St and U Tun Nyo St., Dagon (East) Industrial Zone
 14 PERSPECTIVE Monday, August 17 - 23, 2020

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q&mBuD; *ReftdkuJvf (John Okell) &JU jrefrmemrnfu

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tcg jrefrmpmjrefrmpum;^ArmpmArmpum;taMumif;udk olwYkd
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Sciences) udk oifjzpfzwfjzpfwmqdak wmh wu,fwrf; bmomaA' 0rf;omtm;&yJ vmwufyg? avhvmygqdkwmeJY uRefawmf[m (- )S xnhx f m;ao;wm? 'geJY NyD;yvm;qdak wmh rNyD;ao;bl;? Armvdk
pwJyh nmawGeYJ tvSr;f a0;ygw,f/ tJ'aD wmh t&ifu Mum;zl;aewJh 2018 ar 21 uae ZGef 1 txd q&m*Ref? q&m*syfpwif? q&mr towfoHawG (ei,f [xdk;udk yowf? n [xdk;udk powfwm)
q&mtdu k v J &f UJ Burmese by Ear udk zwfMunhyf gw,f/ Armpum; ,k,ck ikd w f q Ykd oD mG ;NyD; Armpum; oifwef;wufzYkd jzpfvmygw,f/ qdkawmh crsmrsm; tvGef'ku©a&mufMu&Smygw,f/ q&mu a&SUu
taqmufttkH b,fvw kd nfaqmufxm;ovJqw kd mudk acwfay:? oifwef;u av;ywf/ wpfv&ufwdktjrefoifwef;jzpfygw,f/ xGufjyawmh &,fMuoavmuf? udk,fwdkif xGufMunhfMuwJhtcg
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zwf&awmh odyfoabmuswmyg/ uRefawmf vsmxm;vdkufygw,f/ tJ'gudk q&mtdkuJvfu (Hnaq Nyiq) vdkY atbDpD'DeJY
olaY v,lavodr;f udv k nf; odyo f abmuswmygy/J q&mBu;D wu,f twef;wufNyDqdkawmh q&m*Refu udk,hfudk EdkifiH ½drk efpmvk;H eJY ajymif;a&; (Romanize) vkyNf y;D n§prf mS ygwhJ powfukd
ajymwJh Armpum;u uReaf wmf oabmusEpS o f ufwh Jav,lavodr;f ? jcm;om;awGukd Armpum; oifay;zdYk vmMunhw f ,f? avhvmw,fyJ azmfjywJh q [m t*Fvef a'od,toHwpfrsKd;jzpfwhJ aumhueDawG
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f ikd f
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rsKd;ud;k / tvGe&f nfreG af zmfa&Gw?hJ ,Ofaus;odraf rGw U hJ Armtbd;k BuD; t*Fvyd v f akd wmh Witty jzpfaMumif; ajymMuovdyk gy/J q&m*Re[ f m ausmif;om;ausmif;olawG em;vnf&vG,favmufwmrsdK;eJY
awG ajymyk?H Armpum;rsK;d udkq&mtdu k v J q f u D Mum;&ygw,f/ Ny;D awmh tvGef ÓPfvQifjrefwo hJ ?l ÓPfxufoef&iT jf rL;olyg/ ygVdvakd wmh aysmfaysmfBuD; oifomG ;wmrsKd;qdak wmh ausmif;om;u 'DArmtoH
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'Dawmh 'Dvkd ynm&Sirf sKd;eJY awGpU rf;csifvw S ,fqw kd mrsKd; pdwx f rJ mS wdwdususBuD; &SdwmrsKd;rS r[kwfbJudk;/ uRefawmfwdkYpum;u rsm;w,fvYkd xifygw,f/ t&ifu r&Szd ;l wJh o'´gÓPfawG xufoef
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tck &efuek rf mS tajcpdu k af ewJh ApfuD (Apfub D ;kd ref;)udk ajymMunhyf g Munhaf e&wmaum? pmoifwt hJ cg &Tiv f ef;jrL;xl;NyD; &,f&iT pf &m? rS;D xm;? wkxm;wJh o'´grsKd; jzpfaewmud;k / Oyrm - &moDOwk ylw,f
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18

Monday, August 17 - 23 , 2020

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 22 PERSPECTIVE Monday, August 17 - 23, 2020

urÇmausmfpma&;q&m Yuval Noah Harari \ ta&mif;&qkH;pmtkyfpm&if;0if

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 EDUCATION
23
Fully-Funded Chevening Scholarships in UK Certificate in Entrepreneurship & New
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Venture Creation Monday, August 17 - 23 , 2020
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 HEALTH
24
Monday, August 17 - 23, 2020
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 POLITICS & ECONOMY
25

Monday, August 17 - 23, 2020

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 26 POLITICS & ECONOMY Monday, August 17 - 23, 2020

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Photo Editor - Moe Kyaw Lwin / Foreign Affairs - Tin Aye Kyaw / Editors - Sid Nyein Thu /
Graphic Editors - Hein Tint, Ei Mon Kyaw, Khin Mar Myint / Reporters - Ohmar Lwin, Poht Poht Myint Mon,
May Thet Zin, Aung Phyo Oo / Editorial Assistant - Swe Nyein Aye, Su Eindray Oo / Photographer - Tun Tun Myint / Mandalay - Myat (Kalay)
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29

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Photo by Kyaw Thura

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 NEWS ANALYSIS
32
Monday, August 17 - 23 , 2020
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 34 FOREIGN AFFAIRS Monday, August 17 - 23 , 2020

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Monday, August 17 - 23, 2020 PERSPECTIVE 35

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 Vol. 16 / No.26 , Monday, August 17 - 23 , 2020

Foreign Policy

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