Peer Interview Sheet

Date: 26/06/2002 - 29/06/2022

Internee name: Asra Asghar

Project: Marketing Campaign for skill development Project

I am interviewing:

• Family Member 4

• Teacher: none

• Friend: 3

• Senior: 1

• Junior: 1

• Household worker or maid 1

Interviewee profession: Student

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

friend 1: work for a business

Q2) If working for someone else, have you ever considered starting your own business?
friend 1: not yet, but not sure about the future.

Q3)  If you are seeking a small interest free business loan; do you know where to go?

friend 1: no

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how this will
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

friend 1: helped in the advertising of my mother's baking business, managed social media for her
as I can handle sites like fb and instagram easily and know how to edit photos and videos.

Q5) Do you have any NGO or bank offering "Microfinance services"?

friend 1: no

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

friend 1: I don't not know about any such institutes but would love to get such training if I ever
think of starting her own business.

Q7) Would you recommend anybody to some skill development or vocational training centre?

friend 1: she would definitely recommend other people if she gets to know about such institutes.
Interviewee profession: student

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

friend 2: work for some company, but it's more like a freelance job

Q2) If working for someone else, have you ever considered starting your own business?

friend 2: no, I am not the sort to be entrepreneur

Q3)  If you are seeking a small interest free business loan; do you know where to go?

friend 2:i'll probably take it from immediate or extended family.

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

friend 2: I helped mother in selling frozen items from helping her in the kitchen till taking photos
of the products. First reason for it was because she's a family, secondly it benefits the family and
thirdly to get some experience on it even though it's not my field of interest.
I might invest money in some random person's business , but due to lack of time I can't work for
a longer period of time.

Q5) Do you have any NGO or bank offering "Microfinance services"?

friend 2: I have  no idea what that is so I probably don't have it.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

friend 2: vocational training can help develop business, I have not visited any institute unless you
count language institutes. I have visited one but was not impressed with it, but I believe there are
many others which are quite better than that.

Q7) Would you recommend anybody to some skill development or vocational training centre?

Friend 2:Of course, I'd love to recommend people to such institutes as they can help nurture the
hidden talents of people.
Interviewee profession: student

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

friend 3:no.
Q2) If working for someone else, have you ever considered starting your own business?

friend 3: no

Q3)  If you are seeking a small interest free business loan; do you know where to go?

friend 3: not really

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how this will
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?
friend 3:I have not helped anyone before but i'll definitely help someone in their business if I
have enough money. Reason for this is because I love helping those who need me, secondly it
will help in maintaining the flow of exchange.

Q5) Do you have any NGO or bank offering "Microfinance services"?

friend 3: no. Never heard of it.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

friend 3: Never visited , but heard of Institutes that are solely for uneducated women so they can
learn how to support themselves or their families financially. I believe it's a great initiative
towards developing as a nation, since a lot of our population does not have the opportunity to
afford easy education especially with the ever-growing competition and best belief skill over
degrees anytime.
Found about how it trained women to tailor, drive, make handi-craft, bake, how to apply mehndi
and other minute services that can promote them as functional citizens.

Q7) Would you recommend anybody to some skill development or vocational training centre?

friend 3: Definitely, a 100% and it doesn't have to be just un-educated women, it should also be
for men, besides being manual labourers they need to approach various things too.
Interviewee profession: student

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

4) senior:no I do not, I am a student

Q2) If working for someone else, have you ever considered starting your own business?

senior: yes I have thought of starting a polymer clay business, I bought raw materials for it and
did market research for it but was kinda disappointed to see its demand. Therefore, I dropped the
idea.

Q3)  If you are seeking a small interest free business loan; do you know where to go?

senior: Not really, but if I do have to take it, i'll probably go to my family. Ill not opt for any
corporate or bank for loan

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

senior: currently, my sister started a business HUMRAHI, which is a developing  network among
the people and I am helping in the marketing department.
I am helping her because she's single handedly looking at the supply and other areas of the
business.
Secondly, I will gain experience from it as I am thinking of opting for the marketing side career
wise.
I'll not help out some random person the same way because now I am thinking of starting a
freelance job along with my studies. I have to learn new skills like 3D animations so I'll not have
enough time to invest.

Q5) Do you have any NGO or bank offering "Microfinance services"?

senior: no, I don't

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

senior: I think it's an appreciative work if someone is doing it in Pakistan, and if it's free of cost
then it is much more appreciative. I have heard of Digiskills which is a Pakistani site that
provides free online courses to thousands of people. It's great as it develops skills of the ones
who can't afford such courses. Good thing about it is that it provides free courses and has hired
many great teachers.

Q7) Would you recommend anybody to some skill development or vocational training centre?

senior: I don't have many people surrounding me who need to know about such programs, but if
I come across someone I'll definitely recommend it to them.
Interviewee profession: student

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

junior: no

Q2) If working for someone else, have you ever considered starting your own business?

junior: maybe in future, I'll love to run a small scale business

Q3)  If you are seeking a small interest free business loan; do you know where to go?

junior: yes

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

junior: no. If I had the capacity and opportunity presented, I'll definitely help someone who
needs my help.
I recommend doing any small scale business in which the person is interested in. As I have
learned that if you are passionate about your work, you will enjoy it and will be able to expand it
further.

Q5) Do you have any NGO or bank offering "Microfinance services"?

junior: no.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

junior: yes, I have heard of them. But given the vast opportunities to learn on the internet I
probably won't go to any. For those, who do not have any resources, such institutes would be a
lifesaver. I have not visited any but recently heard of a skill development project of Alkhidmat
from my mother.

Q7) Would you recommend anybody to some skill development or vocational training centre? 

Junior: yes
Interviewee profession: Businessman

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

father:Yes, I own a business. I am a property agent

Q2) If working for someone else, have you ever considered starting your own business?

father: does not apply to me

Q3)  If you are seeking a small interest free business loan; do you know where to go?

father: I have many great friends who have helped me in the past too, once a friend gave me a
hefty amount to set up an optics business which was interest free with no expiration date.

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

father: I have not helped anyone before because I did not have enough money but I always give
free advice to people for their startups, if that counts as help. I am always available for my
friends and relatives if they need my help in their work.

Q5) Do you have any NGO or bank offering "Microfinance services"?

father: My bank and ngos are my friends who can lend me a loan without any interrogation.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

father: I have been to many skill development institutes to get my children enrolled in them. I
have been to SDC, Arena Multimedia and a few others in the area. The most important thing
about such institutes is the atmosphere, the atmosphere should be comfortable and safe. Arena
and SDC both had those attributes so I had my two children enrolled in SDC and one in Arena
for a graphic design course.

Q7) Would you recommend anybody to some skill development or vocational training centre?

father: Definitely. A person should learn and polish their skills so they can earn for themselves. I
would definitely recommend going to such institutes to people around me.
Interviewee profession: Housewife

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

mother: no.

Q2) If working for someone else, have you ever considered starting your own business?

mother: No, I don't have enough time for it.

Q3)  If you are seeking a small interest free business loan; do you know where to go?

mother: I'll ask my husband or brothers.

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?
mother: I have not helped anyone before nor do I believe in giving out loans to anyone. Giving
loan destroys the essence of relationships, I can give some amount of money that I won't expect
taking back.
Q5) Do you have any NGO or bank offering "Microfinance services"?

mother: no.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

mother: Such institutes are really helpful. I have visited the Memon Foundation which provides
so many courses for women at low cost, I learnt sewing from there.

Q7) Would you recommend anybody to some skill development or vocational training centre?

mother: There are plenty of women to whom I have recommended taking courses from Memon
foundation. I would love to recommend it to others too.
Interviewee profession: Trainee

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

brother 1: I work for a business

Q2) If working for someone else, have you ever considered starting your own business?

brother 1: no, I will keep working in the firm

Q3)  If you are seeking a small interest free business loan; do you know where to go?

brother 1: maybe my firm or my parents.

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

brother 1: I have helped a friend in advertising before, if a friend needs my help in promoting
their business, I am always there to help.

Q5) Do you have any NGO or bank offering "Microfinance services"?

brother 1: I have heard of government schemes but not any NGOs or banks.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

brother 1: these institutes are good for learning more Tech skills as there is a growing demand
for them these days. I have done software and hardware courses from a skill development
institute, and it was very interesting and knowledgeable.

Q7) Would you recommend anybody to some skill development or vocational training centre?

brother 1: ofcourse
Interviewee profession: self Employed

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

brother 2: I work for a business

Q2) If working for someone else, have you ever considered starting your own business?

brother 2: I am thinking of doing property business after completing my education

Q3)  If you are seeking a small interest free business loan; do you know where to go?

brother 2: my parents.

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

brother 2: My father is a property agent, so I have helped him in arranging meetings with clients,
putting up ads on websites and arranging visits. Reason for this was to earn money to pay my
tuition fees, and secondly to gain experience as I aim to make a career in this field. And most
importantly, my father asked me to help him out and I can't say no to him.

Q5) Do you have any NGO or bank offering "Microfinance services"?

brother 2: no.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

brother 2: such skill development institutes are good for learning and exploring new things. I
have done my Graphic designing course from SDC, the teachers there were very nice and
helpful.

Q7) Would you recommend anybody to some skill development or vocational training centre?

brother 2: yes
Interviewee profession: Househelp

Interview:
Hi / Salam, my name is Asra Asghar . I am working as social intern at Alkhidmat & my project
is  Marketing Campaign for skill development Project . Today my assignment is to discover the
ideas & overall impression of people regarding the project. So I can design good, impactful
things.
So here’s my first question:

Q1: Do you run a business? Or work for some company or business?

house help: I work at different houses.

Q2) If working for someone else, have you ever considered starting your own business?

house help: no, I don't have enough money for it.

Q3)  If you are seeking a small interest free business loan; do you know where to go?

house help: I don't know who will be willing to give me a loan .

Q4) Did you ever help any person to set up any business?
• If yes; what was the business & why did you support him? Why are you willing to help her out
in their business?Why were you taking care of the area you were working on, how will this
impact their business?
• If no; would you like to support any person reaching you out for a business loan? (consider,
you have millions of rupees with you). Ask "why" in case of "no" answer.
• If yes, what kind of business do you recommend? Why that business?

house help: there are cotton fields in our village, and we go there to plough the cotton in winter
season to help our husbands. Earnings from the field is much more than the earnings we get by
working here, which is why we help them.

Q5) Do you have any NGO or bank offering "Microfinance services"?

house help: no.

Q6) What do you think about vocational training or skill development institutes? ever visited any
or heard of any?

• If yes; what did you find about it?

house help: No, I have never heard about them.

Q7) Would you recommend anybody to some skill development or vocational training centre?

house help: if such institutes exist and teach for free, then I would love to have my children
enrolled there.