Dylan Elder Portfolio

DYLAN ELDER
5 Years of Entrepreneurship Experience

Georgetown University
Self-Taught Programmer
dylankelder@gmail.com
415-350-0390
https://www.linkedin.com/in/dylanelder/
https://github.com/dylankelder
ENTREPRENEUR, PROGRAMMER, GEORGETOWN Dylan Elder
415-350-0390
Experience Overview
FOUNDER, CEO, PYTHON, MYSQL, GEORGETOWN

FINANCE INTERN DATA SCIENCE UNIVERSITY
WORK PROGRAMMING
EXPERIENCE EXPERIENCE EDUCATION
SOFTWARE/PRODUCT EXPERIENCE Dylan Elder
415-350-0390
Skills Overview
DATA PRODUCT PRODUCT

CODING
SCIENCE MANAGEMENT DEVELOPMENT
• PYTHON • PYTHON • AGILE DEVELOPMENT • HEROKU

• MYSQL • MYSQL • MANAGING ENGINEERS • GITHUB
• AUTOMATION • PANDAS • MANAGING DESIGNERS • TESTFLIGHT
• SCRIPTING • NUMPY • PRODUCT ROADMAPS • QUALTRICS
• DATA STRUCTURES • SCKIT-LEARN • GOOGLE ANALYTICS • WIREFRAMING
• ALGORITHMS • MATPLOTLIB • A/B TESTING • ADOBE CS
• MACHINE LEARNING • JUPYTER NOTEBOOK • FUNNEL ANALYSIS • SKETCH
• JAMOVI • JIRA, ASANA • INVISION
1.5 YEARS 1.5 YEARS 5 YEARS 5 YEARS

BRANDING/TOOLS EXPERIENCE Dylan Elder
415-350-0390
Skills Overview
PUBLIC GENERAL
MARKETING OTHER
SPEAKING TOOLS
• INSTAGRAM ADS • 76ERS RETREATS • EXCEL • MEDIOCRE PICKUP

• FACEBOOK ADS • FSGA PITCH • POWERPOINT BASKETBALL PLAYER
• GOOGLE ADS • ROCKET PITCHES • KEYNOTE • PROFICIENT IN
• TIKTOK ORGANIC • BEI PRESENTER • GSUITE SPANISH
• TWITTER ORGANIC • FUNDRAISING • CANVA • HUBSPOT CERTIFIED
• SEO OPTIMIZATION • INTERVIEWS • SLACK • GOOGLE ADS
• MAILCHIMP • NEGOTIATED DEALS • DISCORD CERTIFIED
• SENDGRID • ZOOM
5 YEARS 5 YEARS 5 YEARS 5 YEARS

5 YEARS OF ENTREPRENEURSHIP EXPERIENCE Dylan Elder
415-350-0390
Historical Timeline
2016
Founded Complete freshman Founded Monster

Graduate high school, Return to Intern at Alpine Graduate from
And1Analytics, an year at Georgetown. Roster, an algorithm-
begin freshman year Georgetown to Capital during the Georgetown with
algorithm-driven Accepted as first driven sports betting
at Georgetown. complete pandemic. a degree in
daily fantasy sports entrepreneur into recommendation bachelor’s degree. Psychology.
lineup optimizer. 76ers Innovation Lab. platform.
2015 2015 2016 2016 2019 2020 2022

AGE 18 AGES 19-22 AGES 22-25
And1Analytics generates Become first entrepreneur accepted into the Leave Monster Roster to
$100,000 in revenue while I run 76ers Innovation Lab and take a 3.5 year complete final 3 years at
the business as a high school leave of absence from Georgetown to Georgetown. Learn Python
senior and college freshman. become the full-time CEO of Monster Roster. and SQL during free time.
TAKING AN IDEA FROM 0-1
And1Analytics
PROMOTED
GENERATED
DEVELOPED SUCCESS ON ACCEPTED INTO
$100,000 IN
FANTASY SPORTS TWITTER AND 76ERS
REVENUE AS A
ALGORITHM QUICKLY GAINED INNOVATION LAB
STUDENT
2,000 FOLLOWERS
2016
WON OVER $10,000 DEVELOPED PITCHED

LOST $200 ON
ON FANDUEL AND INNOVATIVE BUSINESS IN
FANDUEL AND
DRAFTKINGS WITH PRODUCT USING VARIOUS PITCH
DRAFTKINGS
ALGORITHM ALGORITHM COMPETITIONS
PROBLEM SOLUTION IDEA DESIGN LAUNCH SCALE

RAISED OVER $500,000
Executing a Vision with Multiple Stakeholders
ACQUIRED OVER NEGOTIATED

RAISED OVER ALGORITHM WON
1,000 PAYING PARTNERSHIP
$500,000 57% OF BETS
CUSTOMERS WITH DRAFTKINGS
Monster Roster was the first business accepted into the 76ers
Innovation Lab, the NBA team’s startup incubator. As founder and
CEO, I raised half a million dollars and hired and managed a team
of 6 people. I collaborated daily with 76ers executives, including
former AND1 founder Seth Berger and 76ers CEO Scott O’Neil.
ALGORITHM WON 57% OF BETS
Managing and Developing Innovative Products

$500,000 57% OF BETS
Worked closely with investors, customers, and engineers to

constantly develop innovative products centered around our
biggest competitive advantage, our algorithm. Monster Roster
launched 6 products and 20+ unique features to market, as
well as mobile apps to the App Store and Google Play Store.
ACQUIRED OVER 1,000 PAYING CUSTOMERS
Driving Growth with Data and A/B Testing

$500,000 57% OF BETS
Led the company’s marketing efforts, and developed

expertise A/B testing landing pages, emails, and Google,
Facebook, and Instagram ads. Constantly analyzed
customer behavior with Google Analytics and used data
to create more profitable customer segments and funnels.
NEGOTIATED PARTNERSHIP WITH DRAFTKINGS
Developing Partnerships and Relationships

$500,000 57% OF BETS
When DraftKings launched their sportsbook in 2018, I negotiated

a partnership that gave Monster Roster unprecedented access
to the DraftKings email list. Additionally, I was selected as a
speaker at 2017 and 2018 76ers leadership retreats, and
promoted the business in several major media outlets.
500+ HOURS SPENT LEARNING PYTHON
Why I Taught Myself How to Code
DEVELOPED
500+ HOURS CREATED BUILT DATA
MACHINE
SPENT LEARNING AUTOMATED STRUCTURES
LEARNING
PYTHON SCRIPTS & ALGORITHMS
MODELS
I saw the value of engineers first-hand at Monster Roster and

believe automation, machine learning, and artificial intelligence
represent the future of innovation. I learn best with hands-on
practice; I taught myself Python by building my own sports betting
models. My NBA and MLB projects contain over 3,000 lines of code.
CREATED AUTOMATED SCRIPTS
Collecting Big Data
DEVELOPED
MACHINE
LEARNING
MODELS
Learned to create automated scripting programs in order to gather data

for my own predictive modeling. Can create scripts for tables, static
content, dynamic content, variable date ranges, and log-in required
sites using Python libraries Beautiful Soup and Selenium. My NBA and
MLB scripts automatically gather data from 100+ website links.
BUILT DATA STRUCTURES & ALGORITHMS
Efficiently Organizing Data
DEVELOPED
MACHINE
LEARNING
MODELS
My predictive modeling projects use millions of data points, and often

would cause Excel to crash because of sheer size. To fix this problem,
I taught myself the basics of MySQL. Can clean and organize data
into DataFrames using Python libraries Pandas and Numpy, and store
this data in a MySQL database to run more efficient algorithms.
DEVELOPED MACHINE LEARNING MODELS
Building Artificial Intelligence Programs
DEVELOPED
MACHINE
LEARNING
MODELS
Can use sckit-learn to perform multiple and logistic regressions for machine
learning models. Able to combine statistics to create more accurate and
powerful features, and automate this process to develop artificial intelligence.
Consistently achieve R squared values above 0.4 with NBA and MLB multiple
regressions, even when predicting a binary outcome (i.e. win or loss).
THANK YOU
See appendix for
portfolio of previous work.
Dylan Elder
415-350-0390
https://www.linkedin.com/in/dylanelder/
INTERVIEWS AND ARTICLES Dylan Elder
415-350-0390
Appendix 1A
“The Philadelphia 76ers have paired startup business

with basketball at their New Jersey headquarters.”
CLICK TO READ MORE.
1. PRESS
2. PROCESS
“The top 1 percent of daily fantasy players win 90% of
the money. So that’s what Monster Roster does, we
3. APP DEVELOPMENT give you a chance to compete with the pros.”
CLICK TO READ MORE.
4. WEB DEVELOPMENT
5. MARKETING
“Sixers Innovation Lab Crafted by Kimball
introduces first company Monster Roster.”
CLICK TO READ MORE.
INTERVIEWS AND ARTICLES Dylan Elder
415-350-0390
Appendix 1B
“Cheddar interviewed founder and CEO of Monster

Roster Dylan Elder about his business and big trends
in sports betting in the U.S.”
1. PRESS CLICK TO WATCH.
2. PROCESS “When the Sixers announced the Innovation Lab, more

than 120 startups applied within a month, eager for a
3. APP DEVELOPMENT spot. Elder became the first to score an invitation.”
CLICK TO READ MORE.
4. WEB DEVELOPMENT
5. MARKETING “Elder is the first CEO to enter into the Philadelphia

76ers Innovation Lab—the first startup incubator
financed and operated by an NBA team.”
CLICK TO READ MORE.
VALUE PROPOSITION CANVAS Dylan Elder
415-350-0390
Appendix 2A
“The Average
Monster Roster Value Proposition
Sports Bettor”
Customer Profile
GAIN CREATORS
GAINS
1. Publicize all results, win
or lose
1. The thrill of winning > the
PRODUCTS & sadness of losing
1. PRESS 2. O er prop betting picks

SERVICES (most popular with new 2. Sports betting legalization
bettors)
means new bettors
1. Algorithm 3. Highlight popular games/ 3. Watching sports becomes

2. PROCESS provides data matchups
more enjoyable
for every game

4. O er personalized bet 4. Winning is hard, therefore
2. Algorithm tracking to enhance also more rewarding CUSTOMER JOBS
provides reward of winning 1. Research games
3. APP DEVELOPMENT o cial game 2. Decide what to bet
and prop bet 3. Decide how much

picks
to bet
4. WEB DEVELOPMENT 3. Bet star ratings PAINS 4. Track pro t/loss

show algorithm PAIN RELIEVERS
con dence 1. Over 95% of sports
level
1. Give customers winning bettors lose money
5. MARKETING 4. Customizable picks

2. Limited access to
results 2. Picks backed up by important data
dashboard proprietary data and 3. Little knowledge of

tracks all picks machine learning
building data models
3. Provide insights into 4. So many options. Not

parts of algorithm
enough time to research
4. Viewing picks needs to thoroughly
be FAST
ffi
ff
ff
fi
fi
PRODUCT DEVELOPMENT Dylan Elder
415-350-0390
Appendix 2B
Identify Problem Idea Generation

The average sports fan Worked with loyal
1 loses money betting on
4 customers, industry
sports. This described influencers, and countless
1. PRESS millions of people, including sheets of legal pad to
myself. develop innovative products
and features.
2. PROCESS
Competitor Analysis Technical Development
Constantly evaluated our
3. APP DEVELOPMENT Managed two full-stack
2 competitors to evaluate
market trends, find edges,
5 engineers, one data
and capitalize on scientist, and one graphic
4. WEB DEVELOPMENT opportunities. designer to take products
from ideas to the market.
5. MARKETING
Competitive Advantage
Our proprietary machine Customer Behavior
learning algorithm Used Google Analytics to
3 outperformed all other 6 see how users interacted
similar algorithms on the with our products. Made
market. Leveraged this as constant tweaks based on
much as possible. user behavior.
MOBILE APP OVERVIEW Dylan Elder
415-350-0390
Appendix 3A
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
MOBILE APP: BETTING Dylan Elder
415-350-0390
Appendix 3B
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
MOBILE APP: DFS Dylan Elder
415-350-0390
Appendix 3C
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
BETTING LANDING PAGE Dylan Elder
415-350-0390
Appendix 4A
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
415-350-0390
Appendix 4A
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
415-350-0390
Appendix 4B
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
415-350-0390
Appendix 4C
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
PRODUCT: GAME BETS Dylan Elder
415-350-0390
Appendix 4D
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
PRODUCT: GAME BETS Dylan Elder
415-350-0390
Appendix 4E
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
PRODUCT: PROP BETS Dylan Elder
415-350-0390
Appendix 4F
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
PRODUCT: BET CALCULATOR Dylan Elder
415-350-0390
Appendix 4G
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
PRODUCT: RESULTS TRACKING Dylan Elder
415-350-0390
Appendix 4H
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
ALGORITHM RESULTS Dylan Elder
415-350-0390
Appendix 4I
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
FAQ PAGE EXAMPLE Dylan Elder
415-350-0390
Appendix 4J
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
MOBILE SIGNUP FLOW Dylan Elder
415-350-0390
Appendix 4K
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
DFS LANDING PAGE Dylan Elder
415-350-0390
Appendix 4L
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
415-350-0390
Appendix 4M
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
415-350-0390
Appendix 4N
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
PRODUCT: INTERACTIVE OPTIMIZER Dylan Elder
415-350-0390
Appendix 4O
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
PRODUCT: ALGORITHM OPTIMIZER Dylan Elder
415-350-0390
Appendix 4P
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
DRAFTKINGS PARTNERSHIP Dylan Elder
415-350-0390
Appendix 5A
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
DRAFTKINGS PARTNERSHIP Dylan Elder
415-350-0390
Appendix 5B
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
FACEBOOK/INSTAGRAM AD Dylan Elder
415-350-0390
Appendix 5C
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
FACEBOOK/INSTAGRAM AD Dylan Elder
415-350-0390
Appendix 5D
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING
EMAIL MARKETING Dylan Elder
415-350-0390
Appendix 5E
1. PRESS
2. PROCESS
3. APP DEVELOPMENT
4. WEB DEVELOPMENT
5. MARKETING

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DYLAN ELDER

5 Years of Entrepreneurship Experience

FOUNDER, CEO, PYTHON, MYSQL, GEORGETOWN

DATA PRODUCT PRODUCT

• PYTHON • PYTHON • AGILE DEVELOPMENT • HEROKU

1.5 YEARS 1.5 YEARS 5 YEARS 5 YEARS

• INSTAGRAM ADS • 76ERS RETREATS • EXCEL • MEDIOCRE PICKUP

5 YEARS 5 YEARS 5 YEARS 5 YEARS

Founded Complete freshman Founded Monster

2015 2015 2016 2016 2019 2020 2022

WON OVER $10,000 DEVELOPED PITCHED

PROBLEM SOLUTION IDEA DESIGN LAUNCH SCALE

ACQUIRED OVER NEGOTIATED

ACQUIRED OVER NEGOTIATED

Worked closely with investors, customers, and engineers to

ACQUIRED OVER NEGOTIATED

Led the company’s marketing efforts, and developed

ACQUIRED OVER NEGOTIATED

When DraftKings launched their sportsbook in 2018, I negotiated

I saw the value of engineers first-hand at Monster Roster and

Learned to create automated scripting programs in order to gather data

My predictive modeling projects use millions of data points, and often

“The Philadelphia 76ers have paired startup business

“Cheddar interviewed founder and CEO of Monster

2. PROCESS “When the Sixers announced the Innovation Lab, more

5. MARKETING “Elder is the first CEO to enter into the Philadelphia

1. PRESS 2. O er prop betting picks

1. Algorithm 3. Highlight popular games/ 3. Watching sports becomes

for every game

3. APP DEVELOPMENT o cial game 2. Decide what to bet

and prop bet 3. Decide how much

4. WEB DEVELOPMENT 3. Bet star ratings PAINS 4. Track pro t/loss

5. MARKETING 4. Customizable picks

dashboard proprietary data and 3. Little knowledge of

3. Provide insights into 4. So many options. Not

Identify Problem Idea Generation

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