July 2018

TRAINING

Slide making – Value Chain slide

Training 1

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CONTENT

• Part 1 – What is a value chain slide?

• Part 2 – live video –how to make a value chain in PPT

• Part 3 – Examples of value chain charts in use

• Part 4 – Most often seen mistakes and summary

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A value chain slide is used to show the sequence of value

drivers in an industry through a process that tracks the
development of a good or service from producer to end user

Why use a value chain slide?

1. Provides unique insight on market dynamics

- Shows the different players impacting a market and provides information at
every part of the value creation process
- Locates the client in the context of the broader market forces at play
guiding its strategic decisions

2. Visualize and anticipate potential disruption

- A value chain slide can help show where there is change in the market
upstream or downstream and how it could impact all players involved

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Basic format of a value chain

Elements of value chain

• Value chain sequence

⎼ Start from producer and
complete the chain until
Producer Distributors Wholesaler Consumers end user
⎼ Include intermediaries
⎼ The more comprehensive
Description the better the picture of
• dhfjh • dhfjh • dhfjh • dhfjh
the market

• Analysis parameters
⎼ Incude as rows to the
Major actors • dhfjh • dhfjh • dhfjh • dhfjh value chain the different
parameters you will look at
for each part of the chain
⎼ These include market
payers, number of payers,
Power
dynamics at each layer
⎼ You will want to highlight
where the client is within
the value chain

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8 mistakes commonly seen

Most common mistakes

1. Not MECE
- The parts of the value chain are not MECE, overlap shows that the value chain may need
reorganization
2. Not sequential
- The elements in the value chain are not sequential
3. Incomplete
- Excludes important elements of the value chain
4. Incorrect template
- Don’t use the smart chart provided by powerpoint,
5. Not a value chain
- Don’t use the smart chart provided by powerpoint, build your value chain manually
6. Lack of parallel structure
- Each element must be in parrelel form: activties, actors, etc
7. Formatting errors
- Text size, alignment, color scheme

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CONTENT

• Part 1 – What is a value chain slide?

• Part 2 – live video –how to make a value chain in PPT

• Part 3 – Examples of value chain charts in use

• Part 4 – Most often seen mistakes and summary

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In order to create a value chain slide, use the chevron-shaped

elements from the Shapes menu

Shapes

Pentagon (Chevron)

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Use as many chevrons as there are links in the value chain,

resize the chevrons accordingly. Use groupings as necessary

4 part value chain

6 part value chain

Grouping by adding a layer

Foreign suppliers Domestic suppliers

Legend for color scheme

Color code grouping

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CONTENT

• Part 1 – What is a value chain slide?

• Part 2 – live video –how to make a value chain in PPT

• Part 3 – Examples of value chain charts in use

• Part 4 – Most often seen mistakes and summary

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Value chain – Industry and other applications

Product Development Cycle

Customer Product Marketing and

Service
research development sales

Pharmaceutical Industry

API Producer PharmaCo Wholesaler Pharmacy Patient

Auto Industry

Raw Material
Tier 2 Supplier Tier 1 Supplier OEM Dealers
Suppliers

Big Data Value Chain

Data Discovery Integration Exploration
Make
Collect Prepare Organize Integrate Analyze Visualize
Decisions

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Value chain – deep-dive on one element

Description

• Value chain sequence

⎼ Starts from the
beginning of the
process described and
follow until the end
⎼ This value chain
selects one link in the
chain for further
exploration

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Value chain – Vertical orientation

Description When to use it

Identify the right
expert • Vertical orientation sequence • Formatting
⎼ Identical concept to a ⎼ Deciding between vertical
horizontal sequence, except and horizontal orientation is
Review background that the chevrons are aligned based on the needs of the
on vertically, with the first slide, specifically, what other
Expert element at the top text do you need to include in
the page
⎼ If you plan to include quotes
or longer text blocks in the
Write interview guide
slide, then, the vertical
orientation may be better
suited for this
Ask questions to
clarify areas of
exertise

Adjust interview
guide based on
responses

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Value chain –Feedback loop

Description

F. Communicate
findings to • Circular value chain
A. Develop
dev team functional ⎼ In some cases, we want to
reqs
describe the effect of a
feedback loop. In these cases,
a circular chain may be
E. Obtain appropriate
customer
feedback
⎼ Using letters or other
B. Develop identifiers for each part of the
technical chain will allow for referencing
requirement in other parts of the slide/deck
⎼ Highlighing one element of the
chain is appropriate if this part
D. Test is the focus of the slide or is
prototype given special attention in the
C. Create presentation
prototype

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CONTENT

• Part 1 – What is a value chain slide?

• Part 2 – live video –how to make a value chain in PPT

• Part 3 – Examples of value chain charts in use

• Part 4 – Most often seen mistakes and summary

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Commonly seen mistakes in value chain slides – Example 1

Value chain for data insights Mistakes

• Incomplete
⎼ Does not include the elements that
precede data storage, i.e. data
Developing
Data Storage Data Usage
insights acquisition, processing etc
• Not MECE
⎼ Data usage and developing insights
are too broad and overlap. These
categories are not mutually exclusive
• Lack of Parralel form
⎼ « Developing insifhts » is not parralel
to the other groups, and is listed as an
activity whereas the others are not
• Formating
⎼ The middle chevron is not aligned
correctly and the text is not in bold

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Commonly seen mistakes in value chain slides – Example 2

Value chain for data insights Mistakes

• No connection between parts

⎼ The first part « users » is not a directly
connected to the second part « data
Data
Users
Acquisition
Data Storage usage »
• Incomplete
⎼ Data storage is not the end of a value
chain, several additional steps are
needed that lead to developing data
insights

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