The Components of the Communication Process

Communication :- is a process of exchanging verbal and non- verbal messages.

It is a continuous process.Pre- requisite of communication is a message. This
message must be conveyed through some medium to the recipient. It is essential
that this message must be understood by the recipient in same terms as intended
by the sender. He must respond within a time frame. Thus communication is a
two way process and is incomplete without a feed back from the recipient to the
sender on how well the message is understood by him.

The Main Components of Communication Process are as Follows:

1, Context :- Communication is affected by the context in which it takes ploce.
This context may be Physical, Social, Chronological or Cultural. Every
communication proceeds with context. The sender chooses the message to
communicate within a context.

2, Sender/ Encoder : - Sender/Encoder is a person who sends the message .

A sender makes use of symbols [words or graphic or visual aids] to convey the
message and produce the required response . For instance a training manager
conducting training for new batch of employees. Sender may be an individual or a
group or an organization. The views, background, approach, skills,competencies,
and knowledge of the sender have a great impact on the message . The verbal
and non-verbal symbols chosen are essential in as cetaining interpretation of the
message by the recipient in the same terms as intended by the sender.

3, Message :- Message is a key idea that the sender wants to communicate. It

is a sign that elicits the response of recipient. Communication process begins with
deciding a bout the message to be conveyed. It must be ensured that the main
objective of the message is clear.

4, Medium :- Medium is a means used to exchange transimt the message. The

sender must choose an appropriate medium for transmitting the message else the
message might not be conveyed to the desired recipients . The choice of
appropriate medium of communication is essential for making the message
effective and correctly interpreted by the recipient . This choice of communication
medium varies depending upon the features of communication. For instance –
written medium is chosen when a message has to be conveyed to a small group of
people. While an oral medium is chosen when spontaneous feedback is required
from the recipient as misunderstandings are cleared then and there.

5, Recipient /Decoder :- Recipient /Decoder is a person for whom the

message is intended, aimed, targeted.The degree to which the decoder
understands the message is dependent upon various factors such as knowledge of
recipient, their responsiveness to the message and the reliance of encoder on
decoder .

6, Feedback :- Feedback is the main component of communication process as

it permits the sender to analyze the efficacy of the message . It helps the sender
in confirming the correct interpretation of message by the decoder. Feedback
may be verbal [through words] or non-verbal [ inform of smiles, sighs, etc .] It
may take written form also in form of memos, reports, etc.
Assigment of Introduction to Business Research

RESEARCH METHODS Vs RESEARCH METHODOLOGY

RESEARCH METHODS :- are the various procedures ,schemes,steps
and algorithms used in research. All the methods used by a researcher
during a research study are termed as research methods.They include
observations, theoretical procedures, experimental studies, numerical
schemes,statistical approaches etc. Research methods helps us collect
samples ,data and find a solution to a problem. Particularly, business
and scientific research methods. Call for explanations which can be
verified by experiments.

RESEARCH METHODOLOGY:- is a systematic way to solve a

problem . It is a science of studying how research is to be carried out.
Essentially, the procedures by which researchers go about their work of
describing explaining and predicting phenomena are called research
methotodology. It is also defined as the study of methods by which
knowledge is gained . Its aim is to give the work plan of research.
The Defference Between Research Method and Research
Methodology
What is the Research Method?
A research method is a processor type of policy that is applying to
accumulate the data for investigation and to expose new information to
make a better accepting of the topic. It is defining as gadgets that are
using to achieve the aims and elements of learning . The research
method initiates by requesting valid requests and picking a suitable way
to explore the problem. The research method is using to generate keen
conclusions about the marketing approaches to focus your business
excellently.
Research methods are using numerous techniques and systems. All the
procedures of research methods are using by an investigator during an
investigation . Research methods support collecting data and find a
solution to a problem. The research method is accepting only those
descriptions which are proving by experiments. It is constructing on the
realities ,quantities, and data collecting. Research method are dividing
into three groups, first is such means that is using when the current
data is not satisfactory, to get the result , second is classifying the forms
and create a connection between data and beginners,and the third is
the type of methods which are using to form the correctness to get the
acquired consequences.
There are three primary forms of research method, first is Qualitative
research that gets the data about surviving experience and also shows
how and why things describe actions, second is a Quantitative research
that gets the arithmetical data and also helps to find how much how
many and how often to an extent and the third is mixed- method
research that incorporates both inquires qualitative and quantitative.
What is the Research Methodology?
The research methodology is an organized approach to solve a research
problem, it is a learning of reviewing how research is performing
thoroughly, and in other words ,research methodology is the learning
of the techniques that are using analytically to explain research
problems. Research methodology indicates the problematic
consideration of the systems that are applying in the stream of research
. the research methodology division in any research supports the
purpose of explaininig how results are finding . The investigator takes
an impression of numerous stages that are picking to understanding
the problems.
The research methodology is declaring to the preparation of some
approaches and creating an appreciative why of these methods that are
using for the research . Research methodology delivers consistent
clarification after the steps are taking in the study. Adistinict way
describes why a specific research methodological style is using for the
research and describes the data investigation and processes
systematically. A research methodology provides a comprehensive
concept and logical structure that is used at the opening of an
assignment as well as to guide the research process.
More prominently ,the research methodology of any exploring scheme
is essential to maintain reliable research methods and results, which
enhances to the worth of the findings and to explain reasons for the
overall methodological approach using for investigation, it also shows
how the research methodologies are appropriate to the study and as
well as Define the exact data collection methods. Furthermore,
research require to know how and when to use particular research
procedures.