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  • Funneling Sales Materi 2022

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    Asu Anying
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    The document discusses basic dealership principles including: 1) Principal dealers like Auto 2000 and dealer structures with sales, service, and spare parts divisions. 2) Targets should be SMART (Specific, Measurable, Achievable, Relevant, Time-based) and differentiated for main dealers and regular dealers. 3) Achievement patterns involve sales activities, sourcing, and using the VCMR method of visiting customers, calling them, using media, and securing repeat orders.

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    The document discusses basic dealership principles including: 1) Principal dealers like Auto 2000 and dealer structures with sales, service, and spare parts divisions. 2) Targets should be SMART (Specific, Measurable, Achievable, Relevant, Time-based) and differentiated for main dealers and regular dealers. 3) Achievement patterns involve sales activities, sourcing, and using the VCMR method of visiting customers, calling them, using media, and securing repeat orders.

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    2 views14 pages

    Funneling Sales Materi 2022

    Uploaded by

    Asu Anying
    The document discusses basic dealership principles including: 1) Principal dealers like Auto 2000 and dealer structures with sales, service, and spare parts divisions. 2) Targets should be SMART (Specific, Measurable, Achievable, Relevant, Time-based) and differentiated for main dealers and regular dealers. 3) Achievement patterns involve sales activities, sourcing, and using the VCMR method of visiting customers, calling them, using media, and securing repeat orders.

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    of 14

    FUNNELING SALES

    I N D E P E N D E N T S A L E S A C A D E M Y

    Wednesday, February 09th, 2022


    Modul Second Meet Up
    Basic Dealership
    01 Prinsipal

    02 Struktur Organisasi

    03 Target

    04 Pola Achievement
    01
    1. Main Dealer
    2. Dealer
    2 hal tersebut berbeda dan sering
    menjadi rancu.

    Principal Auto 2000


    Astrido
    Hadji Kalla
    Agung Auto Mall
    02
    Struktur
    1. Sales
    2. Service
    3. Spare Part
    Organisasi
    03
    Target
    Beberapa hal yang perlu diketahui :
    1. Target Unit atau Point
    2. Target sesuai Grading
    3. Target Main Dealer dan Dealer
    Break Down Target Sales

    INPUT PROCESS RESULT


    Segmentasi Deferensiasi Brand

    Marketing
    Targeting Service
    Mix

    Repeat
    Positioning Selling
    Order
    04 Pola
    1. Activitas Sales
    2. Sales Sourching
    3. VCMR
    Achievement
    Contoh Materi Training Basic Salesmanship
    Pola VCMR

    V : Visit
    C : Call
    M : Media
    R : Repeat Order
    Aktivitas Kerja Sales

    1 Visit
    Kunjungan

    2 Call
    Telpon

    Media
    Medsos

    4 Referensi
    1 to 2 Kontak Customer
    5 Others
    Bebek Hanyut
    Target Actual

    Berapa Target ? Berapa Actual ?


    Memastikan bahwa target bisa Berhubungan dengan result
    SMART Profit and Loss
    (Specific Measure Achievement
    Reasonable Timeable)
    STJ : STEP TO JOURNEY

    1 2 3 4

    Start fr Feb 01st, 2022 End in March 01st, 2022


    Otomotif Otomotif
    Start fr Feb 02nd, 2022 End in March 01st, 2022
    FMCG FMCG
    THANK YOU

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